From charitable limited edition prints to album art puzzles, the July 2020 pop culture trends showcase how brands are responding to a variety of social and pandemic-prompted issues.
Notably, Hotels.com announced a new promotion, Get a Break Rate, aimed at supporting feuding couples, families, and roommates who are finding the proximity of lockdown stiffing. The deal lets them escape for some alone time for a night for half price.
Another intriguing example of the July 2020 pop culture trends is André 3000 new call-out apparel line that raises funds for the Black Lives Matter movement. The collection features provocating designs with statements adorned on the clothing such as 'Narcissistic Americans,' 'Have You Stopped Growing?,' and 'Across Cultures, Darker People Suffer The Most, Why?,' among others.
Top 55 Pop Culture Trends in July
From Charitable Limited Edition Prints to Album Art Puzzles:
Grace Mahas — Aug 18, 2020 — Pop Culture
55
Provocative Mask Alternatives
Max Siedentopf's Humorous List Shows Everyday Objects as Face Masks
54
Anti-Tech Jewelry Collections
Sara Sallam Takes Cues from George Orwell's 1984 Novel
53
Next-Gen Virtual Fashion Shops
The Yeezy Supply Site Offers a New Vision for Online Shopping
52
Charitable Call-Out Apparel Lines
André 3000 is Raising Funds for the Black Lives Matter Movement
51
Philanthropic Gen Z Brands
Favored Nations Mobilizes Gen Z to Support Important Issues
50
Artistic Face Mask Coverings
The Ai Weiwei Mask Art Project Raises Funds for Humanitarian Causes
49
Post-COVID Night Clubs
44KW in Shanghai Introduces Safety Measures After Reopening
48
Witty Wine-Branded Summer Accessories
BABE Wine Launches 'Summer is Everything' Collection
47
Anime-Inspired Fashion Boots
Zara China is Selling Black Boots with Heels Resembling Poké Balls
46
Accessible Digital Fashion Events
London Fashion Week Digital is Gender-Neutral & Open to All
45
High-End Hazmat Suits
Erykah Badu Sports a Louis Vuitton Hazmat Suit at the Texas Film Awards
44
Animated Film-Inspired Sneakers
BAIT and Reebok Launch the Army Men Iteration of the Instapump
43
Charitable Limited Edition Prints
Takashi Murakami's Prints are Expected to Hit $1 Million for BLM
42
Scenic Drive-In Cinema Experiences
Neovaude Has Orchestrated a Gothic Drive-In Experience
41
DIY Video Games
Media Molecule's 'Dreams' Platform Enables You to Create PlayStation 4 Games
40
AI Robot Movie Stars
Erica the Robot Will Be Starring in an Upcoming Sci-Fi Movie
39
Cartoon Alien Skincare
The Tonymoly x Minions Collection Features Playful Formulas & Packaging
38
Free Digital Cartoon Channels
Kartoon Channel! is Described as "Netflix for Kids, But Free"
37
Interactive Crime Scene Maps
The Sneak Podcast Supplements the Experience with Special Features
36
Post-Pandemic Concert Series
LN Finland Adds New Dates After Sold-Out Post-COVID Concert Series
35
Identity-Protecting Camera Apps
Anonymous Camera Strips Photos & Videos of Identifying Information
34
Dome-Protection Concerts
The Flaming Lips Play Live on The Late Show While Wearing Plastic Domes
33
Elegant Disney-Branded Dinnerware
The New Disney Frozen 2 Dining Set Comes in an Icy Blue Hue
32
Interactive Video Streaming Apps
Whatifi Has Viewers Decide What Happens Next in a Story
31
Album Art Puzzles
Radiohead's 1,000-Piece Jigsaw Puzzle Recreates an Album Cover
30
Virtual Clubbing Experiences
Defected WWWorldwide Introduces "New Era Virtual Clubbing" on Twitch
29
Interactive Augmented Reality Packaging
Pepsi Launches a Soccer-Inspired International Campaign
28
Celebratory Sci-Fi Timepieces
The Meister Dark Side Watch Collection Includes Three Styles
27
DIY Stop-Motion Animation Platforms
Stop Motion Studio Helps You Create a Unique Plot Line
