Since November 2015, automotive brand Maserati has been relinquishing control of its Instagram account for an Instagram takeover campaign. As a result, those who follow the brand on the photo-sharing app have been able to see Maserati through the eyes of ballerinas, architects and rugby players, who all took a month to share curated content on the Maserati social feed.
Recently, Maserati hosted a 'Maserati Takeover' event at The Vinyl Factory in London to further promote this campaign. Guests were invited to browse a gallery-style setting full of large-scale prints from the content that has been shared to Instagram over the past 18 months as part of the Instagram takeover. As part of the multi-sensory event, they were also treated to live music performances, food and drinks inspired by the all-new Levante SUV.