While beer is more commonly associated with the male demographic, brands are looking to expand their targets and cater towards women with lighter, sweeter female-targeted beer.
To show the world that fierce ladies can do anything men can, ads for Rothhammer beer feature women working in more male-oriented professions and being amazing at the job. While a common complaint from women is that dark beer is just too bitter since they're used to ordering sweet cosmos, companies have listened to what women want and created a light beer that infuses iced tea.
Likewise, one brand known as Chick Beer has completely eliminated men from their marketing with pink packaging and the slogan "Witness the Chickness."
10 Female-Targeted Beers
From Girly Cartoon-Based Alcohol to Ale-Soaked Fruity Drinks:
Nicole Ballantyne-Choo — Sep 17, 2013 — Marketing
10
Witty Feminist Beer Ads
Ads for Rotthammer Beer Comically Promote Gender Equality
9
Folded Booze Labels
Origami Beer Bottles are Decorated With Self-Folded Lilies
8
Girly Branded Brews
'Chick Beer' is the First Ale to be Marketed Specifically Toward Women
7
Sacrilegiously Sweet Beer Brandings
DuClaw Sweet Baby Jesus Chocolate Peanut Butter Porter is Rich
6
Ale-Soaked Fruity Drinks
These Skinny Beer-Garitas Combine the Awesome Power of Limes and Brewskis
5
Margarita-Flavored Beers
Bud Light Releases the Lime-A-Rita
4
Cuppa-Infused Booze
The Coors Light Iced T is the First Ever Extension of the Brand
3
Iconic Beer Branding Makeovers
Miller Lite Gets a Design Makeover for Summer 2013
2
Eco Craft Beer
The Daily Green Lists 9 of the Best Green Brew Pubs in the USA
1
Girly Cartoon-Based Alcohol
Hello Kitty Beer Has Made Drinking an Absolutely Adorable Activity
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High Stakes Beer Ads
Coors Light and Miller Lite Announce First-Ever High Stakes Ad for the Game
Senior-Targeted Beers
Beck's 70+ is a Bitter Beer Exclusively for Mature Drinkers
Female Empowering Energy Drinks
GORGIE Aims to Disrupt the Male-Oriented Energy Drink Space
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Parenthood Beer Campaigns
Coors Light Celebrates Parents with 'Cheers to Parenthood' Campaign
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Low-Calorie Non-Alcoholic Brews
Partake Brewing's Alternative Brews Challenge Industry Norkms
Carbonated Milk Sodas
P.S. milk sodas is a Flirty Canned Beverage Concept
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Drinker-Specific Sunscreens
Beavertown Brewery Made a Sun Care Product for Beer Drinkers
Asian Restaurant Brand Pilsners
P.F. Chang's Has Luanched Its First Beer, the Ha-chi 5251 Pilsner
Glitchy Beer Cans
Coors Light Created a Special-Edition Beer Can Based on a Viral Moment
Beer-Paired Noodle Cups
Nissin Created a Guide to Pairing Cup Noodles and Beer for Oktoberfest
Non-Alcoholic Fruit Seltzers
The Boston Beer Company Unveils a New Non-Alcoholic Line
RTD Canned Cocktails
Dos Equis Introduces Three New Flavored Beverages
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Adult Content-Themed Beers
Lauren Beers Debuts 'OnlyCans' to Promote Her Pub to Local Customers
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Beer-Flavored Ice Pops
Coors Light Coors-icles are Non-Alcoholic But Only For Fans 21 and Up
Functional Hydration Mixer Rebrands
Crystal Light Debuts Immunity, Energy, and Mixology Flavors
