Immersive augmented reality technology, interactive chatbots and specialized apps are just a few of the ideas that are present in the top June 2017 mobile marketing concepts.
A number of forward-thinking ideas meld digital technology with tangible objects, resulting in the creation of everything from augmented reality magazine covers and egg cartons to fast food containers and grocery store food labels that can be brought to life with the use of one's phone.
Knowing that many social media users are interested in enhancing their photo-taking skills and presence on Instagram, a number of brands are offering Instagram photography workshops. As of late, this included Häagen-Dazs, LG and gin brand Beefeater, as well as Maserati, which set up a gallery space filled with photo taken by notable influencers on the platform.
Top 25 Mobile Marketing Ideas in June
25
Social Photography Workshops
Gin Brand Beefeater is Launching an Instagram Photography Course
24
AR Sports Magazines
This Sports Illustrated Cover Includes Interactive Digital Features
23
Ice Cream Photography Pop-Ups
Haagen-Dazs' 'My Extraordinary Life' Calls for Dessert Photo-Takers
22
AR Egg Cartons
Vital Farms' Newly Redone Egg Carton Design Comes to Life with Augmented Reality
21
Canned Bean Cafes
Heinz Beans' Pop-Up Cafes Offer Meals in Exchange for Social Media Shares
20
Paper Photography Workshops
LG and Paperboyo are Teaming up to Host an Instagram Workshop
19
Virtual Band App Collaborations
Gorillaz Has Partnered with Deutsche Telekom for a Promotional App
18
Sponsored AR Filters
Snapchat's Sponsored AR Filters are Now Open for Advertising
17
On-Demand Fast Food Deliveries
UberEATS is Now Offering a McDonald's Delivery Service
16
Millennial Hotel Series
Marriott International's 'Six Days, Seven Nights' Was Revealed on Snapchat
15
Fictional Food Identifiers
The Not Hotdog App Was Created to Promote HBO's 'Silicon Valley'
14
Location-Targeted Campaigns
Social Direct Lets Companies Leverage Location-Based Consumer Data
13
Creativity-Testing Chatbots
This Bot from 'Format' Asks Questions to Assess Your Creative Mind
12
Car Recognition Apps
Blippar’s Vehicle Recognition App Uses AI to Identify Car Makes and Models
11
Monetized Business Stories
The New MikMak Campaign Allows Users to Buy Items Via Social Stories
10
Insurance Advisor Apps
Finaeo Puts Client Management to the Forefront with a Smart Mobile Engine
9
Photo App-Inspired Galleries
Maserati's Event Showcased Results of Its Instagram Takeover Campaign
8
AI Matchmaker Chatbots
Match.com's 'Lara' AI Bot Suggests Matches Via Facebook Messenger
7
Alluring Voice Analyzers
Skyn's Voice Analysis Bot Rates Voices on Sensuality, Mystery and More
6
Personalized Rap Chatbots
Jagermeister's Jam Bot Creates Custom Raps for Facebook Messenger Users
5
Illuminating Chicken Buckets
'Suppertime Stories' KFC Chicken Buckets Offer Dinner & Entertainment
4
Social Media Fish Labels
Supermarket Chain U Uses 'Fresh Stories' on Snapchat to Show Freshness
3
Free-From Shopping Apps
Tesco and Spoon Guru are Teaming Up to Assist Consumers with Special Diets
2
Personalized Gift-Giving Bots
L'Oreal's 'Beauty Gifter' Simplifies the Task of Giving Beauty Gifts
1
Rhino Matchmaking Campaigns
Sudan, the World's Most Eligible Bachelor, Has a Profile on Tinder
Related Ideas
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Conversational Product Packaging
Digital Link's Cleo Assistant Lets Consumers Speak to Products
Gen-Z-Focused AR Campaigns
American Eagle Launched an AE Jeans Try-on Haul Lens
Automated Retail Concepts
VenHub Smart Stores Use Ai & Robotics to Redefine a Shopping Experience
Grocery-Inspired Beauty Pop-Ups
The Markup Marché by The Ordinary Challenges Industry Buzzwords
