As the technology continues to develop and improve, immersive VR experiences offer a dizzying array of benefits for both brands and consumers.
From the perspective of brands, immersive VR experiences make it easier to give a potential customer an idea of what a product or service offers without that person having to travel anywhere or commit to a purchase. For example, Husqvarna's chainsaw simulator lets users virtually try out an expensive piece of equipment that they might otherwise shy away from.
For consumers, VR experiences remove the risk of trying out products. Beyond that, though, these immersive programs are still novel and attractive to many people, raising consumers' interests in trying them. The technology behind the NBA's VR documentary for the 2016 Finals, for instance, might be enough to convince a non-basketball fan to give it a try, and that person could end up being a convert to the game.
32 Immersive VR Experiences
32
Virtual Reality Girlfriends
This VR Service Provides Users with a Realistic Romantic Experience
31
VR Shopping Experiences
The Kabuki-Pedir Shop is Launching 'VR Shopping with Voice Chat'
30
VR Dining Experiments
'Project Nourished' Pairs 3D-Printed Food with Virtual Reality
29
Virtual Meditation Experiences
These Guided Meditations are Enhanced with Virtual Reality Tech
28
Rock Anthem VR Experiences
'Bohemiam Rhapsody Experience' is Available on the Google Play Store
27
360-Degree Sports Films
This VR Documentary Immerses Viewers In the 2016 NBA Finals
26
Speech-Improving VR Apps
'Speech Center VR' Teaches and Trains Users on Public Speaking
25
Virtual Afterlife Experiences
Gabriel Barcia-Colombo Lets Users Digitally Visit The Deceased
24
Olympian VR Experiences
Samsung Users Will Be Able to See the Olympics in Virtual Reality
23
VR Pride Parades
Google's 'Pride for Everyone' Captures Pride Celebrations in 360 Degrees
22
Frightening VR Attractions
The Universal Orlando Resort's 'Repository' is a New Horror Simulator
21
VR Swimming Lessons
Children Can Overcome Their Fear of Water with This New Program
20
Charitable Virtual Gardens
Cancer Research UK Celebrates Its Supporters with a VR Flower Garden
19
Litigious VR Experiences
The University of Westminster is Using VR to Teach Cases to Law Students
18
Expansive VR Worlds
MetaWorld is a VR Experience That Will Stretch Nearly 10,000 Square Miles
17
Wacky Accounting VR Games
The Accounting VR Experience is from the Creator of 'Rick and Morty'
16
VR Theatre Studios
The National Theatre is Incorporating VR into Its Creative Process
15
VR Classical Music Experiences
'The Hubble Cantata' Scores a VR Trip Through Space with Live Music
14
Virtual Dining Companions
At the Sasayama Restaurant, People Eat Alongside VR Videos
13
VR Cycling Experiences
Interactive Lab Sets Virtual Reality in Motion with an Electric Trike
12
Virtual Reality Scent Devices
The 'Nosulus Rift' is for 'South Park: The Fractured but Whole'
11
Virtual Pop-Up Shops
Quilted Norther's Online Pop-Up Can Be Experienced in VR
10
Wildlife Protection Simulators
WWF's Newest Tiger Conservation Campaign Leverages Virtual Reality
9
VR Ballet Performances
'Night Fall' is the World's First 360-Degree VR Ballet
8
Virtual Tennis Experiences
Jaguar Introduced a #FeelWimbledon Virtual Reality Experience
7
Virtual Home Viewers
PropertyGuru Gives Prospective Buyers House Tours in VR
6
Virtual Reality Satellite Cameras
'SpaceVR' Aims to Livestream 360 Degree Footage from Space
5
360-Degree Harbor Videos
Discovery and Dunkin' Donuts Teamed to To Create This VR Video
4
Chainsaw-Simulating Games
This VR Game Lets You Play the Role Of Branch-Cutting Lumberjack
3
Leisurely Sports Games
The VR 'Rec Room' Game is Part Chatroom and Part Online Multiplayer Game
2
VR Continent Tours
Liqueur Brand Amarula Created an Experience to Show Off a Taste of Africa
1
VR Basketball Docs
'Follow My Lead: The Story of the 2016 NBA Finals' is an Immersive Experience
Related Ideas