26
AI-Powered Movie Platforms
rct studio's Innovative Software Helps You to Make Your Own Movie
25
Village-Supporting Drag Shows
This Virtual Drag Show Raises Funds for Toronto's LGBT+ Community
24
Narrative Superhero Podcasts
Podcasts Based on DC Comics Characters are Coming to Spotify
23
In-Game Movie Nights
Fortnite & Warner Bros are Hosting a Unique Movie Screening Event
22
Mixed-Reality Music Festivals
Lost Horizon is a Virtual, Interactive, Multi-Stage Event
21
Virtual Music Festival Exhibitions
V&A Museum is Hosting a Virtual Glastonbury Exhibition
20
Cult Sci-Fi VR Games
ILMxLab Boasts the Upcoming Release of a New Star Wars VR Game
19
Livestreamed Virtual Concerts
Wave is Hosting a John Legend Virtual Reality Concert
18
Theme Park Ride Candles
The E.T. Adventure Ride Scented Candle is Made with a Soy Wax Base
17
Solitude-Themed Hotel Promotions
Hotels.com is Offering a 'Get A Break Rate' for Feuding Couples
16
Provocative Pop Culture Fragrances
Art De Parfum's Le Joker Scent Was Inspired by the Zeitgeist
15
Fictitious Football Merchandising Deals
Dan Kats' Virtual 'Coach Duggs' Now Has a Merch Line
14
Record Breaking Cube-Solving Livestreams
Rubik’s Cube is Attempting to Break a World Record
13
VR Disney Films
Myth: A Frozen Tale is a First-of-Its-Kind Release from Disney Animation Studios
12
Celeb-Officiated Virtual Weddings
A Star of The Bachelor is Enhancing Jared's Virtual Platform
11
Drive-In Music Festivals
The Metamorphosis Drive-In Music Festival Was Recently Hosted in Houston
10
Election-Inspired Vodka Spirits
'Election Flavored Vodka' is a Limited, American-Made Spirit
9
Musical Hologram Gigs
Yungblud Created a Captivating Live Entertainment Experience
8
Celebrity-Led Natural Deodorant Campaigns
Schmidt’s Teams Up with Jerry Harris for Encouragement
7
Unscripted Star-Studded Puppet Shows
'Muppets Now' Follows Classic Characters and New Favorites
6
Math-Powered Interactive Crime Dramas
Murder by Numbers Employs Math Puzzles to Solve Crimes
5
Star-Studded Spin Workouts
Peloton & ESPN Hosted an All-Stars Ride Featuring Professional Athletes
4
Wizardly Surprise Collectibles
Magical Capsules Open to Reveal Harry Potter Collectibles
3
Shimmering Celebrity-Backed Palettes
The Urban Decay Naked Ultraviolet Eyeshadow Palette is Bold
2
Dining Drag Queen Series
The Jack Daniel's Drag Queen Mukbang is a Virtual Dining Experience
1
Ketchup-Themed Anthem Renditions
Walk Off The Earth Debuts Flavorful Anthem for Canada Day
Related Ideas
Superhero Lifestyle Collections
Disney Drops Brand Collabs for The Fantastic Four: First Steps
Newsstand-Style Pop-Up Series
Uber Eats x ALDI Celebrated Their Partnership with 'The Daily Feed'
Collectible Pop Culture-Referencing Toys
Mattel Debuts Its 2025 San Diego Comic-Con Showcase
California-Cool Fashion Campaigns
Re/Done's Summer 2025 Campaign is Fresh and Elevated
Pop Culture-Inspired Collectibles
Kinder Joy & Stranger Things Launch Funko Pop!® Collection
Luxury Menswear Apparel Pop-Ups
Louis Vuitton's Soho Pop-Up Showcases the Fall/Winter 2025 Vision
Y2K Pop Star Accommodations
Airbnb is Opening the Door to Hannah Montana’s Malibu Beach House
BookTok Travel Experiences
EF Ultimate Break Launched Literature-Inspired Group Tours for Gen Z
Tennis-Forward Pop-Ups
Lacoste’s Activations Serve Up Style Across NYC Ahead of U.S. Open
Summer Fragrance-Inspired Pop-Ups
Maison Margiela Launched a Pop-Up Café in Amsterdam
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Luxury Eyewear Pop-Ups
Prada Opens an Immersive Eyewear Boutique at The Grove
Nostalgic Dating App Campaigns
Hily Dating Launched Its Interactive 2017 Time Capsule
Monogram Heritage Pop-Ups
Louis Vuitton Celebrates 130 Years of its Monogram with an NYC Pop-Up
