These idols for girls range from curvy fashion bloggers to female presidential candidates. More than ever before, young girls are learning the importance of their voice at an early age, leading toy manufacturers to re-think the way they market and design their products.
As consumers' desire for female-empowering products increases, the market is also seeing an abundance of toys that celebrate women. These include superheroine action figures and diversity-promoting dolls along with Latina Disney princesses that educate young girls about Hispanic culture.
Moreover, a focus on girl-focused engineering and science kits is on the rise among toy brands who wish to end gender stereotypes with their products. While this list's toys celebrate diversity, its media influencers include television stars and fashion bloggers who encourage girls to feel comfortable in their own skin. Overall, these idols for girls encourage individuality and self-worth while illustrating the changing face of gender perceptions.
35 Unexpected Idols for Girls
From Presidential Action Figurines to Latina Disney Princesses:
Jana Pijak — Jun 19, 2015 — Pop Culture
34
Authentic Female Fitness Ads
Sport England's This Girl Can Campaign Embraces All Body Types
33
Captivating Child Star Photography
Game of Thrones' Maisie Williams Covers Dazed's Latest Issue
32
Inclusive Disability Dolls
The Toy Like Me Campaign Spurs The Makies to Create More Diverse Dolls
31
Girl Construction Toys
GoldieBlox and The Builder's Survival Kit Teaches Important Skills
30
Culturally Diverse Dolls
Maplelea's Canadian Girls Are a Cute & Educational Toy Doll Collection
29
Expressive Plus-Sized Fashion
The Lion Hunter Blog Celebrates Curves and Colorful Clothes
28
Curvy Blogger Collections
The Nadia Aboulhosn x Boohoo Capsule Collection is Fierce
27
Girl Power Art Projects
Photographer Kate Parker Has Created the Series 'Strong is the New Pretty'
26
Child Fashion Designers
J.Crew's Little Mayhem Collection is Designed by a 5-Year-Old Girl
25
Latina Disney Princesses
Princess Elena of Avalor is Disney's Newest Character
24
Comedian Slumber Party Editorials
The ‘SNL Sleepover’ is a Provocative Affair
23
Moody Celebrity Hipster Editorials
Lena Dunham Makes a Statement in the Vogue February 2014 Issue
22
Inspiring Engineer Dolls
The Goldie Action Figure Doll Promotes Innovation and Creativity
21
Presidential Action Figures
The Hillary Clinton Action Figure Sends an Empowering Message to Girls
20
Icon-Emulating Kids Photography
Eunique Jones' Snaps Kids Dressed Up as Icons for Girl Empowerment
19
Presidential Coloring Books
Valentin Ramon's Hillary Coloring Book Celebrates the Female Leader
18
Educational Cinematic Toys
GoldieBlox and the Movie Machine Teaches Kids Engineering & Animation
17
3D-Printed Dolls
The Makies Have Cross the Pond into the United States of America
16
Positive Female Action Figures
IAmElemental Action Figures Boast Strong Quads Not Big Breasts
15
Whimsical Plus-Sized Fashion
Blogger Hayley Hughes' Instagram Account Features Fearless Styles
14
Girl-Geared Archery Sets
Nerf Rebelle Series Bring the Action to a Different Demographic
13
Custom Superheroine Toys
HeroMe Helps Kids Build Their Own Super Female Action Figures
12
Retro TV Show Toys
The Mad Men Paper Dolls by Dyna Moe Involve Joan Harris and Megan Draper
11
Cinematic Superhero Bobbleheads
This Lady Sir Figurine Celebrates the Female Characters from Thor
10
Non-Normative Gender Apps
The Pink Tints of Blue App Teaches Kids that Gender is Flexible
9
Characterized Kokeshi Doll Series
Becky Kemp Hand-Painted Dolls to Look Like Legendary Creatives
8
Empowering Engineering Toy Ads
This Ad for Goldiblox' Toys for Girls Shows Your Brain on Princess
7
Comedian Action Figures
Iconic Comedy Duo Tina Fey and Amy Poehler are Now Available in Doll Form
6
Self-Empowering Retrospective Ads
YouTube's Dear Me Campaign Gives Advice to Your Younger Self
5
Customizable Superhero Sets
The DIY 6" Action Figure Kits Encourage Kids to Personalize Their Toys
4
Diversity-Promoting Dolls
Elle&Cee World Girls is a Line of Racially Diverse Dolls to Educate Kids
3
Latina Dress-Up Dolls
Maria is An 18" Latina Doll Made By the Pattycake Doll Company
