These idols for girls range from curvy fashion bloggers to female presidential candidates. More than ever before, young girls are learning the importance of their voice at an early age, leading toy manufacturers to re-think the way they market and design their products.
As consumers' desire for female-empowering products increases, the market is also seeing an abundance of toys that celebrate women. These include superheroine action figures and diversity-promoting dolls along with Latina Disney princesses that educate young girls about Hispanic culture.
Moreover, a focus on girl-focused engineering and science kits is on the rise among toy brands who wish to end gender stereotypes with their products. While this list's toys celebrate diversity, its media influencers include television stars and fashion bloggers who encourage girls to feel comfortable in their own skin. Overall, these idols for girls encourage individuality and self-worth while illustrating the changing face of gender perceptions.
35 Unexpected Idols for Girls
From Presidential Action Figurines to Latina Disney Princesses:
Jana Pijak — Jun 19, 2015 — Pop Culture
34
Authentic Female Fitness Ads
Sport England's This Girl Can Campaign Embraces All Body Types
33
Captivating Child Star Photography
Game of Thrones' Maisie Williams Covers Dazed's Latest Issue
32
Inclusive Disability Dolls
The Toy Like Me Campaign Spurs The Makies to Create More Diverse Dolls
31
Girl Construction Toys
GoldieBlox and The Builder's Survival Kit Teaches Important Skills
30
Culturally Diverse Dolls
Maplelea's Canadian Girls Are a Cute & Educational Toy Doll Collection
29
Expressive Plus-Sized Fashion
The Lion Hunter Blog Celebrates Curves and Colorful Clothes
28
Curvy Blogger Collections
The Nadia Aboulhosn x Boohoo Capsule Collection is Fierce
27
Girl Power Art Projects
Photographer Kate Parker Has Created the Series 'Strong is the New Pretty'
26
Child Fashion Designers
J.Crew's Little Mayhem Collection is Designed by a 5-Year-Old Girl
25
Latina Disney Princesses
Princess Elena of Avalor is Disney's Newest Character
24
Comedian Slumber Party Editorials
The ‘SNL Sleepover’ is a Provocative Affair
23
Moody Celebrity Hipster Editorials
Lena Dunham Makes a Statement in the Vogue February 2014 Issue
22
Inspiring Engineer Dolls
The Goldie Action Figure Doll Promotes Innovation and Creativity
21
Presidential Action Figures
The Hillary Clinton Action Figure Sends an Empowering Message to Girls
20
Icon-Emulating Kids Photography
Eunique Jones' Snaps Kids Dressed Up as Icons for Girl Empowerment
19
Presidential Coloring Books
Valentin Ramon's Hillary Coloring Book Celebrates the Female Leader
18
Educational Cinematic Toys
GoldieBlox and the Movie Machine Teaches Kids Engineering & Animation
17
3D-Printed Dolls
The Makies Have Cross the Pond into the United States of America
16
Positive Female Action Figures
IAmElemental Action Figures Boast Strong Quads Not Big Breasts
15
Whimsical Plus-Sized Fashion
Blogger Hayley Hughes' Instagram Account Features Fearless Styles
14
Girl-Geared Archery Sets
Nerf Rebelle Series Bring the Action to a Different Demographic
13
Custom Superheroine Toys
HeroMe Helps Kids Build Their Own Super Female Action Figures
12
Retro TV Show Toys
The Mad Men Paper Dolls by Dyna Moe Involve Joan Harris and Megan Draper
11
Cinematic Superhero Bobbleheads
This Lady Sir Figurine Celebrates the Female Characters from Thor
10
Non-Normative Gender Apps
The Pink Tints of Blue App Teaches Kids that Gender is Flexible
9
Characterized Kokeshi Doll Series
Becky Kemp Hand-Painted Dolls to Look Like Legendary Creatives
8
Empowering Engineering Toy Ads
This Ad for Goldiblox' Toys for Girls Shows Your Brain on Princess
7
Comedian Action Figures
Iconic Comedy Duo Tina Fey and Amy Poehler are Now Available in Doll Form
6
Self-Empowering Retrospective Ads
YouTube's Dear Me Campaign Gives Advice to Your Younger Self
5
