Retro TV Show Toys

The Mad Men Paper Dolls by Dyna Moe Involve Joan Harris and Megan Draper

There is perhaps no toy more appropriate for this beloved AMC television series than the Mad Men Paper Dolls. Retro just like the show itself is, it allows girls (and boys) to have fun dressing one of two characters (Joan Harris or Megan Draper) in some very stylish digs. Considering that the show is known for its fashion inspiration, it is not surprising that such a creation will also appeal to adults.

Illustrated by Dyna Moe, a freelance illustrator and an all-purpose multimedia comedian based in New York City, the Mad Men Paper Dolls are based on costumes made by Janie Bryant. The perfect game to usher in the last season of the hit series with, they can even be framed as art.

Retro TV Show Toys
The trend of creating toys inspired by retro TV shows creates opportunities for nostalgia-driven consumers.
Fashion-inspired Paper Dolls
The trend of fashion-inspired paper dolls caters to fans of TV shows and allows for creative outfit combinations.
Adult Collectibles
The trend of collecting toys and dolls targeted at adults opens up a market for themed collectibles.

Where This Applies

Toy Manufacturing
Creating retro TV show toys presents an opportunity for the toy manufacturing industry to tap into nostalgia-driven consumer demand.
Fashion Industry
Collaborating with TV shows to create fashion-inspired paper dolls offers the fashion industry a way to extend their brand and reach new audiences.
Collectibles Market
Producing adult collectibles based on popular TV shows allows the collectibles market to cater to a niche audience interested in nostalgic items.
SCORE
2.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 30%
Activity 44%
Freshness 8%

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