15 Interactive Packaging Innovations

These interactive packaging innovations range from NFC wine packaging to AR-powered soda cans.

When it comes to immersive beverage packaging, key examples include Third Aurora's AR can concept that transforms the surface of an aluminum drink container into a fully interactive design. "The augmented reality concept for beers, ciders, soft drinks and more would give consumers the power to scan the packaging design with a mobile device to access specific content." 1800 Tequila's new AR experience on Snapchat is an additional standout, and was launched to celebrate the 10th anniversary of the brand's Essential 1800 Artist Series. Created in collaboration with Spanish artist Okuda San Miguel, each AR experience can be accessed by scanning 1800 tequila bottles with interactive artwork.

Other interactive packaging innovations to note include Amazon's AR delivery boxes that unlock fun Halloween-themed content through an accompanying mobile app, and Häagen-Dazs' interacive 60th birthday packaging that feature sharable Snapcodes.