AI Beauty Shopping Apps
Amorepacific Introduces a ChatGPT-Based Shopping App
AR-Powered Makeup Experiences
NYX Professional Makeup Beauty Bestie 2.0 is Available on Snapchat
High-Profile Live Performance Marketing
Rokid Delighted Folks with a High-Profile Marketing Event
AI-Driven Shoppable Catwalks
Topshop and THG Studios are Hosting a Next-Gen Fashion Experience
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Creative Retail Competitions
Bricks & Minifigs Launches LEGO Clock Design Contest
Vision-Based AI Fridges
Samsung Will Unveil the Bespoke AI Refrigerator Family Hub at CES 2026
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
AR-Enabled Messaging Systems
The 'FAVOR' AR Message Concept is Highly Interactive
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Interactive AR Avocado Scans
Chipotle Launches its 'AvoLotto Lens' on Snapchat
Social AI Video Lenses
Snapchat Brings Photo-To-Video AI to Lens Studio
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
AI Merchant Onboarding Tools
DoorDash Launches Its AI Merchant Tools
Personalized AI-Powered Travel Apps
Mindtrip is an AI-Powered App for Localized Recommendations
Generative AI Retail Strategies
Kroger & Google Cloud Enhance Growth and Personalization
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
AI-Powered Social AR Apps
The Snap Lens Studio Lets Any User Create Their Own Effects
AI Beauty Assistants
Sephora Launched Advanced Chatbot Features for Virtual Try-Ons and Bookings
Data-Driven Digital Experiences
Samsung Unveiled a Color-Changing Installation in London
Festival Beauty Activations
Medicube Brings Skincare Tech and Experiences to Coachella
AI Retail Forecasts
Experts Outline how AI will Reshape Commerce By 2026
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
AI Shopping Integrations
Sephora’s ChatGPT App Enables AI-Powered Product Discovery
Shoppable AR Villages
The Snapchat Winter Village Has Three Immersive Luxury Brand Boutiques
AI-Powered Food Deliveries
Google Gemini and DoorDash Partnered for Food Orders
GenAI Social Media Lenses
The Imagine Lens Lets Snapchat Users Type to Bring Ideas to Life
AI-forward home brand visions
LG Electronics presented its AI in Action strategy at CES 2026
AI-Assisted Marketing Tools
YouCam AI Pro Offers AI Business Avatar & AI Product Staging Tools
Conversational Search Ad Features
Google Unveiled AI Max for Search Campaigns
Social Mobile Phone Plans
Heineken's HeiMobile Offers Rewarding Real-World Experiences
AI-Enabled Takeout Services
Uber Eats AI Tools Will Help Embellish Menus for Better Visuals
Cosmetics-Focused Mobile Retail Apps
Clarins and Merkle Collaborate on a Mobile Application
AI-Powered Shopping Features
John Lewis Launches a TikTok Shop Trial
Mobile Beauty Retail Activations
Cardi B Debuts Beauty Truck for Her Haircare Brand
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Generative AI Creative Platforms
Dentsu Launched Idea Builder Built Natively on Google Cloud
Personalized AI Billboards
Mercado Libre's Custom Billboards Analyze Their Surroundings and Adapt
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Multi-App AI Assistants
OpenAI’s ChatGPT Integrations Orchestrate Tasks Across Everyday Apps
AI Cinematic Smartphones
The Honor 600 Transforms Photos into Cinematic AI Video Clips
AI Beauty Apps
Refresh App Combines Hair, Makeup and Styling in One AI Platform
Automated Marketing Agents
Toast Launches Its Toast IQ Grow To Automate Restaurant Campaigns
AI-Driven Design Hubs
Unilever Leans into AI Design Content with 'Sketch Pro'
AI Agent Booking Systems
Fresha, Which Operates in Beauty & Wellness, Signals the Prevalence of AI
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Smart Retail Technology Expansions
