Developmentally speaking, toys are training tools that help children to learn the immense range of skills ultimately necessary for coping with adult life, which means that even the most seemingly frivolous of the July 2017 toys trends has incalculable value. Whether technological, informative, or mechanical, the newest toys all give children some sort of takeaway.
In case someone happens to be living in a deep underground chasm, fidget spinners have spun up a furor among kids and adults alike, and many toy companies are seizing on the fad. Fidgetbase is a software company selling a file that allows users to 3D print their own version of the spinning toy, and other companies are looking to strike the next fidgeting gold mine — the makers of the Mokuru are one such example.
Top 45 Toys Trends in July
45
Wooden Fidget Toys
MOKURU is a Desktop Toy That Flips, Rolls and Does Tricks
44
Professional Centrifugal Fidget Spinners
The 'Momentum 360' Hand Spinner Occupies Idle Hands
43
Customizable Fidget Toys
The 'B-Calm' Fidget Spinner Toy Allows Arms to be Added and Removed
42
Shifting Cube Fidget Toys
The 'INFINITY CUBE' Fidget Toy Lets You Fold Portions Over and Over
41
Expressive Toy Wearables
Hasbro's Hanazuki Toy Range Helps to Connect Kids with Their Emotions
40
Outdoor Multi-Age Playgrounds
BAM's Indigo Playgrounds are Designed for Children of Varying Ages
39
Video-Recording Frisbees
The 'VFO' Flying Disc Captures Trick Shots and Catches During Play
38
3D-Printed Fidget Spinners
Fidgetbase is Sharing $1 Files for Printing a DIY Fidget Spinner
37
Diverse Male Dolls
Mattel Canada is Launching 15 New Ken Dolls as Part of 'The New Crew'
36
Pixelated DIY Art Supplies
The PELCRAFT Personalized Wall Art Modules are Modernly Stylish
35
Replica Cult Cartoon Tools
The New Funko Portal Gun is a 'Rick and Morty' Cosplay Essential
34
Reality Star Fidget Spinners
Kim Kardashian Released Her Own Fidget Spinner Gadgets
33
Vertical Bean Bag Games
The 'Bean Bag Bucketz' Toss Game Creates a Competition Anywhere
32
Connected Superhero Toys
The Sphero Spider-Man Toy Connects to a Network for Software Updates
31
Bluetooth Boxing Glove Games
The 'Jabii' Boxing Game Offers a Fun, Safe and Connected Experience
30
Toy Brick Pet Art
These Jekca Cat Sculptures Let You Build Your Own Calico
29
Pop-Up Toy Cafes
The Shopkins Macaron Café Brings the Collectible Playsets to Life
28
Dry-Erase Board Games
This DIY Board Game Kit Boasts a Reusable Base and Cards
27
Lace-Tightening LEGO Machines
This DIY Lego Machine Will Tie Your Shoe Laces for You
26
Folding Block Toy Boxes
The 'Teebee' Portable Toy Box Works with Popular Building Blocks
25
Floating Disco Bath Lights
These LED Lights Turn One's Bath into a Party Experience
24
Digitized Pingpong Nets
The 'Smart Net' Automatically Keeps Score with an Infrared Sensor
23
Code-Teaching Computer Puzzles
The 'Turing Tumble' Mechanical Puzzle Teaches the Basics of Coding
22
Oversized Gradient Jigsaw Puzzles
The 5,000 Colors Jigsaw Puzzle Has Pieces with Individual Colors
21
Gesture-Controlled Cartoon Toys
Wow! Stuff's RC Minions are Powered by Heliball Flight Technology
20
LEGO-Infused Art Installations
Magenta Design Studio's 'Opposite' Celebrates the Beauty of LEGO
19
Magnetic Hardwood Dice Trays
The 'SnapDice' Dice Rolling Tray Streamlines Gameplay
18
Air Plant Chess Sets
The Air Plant Living Modern Chess Sets Feature Real Greenery
17
Soccer Tailgate Game Devices
The 'Wobblrs' Tailgate Game is a Fun Way to Improve Skills
