While beer is more commonly associated with the male demographic, brands are looking to expand their targets and cater towards women with lighter, sweeter female-targeted beer.
To show the world that fierce ladies can do anything men can, ads for Rothhammer beer feature women working in more male-oriented professions and being amazing at the job. While a common complaint from women is that dark beer is just too bitter since they're used to ordering sweet cosmos, companies have listened to what women want and created a light beer that infuses iced tea.
Likewise, one brand known as Chick Beer has completely eliminated men from their marketing with pink packaging and the slogan "Witness the Chickness."
10 Female-Targeted Beers
From Girly Cartoon-Based Alcohol to Ale-Soaked Fruity Drinks:
Nicole Ballantyne-Choo — Sep 17, 2013 — Marketing
10
Witty Feminist Beer Ads
Ads for Rotthammer Beer Comically Promote Gender Equality
9
Folded Booze Labels
Origami Beer Bottles are Decorated With Self-Folded Lilies
8
Girly Branded Brews
'Chick Beer' is the First Ale to be Marketed Specifically Toward Women
7
Sacrilegiously Sweet Beer Brandings
DuClaw Sweet Baby Jesus Chocolate Peanut Butter Porter is Rich
6
Ale-Soaked Fruity Drinks
These Skinny Beer-Garitas Combine the Awesome Power of Limes and Brewskis
5
Margarita-Flavored Beers
Bud Light Releases the Lime-A-Rita
4
Cuppa-Infused Booze
The Coors Light Iced T is the First Ever Extension of the Brand
3
Iconic Beer Branding Makeovers
Miller Lite Gets a Design Makeover for Summer 2013
2
Eco Craft Beer
The Daily Green Lists 9 of the Best Green Brew Pubs in the USA
1
Girly Cartoon-Based Alcohol
Hello Kitty Beer Has Made Drinking an Absolutely Adorable Activity
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Remixed Lemonade Drinks
New 7 Brew Lemonades Incorporates Flavors Like White Chocolate & Berry
Beer-Infused Soup Lines
Campbell’s Chunky x Pabst Blue Ribbon Serve Up a Bold Soup Collaboration
Unconventionally Categorized Drinks
Smirnoff ICE Drops a Global Campaign to Celebrate 25 Years
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Hormonal Wellness Beverages
Iris Nutrition Debuts Science-Backed Electrolyte Mixes for Women
Flavored Non-Alcoholic Beers
Two Fruity Heineken 0.0 Flavored Varieties Filling the Flavor Gap
Bar-Focused Dating Apps
Heineken®'s Bar Dating App Appeals to Gen Z's Social Habits
Runner-Focused Non-Alcoholic Craft Beers
Tilray Brands Expands Runner’s High Brewing Distribution
Bizarre Influencer-Supported Beer Campaigns
Miller Lite Debuts Miller Tea Time with Livvy Dunne
Beer Brand Beauty Products
Heineken Officially Launches the Smootheriser in Asian Markets
Low-Alcohol Beer Packs
Damm Launches Estrella 0.0% and Lemon Fridge Packs in UK Retail
Video Game-Branded Root Beers
Sprecher Brewing Company Marks the Debut of Assassin’s Creed Shadows
Canadian-Made Beer Campaigns
Labatt States Its Beers are Made in Canada Since 1847
Trendy Sobriety Campaigns
Maison Perrier's Sober Chic Campaign Redefines Alcohol-Free Elegance
Tasty Non-Alcoholic Brews
Heineken Has Introduced Heineken 0.0 Ultimate
Miniature Beer Bottles
Carlsberg Created the World’s Smallest Beer to Promote Responsible Drinking
Functional Sparkling Beverage Expansions
Chill Spritz is Entering the UK Market
Affectionate Insult Beer Cans
Foster's Love You Cans Help Buddies Connect Through Rude Names
Limited-Edition Pickle Beers
PBR x Grillo's Pickle Beer is Bright, Refreshing and Easy-Drinking
Functional Alcohol-Free Beers
BrewDog Mello Features Magnesium, Chamomile and Balm Extract