2
Sporty Doll Accessories
Maplelea's Hockey Gear Gets Dolls Safely Suited Up for Sports
1
Uncomfortable Celebrity Ads
Amy Schumer and Anna Kendrick Star in the Latest MTV Promo
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Anniversary-Commemorating Toy Designs
Spin Master Introduced a New Line of Dora the Explorer Toys
K-Pop Film Fashion Dolls
Netflix and Mattel are Dropping a Three-Pack of HUNTR/X Dolls
Fantasy Horror Heroine Dolls
The Monster High Skullector x LAIKA Coraline Doll Launches Soon
Inclusive Spellbinding Dolls
Moonspell Magic by Monster High Inspires Fans to Embrace Uniqueness
Easter-Themed Seasonal Doll Collections
Battat's Our Generation Debuts the Keepsake Collection
Festive Lunar Doll Figures
Barbie 2026 Lunar New Year Doll Marks the Sixth in the Annual Series
Plush-Inspired Sensorial Cosmetics
Ulta Beauty x Squishmallows is Full of Fun, Tactile Features
Avant-Garde Princess Dolls
The Viktor&Rolf x Disney Collector Cinderella Doll is in a Docu-Series
Collectible Philosopher Figures
PIX! Plato Unboxes One of Three Ancient Greek Thought Leaders
Superhero Lifestyle Collections
Disney Drops Brand Collabs for The Fantastic Four: First Steps
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Doll-Inspired Sanitaryware Collections
HEWI and Barbie Join Forces on a Bathroom Collection
AI-Enhanced Play Experiences
Mattel Partners with OpenAI to Develop AI-Powered Toys
Diabetes-Condition Inclusive Dolls
Mattel Presents a Special Barbie Doll with Type 1 Diabetes
Soccer Athlete Dolls
Chloe Kelly Barbie Doll Honors the Striker for International Women’s Day
Expressive Charm Jewelry
Styled by Katseye Celebrates Individuality Through Pandora Charms
Sci-Fi Creature Collectibles
The Grogu Tiny But Mighty Series Figures Revsits On-Screen Looks
Toy-Doll-Starring Travel Spots
Expedia Debuts its 'Going Places with Ken' Campaign
Collectible Historical Figurines
PIX! is Dropping Designs Inspired by Icons in Art, Music & More
Nostalgic Toy-Film-Inspired Makeup Capsules
ColourPop Partners with Disney and Pixar’s Toy Story
Next-Gen 90s Dolls
Manhattan Toy is Reviving Groovy Girls for a New Generation of Kids
Glamorous Goth Dolls
The Monster High Skullector Elvira Doll is a San Diego Comic-Con Exclusive
Collectible Pop Culture-Referencing Toys
Mattel Debuts Its 2025 San Diego Comic-Con Showcase
Cult-Favorite Animation-Inspired Stationery Collections
Sharpie and Elmer's Embrace Toy Story 5
Luxury Heritage Toy Fashions
The Hot Wheels™ x Maje Collection Merges Fashion and Toys
Soccer Collectible Series
The Labubu FIFA World Cup Capsule Expands into Toys and Lifestyle Items
Treat-Themed Crafting Dolls
Far Out Toys' Pretty Sweets Invites Kids to Customize Mini Desserts
Filmic Fashion Dolls
The Bratz x Clueless Mark the 30th Anniversary of Clueless
Toy-Inspired Jewelry Collections
Hot Wheels x ALEX AND ANI Drop a Jewelry Line Inspired By Toys
Gender Stereotype-Busting Toy Campaigns
The LEGO Group Launched the She Built That Campaign
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Doll-Inspired Jewelry Collections
Barbie Professions Collection by Alex + Ani Celebrates Ambition
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
AI-Assisted Toy Design Tools
Hasbro Uses AI Peppa Pig Assistant to Design Toys
Beauty Retailer IP Collabs
Olive Young Announced the Expansion of Character-Driven Products
Beauty Comedy Collaborations
e.l.f. Beauty and Joe Hegyes Shared a GRWM Inspired by Collectibles
Celeb-Styled High-End Jewelry Charms
Pandora Debuts Six New Pandora Mini Charms Styled by KATSEYE
Youth-Oriented Beauty Branding
Avatara Represents a Fresh Approach to Skincare
Cartoon Pregnancy Gender Reveals
Hasbro Makes a Major Announcement in the Peppa Pig Universe
Plush Beauty Keychains
Ulta Beauty x Mini Brands Pops Plush Keychains Feature Hero Products
Inclusive Fashion Dolls
Mattel’s First Autistic Barbie Boasts Sensory Experiences & Support Tools
Art-Inspired Collectibles
The Mattel x MoMA Series Transforms Iconic Artworks into Toys and Games
Tiny Toy-Inspired Jewelry
Alex and Ani's Polly Pocket Pool Party Collection is Nostalgic
Influencer-Focused Retail Stores