16
Board Game Subscription Services
The Hasbro Game Crate Delivers New Games Every Three Months
15
Cartoon Programming Toys
This Minion Coding Toy Flatulates on Command
14
Score-Keeping Sports Balls
The 'LoopBall' Keeps Count, Monitors Play and Much More
13
VR Racing Toys
'VR Real Feel Racing' Recreates the Racing Experience at Home
12
Monkey Reserve Gift Shops
The New Affenberg Salem Gift Shop Was Designed by Konrad Knoblauch
11
Toy-Included Gen Z Magazines
'Mixit' is a New Magazine for Young Girls Ages Four to Nine
10
Museum-Inspired LEGO Kits
The LEGO Guggenheim Museum Kit Celebrates the Architect's 150th Birthday
9
Storytelling Wallpapers
'Magic Wallpaper' Provides Hundreds of Children's Stories
8
Conductive Dough Toys
Dough Universe's 'Electro Dough' for Kids Teaches STEAM Principles
7
Coincidental Discovery Toys
Sony's 'toio' Lets Kids Build and Play with Robotics
6
Cooperative Survival Games
Sub Terra is an Award-Winning Survival Game for Up to Six Players
5
Language-Teaching Tile Games
'Chineasy Tiles' Encourage People to Learn Chinese Through Gameplay
4
Sushi Ferris Wheels
Japanese Toy Manufacturer Takara Tomy Created a Mini Sushi Ferris Wheel
3
Sushi-Themed Strategy Games
'Sushi Go Party!' is an Award-Winning Family Pick and Pass Card Game
2
Bribery-Based Card Games
'Pricetitution' is a Fun Card Game That Says "Everyone Has a Price"
1
Camouflage-Inspired Card Games
The Chameleon is a Family Game That Encourages Blending In
Related Ideas
Anniversary-Commemorating Toy Designs
Spin Master Introduced a New Line of Dora the Explorer Toys
Spherical Surprise Dolls
Barbie Roll & Reveal Shares a Novel Unboxing Experience
Wooden Figure Sets
Nintendo Unveiled 'My Mario' in 30-Piece and 3-Piece Sets
Sensorial Anime Dolls
BedHedz are Expressive, Tactile Collectibles with Big, Unruly Hair
AI-Enhanced Play Experiences
Mattel Partners with OpenAI to Develop AI-Powered Toys
Sensor-Driven Play Blocks
LEGO Smart Bricks Introduce Responsive Building Toys
Hybrid Toy Figurines
Playmates Toys Debuts the Kaiju Power Rangers
Pocket-Sized Fidget Toy
Slider-Gamemackey Combines Retro Gaming Buttons with Fidget Puzzle Action
Sci-Fi Creature Collectibles
The Grogu Tiny But Mighty Series Figures Revsits On-Screen Looks
Gamified AR Footwear Fittings
Tootsie Augmented Reality Makes Shoe Shopping More Fun for Kids
Anime-Themed Virtual Pet Toys
The Poke-Nade Monster Ball Features Pokémon Characters
Next-Gen 90s Dolls
Manhattan Toy is Reviving Groovy Girls for a New Generation of Kids
Anime-Inspired Wooden Collectibles
Puremind Unveils Its 'Dragon Ball' Wooden Collectibles
Collectible Pop Culture-Referencing Toys
Mattel Debuts Its 2025 San Diego Comic-Con Showcase
Baby Collectible Tech Lines
Sonny Angel x CASETiFY Has Returned for Another Adorable Collaboration
Sensory Pocket-Sized Pets
Nano-mals are Tiny, Interactive Companions That Double as Fidget Toys
Interactive Gaming Cubes
The Rubik’s WOWCube Combines Digital Play with Tactile Puzzle Mechanics
Co-Branded Toy Collections
Spin Master Has Partnered with the Hidden Pigeon Company
Treat-Themed Crafting Dolls
Far Out Toys' Pretty Sweets Invites Kids to Customize Mini Desserts
Collaborative Kid-Focused Sensory Balls
Biggest Little and Sundae Kids Debut 'Balls on Wheels'
Color-Changing Cooking Toys
The Simmer & Stir Stovetop Play Set Inspires Realistic Pretend Play
Modern Transformative Child Walkers
The Jumbo walker concept grows with your child stages.