Functional Beverage Retail Expansions
Be LOVE Lightly Flavored Electrolyte Drinks Debut at Target
Juicy Citrus Light Beers
Corona Sunbrew Citrus Cerveza Aligns with Gen Z's Drinking Preferences
Soda Brand Canned Cocktails
Schweppes Mix Comes in the Gin Twist and Paloma Bliss Varieties
Bold Beer-Flavored Cheeses
The 'Pabst Blue Ribbon Beer Flavored Cheese' is a Unique Collaboration
Better-For-You Hard Sodas
Owl's Brew Spiked Pop Has a 4.8% ABV and Comes in Seven Flavors
Gen Z-Targeted Wine Campaigns
The I heart kinda Summer Campaign is Launching Soon
Citrusy Alcohol-Free Beers
These Peroni Nastro Azzurro 0.0% Flavored Beers Come in Two Options
Citrusy Alcohol-Free Beers
Michelob ULTRA Zero Lime Has 39-Calories Per Serving
Non-Alcoholic Craft Beers
K. Spoetzl Brewery Releases the New Shiner Bock Non-Alcoholic Beverage
Athlete-Lifestyle-Embracing Beer Campaigns
Michelob ULTRA Drops a Star-Studded Super Bowl LIX Spot
Beer-Branded Skin Creams
Heineken® Silver Has Debubted the Heineken® Smootheriser
Weekday-Themed Beer Packs
Coors Light Created a Literal "Case of the Mondays" for Football Fans
Non-Alcoholic Beer Expansions
Eastern Market Brewing Co. Will Focus on the Non-Alcoholic Segment
Popsicle-Favored Alcoholic Drinks
Tilray Has a New Lineup of Popsicle-Branded Alcoholic Drinks
Cheeky Non-Alcoholic Beer Ads
Coors Light Spotlights Coors 0.0% with the Coooors Call
House Party-Themed Campaigns
Hiders Keepers Shows Stella Artois’ Clever Take on Party Etiquette
Flavor-Driven Alcohol-Free Beers
1664 Bière 0.0% is Arriving in Sleek Slim Cans, Draft and More
Craft-Style Non-Alcoholic Beers
Darling Drinks Enters the Non-Alcoholic Beverage Market
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Beer Relaunches
Real American Beer Unveils a Refreshed Identity and Partnerships
Americana Beer Cans
Budweiser Introduces its 'Made of America' Campaign with a Heritage Can Series
Refreshing Lager Expansions
Heineken Silver Launches in Canada
Canned Soft Beverage Expansions
Lady Bird Soda Co. Expands Its Lineup to Canned Soft Drinks
Approachable Alcohol-Free Brews
0.0% ABV Rhinestone Appeals to Sober-Curious Consumers
Mini Probiotic Beverages
Ferm Kombucha Shares Gut-Friendly Refreshment in Tiny Cans
Revived Ginger Beer Refreshments
Old Jamaica Ginger Beer is Back with New Flavors and Branding
Functional Vitamin-Packed Lagers
Roley’s Super Natural Lager is Refreshing and Beneficial
Botanically-Powered Alcohol-Free Beers
ON BEER is Alcohol-Free But Offers a Buzz Using Botanicals
Beer-Brand Holiday Campaigns
Natural Light Beer Introduces its Garageflage Line
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Lager Popsicle Initiatives
Beer is Art Taps the Lager Popsicle Concept in Its Campaign
Women-Focused Beer Expansions
Hurray's GIRL BEER Receives Funding for Expansion
Retro Team Beer Cans
Budweiser MLB Team Cans Feature Vintage Baseball Graphics for Anniversary
Book-Inspired Drink Mix Flavors
Crystal Light Launches a Book-Forward Campaign with Brooke Averick
Bubbly Beverage Mini-Cans
Sparkling Ice Cuties Share Citrus-Forward Flavors in 7.5-Ounce Sizes
Cookie-Paired Beer Initiatives
Iron Hill Prompts Consumers to Earn Their Beer Badges
Self-Explanatory Non-Alc Beer Cans
Blue Moon's Answer’s on the Can Normalize Non-Alcoholic Choices
Cocktail-Inspired Beers
Tip Top Cocktails' Kindred Spirits Series Explores Brewery Collabs
Rapper-Inspired Tequila Brands
Megan Thee Stallion Launches the CHICAS DIVERTIDAS TEQUILA Brand
Fruity Non-Alcoholic Craft Ciders
Ciderboys Hard Cider Debuts Two Non-Alcoholic Ciders