Princess Polly is Adding New Stores with Selfie Mirrors, Events
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Chinese Toy Company Debuts
Kayou is Making Its Official Debut at the New York Toy Fair
Soccer Athlete-Starring Beauty Campaigns
e.l.f. Partners with the NWSL's Jess Carter
AI-Driven Art Toys
MOMOTOY Debuts in the Us at Toy Fair New York
Iconic Doll-Commemorating Stamps
USPS' Barbie Stamps Appeal to Youth and Nostalgia-Seekers
Community 3D-Printed Toys
3D Printing Elves Launches Free Toy Program for Children
Toy-Inspired Jewelry Collections
The Polly Pocket x Nadine Ghosn Collection is Made with 18K Gold
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
Telenovela-Inspired Beauty Campaigns
e.l.f. Cosmetics' Big Game Ad Airs Ahead of Halftime
Princess-Inspired Personal Care Lines
Bath & Body Works Expands Disney Princess Collection Reach
Animation-Themed Frozen Meals
PuraVida Foods' KidsLife Line Features Disney & Pixar Characters
Figure Skater Merch
Nike's Alysa Liu Collection Turns Olympic Moments into Graphic Streetwear
Whimsical Character-Inspired Statement Capsules
ALDO x Disney Partner for an Iconic Collection
Fandom-Honoring Building Block Sets
LEGO® Spotlights Iconic Pop Culture Films and Series
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Purpose-Driven Fragrance Collections
The Courage of Girls Inspired Pura x Malala Fund Fragrances
Real-Life Doll Apparel
Barbie Debuts its First-Ever Fashion Collection with Edikted
AI 3D Printing Tools
Ai Doll Generates And 3D Prints Personalized AI Action Figures Instantly
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Couture Collector Dolls
Viktor&Rolf x Disney Doll Reimagines Cinderella in Haute Couture
Reimagined Doll-Inspired Capsules
The Polly Pocket x Cider Collection Features Playful Silhouettes
AI Care Robots
The Hyodol Doll Brings AI-Powered Companionship to Senior Care in the U.S.
Doll-Matching Personalized Footwear
American Girl and Crocs Join Forces on Matching Shoes
All-Asian Beauty Campaigns
Maybelline Face the Difference Features 40 Asian Pacific Trailblazers
Sensory ASMR-Style Toys
Incredible Group's Squishi Toys Appeal to Gen Z Consumers
Phygital Fashion Dolls
Dress To Impress Mystery Models Brings a Beloved Fashion Game Offline
Game-Inspired Collectible Toys
Mattel Creations Debuts Two Minecraft Collectibles
3D-Printed Fidget Toys
Jigglets are Produced with Less Waste Than Traditional Toys
Culture-Inspired Dolls
Katseye and Monster High Debut a Music Video & Inclusive Doll Collaboration
Anniversary Doll Capsules
Spin Master Celebrates 25 Years of Dora with an All-New Toy Collection
Playful Collectible Figures
The Zsiga × Care Bears Series Transforms Nostalgic Icons into Toys
Artful Collectible Figures
Fisher-Price Little People x André Saraiva Reimagines Cherished Toys
Nostalgic Film Merchandise
Disney Celebrates the Toy Story 30th Anniversary with New Collectibles
Inspiring Women-Focused Campaigns
'Computer Science Is Everything' Inspires Future Innovators
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Athlete-Inspired LEGO Sets
LEGO Launches Collectible Football Sets with Messi and Ronaldo
Cosmetics-Inspired Slime Toys
Glime Brings Elements of Beauty and Fashion to Sensorial Play
Myth-Busting Skincare Campaigns
indu is Helping Teen Boys Better Care for Their Skin
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Impactful Beauty Initiatives
Odele for Good Launches to Champion Women Through Entrepreneurship
Doll-Inspired Evening Wear
The Barbie x Azazie Atelier Eveningwear Collection Uses Luxe Fabrics
Wind-Up Collectibles
Wind-Upz Revive Wind-Up Toys for a New Generation of Kids & Collectors
Global Girl Group-Inspired Dolls
Mattel and KATSEYE Reimagine Monster High's Iconic 'Fright Song'
Character-Inspired Beauty Tools
Conair Launches Wicked-Themed Hair Styling Collection
Character-Led Fashion Capsule
Barbie Edikted Collection Features a 71-Piece Wardrobe
Retro Film-Inspired Dolls
Bratz X Clueless Dolls Nod to Iconic 90s Cher, Amber, and Dionne Outfits
Runway-Inspired Fashion Dolls
The Styled by KidSuper Ken Doll Sports Boundary-Pushing Streetwear
Fashion Icon Toy Ranges
Playmates Toys Launches the Paris & Pups Range, Inspired by Paris Hilton