Fall-Themed Luxury Bag Campaigns
Zadig & Voltaire Partners with Paris Jackson
Vintage Streetwear Pop-ups
Kronenbourg 1664 Launched a Three-Day Immersive Fashion Experience
K-POP Group Retail Pop-Ups
The BLACKPINK Pop-Up Store Features Limited Edition Merchandise
Tennis Tournament Capsule Collections
The Lululemon Indian Wells Apparel Range is Athlete-Approved
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Nostalgic Fashion Capsules
Gabrielle Rosenstein Debuts PLUR — Peace, Love, Unity, and Respect
Faux Food Pop-Ups
MoMA Design Store Unveils an Immersive 'MoMA Mart' Pop-Up for NYC
Nostalgic Soda-Inspired Suites
Olipop Introduced 'The Time Travel Travel Agency' in Texas
Art-Driven Fashion Capsules
Marc Jacobs Launches Joy Artist Capsule for Fall 2025
Plush Beauty Keychains
Ulta Beauty x Mini Brands Pops Plush Keychains Feature Hero Products
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Brand Anniversary Capsule Collections
Hollister Reissues a Y2K Collection to Mark 25th Anniversary
Co-Branded Fashion Charms
The Wall's x Crocs Mad for Summer Range Arrives This Month
Horror Doll Collectibles
Pop Mart's Blind Box Chucky Franchise Series Shares Scary Surprises
Breakfast-Inspired Fashion Capsules
Tyler McGillivary Debuts the Playful Midnight Breakfast
Festival Fashion Denim Pop-Ups
A New Levi’s® Pop-Up Will Bring Festival Style to Old Montreal
French-Style Rentable Fashions
French Girl Summer by Maison Perrier Shares Over 150 Curated Looks
Doll-Themed Café Pop-Ups
The Malibu Barbie Café is Coming to Canada for the First Time This Summer
Menu-Inspired Dorm Decor
Urban Outfitters x Chipotle Created the 'A Little Extra Dorm' Collection
Pop Culture-Themed Snack Branding
Fan Foods Co. and Poppowls Launch New Licensed Snack Capsule
Annual Summer Pop-Ups
Dior’s Lucky Collection Enters Harrods with Starry Retail Experience
Pop Culture Chocolate Products
These New Kinder Products Embrace Collaborations
Artistic Hip-Hop-Inspired Cereal Campaigns
Froot Loops Launches 'Follow Your Ears'
Comprehensive Easter-Inspired Collaborations
Peeps' 2026 Spring Collaboration Lineup is Impressive
Richly Toned Fall Apparel
The Psycho Bunny Fall 2025 Collection Boasts Florals
Realistic Lifestyle Wellness Campaigns
The UFIT Not for the Elite Campaign Embraces Ordinary
Summer Americana Apparel
Austin Post SS26 Introduces Lightweight Seasonal Clothing
Youth Culture-Inspired Back-To-Campus Ads
Urban Outfitters Launches 'All Together Now'
Celebrity-Backed Luxury Menswear Campaigns
Louis Vuitton Taps Jeremy Allen White and Pusha T
Influencer-Driven Fashion Events
Pacsun Collaborated with Prominent Gen-Z Creators
Pop Culture-Inspired Beauty Campaigns
Peter Thomas Roth Taps 'The Summer I Turned Pretty'
Miniature Collectible Charms
The Mini Labubu Pin for Love Series Boosts Pop Mart Stock
Ice Cream Headwear
'47 x Baskin-Robbins Transform Signature Flavors into Colorful Caps
Restaurant Pop-Star Collaborations
McDonald's Partnered with BTS For the Second Time on New Meal
Reimagined Art Tours
Kayem's There When it Mattered Most Adds Hot Dogs to American History
Bookable Kitchen Pop-Ups
KitchenAid Room To Host Elevates Holiday Hosting
Month-Long Sales Competition
Bazooka Brands® Teases The Great Candy Battle: MomTok Edition
Cultural Discovery Partnerships
Depop and Spotify Partnered to Help People Explore Fashion & Music
Health-Focused Interactive Pop-Ups
Ancient + Brave Ran the Live Bravely Pop-Up in California
Immersive Curl-Powered Pop-Ups
göt2b is Helping Gen Z & Millennials Celebrate Their Waves & Coils
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Collaborative Curated Fashion Capsules
SHEIN Taps Cultural Tastemaker Scot Louie
Humorous Opinionated Platform Spots
