This collection of fairy tale campaigns is a direct result of people's current obsession with the genre in general. Although modern interpretations of such fabled stories have been cropping up in the media and pop culture industries for some time now, they are holding strong with new plot twists such as seen in the upcoming Christmas blockbuster, 'Into the Woods' and hit TV show 'Once Upon a Time.'
People of all ages are enjoying the escape from realism these fairy tale campaigns offer. Not to mention a focused direction when it comes to indulging one's imagination. It is interesting to note how diverse these fairy tale campaigns are as well. Spanning a variety of industries including fashion, dating and even social good realms, it is hard not to imagine the genre's influence in many other ways.
32 Examples of Fairy Tale Campaigns
From Whimsical Storytelling Ads to Fabled Murder Commercials:
Meghan Young — Dec 11, 2014 — Marketing
31
Fairy Tale Fashion Ads
The Latest Kurt Geiger Fall Campaign Stars Model Karen Elson
30
Twisted Disney Campaigns
The '13th Street Horror Channel' Ads Kill Off Cinderella and Snow White
29
Abruptly Ended Fairy Tales
The Abril Educacao Ad Campaign Encourages People to Keep Reading
28
Fairytale Peeled Fruit
The Wusthof Knives Snow White Ad Divulges a Knack for Detail
27
Fantastical Plastic Surgery Ads
The Clinica Dempere Campaign is Inspired by Fairy Tales
26
Enchanting Forest Fashion Ads
The Vera Wang Fall 2013 Campaign Stars a Nature-Loving Shu Pei
25
Farcical Fairytale Dating Ads
The McCann Erickson JDate Poster Promotes Serious Relationships
24
Fairy Tale Polish Ads
The Avon Colortrend Contos de Fadas Campaign is Entirely Enchanting
23
Enchantingly Soft Fashion Ads
The RED Valentino Spring 2014 Campaign Stars Natalie Westling
22
Fairy Tale Dating Ads
The Match.com Campaign Helps Find True Love Wherever
21
Whimsical Fairytale Christmas Advertisements
The Marks and Spencer Advert is Stunning and Playful
20
Scandalous Male Stripping Flashmobs
A Nivea Advertisement Turns Up the Heat to Promote its Product
19
Messy Storybook Ads
OMO's Fairy Tale Campaign Ads Shows That Getting Dirty Helps Happy Endings
18
Whimsical Woodland Campaigns
Brooks' Unquestionable British Tradition Ad is Fashionably Foresty
17
Objectified Fairytale Characters
Pinocchio Gets Hunky in an Unbuttoned Shirt for Mr. Min
16
Homeless Fable Character Ads
The So Acao Solidarity Movement Campaign Encourages Book Donations
15
Fairytale Condiment Ads
The Banuete Chilero Campaign Recreates Racy Princesses from Childhood
14
Classic Fairytale Book Ads
The Gandhi Bookstores Ogilvy Ads are Immersed in Fantasy
13
Mythological Phone Book Ads
Sara Pinto Creates Clever Fairy Tale Ads for the Yellow Pages
12
Fabled Restaurant Campaigns
The Caminho de Casa Print Ads Take a Fairytale Turn
11
Fairy Tale Murder Commercials
The Three Little Pigs Advert by The Guardian Tells a Dark Story
10
Fairytale-Inspired Menswear
The superNova. AW13 Lookbook Takes Cues from 'Snow White'
9
Paper Diorama Ads
The Colsubsidio Book Exchange 2013 Campaign is Inspired by Fairy Tales
8
Self-Sufficient Heroines
Fairytale Femmes in Home Depot's DIY Ads Don't Need Men
7
Romantic Underwater Commercials
The Kusmai Tea 'La Beaute Des Melanges' Campaign is Fanciful
6
Religious Fairy Tale Ads
The Viva e Deixe Viver Campaign Compares Prayers to Stories
5
Modernized Fairy Tale Ads
Sky Broadband Invites You to Live 'Happily Ever After'
4
Fairytale Denim
Levi's Ads Show 'Little Toughies' in Children's Stories
3
Whimsical Storytelling Ads
Characters Come to Life in AT&T's Bedtime Stories Commercial
2
Anti-Fairy Tale Ads
Mercy Academy Hopes Its Ads Will Attract New Students
1
Fairytale Floor Cleaner Ads
Cif Promotes Its New Express Line with a Sleeping Beauty Story
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Generative AI Candy Campaigns
The Starburst 'Different Every Time' Campaign is Interactive
Cartoon-Inspired Body Care
Lush Debuts a Humorous Shrek-Inspired Body Collection
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Cartoon-Themed Makeup Collections
The Alice in Wonderland x wet n wild Collection is Playful
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Enchanting Body Care Sets
The Lush Holiday Sets are "Un-dupable," Visually Appealing & Functional
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Playful Language App Campaigns
The Duolingo On Ice Campaign is Light-Hearted and Humorous
