From charitable limited edition prints to album art puzzles, the July 2020 pop culture trends showcase how brands are responding to a variety of social and pandemic-prompted issues.
Notably, Hotels.com announced a new promotion, Get a Break Rate, aimed at supporting feuding couples, families, and roommates who are finding the proximity of lockdown stiffing. The deal lets them escape for some alone time for a night for half price.
Another intriguing example of the July 2020 pop culture trends is André 3000 new call-out apparel line that raises funds for the Black Lives Matter movement. The collection features provocating designs with statements adorned on the clothing such as 'Narcissistic Americans,' 'Have You Stopped Growing?,' and 'Across Cultures, Darker People Suffer The Most, Why?,' among others.
Top 55 Pop Culture Trends in July
From Charitable Limited Edition Prints to Album Art Puzzles:
Grace Mahas — Aug 18, 2020 — Pop Culture
55
Provocative Mask Alternatives
Max Siedentopf's Humorous List Shows Everyday Objects as Face Masks
54
Anti-Tech Jewelry Collections
Sara Sallam Takes Cues from George Orwell's 1984 Novel
53
Next-Gen Virtual Fashion Shops
The Yeezy Supply Site Offers a New Vision for Online Shopping
52
Charitable Call-Out Apparel Lines
André 3000 is Raising Funds for the Black Lives Matter Movement
51
Philanthropic Gen Z Brands
Favored Nations Mobilizes Gen Z to Support Important Issues
50
Artistic Face Mask Coverings
The Ai Weiwei Mask Art Project Raises Funds for Humanitarian Causes
49
Post-COVID Night Clubs
44KW in Shanghai Introduces Safety Measures After Reopening
48
Witty Wine-Branded Summer Accessories
BABE Wine Launches 'Summer is Everything' Collection
47
Anime-Inspired Fashion Boots
Zara China is Selling Black Boots with Heels Resembling Poké Balls
46
Accessible Digital Fashion Events
London Fashion Week Digital is Gender-Neutral & Open to All
45
High-End Hazmat Suits
Erykah Badu Sports a Louis Vuitton Hazmat Suit at the Texas Film Awards
44
Animated Film-Inspired Sneakers
BAIT and Reebok Launch the Army Men Iteration of the Instapump
43
Charitable Limited Edition Prints
Takashi Murakami's Prints are Expected to Hit $1 Million for BLM
42
Scenic Drive-In Cinema Experiences
Neovaude Has Orchestrated a Gothic Drive-In Experience
41
DIY Video Games
Media Molecule's 'Dreams' Platform Enables You to Create PlayStation 4 Games
40
AI Robot Movie Stars
Erica the Robot Will Be Starring in an Upcoming Sci-Fi Movie
39
Cartoon Alien Skincare
The Tonymoly x Minions Collection Features Playful Formulas & Packaging
38
Free Digital Cartoon Channels
Kartoon Channel! is Described as "Netflix for Kids, But Free"
37
Interactive Crime Scene Maps
The Sneak Podcast Supplements the Experience with Special Features
36
Post-Pandemic Concert Series
LN Finland Adds New Dates After Sold-Out Post-COVID Concert Series
35
Identity-Protecting Camera Apps
Anonymous Camera Strips Photos & Videos of Identifying Information
34
Dome-Protection Concerts
The Flaming Lips Play Live on The Late Show While Wearing Plastic Domes
33
Elegant Disney-Branded Dinnerware
The New Disney Frozen 2 Dining Set Comes in an Icy Blue Hue
32
Interactive Video Streaming Apps
Whatifi Has Viewers Decide What Happens Next in a Story
31
Album Art Puzzles
Radiohead's 1,000-Piece Jigsaw Puzzle Recreates an Album Cover
30
Virtual Clubbing Experiences
Defected WWWorldwide Introduces "New Era Virtual Clubbing" on Twitch
