England's iconic Glastonbury festival has been cancelled for the first time in decades due to the COVID-19 pandemic, but in its place is a virtual exhibition hosted by the V&A Museum.
The exhibition will examine the festival's history through the use of multiple mediums including videos, photographs and other memorabilia. This exhibition is available to all would-be attendees, as a way to commemorate the weekend and to help cope with the restrictions put in place to stop the spread of the virus. This exhibition will also be contributing to a larger collection of the festival's history, and is asking all who have attended in the past to submit their favorite memories of their experience.
Image Credit: Nicky J. Sims/Redferns/Getty Images
Key Themes Behind This Trend
- Virtual Exhibition Events
- As the world moves to more virtual exhibition experiences due to the pandemic, there's an opportunity for businesses to innovate and provide unique online experiences for their customers.
- Digitization of Event & Festival History
- As museums and events digitize their history in a virtual exhibitions, the event and festival industry have an opportunity to leverage this trend and engage attendees with the history and story of their events.
- Crowd-sourcing Event Memorabilia
- As more events move to virtual, there's an opportunity for businesses to crowdsource memorabilia from their past in order to create an impactful exhibition experience for attendees.
Where This Applies
- Museum Industry
- The museum industry has the opportunity to move beyond traditional exhibits and create more interactive exhibitions that allow attendees to engage meaningfully with artifacts and moments in history.
- Event & Festival Industry
- Event and Festival planners can digitize their history to maintain engagement with attendees in the event of cancelling or postponing their in-person events.
- Digital Event Hosting Industry
- There's an opportunity for businesses to provide platforms for customers to host virtual events and exhibitions, allowing attendees from across the world to participate in events without being physically present.
