February 2018 marketing trends reveal a variety of unique campaigns, with commercials for greater causes and distinct branding initiatives being at the forefront of these trends.
Cause-related marketing is increasingly common as consumers seek to purchase with purpose, and various brands and initiatives are taking advantage of this fact. Examples include the 'Seize the Awkward' commercial, which offers a relatable and humorous take on approaching the subject of mental health with peers, and Stella Artois' partnership with Water.org.
The idea of marketing without or with little branding can be daunting for many brands, but Perfumarie chose to take the leap. The conceptual store features absolutely no branding on any of its scents, which range from no-name to designer. At the end of the shopping experience, consumers are told which brands they preferred–with the idea being that visitors may walk away with a new perspective on how they perceive brand names.
Top 30 Marketing Trends in February
30
Viral Promotional Booths
Netflix Appeared at CES to Market Its New Series Altered Carbon
29
Ad-Replacing Art Campaigns
Guerrilla Art Project Art in Ad Places is Getting Its Own Exhibit
28
Carnivalesque Retail Pop-Ups
Amazon's 'Treasure Trucks' are Parking at Whole Foods Locations
27
Suprematist-Inspired Rebranding Initiatives
The Russian Tourist Board Has a New Artistic Identity
26
Provocative Online Dating Campaigns
OkCupid's DTF Campaign Reclaims the Suggestive Acronym
25
Experiential Technology Stores
Samsung's Largest Canadian Store is Open at CF Toronto Eaton Centre
24
Cryptocurrency-Inspired Musicians
J-Pop Group Kasotsuka Shojo uses Pop Music to Educate on Crypto
23
Fantasy Franchise Ice Hotels
A Game of Thrones-Themed Ice Hotel Has Opened in Finland
22
Video Game-Inspired Parkour Gyms
This Gym Transformed to Resemble a Level from Sonic Forces
21
Weight Loss Drive-Thrus
The Weight Watchers Drive-Thru Serves "Healthy & Happy Meals"
20
Faux Movie Trailer Commercials
Web of Fries is Taco Bell's Faux Trailer to Finally Introduce Fries
19
VR Sampling Experiences
Président Cheese's 'Taste with A Pro' Pairs Food and Recipe Creation
18
Olympian-Endorsed Fashion Collections
Olympians Star in the Banana Republic Spring 2018 Campaign
17
Chocolate-Centric Pop-Up Camps
Cadbury's 'Creme Egg Camp' Appeals to Hungry Chocolate Lovers
16
In-Car Sampling Campaigns
'Cargo' is Teaming Up with Red Bull for the Super Bowl
15
Old-School Beauty Campaigns
This Marc Jacobs Beauty Campaign Takes Cues from Auntie Mame
14
Honest Smoothie Branding
'Batch Organics' Applies a No-Nonsense Approach to Its Healthy Branding
13
Crowd Creation Apps
'Surkus' Uses Crowdsourcing to Manufacture Lineups and Crowds
12
No-Branding Perfume Shops
Perfumarie Eliminates All the Branding So Users Can Focus on Scent
11
Personalized Ride Share Videos
Year with Uber Turns a Rider's 2017 Trip History into a Music Video
10
VR Fast Food Restaurants
Guests Can Play KFC's 'The Hard Way' at One Remodeled Location
9
Unaltered Beauty Ad Initiatives
CVS Pharmacy's 'Beauty Mark' Campaign Promotes Transparency
8
Charitable Valentine's Shakes
Shake Shack's 'Love Shack Shake' Supports People and Assistance Dogs
7
Refocused Social Media Platforms
The Facebook News Feed is Being Altered to Prioritize Loved Ones
6
Kid-Designed Car Concepts
GoCompare Tasked Kids with Designing the Car of the Future
5
Designer-Backed Empowerment Platforms
Rebecca Minkoff is Launching the RM Superwomen Campaign
4
Personally Tailored Fashion Ads
Centrepoint's Ads Change in Length Based on Consumption Habits
3
Musical Car Alarm Stunts
This Lyft Grammy Stunt Rigged Five Cars to Play Hit Songs
2
Charitable Beer Ads
Stella Artois' 'Taps' Super Bowl Ad Aims to Improve Clean Water Access
1
Humorous Mental Health Campaigns
Seize the Awkward Encourages Friends to Reach Out
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Mood-Boosting Cherry Fragrances
Cherry Ambition Uses Scent Association to Manifest Success
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Sneaker-Inspired Fragrance Launches
New Balance Presents its Inaugural Distilled Fragrances
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Modern Cannabis Branding Initiatives
Curaleaf is Re-Branding Its Select Cannabis Lifestyle Brand
In-Store Perfume Refill Stations
The Perfume Shop and L’Oréal Debuted a Multi-Brand Refill Setup
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Globally Influenced Perfume Books
A Perfume Atlas is Curated by LV and Jacques Cavallier Belltrud
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Cancer-Symptom Detecting Bras
Love & Nudes Joins McCann Toronto on the Stage Zero Capsule
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Science-Led Skincare Ranges
Marks & Spencer Launched Its First Own-Brand Skincare in Seven Years
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Gen Z Fragrance Campaigns
Axe's Fine Fragrance Collection Campaign Stars Lil Baby
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
Therapy-Encouraging Furniture Campaigns
BBDO and IKEA Present the Couch Counseling Campaign
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Mood-Modulating Functional Fragrances