Psychologist-Designed Educational Toys
ThinkPsych Spotlights Its Line of Therapeutic Games & Tools
Toy-Inspired Jewelry Collections
Hot Wheels x ALEX AND ANI Drop a Jewelry Line Inspired By Toys
Preschool Coding Toys
Codie Blocks and iCode are Preparing Young Kids for an AI Future
Science-Backed High-Energy Toy Collections
Moose Toys Partners with Mark Rober on CrunchLabs
Community 3D-Printed Toys
3D Printing Elves Launches Free Toy Program for Children
Mental Health Plushies
The Calmness Crew Supports Emotional Well-Being in Children & Caregivers
Subtly Spooky Halloween Decor
The Target 2025 Halloween Collection Debuted Ahead of Summer
Playful Film-Inspired Toy Lines
Spin Master Builds on the Excitement of PAW Patrol: the Dino Movie
Weighted Plush Companions
Hugarounds Bring Calming Comfort to Kids During Stressful Transitions
Inclusive Fashion Dolls
Mattel’s First Autistic Barbie Boasts Sensory Experiences & Support Tools
Emotional Processing Board Games
The EMO+ Board Game Helps Understand Deeper Emotions
Interactive Educational TV Games
LeapFrog LeapMove Has a Webcam-Like Design
Viral Satisfying ASMR Toys
MGA Entertainment's Slime Life Turns Digital Trends into Physical Play
Chinese Toy Company Debuts
Kayou is Making Its Official Debut at the New York Toy Fair
Toy Brick Advent Calendars
LEGO Introduces All-New Advent Calendars for 2025
AI-Driven Art Toys
MOMOTOY Debuts in the Us at Toy Fair New York
Recordable Otter Toys
Slumberkins' Otter Helps Kids Feel Connected to Love Ones No Matter How Far
Programmable Robot Toys
Robosen's MINI Robots Introduce a First-of-Its-Kind Smart Toy Platform
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
Responsive Building Toys
LEGO SMART Play Integrates Technology That Reacts in Real Time
Emotive Plush Collectibles
Care Bears Caring Cuties Tap into the Thrill of Blind Boxes
Interactive Educational Bug Games
'Rebug' Encourages Kids to Get Off Screens and into Nature
3D Figure Creators
AI Action Figure Generator Turns Text Prompts Into 3D Models
Air-Powered Racer Toys
The Air-Power Turbo Racer Travels Up to 30 Feet at 13 Feet Per Second
Collectible Wear-and-Share Jewelry
Twisty Petz Combines Wearable Pets with Friendship Bracelets
Screen-Free Children's Audio Toys
Tonies Introduces Three New Products for Littles
STEAM-Inspired Construction Toy Systems
Meekins Corp. Introduces Rail Cube to the US Market
Collectible Sensory Toys
Moj Moj Delights Kids and Adults with Textures, Characters & Surprises
Inaugural Toy-Inspired Tournaments
BEYBLADE X Franchise is Expanding with BEYBLADE Day
Digital Icon-Inspired Tennis Balls
Wilson and Apple Join Forces to Bring the Digital Wheel to Life
Children-Focused Tech Lines
MyFirst Specializes in Technology Products for Children
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Furry Fidget Companions
Tangle's Furry Fidget Friends are Soft, Tactile and Bendable
Modernized Nostalgic Toys
Tin Can Offers a Novel Approach to Children's Communication
Screen-Free Music Toys
Loops Lab Lowers the Barrier of Entry to Music Creation
Sensory ASMR-Style Toys
Incredible Group's Squishi Toys Appeal to Gen Z Consumers
Game-Inspired Collectible Toys
Mattel Creations Debuts Two Minecraft Collectibles
3D-Printed Fidget Toys
Jigglets are Produced with Less Waste Than Traditional Toys
Micro-Robotic Digital Pets
MicroPets Appeal to Digitally Native Kids and Kidults
Anniversary Doll Capsules
Spin Master Celebrates 25 Years of Dora with an All-New Toy Collection
Colorful Bath Ball Toys