Developer-Targeted AR Eyewear
The XREAL Light AR Glasses Connect to the User's Smartphone
Photorealistic Virtual Models
StudioAvatars are Customizable Avatars for Brand Marketing
AR Runway Experiences
Vogue & Snap Created Custom Augmented Reality Experiences for Vogue World
Ultralight Wire-Free AR Glasses
The INMO Air2 Wireless AR Glasses Offers an Immersive Experience
Panoramic Holographic Displays
The Holo-Panorama X Provides Full 3D Immersion Without a Headset
Multi-Sensory VR Headsets
The 'ORDOVIC' VR Headset by John Han Lee Immerses Using Smells and More
3D Designer Headset Concepts
The A. EYE AR Glasses by Ho Hyun Rim Help Creative Professionals
Metaverse Branding Playbooks
Revieve Debuts 'The Complete Metaverse Playbook for Beauty Brands"
Hybrid Experience VR Glasses
The 'Blend' XR Glasses Concept by Mingwan Bae is Interactive
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
VR Tequila Experiences
The Don Julio Apple Vision Pro App Immerses Tequila Enthusiasts
Body-Tracking Metaverse Shoes
These Full-Body Tracking Shoes Translate Wearer to Player Movements
Interactive AI Jewelry
Perfect Corp. & REZA Offer an Immersive Digital Try-On Experience
3D-Printed VR Headset Concepts
The '0²' VR Headset by RITE Maintains a Comfortable Construction
Omnidirectional VR Treadmills
Virtuix's 'Omni' Enables Seamless Locomotion in Virtual Reality Apps
Digital Footwear Experiences
Reebok Impact is a Next-Gen Shoe Experience with AI and Wearables
Full-Body VR Workouts
Total Body by Liteboxer Prioritizes One-on-One Interactions
Immersive Reading Headsets
The Sol Reader Immerses Users into Their Virtual Reality E-Books
Advanced Video Call Prototypes
Logitech Unveils 'Pepper's Ghost' Booths for Immersive Video Calls
Convenience Store Metaverses
7-Eleven is Unveiling an Immersive Virtual World at CES 2023
Interactive VR Styling Apps
'J.Crew' Launched a Closet Management and Shopping App for Vision Pro
Fluidless Scent-Releasing Facemasks
Hong Kong Researchers Developed a Smart Mask Using Wax Pads
Dynamic Metaverse Billboards
Roblox is Allowing Brands to Put 3D Promos in Virtual Worlds & Games
Experimental Virtual Sneaker Activations
Fendi Celebrates Its 'Faster' Sneaker in the Metaverse
AI-Enabled Smart Glasses Demonstrations
Vuzix® Will Lead Interactive Demonstrations at CES 2024
Screen-Projecting AR Glasses
These Glasses Generate Virtual Displays In Front Of Your Eyes
Immersive Banking Experiences
The CIBC Experience Centre Helps You Visualize Your Financial Future
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
Haptic Gamer Chair Cushions
Razer Project Esther Immerses Gamers in the Experience at CES 2024
Virtual Sportswear Ambassadors
Nikeland on Roblox Lets Players Create Nike-Branded Digital Avatars
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Salon Hairstyle Try-ons
Perfect Corp. Created Virtual Try-On Technology for Hairstyles
Metaverse Stimulation Experiences
GMetriXR is an All-in-One Metaverse Platform for Elderly People
Touch-Reactive VR Experiences
Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
Multi-Sensory Education Devices
The Conceptual 'Squashy' VR Education Device Has a Tactile Form
Developer-Targeted AR Glasses
The XREAL Air 2 Ultra Creates Next-Gen Mixed-Reality Experiences
Virtual Mall Metaverses
Metamall Uplevels the Modern Shopping Experience
AI-Driven Virtual Avatars
Sensorium Announced 'Sensorium Galaxy' with New AI Technology
Weather-Triggered 3D Ads
Volta Media Launches Interactive 3D OOH Ad Options for Marketers
Augmented Reality Stores
Zero10 is Debuting Its AR Store Prototype at Viva Technology in Paris
Mixed-Reality Blood Donations
Abbott Unveiled a Mixed-Reality Experience at CES 2023
Senior-Targeted Metaverse Services
MyndVR Partnered with Oroi to Create Tailored VR Experiences
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Metaverse Development Brands
Best Web3 Development Creates Comprehensive Metaverse Solutions