29
Interactive Augmented Reality Packaging
Pepsi Launches a Soccer-Inspired International Campaign
28
Celebratory Sci-Fi Timepieces
The Meister Dark Side Watch Collection Includes Three Styles
27
DIY Stop-Motion Animation Platforms
Stop Motion Studio Helps You Create a Unique Plot Line
26
AI-Powered Movie Platforms
rct studio's Innovative Software Helps You to Make Your Own Movie
25
Village-Supporting Drag Shows
This Virtual Drag Show Raises Funds for Toronto's LGBT+ Community
24
Narrative Superhero Podcasts
Podcasts Based on DC Comics Characters are Coming to Spotify
23
In-Game Movie Nights
Fortnite & Warner Bros are Hosting a Unique Movie Screening Event
22
Mixed-Reality Music Festivals
Lost Horizon is a Virtual, Interactive, Multi-Stage Event
21
Virtual Music Festival Exhibitions
V&A Museum is Hosting a Virtual Glastonbury Exhibition
20
Cult Sci-Fi VR Games
ILMxLab Boasts the Upcoming Release of a New Star Wars VR Game
19
Livestreamed Virtual Concerts
Wave is Hosting a John Legend Virtual Reality Concert
18
Theme Park Ride Candles
The E.T. Adventure Ride Scented Candle is Made with a Soy Wax Base
17
Solitude-Themed Hotel Promotions
Hotels.com is Offering a 'Get A Break Rate' for Feuding Couples
16
Provocative Pop Culture Fragrances
Art De Parfum's Le Joker Scent Was Inspired by the Zeitgeist
15
Fictitious Football Merchandising Deals
Dan Kats' Virtual 'Coach Duggs' Now Has a Merch Line
14
Record Breaking Cube-Solving Livestreams
Rubik’s Cube is Attempting to Break a World Record
13
VR Disney Films
Myth: A Frozen Tale is a First-of-Its-Kind Release from Disney Animation Studios
12
Celeb-Officiated Virtual Weddings
A Star of The Bachelor is Enhancing Jared's Virtual Platform
11
Drive-In Music Festivals
The Metamorphosis Drive-In Music Festival Was Recently Hosted in Houston
10
Election-Inspired Vodka Spirits
'Election Flavored Vodka' is a Limited, American-Made Spirit
9
Musical Hologram Gigs
Yungblud Created a Captivating Live Entertainment Experience
8
Celebrity-Led Natural Deodorant Campaigns
Schmidt’s Teams Up with Jerry Harris for Encouragement
7
Unscripted Star-Studded Puppet Shows
'Muppets Now' Follows Classic Characters and New Favorites
6
Math-Powered Interactive Crime Dramas
Murder by Numbers Employs Math Puzzles to Solve Crimes
5
Star-Studded Spin Workouts
Peloton & ESPN Hosted an All-Stars Ride Featuring Professional Athletes
4
Wizardly Surprise Collectibles
Magical Capsules Open to Reveal Harry Potter Collectibles
3
Shimmering Celebrity-Backed Palettes
The Urban Decay Naked Ultraviolet Eyeshadow Palette is Bold
2
Dining Drag Queen Series
The Jack Daniel's Drag Queen Mukbang is a Virtual Dining Experience
1
Ketchup-Themed Anthem Renditions
Walk Off The Earth Debuts Flavorful Anthem for Canada Day
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Superhero Lifestyle Collections
Disney Drops Brand Collabs for The Fantastic Four: First Steps
Newsstand-Style Pop-Up Series
Uber Eats x ALDI Celebrated Their Partnership with 'The Daily Feed'
Hospitality-Inspired Apparel
Brach x Lacoste Serve Resortcore with Limited Edition Sweatshirts
Iconic Stylish Bag Campaigns
Fendi's Summer 2025 Campaign is Cohesive and Contemporary
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Collectible Historical Figurines
PIX! is Dropping Designs Inspired by Icons in Art, Music & More
Next-Gen K-Beauty Pop-Ups
MUSKAT Hosted a Five Day Immersive Experience in L.A.