Biggest Little’s B is for Ball is Modern and Thoughtfully Reimagined
Screen-Free Entertainment Toys
The Toniebox 2 Engages Kids with Stories, Sounds, Music & Games
Interactive AI-Connected Flower Toys
The FoloToy AI Sunflower Connects to ChatGPT 4 at CES 2026
Nostalgic Toy Brand Celebrations
Tamagotchi Marks Its 30th Anniversary at the New York Toy Fair
Interactive Educational Toy Lines
LeapFrog Debuts Its Latest Collection at Toy Fair 2025
Modeling Dough Fashion Dolls
Hasbro and Mattel Created the Play-Doh Barbie Collection
AI-Powered Plush Teddies
FoloToy's AI Teddy Kumma Holds Conversations and Tells Stories
Backyard Electric Ride-Ons
Garvee Launched its 'Ride-On Toys Collection'
Award-Winning Educational Toy Brands
Learning Resources Earns 2026 Preschool Toy of the Year Award
Cosmetics-Inspired Slime Toys
Glime Brings Elements of Beauty and Fashion to Sensorial Play
Keyboard-Style Cap Collectibles
Clickeez Snap Together to Create Custom Fidget Keychains
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Wind-Up Collectibles
Wind-Upz Revive Wind-Up Toys for a New Generation of Kids & Collectors
Digital Pet Collector Games
Find Tamagotchi Introduces Nostalgic IP to Gen Zalpha on Roblox
Wizard-Themed Chocolate Toys
The Kinder Joy Funko Harry Potter Collection is Limited-Edition
Sensory Dough Toys
Play-Doh 6 Variety Compounds are Uniquely Textured & Scented
Runway-Inspired Fashion Dolls
The Styled by KidSuper Ken Doll Sports Boundary-Pushing Streetwear
Toy-Inspired Music-Themed Workshops
The LEGO Group Launches Its Final Creativity Workshop of 2025
Pop-Out Pet Toys
Luki Lab Pets 2 Love Tuck into Heart-Shaped Purses That Doubles as Launchers
Tech-Enriched Sports Equipment
The 'GOAL' Concept by Yewon Lee Encourages Physical Activity
Fashion Icon Toy Ranges
Playmates Toys Launches the Paris & Pups Range, Inspired by Paris Hilton
Holiday-Ready Toy Product Lilnes
Crayola Has Unveiled Its 2025 Holiday Product Lineup
Spring-Themed Toy Collections
MGA Entertainment Emphasizes DIY Creativity, Surprises & Pastel Hues
Beauty Kiosk Playsets
Melissa & Doug's New Sort, Stock, Select Toy Explores Skincare & Makeup
Hybrid STEM Activity Kits
Brainstorm's Science Activity Kits Pair Hands-On Play & Online Tutorials
AI-Powered Collectible Figurines
Personality-Packed HeyMates are Made for Modern Kidults
Screen-Free Audio Toys
Qubitunes Helps Kids Create Their Own Audio Adventures
Infant Wellness Play Collections
Fisher-Price Introduces its Mini Me Moments Capsule for Babies
Industrial Fidget-Friendly Rings
This 9-Zone Titanium Mechanical Ring Satisfies Fidget Needs
Tech-Driven Building Toys
LEGO Introduced Its New Smart Play Platform with Enhanced Technology
Expansive Action Character Toys
Blokees Debuts Its Range in Toy Fair New York 2026
Child-Focused Handheld Games
The Game Boy-Inspired Kids Device is an Alternative to Tablets
Race-Inspired Puzzle Collections
LEGO and Formula 1 Launch a New Build the Thrill Series
Toy Car-Inspired Fashion Capsules
Hot Wheels and Maje Join Forces on a SS25 Collection
Screen-Free Toy Collections
Luki Lab Spotlights Six Products at the New York Toy Fair 2026
Surreal Dark Comedy Toys
Moose Toys Created a Line for YouTube-Viral Amazing Digital Circus
App-Enabled Calming Baby Gear
The Evenflo Home Collection Integrates SensorySoothe Technology
DIY Home-Centric Intricate Toolkits
Lainy Hedaya Hoffstein Designs the TINKR Toolkit
Supermarket-Inspired Slime Toys
Zuru Slime Mart Shares Baskets & Bags with Food-Like Sensory Toys
Nostalgic Blind Toy Series