A2Z Cust2Mate Secures Advertising Agreements with Major Brands
Next-Gen Consumer Goods Technologies
Unilever and Google Cloud Partner to Produce Strong Products
AI-Enabled Personalized Retail Experiences
Honeywell Implements an AI-Driven Retail System
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Predictive Artificial Intelligence Tools
Creatable AI Analyzes Social Commerce Data
AI-Powered Retail Platforms
Target Introduced a Mobile App Rebuild with AI Coding Companions
AI-Powered Beauty Discovery Platforms
MyLondonBeauty Debuts Mobile Applications & an AI Assistant
Interactive Tattoo Apps
InkStory Turns Tattoos Into Interactive Memories With Audio Integration
Future Car Innovation Solutions
LG Innotek Will Showcase Hardware and Ai‑based Software at CES
Personalized Home Shopping Platforms
MAiN Creates a 3D Model from a Single Image Using AI
AI-Centric Brand Campaigns
Openai Rolls Out ChatGPT’s First Major Brand Campaign
Efficient Photo-Enhancing Mobile Applications
Leia Inc. Recently Released the Immersity App
Experience-Enhancing POS Retail Apps
MomentScience Reveals MomentApps
Agentic Shopping Assistants
Meta Launches Its Hatch AI Agent
Interactive Artisan Coffee Campaigns
The Illy Summer Campaign Will Immerse Consumers
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Smart Mirror Platforms
loook.ai Helps Brands and Retailers Transform Retail with AR Mirrors
Premiumized Mid-Tier Smartphones
Qualcomm Brings AI and Gaming Upgrades to Affordable Devices
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Food-Focused AI Agent Apps
The Foodbe App Offers Nutrition Advice, Historical Insights and More
AI-Native Beauty Commerce
L'Oréal Brings Virtual Try-Ons and Product Discovery into ChatGPT
Reimagined Creative Campaigns
Marc Jacobs Dropped its '26 Summer Campaign and New Visual Identity
Chatbot Grocery Delivery Features
Uber Eats Cart Assistant Lets Users Chat to Add Items
Tech-Enhanced Content Platforms
Perfect Corp's YouCam App Suite Taps AI, AR & Agentic Innovation
Conversational Visual Shopping
Amazon Lens Live Matches Products Through Real-Time Scanning
Embedded Marketing AI Assistants
Meta AI Optimizes Campaigns and Resolves Ad Issues in Real Time
Wacky Design Smartphones
Nothing, Motorola, and Others Embrace Playful Phone Experimentation
On-Demand Content Creation Apps
Social Agent Connects Users to Certified Content Creators
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
AI-Powered Sampling Experiences
Swish is Revolutionizing How Consumers Try New Products
AI In-House Production Features
Catalyst Brands Has Introduced Roundel AI Copy Tools
Empowering Vibe Coding Campaigns
Paris Hilton is the First Android Icon in Residence
AI Sports Viewing Companions
Pizza Hut Debuted 'Hutty,' an AI Companion for March Madness
AI Mood Board Apps
Google's Mixboard Turns Ideas into Polished Presentations
Multimodal Social AIs
Meta’s Muse Spark Enables Image and Social Awareness
AI-Assisted Messaging
WhatsApp Introduces AI Writing Help and Photo Editing Features
Regional AI Image Features
OpenAI’s ChatGPT Images 2.0 Sees a Strong Uptake In India
Ritual-Based Mobile Design
ECAL and Google Explored Hardware Inspired by Everyday Habits
Agentic Beauty Shopping
Ulta Beauty Integrates Gemini AI for Seamless Product Discovery
AI Menu Optimization
Doordash Uses AI to Improve Menu Descriptions and Food Visuals
Month-Long Member-Focused Promotions
T -Mobile Names June 'Member Month' for a Special Anniversary
Social Engagement Platforms
Sociable AI Predicts Viral Posts And Generates Brand Aligned Comments
AI-Enabled Mapping App Features
Google Maps Tips are Powered by Google Gemini
Conversational Video Discovery