Adult-Targeted Easter Treats
These Seasonal Easter Products Come in Baileys and Guinness Options
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Indulgent Vodka Seltzers
PLAY HARD Seltzers Speak to a New Generation of Style & Flavor Seekers
Branded Electric Vehicle Beers
The Tesla CyberBeer is Limited-Edition and Elegantly Packaged
Subtly Hopped Light Lagers
This Beer is Designed For Easygoing Year-Round Enjoyment
Wild Granny Campaigns
Liquid Death's 'Your Grandma’s Energy Drink' Stars Daring Old Women
Adaptogenic Alcohol-Free Lagers
This Alcohol-Free Craft Beer is Brewed with Functional Mushrooms
Crisp Low-Calorie Lagers
Hero95 is a Low-Carb Beer Brewed for Active Lifestyles
Curated Non-Alcoholic Collections
Sèchey Recently Unveiled Its Second Curated Selection at Target
Star-Shaped Ice Cubes
Heineken Laos' Beer Ice Cubes are 20% Colder Than Ordinary Frozen Ice Cubes
Upcycled Tortilla Beers
Chica Mexicana is Made with Imperfect Tortillas to Fight Food Waste
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Nostalgic Scottish Beer Collections
Vault City Launches the New Irn-Bru-Inspired Beer Lineup
Canned Caribbean Rum Cocktails
The Red Stripe Cocktails Come in Two Caribbean-Inspired Flavors
RTD Spring-Ready Cocktails
Jim Beam Launches Jim Beam Kentucky Coolers Just in Time for Spring
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Canned RTD Tea Cocktails
Owl's Brew Launches the New Flavors and Packs Ahead of the Summer
Downloadable Game Beer Ads
The Stella 'Beer, Au Naturel’ Ad is Playable on The Sims
Party-Ready Mini Cocktails
The Drinks Bureau Makes Fun, Playful 10% ABV Cocktails in 150ml Cans
Summer Beer Excuse Generators
Samuel Adams Launches 'I Can't' Can to Help Escape Unwanted Plans
Low-Calorie Pale Ales
Local's Light & Cloudy Pale is Crisp and Low in Calories
Fruit-Forward Craft IPAs
SweetWater Launches the Sour Watermelon India Pale Ale and Cherry Limeaid
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Easy-Drinking Rosé Beers
Carlsberg 1664 Rosé Blends Wheat Beer with Peach, Red Berries and Spice
Botanically Brewed Canned Cocktails
Wild Folk's Zero-Proof Cocktails Take Cues from Foraging
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Non-Alcoholic Oktoberfest Beers
This Low-Calorie Beer Features Hints Of Cinnamon and Nutmeg
Gamer Enhancement Drinks
Sly Offers Gamers the Benefits They Need to Keep Playing
Spoof Sci-Fi Beer Ads
The Liquid Death x Rebel Moon Collab Pokes Fun at Beer Ad Tropes
Hoppy Sparkling Waters
Hoplark's Sparkling Water Delivers the Hoppiness of Beer
Celebrity-Fronted Non-Alcoholic Beer Commercials
Heineken Taps Paul Rudd for Its Super Bowl Ad
Canned Cocktail-Style Drinks
Slingers Signature Cocktails are Malt-Based 8.0% ABV Drinks
AI-Inspired Beer Ads
Sharp is Promoting Its First Hazy IPA, Solar Wave, with "ChatIPA"
Band-Backed Non-Alcoholic Beers
Kittie and We Are PIGS Launch the New KittiePIG Non-Alcoholic Beer
Ready-to-Serve Canned Cocktails
Whitebox Cocktails is Launching Three New SKUs
Non-Alcoholic Sparkling Teas
Loverboy Recreated Two of Its Best-Selling Hard Teas Without Alcohol
Flavorful Alcohol-Free Beers
Kingfisher Zero Responds to Consumer Demands
Citrusy Non-Alcoholic Radlers
Atheltic Brewing Co's Ripe Pursuit Radler is Boldly Tart and Sweet
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
Adaptogenic Alcohol Alternatives
