Origami beer bottles make happy hour a little more fun as these drinks are clad with foldable decorative labels.
These unique bottles are designed so that idle hands have something to do at the bar by incorporating the Japanese traditional art form into their labels. The label starts out as a regular square sticker, but may transform into a three-dimensional flower! With beer-drinking being such a male-dominated pastime, perhaps such marketing efforts would align with the current growth in the light beer market to appeal to more women. If anything, the novelty of the bottle and its customizable feature will make curious shoppers want to try the product for themselves.
Who would have thought the booze-enjoying type would fancy some origami on the side?