In anticipation of Canada Day on July 1st, Walk Off The Earth, the beloved Canadian Juno-winning artists, have teamed up with French’s Ketchup to launch a "flavorful" rendition of the national anthem. As a unique feature, the band used ketchup bottles as their main source of instrumentation — by tapping and squeezing the bottle, tossing around french fries, and even creating a flute from the bottle. The band states they "hope you’ll join [them] and make your own backyard BBQ tunes."
The hilariously patriotic video is free to view on both YouTube and the HelloFlavur website and showcases how creativity and drive can maintain the Canadian spirit despite these challenging and uncertain times.
Image Credit: Walk Off The Earth
Key Themes Behind This Trend
- Patriotic Brand Collaborations
- Opportunities for brands to collaborate on unique and patriotic campaigns, like the ketchup-themed anthem rendition
- Creative Musical Instrumentation
- Exploring innovative ways to use unconventional objects as musical instruments, like the ketchup bottles in the anthem rendition
- Virtual Celebration Experiences
- Developing digital experiences and platforms for people to celebrate special occasions virtually, as demonstrated by the anthem video on YouTube and HelloFlavur website
Where This Applies
- Food and Beverage
- Opportunities for food and beverage brands to collaborate with artists and musicians to create unique campaigns and experiences
- Music and Entertainment
- Exploring new possibilities for musical instrumentation and performances using unconventional objects, like ketchup bottles
- Digital Media and Technology
- Creating innovative virtual celebration experiences and platforms for people to engage with special events and celebrations remotely