Youtube Introduces AI-Powered Search with Interactive Responses
Expansive AI Product Catalogues
Morrisons and Google Cloud Launch an AI-Powered Product Finder
Personalized Telehealth Service Platforms
Enhanced Reports Success of the Inaugural Enhanced Games
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
GenAI Brand Messaging Tools
Proximity's Message Maestro Supports Personalized Retail Communication
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Social Food Delivery Apps
The 'Zesty' App from DoorDash Helps Users Find New Restaurants
Agentic Brand-Building Features
Google Expanded Its AI-Powered Marketing Platform Pomelli
AI-Driven Platform Updates
Yelp Spring Product Release 2026 Introduces the Yelp Assistant
Predictive Mobile Advertising Features
T-Mobile Advertising Solutions Unveiled Contextual AI Ads
Human-First Marketing Agencies
Alev Digital Prioritizes Human Creativity Over AI-Generated Content
Ramadan-Focused Tech Campaigns
Hisense Delivers 'Innovation That Brings Us Together This Ramadan'
AI-Powered Creator Platforms
Android Added Advanced Mobile Editing and Creator Tools
Physical-World Data Marketing
WPP Uses Google Earth AI to Predict Real-World Consumer Behavior
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
Redefined Mobile Commerce Experiences
Glance and the Samsung Galaxy Store Partner in the U.S.
AI Beauty Marketing Platforms
Coty Uses Pencil to Scale AI-Generated Campaigns
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Phygital Loyalty Experiences
Lush Links App Rewards to In-Store Events and Services
Mobile Creator Experiences
Nikon Connects Creators Through Interactive Multi-City Events
Custom AI Social Feeds
Bluesky’s Attie Lets Users Build Feeds with AI
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
Ad Creation Platforms
Magritte Helps Marketers Discover, Design, and Launch Ads Quickly
AI-Native Store Research
Vusion and Qualcomm Released the AI-Native Store™ White Paper
Conversational AI Advertising
Snapchat Introduces AI-Powered Chat-Based Brand Interactions
All-In-One Ai Companion Apps
Invisioned AI Unifies Writing, Design, Research, and Creation Tools
Texting Coffee Campaigns
The Costa Coffee Hypeline Connects with Gen Z
AI-Powered Mobile Commerce Platforms
Button Notes the Efficacy of Its AI Optimization Platform
Personalization-Focused Gift Services
Edible Arrangements Boasts a New App and Edible Rewards
AI Marketing Tools
21 Free AI Marketing Tools Helps Founders Complete Marketing Tasks Faster
AI-Powered Superapps
Grab Introduces AI Features That Simplify Decisions and Automate Daily Tasks
AI-Enabled Dining Recommendations
DoorDash Ask Helps Users Curb Endless Scrolling
AI-Powered Voice Effects
Instagram Voice Effects Turn Conversations into Content
AI-Driven Demand Gen Platforms
Google Has Unveiled Demand Gen That Absorbs Display Ads
Data-Activated Direct Mail Programs
AI Mail Predicts Homes Most Likely to Convert to Leads & Sales
Mobile Revenue Management Apps
Ambition Launches a Mobile App For Real-Time Sales Coaching
Retail Marketing Advancements
Westfield Rise Debuts a Programmatic Targeting Solution For Malls
Ad-Friendly Vertical Video Feeds
Instacart Debuts the Immersive Feed Feature on Its Platform
Creative Ideation Tools
Maqnet AI Generates Fresh Content Ideas For Campaigns And Creators
Creation Marketing Tools
Content Booster AI Generates Marketing Copy For Social, Emails, And More
Conversational Shopping Assistants
Macy’s New Ask Macy’s Chatbot Launches on Gemini
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
AI Creative Emails
MagicMail Creates Fun, Themed Emails From Greetings To Invitations
AI-Driven Production Features
Malaysia Airlines Adopts Digital Creative Automation from Kingdom