Amazon created AR delivery boxes that allow customers to access AR Halloween content. Customers can scan an AR delivery box using an app, titled Amazon Augmented Reality. The app is available in both the App Store and Google Play.
Amazon created different AR content for customers' access, depending on which type of delivery box they receive. One of which is instructional content that will teach viewers how to draw a jack-o-lantern face on a pumpkin. Users can then scan a QR code to display the image they drew on the Amazon delivery body. Customers can also display the image they drew on their faces, using their front-facing camera.
Other types of delivery boxes will allow users to digitally transform the box into an AR car or dog animation.
Image Credit: Natalie Koltun/Mobile Marketer
What Makes This Trend Stand Out
- Augmented Reality Delivery Boxes
- Disruptive innovation opportunity: Creating interactive and engaging customer experiences through augmented reality on delivery boxes.
- Interactive Packaging
- Disruptive innovation opportunity: Utilizing augmented reality to enhance product packaging and provide additional value to customers.
- AR Content Integration
- Disruptive innovation opportunity: Integrating augmented reality content into various aspects of the customer journey to enhance brand engagement and loyalty.
Sectors Adopting This
- E-commerce
- Disruptive innovation opportunity: Leveraging augmented reality to revolutionize the online shopping experience and differentiate from competitors.
- Packaging
- Disruptive innovation opportunity: Incorporating augmented reality into product packaging to create interactive and memorable experiences for customers.
- Digital Advertising
- Disruptive innovation opportunity: Integrating augmented reality into digital advertisements to captivate and engage audiences in unique and immersive ways.