Modern Newsstand Skincare Pop-Ups
Neutrogena x AIRE Health Hosted a Thematic Event
Collectible Pop Culture-Referencing Toys
Mattel Debuts Its 2025 San Diego Comic-Con Showcase
California-Cool Fashion Campaigns
Re/Done's Summer 2025 Campaign is Fresh and Elevated
Luxury Menswear Apparel Pop-Ups
Louis Vuitton's Soho Pop-Up Showcases the Fall/Winter 2025 Vision
Luxe Literary-Inspired Tote Bags
Jonathan Anderson Revealed Bold Dior Book Tote Designs
Star-Studded Brand Campaigns
'Play With Icons' is Redefining Lacoste’s Global Identity
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Y2K Pop Star Accommodations
Airbnb is Opening the Door to Hannah Montana’s Malibu Beach House
BookTok Travel Experiences
EF Ultimate Break Launched Literature-Inspired Group Tours for Gen Z
Tennis-Forward Pop-Ups
Lacoste’s Activations Serve Up Style Across NYC Ahead of U.S. Open
Beautifying Self-Care Bundles
Olive & June x Bubble Collaborated on Skin and Nail Care Kits
Reimagined Artwork-Based Travel Campaigns
Plaza Premium Group Debuts 'The Art of Travel'
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Monogram Heritage Pop-Ups
Louis Vuitton Celebrates 130 Years of its Monogram with an NYC Pop-Up
Millennial Pink-Inspired Apparel
UNIQLO Features Practical Spring Pieces in Signature Pink Hues
Fall-Themed Luxury Bag Campaigns
Zadig & Voltaire Partners with Paris Jackson
Vintage Streetwear Pop-ups
Kronenbourg 1664 Launched a Three-Day Immersive Fashion Experience
Luxury Eyewear Pop-Ups
Prada Opens an Immersive Eyewear Boutique at The Grove
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
K-POP Group Retail Pop-Ups
The BLACKPINK Pop-Up Store Features Limited Edition Merchandise
Tennis Tournament Capsule Collections
The Lululemon Indian Wells Apparel Range is Athlete-Approved
Nostalgic Luxury Pop-Ups
Celine's Zhangyuan Pop-Up Brings French Riviera Magic to Shanghai
Faux Food Pop-Ups
MoMA Design Store Unveils an Immersive 'MoMA Mart' Pop-Up for NYC
Nostalgic Soda-Inspired Suites
Olipop Introduced 'The Time Travel Travel Agency' in Texas
Art-Driven Fashion Capsules
Marc Jacobs Launches Joy Artist Capsule for Fall 2025
Festival-Ready Celebrity DJ Activations
Absolut Vodka Welcomes Paris Hilton at the House of Cosmo
Plush Beauty Keychains
Ulta Beauty x Mini Brands Pops Plush Keychains Feature Hero Products
Brand Anniversary Capsule Collections
Hollister Reissues a Y2K Collection to Mark 25th Anniversary
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Adorable Monster-Inspired Graphic Tees
UNIQLO and Pop Mart Present the Monsters Collection
Horror Doll Collectibles
Pop Mart's Blind Box Chucky Franchise Series Shares Scary Surprises
Breakfast-Inspired Fashion Capsules
Tyler McGillivary Debuts the Playful Midnight Breakfast
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Summer Fragrance-Inspired Pop-Ups
Maison Margiela Launched a Pop-Up Café in Amsterdam
Anime Franchise-Inspired T-Shirts
Studio Ghibli Shines in the new GBL 2025 Spring/Summer Capsule
Festival Fashion Denim Pop-Ups
A New Levi’s® Pop-Up Will Bring Festival Style to Old Montreal
Menu-Inspired Dorm Decor
Urban Outfitters x Chipotle Created the 'A Little Extra Dorm' Collection
Artful Summer Puzzles
Piecework Created Its Slim Aarons Puzzle Collection with Getty Images
Annual Summer Pop-Ups
Dior’s Lucky Collection Enters Harrods with Starry Retail Experience
Artistic Hip-Hop-Inspired Cereal Campaigns
Froot Loops Launches 'Follow Your Ears'
Comprehensive Easter-Inspired Collaborations
Peeps' 2026 Spring Collaboration Lineup is Impressive
Art-Promoting Campaigns
Beige Billboards Spark a Bold Call to Save Charlotte’s Art Scene
Richly Toned Fall Apparel
The Psycho Bunny Fall 2025 Collection Boasts Florals
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Body Butter Pop-Ups
Sol de Janeiro Arrives in the UK with a Pop-Up Celebrating its New Launch
Musician Merch-Inspired T-Shirts
This Collaboration Gap Merch Highlights Iconic Artists
Marketer-Targeted Albums
The Spotify Tunetorials Campaign Blurs Education and Entertainment
Beautifying Pre-Concert Pop-Ups
Tequila Rose's Break in Case of Glam-ergency Refreshed Music Fans
Influencer-Driven Fashion Events
Pacsun Collaborated with Prominent Gen-Z Creators
Celebrity-Backed Luxury Menswear Campaigns
Louis Vuitton Taps Jeremy Allen White and Pusha T
Pop Culture-Inspired Beauty Campaigns
Peter Thomas Roth Taps 'The Summer I Turned Pretty'
Miniature Collectible Charms
The Mini Labubu Pin for Love Series Boosts Pop Mart Stock
Cult Film-Inspired Graphic Tees
These Capsule Tees Pay Homage to 17-Year-Old Dark Knight Film.
