Everywhere Beer Co Banantha Milk is an alternative take on the humble seltzer-style ready-to-drink (RTD) alcohol product that pays homage to the Star Wars science fiction franchise in a decidedly delicious way. The product, categorized by the brand as a Tatooine-style seltzer, features coconut cream, banana, cacao nibs and blue spirulina to give it a milky consistency with a blue-hued finish. The drink comes as a nod to bantha milk from the Star Wars franchise and is thus perfect for adult fans to try out in anticipating of the upcoming release of the latest movie in the series, The Mandalorian and Grogu.
Everywhere Beer Co Banantha Milk boasts a 5.4% ABV and is being offered in four-packs as well as on draft.
Why This Trend Is Growing
- Sci-fi Themed Alcoholic Rtds
- Blending science-fiction aesthetics and narratives into ready-to-drink alcoholic products creates culturally resonant SKUs that shift consumer interest toward experiential, collectible beverages.
- Colorful Functional Ingredients in Drinks
- Use of pigments and superfood additives like blue spirulina and coconut cream produces visually striking, perceived-health-forward drinks that redefine expectations for adult beverages' appearance and mouthfeel.
- Franchise Nostalgia Co-branded Beverages
- Collaborations with beloved entertainment franchises generate nostalgia-driven purchasing spikes and premiumization opportunities through limited runs and themed packaging.
Industries Being Reshaped
- Ready-to-drink Alcoholic Beverage
- The RTD category is positioned to be disrupted by hybrid flavor profiles and theatrical presentation that move beyond traditional beer and seltzer conventions.
- Entertainment Licensing and Merchandise
- Licensors and brands can reshape ancillary revenue models as character-driven consumables become viable high-margin merchandise tied to release cycles and fan engagement.
- Ingredient Sourcing and Natural Colorants
- Suppliers of natural pigments and novel flavor bases stand to transform product formulation as demand grows for visually distinct, clean-label ingredients in alcohol and nonalcoholic beverages.
