Amazon created AR delivery boxes that allow customers to access AR Halloween content. Customers can scan an AR delivery box using an app, titled Amazon Augmented Reality. The app is available in both the App Store and Google Play.
Amazon created different AR content for customers' access, depending on which type of delivery box they receive. One of which is instructional content that will teach viewers how to draw a jack-o-lantern face on a pumpkin. Users can then scan a QR code to display the image they drew on the Amazon delivery body. Customers can also display the image they drew on their faces, using their front-facing camera.
Other types of delivery boxes will allow users to digitally transform the box into an AR car or dog animation.
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