Huzzy Smart Sips Share a Buzz with Adaptogens and Nootropics
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Citrus-Centric Fruit Beers
This Beer is Brewed With Generous Amounts Of Mango and Mandarin Orange
Richly Flavored Beer Brandys
This Collaborative Beverage Offers An Appealing Blend Of Flavors
Orange-Hued Wheat Beers
This Citrus Ale is Ideally Flavored For Carefree Warm-Weather Enjoyment
Alcohol-Free Lemongrass Lagers
Ticket's Alcohol-Free Lager Has a Flavorful, Functional Ingredient
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Adaptogen-Infused British Beers
Collider Brew Co. Launches a Non-Alcoholic Beer in the UK
Insurance Brand Beers
Pet Insurance Company Fetch Created Fetch Pale Ale to Support a Non-Profit
Mexican-Style Light Lagers
This Low-Calorie Beer is Designed For Guilt-Free Enjoyment
Non-Alcoholic Hard Seltzers
SYSTEM Seltzers' 0% ABV Options Support Inclusive Drinking
Iranian Women-Supporting Lagers
This Craft Lager Pays Tribute to Iranian Women's Fight For Freedom
Apple-Infused Light Pilsners
This Limited-Edition Beer is Ideal For Easygoing Summertime Sipping
Bar-Strength Canned Cocktails
Moth's Cocktails Make It Easy to Appreciate Quality Classics
Better-For-You Beer Brands
Thrive Unveils the 'Thrive Play' Functional Beer with Ten Vitamins
Non-Alcoholic Brew Boxes
Brooklyn Brewery's Special Effects Variety Pack Features a New NA Brew
Fruit-Forward Ginger Cocktail Mixers
Goslings Stormy Peach Ginger Beer is Refreshingly Fruity
Nostalgic High-ABV Cocktails
Dirty Shirley Extra Dirty is a Boozy Reimagining of a Childhood Drink
Bar-Quality Canned Cocktails
The Wonderland Canned Cocktails from BrewDog Come in Five Flavors
Better-for-You Ginger Sodas
Pointless Makes Soft Drinks for Adults with Real Ginger
Keg-Only Beers
Fusion Pale Ale Encourages People Back into Pubs and Bars
Low-ABV Golden Ales
Old Session Hen Easy-Drinking Session Beer is Fresh, Fruity and Mellow
Complimentary Glassware Beer Campaigns
Birra Moretti Offers Collectible Glasses with Every Pack
Unabashedly All-American Lagers
This Lager Pays Tribute to Great American Craft Brewing Traditions
Tech-Themed Craft Beers
Nothing Unveils Its Latest 5.1% Craft Beer
Berry-Laden Hefeweizen Beers
This Beer Uses Real Raspberries For a Delectably Tart & Sweet Taste
Refreshing Low-Alcohol Beers
These New Beers from the Nirvana Brewery are Arriving for Spring
Zero-Alcohol Lagers
Staropramen 0.0 Meets the Growing Demand for No-Alcohol Options
Refreshing Cherry Beer Labels
Matilda Bay Brewery Debuts New Packaging for Tainted Love Beer
Clean Low-Carb Beers
Lean Brew Boasts 35% Fewer Calories Than Other IPAs on Average
LGBTQ-Supporting Beer Cans
'Alchemist Beer' Debuted a New IPA and 'Just Say Gay' Packaging
Cheeky Seltzer Campaigns
NÜTRL Vodka Seltzer & Chloe Fineman Team Up for "Keep It Tasty" Campaign
Pet Shelter-Supporting Beers
This American Lager Was Co-Launched By Pet Food Giant 'Purina'
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Cactus-Infused Craft Lagers
The 'Prickly Pear' Beer Offers a Unique Interpretation Of Summer Lager
Defiant Women-Celebrating Beers
The 'Miss Defy' Kolsch-Style Beer is Part Lager & Part Ale
Chicken BBQ Beers
Perdue Beer Can Chicken Beer Was Specifically Made for Grilling Poultry
Non-Alcoholic Canned Cocktails
Molson Coors Debuts Roxie, a Line of Non-Alcoholic Canned Cocktails
Tropically Enhanced Ciders
