Pizza Pizza created the fun and interactive Raptors GameBox to offer a tabletop gaming experience. The box puts a twist on traditional pizza packaging with a design that includes perforated cut-outs that form a towering net and even basketball-shaped game pieces.
Since 1999, Pizza Pizza has been the Official Pizza of the Toronto Raptors and this first-of-its-kind pizza box was created to help kick off the Raptors 25th anniversary season and challenge basketball fans to show their competitive spirit when enjoying pizza with a group.
Across Pizza Pizza locations in Ontario for a limited time, fans can get their hands on the special edition pizza box with the purchase of any large pizza.
Image Credit: Pizza Pizza
What Makes This Trend Stand Out
- Interactive Packaging
- Pizza Pizza's Raptors GameBox offers a new level of interactivity in packaging design.
- Gamification of Food
- The Raptors GameBox adds a fun and competitive element to the dining experience.
- Sports-inspired Packaging
- Packaging designs that incorporate elements of sports fandom offer a unique and engaging way to connect with customers.
Sectors Adopting This
- Food and Beverage
- The food and beverage industry can innovate by exploring new and playful ways to package and present their products to customers.
- Sports and Entertainment
- The Raptors GameBox demonstrates how sports and entertainment industries can collaborate with other businesses to create and promote unique fan experiences.
- Packaging and Design
- Incorporating interactive elements into packaging design offers a disruptive innovation opportunity for the packaging industry.
