GoldieBlox has its own fairy tale story, which its name alludes to. A scrappy start-up that became a full-fledged company selling products that sit next to Barbies on Toys "R" Us shelves, GoldieBlox has started to expand its product line with its new Movie Machine and The Builder's Survival Kit, which is a larger version of the original set.
Although experiencing a few major hiccups along the way, one of which revolved around ill-fitting blocks, GoldieBlox managed to turn the failure into a learning experience for their young customers. Thus the GoldieBlox and The Builder's Survival Kit is set to be a staple in family homes nationwide and perhaps even internationally. After all, GoldieBlox provides a product that is very different from the majority of girl-targeting toys in stores right now.