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Healing VR Experiences
St Giles Hospice Immerses Hospice Patients in Soothing Environments
Virtual Reality Education Products
Meta is Launching a New Quest Product to Enhance Classrooms
Physical World-Blending VR Headsets
The Oculus VR Founder's Latest Headset Connects to the Brain
Interactive Metaverse Branding Experiences
Slim Jim Launched a New Web3 Destination
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Accessible Comfort-Focused VR Headsets
The Meta Quest 3 VR Headset is Compact and Slim
VR Cat Experiences
Catting Offers an Interactive Feline Friend in Virtual Reality
VR Physiotherapy Tools
A Team of UniSA Researchers Created Superhero Therapy for Pain Management
Metaverse Treatment Centers
XRHealth Partnered with HTC for Virtual Healthcare Offices
Spatial OS AR Headsets
The Apple Vision Pro Headset Runs the visionOS Operating System
VR Electric Mobility Wheelchairs
Honda Presents the Extended Reality UNI-ONE Wheelchair
Enterprise-Ready VR Headsets
The PNY PICO Enterprise VR Headsets Come in Three Models
AR Piano Previews
Roland AR Helps Shoppers Find the Right Piano with Augmented Reality
3D Product Visualization Services
Herman Miller and Design Within Reach Tap 3D Cloud™ by Marxent
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Inclusive Social VR Programs
Meta Invested in a Social VR Research Team Alongside Universities
Healthy Lifestyle VR Headsets
The Conceptual 'Portalverse' VR Headset Makes Fitness More Fun
Virtual Try-On Mirrors
Hugo Boss Launches New VR Try-On Tool, the 'PictoFit Mirror'
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Fashion Doll Metaverses
Rainbow High Invites Fans into a Virtual Creative Arts School on Roblox
Metaverse-Enabled Cruise Ships
Celebrity Cruises Launches the First Digital Cruise Ship Experience
Immersive VR Musical Experiences
BLACKPINK is Hosting a VR Concert in Meta's Horizon Worlds App
Spatial Content Creation Systems
Sony Corporation Boasts an Xr Head-mounted Display & Controllers
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Immersive Holographic Zoos
Hologram Zoo Lets Visitors Interact with Animals Like Never Before
AI-Powered Employee Training Services
VirtualSpeech Blends Generative AI with VR for Training
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
AR-Powered Furniture Lenses
Google Search Now Supports AR-Based Ikea Furniture Try Outs
Wooden Retro-Style VR Headsets
The Stereoscopic Display System is Powered by a Raspberry Pi
Employee VR Training Practices
Talespin Works to Incorporate VR into Workplace Training
3D On-Screen Cinema Ads
PVR Launches New Experiential Theatre Activation for Maruti Suzuki
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Camera-Equipped Smart Glasses
'Ray-Ban Stories' Allows You to Capture the World Using Your Glasses
2D-to-3D Jewelry Try-Ons
Perfect Corp.'s Newest Virtual Try-On Technology Empowers Jewelry Brands
Try-On E-Commerce Solutions
Zero10 Launches the New AI-Enabled Try-On Tools for E-Commerce
Enterprise-Ready VR Headsets
The Lenovo ThinkReality VRX Supports Business Applications
Virtual Reality Treatment Experiences
xydrobe and Dr. Barbara Strum Unveils the Pause Experience
Virtual Appliance Showrooms
Samsung's Shoppable Instagram Profiles Replace Department Stores
AR Coronation Crowns
Sky News' Augmented Reality Experience Replicates the British Crown Jewels
Portable Holographic Displays
Looking Glass Go Shares Memories as 3D Holograms, Not Photos
Immersive Art-Technology Installations
WNDR Museum Boston Will Feature 20 Exhibitions
AR Garment Try-Ons
H&M Launches a Virtual Try-On Lens Wearable Through Augmented Reality
AI Clothing Try-Ons
Google's AI Shopping Feature Shows How Apparel Looks on Real Models
AR Furniture Testing Features
Pinterest Lets Users View Virtual Furniture in their Homes
All-Angle Sneaker Shopping Engines
Google Search Allows Users to View Shoes from All Angles
