Colorful VR Lounges

'House of VR' Brings Virtual Technology to Downtown Toronto

In an effort to make new virtual technology more accessible to consumers, a new lounge called 'House of VR' has opened up in Toronto's Queen West neighborhood. With a whimsical decor and all the latest gadgets, the new spot is a must for anyone itching to test out VR for themselves.

House of VR is a VR lounge featuring booths that can be rented out on an hourly basis. Each both is equipped with an HTC Vive system, which lets users move around the space as they explore virtual worlds. The booths are also outfitted with TV and green screens, so that others can watch their friend explore these virtual settings in real time.

With an emphasis on making VR more accessible to the average consumer, co-founder Jonah Brotman described House of VR as a "central place where people can come and try it out."

VR Experiences for Rent
The ability to rent VR booths on an hourly basis offers disruptive innovation opportunities for virtual event planning and home entertainment industries.
Social VR Experiences
The inclusion of TV and green screens in House of VR's booths opens up opportunity for social VR experiences and virtual event collaborations.
Whimsical VR Decor
The emphasis on unique and playful decor in House of VR provides disruptive innovation opportunities for themed entertainment and architecture industries.

Where This Applies

Virtual Event Planning
House of VR's business model and setup could disrupt traditional event planning by offering VR experiences as a new form of entertainment.
Home Entertainment
The ability to rent VR booths and enjoy immersive experiences at home could disrupt traditional home entertainment systems and create new business opportunities.
Themed Entertainment
The use of whimsical decor in House of VR creates opportunities for immersive and themed entertainment experiences that go beyond traditional VR setups.
SCORE
4.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 58%
Activity 61%
Freshness 8%