Restaurant Pop-Star Collaborations
McDonald's Partnered with BTS For the Second Time on New Meal
Bookable Kitchen Pop-Ups
KitchenAid Room To Host Elevates Holiday Hosting
Health-Focused Interactive Pop-Ups
Ancient + Brave Ran the Live Bravely Pop-Up in California
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
Immersive Curl-Powered Pop-Ups
göt2b is Helping Gen Z & Millennials Celebrate Their Waves & Coils
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Collaborative Curated Fashion Capsules
SHEIN Taps Cultural Tastemaker Scot Louie
Pop Culture-Themed Snack Branding
Fan Foods Co. and Poppowls Launch New Licensed Snack Capsule
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
Paris-Themed Solo Travel Guides
GetYourGuide Debuts a Campaign for Curated Parisian Experiences
Underground Culture-Inspired Collabs
Vintage Culture x Von Dutch Loves Debut a Capsule Collection
Iconic Women-Inspired Fashion Capsules
Yoga Jeans Presents the MUSE Spring/Summer 2026 Collection
Culturally-Inspired Travel Campaigns
Louis Vuitton’s New Travel Campaign Spotlights China
Actor-Supported Resort Capsule Campaigns
Louis Vuitton Spotlights Its Men's Resort 2026 Capsule
Cosmopolitan Summer-Inspired Campaigns
Doja Cat Stars in Marc Jacobs' ‘Staycation'
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Branded Newspaper Kiosks
New Balance's Grey Days Pop-Up Celebrates a Timeless, Universal Color
British Apparel Brand Relaunches
Topshop x Cara Delevingne Partner for a London-Inspired Campaign
Bold Eyewear Collection Campaigns
Vogue Eyewear Unveils Its 'No Rules Club' SS25 Campaign
Resilient Collaboration Fashion Capsules
Converse and Daily Paper Launch Rise Through the Ropes
Branded Summer Lunches
MESHKI Debuts Its Viva Resort ’25 Collection with a Soirée in St. Tropez
Culturally Inspired Fall-Ready Streetwear
BAPE Introduces its Connect with People Collection
Symbolic Pop-Up Wellness Experiences
Hone Health Hosts Death of Midlife Pop-Up
Singer-Centric Graphic Apparel Capsules
FREAK'S STORE Presents the Billie Eilish Capsule
Playful Character Graphic Apparel
The Monsters Collection Brings Labubu & Friends to UNIQLO
Summer Camp-Inspired Travel Experiences
EF Ultimate Break Debuts Camp Ultimate, Targeting Gen Z
Luxury Travel-Ready Summer Programming
Four Seasons Hotels and Resorts Debuts New Offerings
Animated Pop Revival Shows
Paris Hilton’s Paris & Pups Brings Her Playful Persona to Youtube
Black Beauty-Brand Pop-Ups
SheaMoisture will Host an Immersive Toronto Pop-Up at Stackt Market
American Running Brand Pop-Ups
Bandit Running Opened Its London Marathon Pop-Up and Capsule Drop
Cultural Newsletter Subscriptions
American Eagle Launches Gen Z-Focused 'Off The Cuff' Publication
Lyrics-Inspired OOH Campaigns
Taskrabbit Interprets Pop Culture Songs for Summer Home Tasks
Fashion Icon Toy Ranges
Playmates Toys Launches the Paris & Pups Range, Inspired by Paris Hilton
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Throwback Grocery Campaigns
Economic Nostalgia Inspired Instacart's Summer Like It’s ‘99
Holiday-Ready Fashion Collections
Pacsun is Emphasizing Comfort for the 2025 Holiday Season
Halloween Blind Boxes
Pop Mart Unveils New Halloween-Themed Blind Boxes Starring Fan-Favorite IPs
Basketball Film-Inspired Pizza Campaigns
Pizza Hut Debuts Space Jam-Inspired Menu Bundle & Recipes
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Comprehensive Wellness-Celebrating Initatives
Live Love Spa Marks National Wellness Month
Music Brand Sponsorships