Customizable Superhero Sets
The DIY 6" Action Figure Kits Encourage Kids to Personalize Their Toys
4
Diversity-Promoting Dolls
Elle&Cee World Girls is a Line of Racially Diverse Dolls to Educate Kids
3
Latina Dress-Up Dolls
Maria is An 18" Latina Doll Made By the Pattycake Doll Company
2
Sporty Doll Accessories
Maplelea's Hockey Gear Gets Dolls Safely Suited Up for Sports
1
Uncomfortable Celebrity Ads
Amy Schumer and Anna Kendrick Star in the Latest MTV Promo
Related Ideas
Multi-Generational Anime Plushes
The Newest Build-A-Bear Sanrio Characters Captivate All Ages
Collaborative Cookie-Themed Figures
The Oreo Funko POP! is Exclusive to IT'SUGAR Locations
All-Pink Life-Size Dollhouses
Airbnb Listed the Barbie Malibu Dreamhouse for Barbie Movie
Inclusive Barbie Dolls
Barbie Releases First-Ever Chelsea Doll with Scoliosis
Pink-Adorned Fashion Lines
Forever 21 & Mattel Collaborate on the Next Forever 21 x Barbie Line
Nostalgic Neon Rollerskates
The Impala x Barbie Rollerskates Match the Style in the Barbie Movie
Film-Celebrating Pool Floaties
The Funboy x Barbie: The Movie Collection is Plastic and Fantastic
Doll-Themed Fashion Collections
Bloomingdale’s Celebrates the Barbie Movie with New Capsule
Doll-Themed Movie Fashion
The Zara x Barbie Collection Features Iconic Styles
All-Pink Accessory Collections
The ALDO x Barbie Collection Has Accessories in Hot Pink Hues
Building Block Snow Globes
The LEGO Lo-Fi Girl Snowglobe by BrickAbe is Charming
Doll-Like Selfie Generators
The Barbie Selfie Generator Turns Fans into Favorite Characters
Cartoon-Themed Apparel Collections
This 'Teletubbies' Apparel Collection is 90s and Y2K-Inspired
Collectible Kawaii Figurines
The Sanrio Hello Kitty Funko Pop! Figures Celebrate 50 Years
Doll-Themed Frozen Yogurts
Pinkberry's Barbie Land Berry Pink Aligns with Greta Gerwig's New Film
Doll-Inspired Sneakers
The Superga x Barbie Collab Shares Fun, Nostalgic Styles
Anime-Themed Luxury Fashion
Jimmy Choo Releases a Sailor Moon-Inspired Capsule Collection
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Whimsical Doll-Inspired Accessories
Pidgin Fashion Dolls Launches a New Accessories Collection
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Doll-Inspired Personal Care Collections
Barbie™ x Lush Cosmetics Launches on August 9th
Doll-Inspired Wedding Collections
Mattel and Azazie Team Up to Debut a New Pink Wedding Collection
Fashion Legend Barbie Dolls
Barbie Celebrates Fashion Icon Claudia Schiffer with New Doll
All-Pink Corner Shops
The Proper x Barbie Shop Shares Co-Branded Popcorn Packs
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Playful Doll-Themed Cosmetics
NYX Cosmetics x Barbie Was Inspired by the Forthcoming Movie
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Miniaturized Doll Collections
The Mini BarbieLand Collection Makes Playing Portable
Doll-Inspired Beach Bottles
PATH Unveils its Barbie-Themed Bottle to Celebrate Female Empowerment
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Reimagined Toy Block Designs
The LEGO Lofi Girl Reimagines the Iconic Musical Icon
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Pinkish Toy-Inspired Tech Products
The Caviar #Barbiecore Collection is Opulently Pink
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
2-in-1 Fashion Dolls
L.O.L Surprise! Tweens Surprise Swap Introduces One Doll with Two Looks
Goddess-Inspired Jewelry Campaigns
Awe Inspired Launched the Enter Your Goddess Era Campaign
Beauty Brand-Backed Race Cars
e.l.f. Cosmetics is the Newest Sponsor of the Indianapolis 500
Empowering AI Image Generators
Missjourney Generates Images of Female CEOs, Leaders & Innovators
Artist-Backed Album Figurines
The Weeknd Launches a 'Kiss Land' Toy Collection with Superplastic
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Collectible Coloring Dolls
L.O.L Surprise! Loves Crayola Celebrates Creativity and Expression
Cult Movie-Inspired Tumblers
