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Mattel and KATSEYE Reimagine Monster High's Iconic 'Fright Song'

— July 18, 2025 — Pop Culture
Mattel has partnered with global girl group KATSEYE to reimagine Monster High's iconic 'Fright Song.' This collaboration effectively blends contemporary pop sensibilities with the brand's signature celebration of individuality.

The collaboration features a high-production music video showcasing each KATSEYE member transformed into unique monster personas rooted in their cultural heritage — from a Filipino Manananggal to a Korean White Tiger spirit. Accompanying the musical release of KATSEYE's 'Fright Song' are custom-designed, one-of-a-kind dolls representing these hybrid identities. The visual presentation employs cinematic lighting, elaborate costumes, and dynamic choreography to create a vibrant monster school fantasy world.

This project revitalizes Monster High's 2010 anthem, which has amassed nearly 90 million streams, with updated lyrics and an empowering tempo while maintaining the franchise's core message of self-acceptance.

Image Credit: Mattel

Trend Themes

  1. Cultural Heritage-inspired Fashion — Fashion forward designs featuring cultural mythological figures offer consumers a personalized and deeply resonant experience.
  2. Pop Culture Collaborations — Collaborations between iconic brands and popular music groups can revitalize legacy products by connecting with new generations through modern artistic expression.
  3. Hybrid Identity Collectibles — Collectibles that blend traditional folklore with contemporary pop culture create unique cross-cultural products that appeal to diverse audiences.

Industry Implications

  1. Toy Manufacturing — Integrating global pop culture influences and heritage elements into toy design generates fresh appeal among global markets seeking exclusive and culturally significant products.
  2. Music Entertainment — Synergies between music and consumer products expand engagement by offering fans multimedia experiences that combine visuals with sonic innovation.
  3. Fashion and Costume Design — The infusion of folklore elements into high-fashion and costume design presents opportunities to merge traditional storytelling with modern aesthetics for unique style statements.
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