AERWAY Scents are Backed by Functional Benefits
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Luxury Fragrance Gift Guides
These Molton Brown Luxury Fragrance Gift Ideas Pamper Loved Ones
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Haircare Influencer Ads
Wella Professionals' 'Wella Extra' Campaign Recognizes Real Hair Stylists
Mental Health Makeup Campaigns
The Make a Rare Impact Campaign Will Donate 100% of Sales
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Pride Month Perfume Packaging
These Jean Paul Gaultier Perfume Bottles Showcase Keith Haring Art
In-Store Fragrance Finders
YSL Beauté's Scent-Sation Uses Neuroscience to Personalize Fragrance
No-Fuss Fashion Collections
MM6 Maison Margiela Debuts Its Resort 2024 Collection
Minimalist Luxury Beauty Brands
Rabanne is Venturing into Beauty with Sleek, Simplified Essentials
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Lunar New Year Influencer Campaigns
Rémy Martin's 'Family Spirit' Ad Celebrates Asian Heritage
Visceral Perfume Oils
Falling by Ramp Tramp Tramp Stamp Smells Like Taking a Spill
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Functional Fragrance Collections
Pacifica's New Fragrance Collection is Backed by Neuroscience
Gen Z Wellness Patches
Fleur Marché Delivers Soothing Relief with Hemp & Botanicals
Philosophical Beauty Products Expansions
A.P.C. Drops a Skincare Range Inspired by a Special Quote
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Customized Luxe Revived Perfumes
Byredo Develops the New Mysterious Unnamed Fragrance
Fashion Brand Lavender Perfumes
MSCHF Unveils its Fabuloso Perfume with a Violet Hue
Sensorial Fragrance Collections
These New Fine’ry Fragrances Come in Seven Scents
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Buy Nothing New Campaigns
The Buy Nothing New Month Campaign Was Launched by Keep Britain Tidy
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
Refreshing Cannabis Brand Identities
RISE Dispensaries Taps Turner Duckworth and Brand Bureau
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Festively Branded Sweater Collections
Unilever and notjust Collaborated on Christmas Jumpers
Curated Non-Alcoholic Collections
Sèchey Recently Unveiled Its Second Curated Selection at Target
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Opulent Valentine's Collections
Burberry Launches its Annual Valentine's Day-Themed Collection
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Sustainable Festival Stands
Mentos' Pure Fresh Gum Stand Will Be Repurposed Post-Use
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Carefree Ice Cream Campaigns
The Häagen-Dazs x Pierre Hermé Campaign is Celebratory
Gen Z Mental Health Platforms
Batiste's Cause Marketing Platform Supports Gen Z Mental Health
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Luxurious Lifestyle Fragrance Products
Maison&Muse Now Offers Car Fragrances and Cleaning Products
Refreshing Festival Activations
The Mitchum Fresh Factory Shares Experiential Sampling
Happiness-Celebrating Fashion Campaigns
Prada's Memories of Beauty Salutes the Year of the Rabbit
Folklore-Inspired Mental Health Shoes
TOMS Kicks Off 2023 Artist Series With Stephanie Mercado
Mindful Mental Health Ads
Alo Moves 2023 Mental Health Awareness Month Campaign Just Launched
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Anniversary-Celebrating Pop-Up Stores
Random Studio Creates the Bodyscape Installation
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Connected Fragrance Bottles
Two Bastille Fragrances are Now Bottled with Links to Digital Twins
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Melody-Inspired Alcohol Campaigns
Usher and Brands Debut the 'Life is a Melody' Campaign
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Expansive Valentine's Treat Ranges
The Mars Valentine's Day Products are Here for 2024
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Solution-First Beauty Brands
Skincare-Beauty Brand Good Weird Launches its First Collection
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Deep Affinity Fragrances
The SOULMATE Collection Features Layerable Scents That Also Stand Alone
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Mental Health Beer Campaigns
BrewDog and #IAMWHOLE Have Partnered to Support Overall Health
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Whimsically Branded Cannabis Products
Angel Therapy Announces Its Expansion in the NYC Market
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Sensual Deodorant Sprays
KS Deodorants' Campaign Shows How Fragrance Fuel Intimacy
Earth Month Parfum Campaigns
Armani Beauty Embraces Terra Day With the MY WAY Parfum
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula
Modernized Confectionery Branding
MARICH Pancrafted Chocolates is Showing Off a Brand Refresh
Collaborative Nonprofit Group Campaigns
The 'Little Labels, Big Impact' Campaign Raises Awareness
Festive Value-Minded Retail Campaigns
The Spar BIG Deal of Christmas Campaign Launches This Month
Charitable Anniversary-Celebrating Initiatives
Earth Therapeutics Emphasizes Mental Health
Breast Cancer Awareness Campaigns
La Boulangerie Boul'Mich Partnered with Susan G. Komen