Dragon Glassware Boasts the Mean Girls Burn Book Tumbler
Doll-Inspired Consoles
Xbox is Giving Away a Barbie Xbox Series S
Doll-Inspired Pink Timepieces
Fossil is Launching a New Barbie-Themed Watch Collection
AI-Powered Plushies
Curio and Grimes are Collaborating on Artificial Intelligence Toys
Filmic Skater Shoes
The Vans x Barbie Collaboration Shares Laid-Back Skater Styles
Glossy Pink Bag Collections
Barbie x Kipling Features Details Inspired by the Fashion Icon
Doll-Inspired Coffee Table Books
Assouline Creates the New Barbie Coffee Table Book
Sitcom-Themed Doll Lines
Polly Pocket Teams Up with Warner Bros. Discovery for Collector Series
Sensory Surprise Dolls
Barbie Pop Reveal Shares Scented Dolls and Squishy Friends
Empowering Doll Fragrances
Barbie Eau de Parfum is a Fun and Uplifting Scent
Toy-Inspired Haircare Products
The CHI x Barbie Totally Hair Collection is Celebratory
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Inclusive Barbie Dolls
Barbie® Introduces Its First Doll with Down Syndrome
Miniature Animated Custom Figurines
Funko Launches the new Pop! Yourself Custom Service
Empathy-Building Play Programs
The Barbie School of Friendship Helps Kids Develop Social Skills
Cookies-Inspired Personal Care Lines
Native Unveils a Girl Scouts of the USA Personal Care Line
Interactive Play Experiences
LEGO's Superpower Academy Connects Families with the Power of Play
Latina Fashion Dolls
Latinistas is World's First and Only All-Latina Fashion Doll Line
Celebratory Disney-Inspired Collections
Forever 21 Celebrates Disney's 100th Anniversary
Doll-Inspired High Heels
The Fantastic Plastic Foot Shoes are Shaped Like a Doll's Tip-Toed Foot
Diverse African Doll Collections
Disney Presents the Upcoming CreativeSoul Doll Collection
Limited-Edition Vinyl Figures
KidSuper and SUPERPLASTIC Launched Chop Chop Vinyl Figures
Woman Athlete Lego Sets
LEGO Pays Homage to Female Athletes for the First Time
Glamorous Collector Dolls
Barbie by American Girl Pays Homage to the Original Barbie
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
Colorful Pride Lingerie Campaigns
Bluebella Launches Pride Campaign with British Singer Girli
Collectible Mexican Holiday Dolls
The Barbie 2023 Día De Muertos Doll is Highly Detailed
Giftable Customized Figurines
Pop! Yourself Lets Anyone Create Customized Vinyl Collectibles
Dolled-Up Chip Packaging
Stacy's Pita Chips and Barbie Created Collectible Pink Packaging
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Sparkling Detailed Princess Dolls
Disney Unveils American Girl Dolls with Swarovski
Pink-Hued Furniture Collaborations
The Barbie x Kartell Chairs Mark the Toy's 65th Anniversary
Fashionable Zombie Dolls
Zombaes Critter Chaos Dolls Have Spooky Mix-and-Match Features
Ultra-Stylish Tween Clothing Collections
Hayden Girls Offers a Diverse Range of Tween Clothing
Historical Doll-Themed Wardrobes
Consumers Can Rent Barbie's Dream Wardrobe Through Selfridges
Socialite-Inspired Toy Dolls
Bratz Adds New Red Carpet Styles to its Kylie Jenner Collection
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Summer-Ready Toy-Branded Clothing
The Mattel Barbie Film Merch Collection is Expansive
Colorful Doll-Topped Cakes
SusieCakes is Serving Up New Barbie Cakes This Summer
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Exclusive Toy-Inspired Candy Bars
The IT'SUGAR Barbie Chocolate Bars Were Created with Mattel
Iconic Barbie Collectibles
Barbie Honors “Queen of Rock and Roll” Stevie Nicks with Collector Doll
Playful Interactive Galleries
PLAY by American Express Platinum Reimagines Toys as Art Pieces
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Custom Face Action Figures
The Tron Identity Program Action Figures are Arriving at Disney World
Next-Gen Fuzzy Robot Toys
Hasbro is Introducing a New Furby for a New Generation
CGI Beauty Avatars
A New Maybelline Mascara is Being Launched by the Brand's First Avatar