Strongbow Tropical Cider Features Pineapple and Mango Flavors
Canned Craft Stout Lines
Hall & Woodhouse Introduces the Brand-New Craft Beer Brand Outland
Floral Hard Ciders
This Refreshing Cider is Made With 'Pink Lady' Apples and Botanicals
Fruity Supermarket Beers
SEVEN BRO7HERS Unveils Two Fruit-Forward Beers for ALDI Customers
Premium Zero-Alcohol Seltzers
White Claw 0% Alcohol Satisfies Like an Alcoholic Drink
Booze-Free Fusion Beers
This Weizen Radler Beer is Totally Devoid Of Alcohol Content
Exquisitely Flavored Wheat Beers
This Delicious Beer Provides Notes Of Floral Coriander and Orange
Reimagined Easy-Drinking Lagers
The 'Kozel White' Beer Offers Low-Alcohol Drinking Enjoyment
Zero-Proof Sparkling Beverages
TÖST Makes Sparkling Drinks with No Alcoholic Fermentation
Alcohol-Free Wheat Beers
This Non-Alcoholic Hefeweizen Contains Only 15 Calories
Fruity Gose-Style Ales
This Variety Pack Includes Watermelon, Peach, Mango & Pineapple Flavors
Lemon-Laden Radler Beers
This Aromatic Radler is Infused With Freshly Squeezed Lemons
Spooky Beer Challenges
For Halloween, Samuel Adams is Tapping into the Fear of an Empty Beer Glass
Alcohol-Inspired Food Flavorings
These Alcohol-Inspired Flavors Have a Delicious Profile
Cheesy Chili Beers
The Hormel Chili Cheese Brew is a Flavorful Game Day Sipper
Women-Supporting Ales
This American Pale Ale Supports Women In the Alcoholic Beverage Industry
Low-ABV Canned Cocktails
These Tattersall Distilling Canned Cocktails Come in Three Varieties
Blueberry-Based Fruited Ales
The 'Berryful' Beer Puts Forth a Deliciously Tart Blueberry Flavor
Low-Calorie Fruit-Forward Beers
Labatt Blue Light Non-Alcohol Strawberry Acai Has 75-Calories
Women-Celebrating Sour Beers
This Beer Combines Notes Of Huckleberry, Acai and Blackberry
Neighborhood-Inspired Kolsch Beers
These Beers Pay Tribute to San Diego's 'North Park' Area
Black Athlete-Celebrating Beers
This Hazy IPA Honors Women Athletes At Historically Black Colleges
Non-Alcoholic Golden Beers
Shiner Beer Launched the Shiner Rode0 Series and the Rode0 Golden Brew
Crisp Italian-Style Pilsners
The 'Fragile' Beer Guarantees An Easygoing Drinking Experience
Pizza-Themed Beer Promotions
This Old Golden Hen Promotion Offers Wood-Fired Pizza Ovens
Bold Personality-Packed Beers
White Castle & Evil Genius Beer Company Made 'Main Character Energy'
Spiked Sparkling Teas
This Special-Edition Sparkling Tea Box Supports Worthy and Just Causes
Light American Canned Beers
The American Rebel Brand Expands into the Beer Industry
Flower-Infused Pale Ales
Yeastie Boys' Blokequet Encourages Men to Express Their Feelings
Premium Light Lagers
Heineken Silver is a New Option That's Lower in Carbs and Calories
Quirkily Branded Beers
Eastern Brewing's 'Brand New Lager' is a Self-Explanatory Beverage
Refreshing Lemon Flavor Beers
Leinenkugel's Honey Lemon Light Arrives Just in Time for Summer
Citrus-Spiked Wheat Ales
The 'Super Fresh' Beer Offers Heady Notes Of Tangerine and Citrus
Italian Ice-Inspired Beers
These Fruity Beers Are Inspired By 'Rita's Italian Ice' Products
Sessionable Beer Variety Packs
This Summertime Pack Offers Four Distinctly Delicious Types Of Beer
Cancer Research-Supporting Beers
This Kolsch Beer Helps Raise Funds For Brain Cancer Research
Strawberry-Spiked Blonde Ales
This Beer Offers Strawberry Notes Balanced With Bready Character