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Virtual Eyewear Retailer Experiences
Walmart Optical Virtual Try-On is Available Online
VR-Based Pain Solutions
Smileyscope Uses VR to Improve Pediatric Needle Experiences
Goggle-Shaped VR Headsets
HTC's Standalone VR Headset Can Now Be Preordered on Amazon
Vibrational Gamer Belts
The Feelbelt Haptic Audio Wearable Enhances Game Immersion
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
Virtual Skincare Experiences
Skincare Brand Laniege Launches its First Virtual Store with Obsess
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
European Metaverse Initiatives
The European Commission Launched a Dedicated VR/AR Department
3D VR Video Calls
Canon's Kokomo Platform Allows Uses to Chat Face-to-Face in the Metaverse
Precision Visuals VR Headsets
The DPVR E4 PC VR Gaming Headset Features Fresnel Lenses
Mixed Reality Workout Classes
FitXR Slam Has Over 1,000 Classes Available
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
VR Track Racing Games
Micro Machines: Mini Challenge Mayhem Pushes Virtual Cars to the Limits
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
Virtual Oil Tasting Experiences
Corto Lures Consumers in with a Virtual Tasting Experience
Celeb-Starring VR Horror Films
Meta Launches Vanessa Hudgens-Starring 'Haunted House' Expereince
AR Apartment Platforms
3D Apartment Lets Home Hunters Virtually View Their Furniture in a New Home
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Basketball League-Inspired Metaverses
The NBPA Metaverse Offers an Immersive Digital Experience
Nausea-Abating VR Platforms
The 'C-Infinity' Platform is Designed to Evade VR Motion Sickness
Digitally Enabled Packaging
Displai's AR Creates Engaging Experiences with Product Packaging
VR-Based Sensory Exhibits
xydrobe and Dr. Barbara Sturm Launch a New Virtual Reality Experience
VR-Based Chronic Pain Treatments
Veterans Affairs Facilities Write Prescriptions of RelieVRx
Sports Event Virtual-Reality Apps
Meta Quest Launches Xtaduym with the Help of VBVR Tech
Immersive Movie Experiences
Canon Shared a Unique Experience of Knock at the Cabin CES 2023
Virtual Makeup Try-Ons
Parfums Christian Dior Launches a Virtual Try-On Consultation Service
Enhanced VR Ecosystems
Valve Launches a New Update to its SteamVR 2.0 Platform
AR-Powered Brand Experiences
Marcolin Debuts an AR Experience for Employees and Customers
Virtual Mixed-Reality Headsets
Canon Unveils the New MREAL X1 Headset During CES 2023
Immersive Language Games
Noun Town Puts a Gamified Spin on Learning a New Language
Virtual Arcade Worlds
Dave & Busters Announced its Offiical Metaverse World in Roblox
Sports-Focused VR Headsets
The 'JioDive' Headset Allows Users to Experience Cricket Games in VR
Collaborative XR Headsets
Samsung Confirmed its Upcoming XR Headset with Qualcomm
VR Developer Acquisitions
Ndreams Acquired Near Light, a Collaborator in the VR Space
AR-Based Video Games
Graffity, Qualcomm, and Nreal Launch Two New Augmented Reality Games
Game-Based VR Subscriptions
Meta Announces the Quest+ VR Subscription for Never-Ending Games
Virtual Countryside Experiences
L'Occitane's Virtual Experience Transports Visitors to Provence
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Virtual Reality Insurance Consults
ERGO Debuts a VR App for Travel Insurance Consultations
Virtual Reality Racing Games
Sony Confirmed that Gran Turismo 7 Will be on PSVR2 from Day One
Heart-Rate Monitoring VR Headsets
Meta Quest is Now Able to Sync their Workouts on Phones
App-Facilitated VR Integrations
WhatsApp's New Update Includes VR Integration with Meta Headsets
Compact Featherlight VR Headsets
The Bigscreen Beyond Headset Has 5K OLED Microdisplays
Virtual Esports Tournaments
Virtex Will Host an Entirely Virtual Esports Competition for Echo VR
Avatar-Centric Gaming Activities
Interactive New Meta Quests are Added to the Horizon Worlds
Headset-Free 3D Gaming Platforms
Acer SpatialLabs TrueGame Shows Off Immersive Graphics