True Religion Has Sponsored Rolling Loud Orlando With a Branded Capsule
Album-Honoring Merch Collections
Tyler, the Creator Launches Merch to Celebrate Cherry Bomb
Graphic Tee Rap Tributes
De La Soul x Levi’s Releases Capsule Tees for the FW25 Season
Rebellious Clog Collaborations
The Jean Paul Gaultier x Crocs Capsule Fuses Function with Couture
Sneaker-Inspired Art Exhibitions
Roberto Lugo's 'Drip' Explores the Impact of the AF1 on Culture
Highly Anticipated Coffee Pop-Ups
NBA All-Star Jimmy Butler Presents the BIGFACE Coffee Pop-Up
Underrated Travel Locations
Intrepid Travel Has Released Its Annual Not Hot List
Streaming Moments Surge
Spotify’s Wrapped 2025 Engages Users with Personalized Year-in-Review
Branded Marathon Pop-Up Experiences
Bandit Boasts a Los Angeles Marathon 2026 Pop-Up Experience
Singer Pizza Collaborations
Pizza Hut Teams with Anderson .Paak for the Launch of Crafted Flatzz
Gen Z-Focused Bag Charms
Travel Blue Launches the Memory Collection to Appeal to Gen Z Shoppers
Vodka LGBTQIA+ Initiatives
Absolut x Paris Hilton Celebrate Pride at the OUTLOUD Music Festival
Curated Resale Storefronts
eBay's The NYC Edit Storefront Shares Tastemaker Selections
Blind Box Fashion Collaborations
Cider Teams Up with POP MART to Unveil a New Collaboration
Cultural-Influence Fashion Capsules
Denim Tears Presents its 5th Quarter Collection
Low-Cost Back-to-School Campaigns
Target Back-to-School-idays Offers Discounts Up to 30%
Pop Culture Wedding Collections
A Dynamic Duo Inspired The Engagement Era Collection by The Knot
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Travel Lifestyle Brand Ads
Away’s 'Travel Changed Me' Film Captures the Power of Exploration
All-Inclusive Pop Culture Trips
Klook Debuts a Campaign to Highlight ANZ's Top Asian Culture Fans
Conscientious Tourism Campaigns
Evaneos Advocates Against Overtourism in a New Campaign
Retro Streetwear Capsules
The Wind and Sea Space Jam 30th Anniversary Collection Boasts Sportswear
Ghost Show-Themed Coffees
Pop Culture Coffee Unveils a New Ghostbusters Collaboration
Modern Travel Collaborations
American Express and STAUD Launch a Resortwear Collection
Brand Motif-Centric Fashion Lines
Anti Social Social Club Debuts Its Spring/Summer 2026 Collection
Prideful Modernist Tech Collections
The Apple 2025 Pride Collection Marks Pride Month in Style
Exclusive Pop-Up Events
Man’s Best Friend Pop-Up Offers Limited Merch & Immersive Album Experience
Question-Driven Brand Revisions
NPR Turns its Logo Into Question Words
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Iconic Band Apparel Series
FREAK’S STORE Band Shirts Honor Legends with Long-Sleeve Designs
Colorwear Apparel Line
Pantone Launches Loungewear and Activewear in a Curated Palette
Immersive Art Travel Programs
Marriott launches artist residency stays
Valentine's Day Dining Research
OpenTable Compiles Data on Valentine's Day Dining Trends
Co-Branded Digital Summer Events
Crayola Partners with Paddington™ and STUDIOCANAL
Collaborative Archival Print-Inspired Capsules
Lilly Pulitzer Partners with Janie and Jack
Event-Centric Camping Experiences
Huttopia Hosts World Cup Viewing and Activities at Its Campsites
Football Star Capsule
Tru Kolors X AE Capsule Delivers Cozy Casual Pieces Inspired by Athleticism
K-Pop Star Denim Campaigns
Jung Kook Fronts Calvin Klein’s ’90s-Inspired Denim Campaign
Alternative New Year Celebrations
Premier Protein & Michelle Buteau Set a New Start to the Year
A-Lister Vacation Getaways
Trainline x Deuxmoi Partner for Celebrity-Inspired European Itineraries