Holiday-Ready Toy Product Lilnes
Crayola Has Unveiled Its 2025 Holiday Product Lineup
Whimsical Doll Collections
The Wicked for Good Dolls Reimagine Cinematic Characters in Toy Form
Spring-Themed Toy Collections
MGA Entertainment Emphasizes DIY Creativity, Surprises & Pastel Hues
Returning Heritage Dolls
American Girl 40th Anniversary Historical Collection Relaunches Originals
Tennis Barbie Dolls
Barbie Debuts Venus Williams Doll to Honor Equal Pay Pioneer
Collectible Action Icons
Hot Toys Releases 1/6 Figures & Massive Galactus Figure for First Steps
Princess-Inspired Active Apparel
Disney & Her Universe Reimagine Classic Gowns as Workout Dresses
Open-Ended Exploration Toys
Melissa & Doug Entered Toy Industry Hall of Fame
Image Generation Tools
Action Figure AI Turns Photos Into Custom Action Figure Style Images
Halloween-Themed Jewelry Collections
GIRLS CREW Unveiled Disney Halloween Jewelry
Nostalgic Cartoon Tech Accessories
CASETiFY Launches a 'Power Puff Girls' Collection
Designer Blind Box Figurines
Pop Top is a New Range of Collectibles for Kidults
AI-Powered Collectible Figurines
Personality-Packed HeyMates are Made for Modern Kidults
Halloween Countdown Doll Designs
Barbie Releases the 12 Days of Halloween Set with Daily Surprises
Expansive Action Character Toys
Blokees Debuts Its Range in Toy Fair New York 2026
Artful Motion Toy Sculptures
Nina Chanel Abney Bravo Figures Capture Everyday Icons
Screen-Free Toy Collections
Luki Lab Spotlights Six Products at the New York Toy Fair 2026
Product-Inspired Halloween Looks
Aldi and EllaDoesFX Created a Look Inspired by Professor Peppy
Mythological Two-Piece Dolls
The Monster High Corazon Marikit Doll Separates at the Waist
Unique Co-Designed Capsules
Etsy Partners With WNBA Players for The 'Icon Collection'
Nostalgic Blind Toy Series
The Teletubbies Say Hello Series Nods to Childhood Icons for Collectors
Animated Movie Baked Goods
Lola’s and Disney Partnered on a Series of Sweet Treats
DIY-Inspired Doll Designs
Rainbow High Unveils Its Exciting New Lineup of Products and Experiences
Doll-Themed Hockey Collections
CCM Hockey Joins Forces with Mattel's Barbie for a Co-Branded Line
Collectible Message Dolls
Momiji x TOMY Brings a Beloved Blind Box Brand to the US Market
Whimsical Surprise Dolls
The Wicked Ozian Balloons Reveal Shares One of Five Characters
Women-Honoring Creator Campaigns
xTool Ran the Her Voice, Made Visible Campaign
Olympic Star Ambassadors
Louis Vuitton Names Alysa Liu as Latest Global Ambassador
Nostalgic Fashion Capsules
Selena Gomez's Throwback Collection Revisits Her Most Iconic Roles
Courageous Style Campaigns
Coach's Revive Your Courage Activates Gen Z
Reimagined Building-Block Campaigns
LEGO Group Launched 'She Built That' to Defy Stereotypes
Princess-Themed Lip Glosses
ColourPop Launches the Disney Princess Ultra Glossy Lip Collection
Archetype-Driven Fashion
AELIZA Case Study 4: Your Life Explores Identity Through Clothing
Woman-Focused Travel Companies
Girls' Guide to the World Serves a Niche Market
Personalized Action Figures
Action Figure AI Generator Creates Custom Action Figures From Photos
Empowerment Beauty Kit Launches
Wanessa Moura's New Release Features an Anti-Rape Whistle
Art-Focused Retail Capsules
Mattel and MoMA Partner to Craft a New Collaborative Collection
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Plushie-Themed Halloween Offerings
Jazwares and Warner Bros. Launch Spooky New Plush Line
Collectible Palestinian Dolls
Bosabizu's Filistina Blends Storytelling & Premium Packaging
Vinyl-Faced Plush Toys
L.O.L. Surprise! Plush Surprise Has a Keychain Clip for Accessorizing
Body Appreciation Programs
Flamingo and Girl Scounts are Supporting Confidence & Wellness
Athlete Commemorative Dolls
Venus Williams Barbie Celebrates Equality and Athletic Legacy
Expressive App Icons
The Instagram Teen Icons Deliver Vibrant Customization for Younger Users
Friendship-Celebrating Doll Duos
Barbie Celebrates Women's Day with the Role Model Series
Basketball Legend Dolls
Barbie's LeBron James Doll is the Brand's First Kenbassador
Delectable Career-Themed Ice Pops
Happy Pops Launches the Barbie Career Collection