Reddit Introduced its 'People are the Best' Campaign
Music Brand Sponsorships
True Religion Has Sponsored Rolling Loud Orlando With a Branded Capsule
Iconic Women-Inspired Fashion Capsules
Yoga Jeans Presents the MUSE Spring/Summer 2026 Collection
Culturally-Inspired Travel Campaigns
Louis Vuitton’s New Travel Campaign Spotlights China
Actor-Supported Resort Capsule Campaigns
Louis Vuitton Spotlights Its Men's Resort 2026 Capsule
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
British Apparel Brand Relaunches
Topshop x Cara Delevingne Partner for a London-Inspired Campaign
Streetwear Collector Events
VANDYTHEPINK Pop-Up Offers Exclusive Apparel and Trading Cards
American Running Brand Pop-Ups
Bandit Running Opened Its London Marathon Pop-Up and Capsule Drop
Culturally Inspired Fall-Ready Streetwear
BAPE Introduces its Connect with People Collection
Symbolic Pop-Up Wellness Experiences
Hone Health Hosts Death of Midlife Pop-Up
Retrospective Halloween-Inspired Home Capsules
Michaels Unveils a Diverse Halloween Assortment
Playful Character Graphic Apparel
The Monsters Collection Brings Labubu & Friends to UNIQLO
Running Footwear Showrooms
The Brooks Spring/Summer 2027 showroom previews upcoming footwear
Animated Pop Revival Shows
Paris Hilton’s Paris & Pups Brings Her Playful Persona to Youtube
Black Beauty-Brand Pop-Ups
SheaMoisture will Host an Immersive Toronto Pop-Up at Stackt Market
Fashion Icon Toy Ranges
Playmates Toys Launches the Paris & Pups Range, Inspired by Paris Hilton
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Throwback Grocery Campaigns
Economic Nostalgia Inspired Instacart's Summer Like It’s ‘99
Patriotic Doughnut Collections
Pinkbox's New Collection Aims to Celebrate America’s 250th Birthday
Holiday-Ready Fashion Collections
Pacsun is Emphasizing Comfort for the 2025 Holiday Season
Black-Focused Social Hubs
Brand New: a Collective Debuts the Residency on Martha's Vineyard
Halloween Blind Boxes
Pop Mart Unveils New Halloween-Themed Blind Boxes Starring Fan-Favorite IPs
Basketball Film-Inspired Pizza Campaigns
Pizza Hut Debuts Space Jam-Inspired Menu Bundle & Recipes
Sports Hospitality Programs
American Express Expanded Its 2026 US Open Experience
Comprehensive Wellness-Celebrating Initatives
Live Love Spa Marks National Wellness Month
Summer Snacking Retailer Ranges
ALDI August Finds Embrace LTOs, Protein and Snack Culture
Sports Lifestyle Retail
Nordstrom Blends World Cup Fashion with Immersive Pop-Ups
Graphic Tee Rap Tributes
De La Soul x Levi’s Releases Capsule Tees for the FW25 Season
Branded Café Pop-Ups
The OPPO Enco Air5s Debuted Through a Branded Café Pop-Up in Paris
Rebellious Clog Collaborations
The Jean Paul Gaultier x Crocs Capsule Fuses Function with Couture
back-to-school retail campaigns
Target rolls out its back-to-school & back-to-college campaigns
Highly Anticipated Coffee Pop-Ups
NBA All-Star Jimmy Butler Presents the BIGFACE Coffee Pop-Up
Interactive Artisan Coffee Campaigns
The Illy Summer Campaign Will Immerse Consumers
Underrated Travel Locations
Intrepid Travel Has Released Its Annual Not Hot List
Streaming Moments Surge
Spotify’s Wrapped 2025 Engages Users with Personalized Year-in-Review
Reimagined Creative Campaigns
Marc Jacobs Dropped its '26 Summer Campaign and New Visual Identity
Branded Marathon Pop-Up Experiences
Bandit Boasts a Los Angeles Marathon 2026 Pop-Up Experience
Singer Pizza Collaborations
Pizza Hut Teams with Anderson .Paak for the Launch of Crafted Flatzz
Fandom Retail Experiences
TOUS les JOURS Transforms Bakery Cafés into BTS Fan Destinations
Pride-Inspired Curated Vinyl Collections
Urban Outfitters Boasts the Pride Vinyl Collection
Anti-Screen Summer Social Events