Film-Resembling Mermaid Dolls
Mattel Unveils a New Little Mermaid Doll Update Design
Toy-Themed Film Figurines
The Funko Pop! Movies: Barbie Collection Has Four Styles
Innovative Avatar-Creation Apps
Idoru Helps Users Express Themselves Using Hyper-Realistic Avatars
Film-Themed Retailer Collections
Target x Disney The Little Mermaid Collection Arrives This Month
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Fashion Doll Board Games
Hasbro's Monopoly: Barbie Edition Has Players Build a Dreamhouse
Play-Inspiring Workshops
LEGO is Sharing a Free Workshop Series Featuring Renowned Creatives
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Dream-Inspired Building Toys
Lego Dreamzzz Encourages Kids to Build with Their Imagination
Peel-and-Stick Fashion Dolls
Style Bae Dolls Have 2D Bodies and 3D Heads
Villain-Themed Nail Polishes
Nailtopia Releases a Disney Villain-Inspired Nail Polish Capsule
Iconic Doll Movie Cars
Barbie's 1957 Chevy Corvette will Debut at Toronto's International AutoShow
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Doll-Themed Bag Series
State Bags and American Girl Have Teamed Up for an Exciting Collaboration
Pop Star-Inspired Holiday Dolls
Mattel Presents a Festive Mariah Carey Barbie Doll
Socialite-Inspired Doll Designs
The Mini Bratz x Kylie Collectibles Collection is Available Now
Human Candle Campaigns
These Human Statues of Candle Wax Bring Attention to Youth Burnout
Virtual Doll-Focused Metaverses
American Girl Debuts a Virtual Museum Experience with Kavi Sharma
Villainous Comic Character Makeup
The Revolution Beauty x DC Super-Villains Collection is Playful
Nostalgic Shopping Ads
The Rakuten Big Game Campaign Revives Alicia Silverstone as Cher Horowitz
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Changemaker Automotive Campaigns
The Ford Explorer Men's Only Edition Highlights Female Innovators
Inspiring Legacy-Honoring Pilot Dolls
Mattel Creations Unveils the Brave Bessie Doll to the Series
Celebrarory Platinum Collectibles
Mini Brands Disney 100 Scales Down Fan-Favorite Characters
Sticker Fashion Dolls
Decora Girlz Merge Creative Style Expression and Sticker Play
Supply Chain Inclusivity Campaigns
PepsiCo's 'She is PepsiCo' Campaign Celebrates Women
AI-Curated Beauty Boxes
The Ipsy Icon Box Features Products Selected by Celebrities and AI
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Fur-Adorned Celebrity Figurines
Funko Unveils a New Pop! of Doja Cat's Coachella Performance
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
Authentic Asian-American Dolls
The Jilly Doll Celebrates Heritage & Builds Confidence Through Play
Celebratory Monochromatic Dolls
The 65th Anniversary Barbie Signature Doll Collection is Elegant
Enchanted Potion Dolls
Magic Mixies Pixlings are Dolls That Kids Create Inside a Potion Bottle
Surprise Mini Dolls
L.O.L. Surprise! Sooo Mini! Has a Ball-in-Ball Unboxing Experience
Hexagonal Connectable Collectibles
Nano Pods House Licensed Characters from Pop Culture
Nostalgic Twin Dolls
The First-Ever American Girl Twin Characters Isabel and Nicki Revisit the 90s
Virtual Doll-Inspired Tycoons
Mattel and Gamefam Launch the 'Barbie DreamHouse Tycoon' on Roblox
Collectible Figurine Action Games
Funko! Announced 'Funko Fusion' for Modern Platforms
Hero-Inspired Toy Figures
Jada Toys Debuts Three Mega Man Figurines with Interchangeable Pieces
Iconic Pink Doll Trucks
Barbie's Dreamhouse Living Tour Will Make Stops in Florida
Expanding Plush Collectibles
Miraball Shares Two “Little but Legendary” Surprises for Under $10
Empowerment-Focused Holiday Campaigns
OLIVELA Launches the 'Stand With Her' Campaign for Women
Superhero-Themed Retail Toys
McFarlane Toys Launches Three New Target Exclusive Figures
Streetwear-Informed Collectible Dolls
Supreme Unveils a Closer Look at its Momoko Doll
Multi-Hero Figurine Packs
Hasbro Announces Pre-Orders for the Marvel Legends S.H.I.E.L.D. 3-Pack