The Teletubbies Say Hello Series Nods to Childhood Icons for Collectors
Squeezable Dumpling Collectibles
The Mystery Squishy Dumpling is an In-Demand Viral Sensation
Emotional Exploration Plushes
Emotional Baggage by Solobo Toys Helps Kids with Playful Expression
DIY-Inspired Doll Designs
Rainbow High Unveils Its Exciting New Lineup of Products and Experiences
Random Choice Wheels
Decision Spinner Helps You Make Choices Quickly With A Fun, Interactive Wheel
Branded Creativity-Focused Workshops
The LEGO Group Unveils Its 2025 Creativity Workshop Series
Vending Machine Toys
Melissa & Doug's Wooden Vending Machine Play Set is Screen-Free
Seasonally Themed Magnetic Toys
MAGNA-TILES Introduces New Thematic Toys at Toy Fair 2026
Annual International Toy Fairs
Spielwarenmesse is Running Its 75th Edition This Year
Digital Dinosaur Toys
Bitzee Jurassic World Helps Kids Nurture, Feed & Care for Baby Dinos
Snuggly Plush Toys
Jazwares Spotlights Giftable Squishmallows for the Holidays
Expressive 3D-Printed Figures
Solobo Emotion Friends Help Kids Explore Feelings Through Play
Tactile Learning Board Games
Toddler Plus Teaches Sequencing Through Sliding Peg Movement
Content Idea Generators
Spin The Wheel and Capture Content Ideas Based on Your Online Presence
Hybrid Educational Toy Designs
Fisher-Price Partners with Big Little Feelings
Nostalgic Timeless Click Devices
This 3D-Printed iPod Classic Fidget Toy Revives Tactile Memory
Skill-Building Play Kits
The Helper Play Kit Supports Independent Play Based on Life Skills
Spinning Desk Sharpeners
Ferfereh is a Pencil Sharpener That Spins Like a Top with Hidden Shavings
Kids Drawing Apps
Kids Coloring Drawing Book App Offers Interactive Learning And Creativity
Friendship-Celebrating Doll Brands
Maison Battat's Hey Bestie™ Product Range Emphasizes Positivity
Interactive Decision Tools
Spin It Wheel Boosts Engagement With Fun Random Choices And Giveaways
Financial Learning Platforms
Cash Critters Introduces Kids To Core Money Skills Through Play
Sensory Audio Companions
My First Tonies Combine Early Learning with Soft, Squeezable Characters
Plushie-Themed Halloween Offerings
Jazwares and Warner Bros. Launch Spooky New Plush Line
3D-Printable Toy Ranges
MakerWorld 'CyberBrick' Has Reusable Electronics and 3D-Printed Models
Interactive Toy Experiences
ToyPal Brings Soft Toys to Life with Personalized, AI-Powered Stories
Interactive Learning Games
FamilyFunHub Makes Learning Engaging With Free Educational Games
Developmental Bath Toys
The Your (Un)Ordinary Bath Toy Collection Encourages Sensory Exploration
Travel-Ready Racing Toys
Compact Flat 2 Fast Card Racers Launch from Flat
Innovative Outdoor Play Solutions
YangQing Debuts the Turtle Splash & Bubbles Toy
Toddler Off-Screen Audio
Ms Rachel Tonie Offers Screen‑free Sing‑along Learning for Toddlers
Active Play Fair Presentations
JOYIN Gears Up to Present at Spielwarenmesse 2026
Toy Trading Platforms
Toy Trader App Lets Families Trade Toys, Clothes, and Gear Without Cash
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Cognitive Play Platforms
Toddlr Offers Educational Games for Kids with Balanced Screen Time
Spinning Storage Tables
The DIY Spinning Coffee Table Concept Transforms Tabletop into Storage
Creative Coloring Platforms
ColorFun Provides Endless Printable Coloring Pages For All Ages
Learning Discovery Apps
Kinder Turns Swipe-Based Play Into Interactive Learning Experiences
Fidget-Friendly Calculator Designs
Victor Technology's Products Boast Fidget Spinner Functionality