Eventbrite Presents 'The Offline Summer' Initiative
Curated Resale Storefronts
eBay's The NYC Edit Storefront Shares Tastemaker Selections
Modern Festival Merch Partnerships
Breakaway Music Festival Expands Partnership with BELLA+CANVAS
Blind Box Fashion Collaborations
Cider Teams Up with POP MART to Unveil a New Collaboration
Cultural-Influence Fashion Capsules
Denim Tears Presents its 5th Quarter Collection
Low-Cost Back-to-School Campaigns
Target Back-to-School-idays Offers Discounts Up to 30%
Boldly Inclusive Hair Campaigns
Splat Hair Color Announces That Every Shade Tells a Story
Pop Culture Wedding Collections
A Dynamic Duo Inspired The Engagement Era Collection by The Knot
Experiential Wine Campaigns
Avaline Partners with Proper Hotels for a Summer Music Series
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Celb Champagne Collections
Moët & Chandon Launched Its Pharrell Williams Campaign in Saint-Tropez
Self-Expression Retail Campaigns
Tillys Marked Ten Months of Its Discover Your Style Campaign
Luxury Hotel Residencies
EDITION and American Express Launch an Exclusive Montauk Cultural Weekend
Retro Streetwear Capsules
The Wind and Sea Space Jam 30th Anniversary Collection Boasts Sportswear
Rent Reward Music Partnerships
Bilt Has Tapped Diplo to Headline Its July Rent Day Game Show
Modern Travel Collaborations
American Express and STAUD Launch a Resortwear Collection
Chic Bold Denim Campaigns
True Religion Debuts the Limited-Edition Fall 2026 Iconography Capsule
Brand Motif-Centric Fashion Lines
Anti Social Social Club Debuts Its Spring/Summer 2026 Collection
Exclusive Pop-Up Events
Man’s Best Friend Pop-Up Offers Limited Merch & Immersive Album Experience
Question-Driven Brand Revisions
NPR Turns its Logo Into Question Words
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Iconic Band Apparel Series
FREAK’S STORE Band Shirts Honor Legends with Long-Sleeve Designs
Summer-Long Pizza-Celebrating Campaigns
Pizza Hut Debuts the Hut Originals Platform
Collaborative Archival Print-Inspired Capsules
Lilly Pulitzer Partners with Janie and Jack
Elevated Casual Fashion
RetailMeNot Spotlights Capri Pants as a Versatile Summer Staple
Event-Centric Camping Experiences
Huttopia Hosts World Cup Viewing and Activities at Its Campsites
Anti-Algorithm Back-to-School Campaigns
Journeys' Turn It Up Activates Self-Discovery in Gen Z
Immersive Art Travel Programs
Marriott launches artist residency stays
Summer-Ready Hotel-Savings Events
Palm Springs Preferred Small Hotels Launches Summer Splash 2026
Valentine's Day Dining Research
OpenTable Compiles Data on Valentine's Day Dining Trends
Festival-Inspired Experiential Retail Concepts
Outcast Clothing Expands Its Le Club Outcast
Bustling Street Culture Marketplaces
Next Level Apparel Supports Got Sole's Culture Festival
Community-Focused Yoga Series
The lululemon Summer Series Brings People Together
Cultural All-Inclusive Resorts
Mondrian Cancun Blends Local Culture, Dining and Social Events
Community Fashion Events
Free People Hosts a Charitable Summer Gathering with Film and Activities
Fashion Hotel Partnerships
Limelight Hotels Launched Its Summer Nights With Janie and Jack Series
Football Star Capsule
Tru Kolors X AE Capsule Delivers Cozy Casual Pieces Inspired by Athleticism
First-Of-Its-Kind 24-Hour Live Broadcasts
Complex and adidas Debut Sidequest Summer Streamathon
K-Pop Star Denim Campaigns
Jung Kook Fronts Calvin Klein’s ’90s-Inspired Denim Campaign
Alternative New Year Celebrations
Premier Protein & Michelle Buteau Set a New Start to the Year
A-Lister Vacation Getaways
Trainline x Deuxmoi Partner for Celebrity-Inspired European Itineraries
International Traveler-Focused Campaigns
Brand USA Launches Two Complementary Campaigns