Beer Brand Artist Refreshes
Terrapin Beer Co. Refreshes Packaging With Artist Collaborations
New Zealand Beer Expansions
Mad Whale Beer Company is Distributing Its Helles Lager in the US
Alcohol-Free Underground Campaigns
TfL and Heineken 0.0 Introduced "Bakerl0.0" for Dry January
Edgy Gut Health Beverages
Killer Fruit Mashes Up Sparkling Water, Real Fruit Juice & Prebiotics
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Beer Glass-Themed Chocolates
Stella Artois' Chocolate Chalices are a Valentine’s Day Delight
Bodacious Soda Ranges
The Tango Zero’d Range Targets Gen Z Consumers
Fruit-Forward Alcoholic Beverages
Phillips Distilling Co. Debuts SixSip Hard Refreshers
Retailer-Exclusive Craft Beers
Brooklyn Brewery and Tesco Partnered on a New Range
Celebratory Beverage Ads
Miller Lite’s ‘Legendary Stories’ Campaign Celebrates 50 Years
Spice-Infused Specialty Beers
Bud Light and Tajin Released a Special Bud Light Chelada
Moderate Drinking Campaigns
Athletic Brewing Company's Athletic January Celebrates Mindfulness
Soda-Inspired Beer Ranges
These Vault City Iron Brew Beers Pay Homage to the Scottish Soft Drink
Cocktail-Inspired Non-Alcoholic Beers
Athletic Brewing Created a Pair of Cocktail-Inspired Brews
Low-Alcohol Canned Wines
Tuttavia Entices Young Adults Looking for Lighter Alcohol Options
Artisan-Style Low-Calorie Cocktails
This Is Skinny Cocktails Come in Three Flavor Options
Private Label Stout Beers
Mulligan’s Stout is Only Arriving at ALDI in the UK
Brand-Funded Tattoos
The Lagunitas Brewing Company is Teaming Up with Female Tattoo Artists
Colleague-Connecting Pubs
The Office by Heineken Celebrates the Best Part of Work Culture
Zesty Spanish Orange Beers
Cruzcampo Sevilla Orange Beer Has a Modest 3.3% ABV
Unsweetened Soft Drinks
CANS Shares the Simple Refreshment of Alpine Water, Bubbles & Real Fruit
Health-Conscious Light Beers
Atwater Brewery's Atwater Light Serves Health-Conscious Beer Drinkers
Refined Alcohol-Free Beer Ranges
Mash Gang Launched Three Alcohol-Free Beers to its Core Range
French Beer Marketing Campaigns
1664 Features Robert Pattinson in Its New Acting-Inspired Campaign
Women's Wellness Product Expansions
Legendairy Milk Expands Its Presence at Target
Sessionable Low-Alcohol Beers
Chilly Ones Beer is Crisp, Refreshing and Full of Flavor
Celebrity-Backed Non-Alcoholic Lager-Style Brews
George Clooney and Other Launch Crazy Mountain
Cosmo-Inspired Beers
Tip Top Proper Cocktails & Holy City Brewing Collabed on CosmoALE
Non-Alcoholic Beer Racing Partners
Atlassian Williams F1 Team Partners with Estrella Galicia 0,0
Halloween-Themed Drink Carriers
The Target x Stanley Halloween Range is Darkly Stylish
Vodka-Based Lemonade Flavor Lineups
Sun Cruiser Now Offers Four New Flavor Varieties
Low-Calorie THC-Infused Sodas
Dynamic Jane's Diet Root Beer THC Drink Speaks to Female Consumers
Low-Alcohol Cider Shandies
Brothers Cider's 1.2% ABV Cider Shandy Range Meets In-Between Moments
Mexican Lime-Inspired Non-Alcoholic Beers
Rhinestone is Expanding Product Line to Retailers
Gen Z-Marketed Alcoholic Beverages
United Breweries Unveils a New Kingfisher Flavours Brand
Halloween Season Cider Campaigns
The Strongbow Spine-Chilling Refreshment Campaign is Playful
Award-Winning Ginger Beers
The Gutsy x Goodsy Ginger Beer is "Best in the World"
Flavor-Forward Alcohol-Free Beers
The Madrí Excepcional Zero is Arriving This March
Female-Brewed Fruited Gruits
Siren Craft Brew Releases 'Coven Beer'
Citrusy Alcohol-Free Shandy Beers
The Lucky Saint Alcohol-Free Superior Lemon Lager is Refreshing
Fruity Collaboration Retailer Beers
These New BrewDog Beers Come in Two Expressions
Ready-to-Drink Spritz Cocktails
The Funkin Cocktails Spritz Range Has Three Flavors
Exciting Musician-Inspired Beer Activations
Outlaw Light Beer Debuts HARDY-Branded Can
Artistic Beer Packaging
Empyrean Brewing Co. Redesigns Its Core Legends Lineup
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Citrus-Flavored Spanish Lagers
Madrí Excepcional Limón Has a Refreshing Profile and 3.4% ABV
Sparkling Soju Beverages
Hello Soju is Reintroducing Itself as the Ultimate Summer Beverage
Canned Restaurant-Branded Cocktails
Hard Rock Cocktails Come in Four Distinct Flavors
Beer-Cider Hybrids
Indeed Brewing's Apple Crisp Ale is "Not Quite a Cider, Not Totally a Beer"
Craft Beer Brand Redesigns
Goose Island Relaunches the 312 Beer with Chicago-Focused Branding
Cheerful Fizzy Cocktails
Just Call Me Shirley Reinvents a Nostalgic Drink for a New Generation
Back-Row Beer Campaigns
Harbin Beer's Back Rack Hack Used Less-Ideal Retail Space to Boost Sales
Non-Alcoholic Craft Beer Partnerships
Momentum Brewery Partners with Liquid Opportunities
Horrific Beer-Themed Comics
Garage Beer and Illustrator Tim Jacobus Partnered for Garage Fear
Next-Gen Light Lagers
Pabst Light Shares a Crisp, Refreshing Premium Recipe
Superstitious Fan-Inspired Campaigns
Heineken Rebuilds Arsenal Fans' Beloved Pub in Lisbon
Flavorful Fruit Beers
Lindemans Brewery Debuts Lindemans d'Or and Lindemans Noir
Blue-Hued Sci-Fi Seltzers
Everywhere Beer Co Banantha Milk is a Tatooine-Style Seltzer
Celeb-Packed Humorous Beer Campaigns
Bud Light's Keg Commercial is Airing for Super Bowl LX
Female-Rapper-Approved Cocktail Creations
Chicas Divertidas Featured Cinco de Chicas Cocktails
High-ABV Premium Cocktails
Avenue 8's Lightly Sparkling Cocktails Feature Organic Spirits & 8% ABV
Mid-Strength Marketing Pushes
6Percent, Small Beer And Quarter Proof Launch Mid-Strength March
Collaborative Low-Alcohol Beers
Small Beer Blanche Was Created with Sorted Food
Iconic German Beer Expansions
Hofbräu München Debuts Hofbräuhaus Helles Lager in the US
Nostalgic Lemonade Energy Drinks
GORGIE's Pink Lemonade Energy Drink is a Target-Exclusive Flavor
Refreshing Lager Beers
Three Floyds Brewing Debuts Its 4.5% Lighter-Style Premium Lager
Cross-Continental Beer Brewing Documentaries
The Beer is Art Campaign Debuts a Documentary Film
Bar-Strength Canned Cocktails
These Served Full-Strength Cocktails Have 14.9% ABV
Outdoor-Inspired Beer Spots
Busch Light's 'Circles' Ad Stars Ross Chastain and The Busch Guy
Summertime Scottish Beer Ranges
The ALDI Scotland Summer Beer Range Showcases Local Breweries
Mature Refreshment Product Ranges
These ALDI Summer Adult Beverages Come in 20 Options
Timely Actor-Backed Beer Campaigns
Miller Lite Debuts 'Legendary Moments Start with a Lite'
Spanish-Style Micropubs
Licor 43's Tiny Taberna Serves the Viral Baby Beer Shot
Tattoo-Covered Beer Packaging
The 2025 8.6 Tattoo Limited Edition Can Has Artwork by Dodie
Lightly Effervescent Red Wines
Sweet Red Frizzante Was Made for the New Majority of Wine Drinkers
Minimalist Beer-Eau Labels
Genys Beershine Design Launched By Bold Brands Agency
Angler-Focused Collector Cans
Busch Light Teams With Bass Pro Shops For Collector Beer Cans
Women-First Hydration Elixirs
Greater Than Launches the New GoddessLand Elixir Cans
Sessionable Low-ABV Lagers
Harpoon Brewery's New Low Key Product Is a 3.3% Craft Lager
Celebrity-Backed Non-Alcoholic Beers
BERO Expanded Its Retail Push Into Walmart, Kroger And Publix