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Romantic Dating App Experiences
The Bumble 'Success Stories' Campaign Includes a Las Vegas Contest
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Goddess-Inspired Jewelry Campaigns
Awe Inspired Launched the Enter Your Goddess Era Campaign
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Cosmetic Criminal Commercials
Elf's Cosmetic Criminals Ad is a 15-Minute True Crime Parody
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Luxury-Inspired Chocolate Campaigns
The Toblerone 'Never Square' Campaign Takes a Cheeky Approach
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Couture Beauty Campaigns
The Rouge Dior 2024 Campaign Film Features Four House Muses
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Villainous Bridal Gowns
Allure Bridal's Newest Disney Bridal Gowns Were Inspired by Villains
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Celebrity-Fronted Gardening Campaigns
Miracle-gro Introduces the Gro Like Martha Campaign
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Short-Form Soap Operas
Unilever and TikTok Created a Content Series to Target #CleanTok
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
Celebratory Disney-Inspired Collections
Forever 21 Celebrates Disney's 100th Anniversary
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Parenting-Inspired Furniture Campaigns
Al-Futtaim IKEA Launched the Proudly Second Best Campaign
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
AI Fairytale Generator
WizFairy Can Create a Personalized Magical Tale in Minutes
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Fairytale Film Makeup
The Sigma Beauty x Disney Beauty and the Beast Collection is Enchanting
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Villainous Board Game Campaigns
The Monopoly All is Fair Campaign Leans into Competition
Animated Cosmetics Collabs
The Disney100 X Charlotte Tilbury Collab Shares Limited-Edition Makeup
Romance-Inspired Jewelry Campaigns
Balmain's Campaign is Shot by the Talanted Olivier Rousteing
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Sketch Comedy Retail Commercials
The Target Lady Ad Revives a Familiar Comedic Character
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Collaborative Creative Writing Games
CrowdTales is a Multi-Player Continue-the-Story Game
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Ancient Mythology-Inspired Fall Fashion
Endless Joy Presents its Capsule for the FW23 Season
Creator-Celebrating Campaigns
The Frito-Lay My Joy Campaign Celebrates Creators of All Backgrounds
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Romantic Narrative-Inspired Fashion
Edward Cuming Unveils a New Capsule for the SS24 Season
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
Blockbuster Shopping Campaigns
Walmart Reunited the Mean Girls Cast for Its Black Friday Ads
Gaming Ads-Inspired Video Games
D3 Publisher and Monkeycraft Present the Ironic Those Games
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Playful Travel Fashion Campaigns
The FOSSIL Made For This Campaign Celebrates the Brand's Heritage
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Orange Wine Campaigns
Nomadica's Skin Contact Campaign Shows the Fun, Sexy Side of Wine
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Springtime Snack Cake Promotions
The Mr Kipling and Cadbury Cake Easter campaign is Familial
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Mindful Illumination Holiday Campaigns
Santa & Cole Presents a Warm Embracing Light Campaign
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Personalized Bed Time Reading
BlissFable Lets Kids Be the Protagonists of Their Own Stories
Age-Inclusive Father's Day Campaigns
Brooks Brothers' Latest Campaign Celebrates Dads
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Adult Board Game Campaigns
Hasbro and Ageless Innovation Rebrand Childhood Games for Adults
Ethereal Fairytale Apparel
Ivy City Co.'s Debuts Its Fairytale Collection
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Keepsake Photo Books
Once Upon's Photo Books Offer a Narrative-Driven Approach to Memories
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Personalized Bedtime Stories
StoryGenius Let's Parents Insert Their Children Into Books
Inclusive Chosen Family Campaigns
Calvin Klein's 'This Is Love' Campaign Emphasizes True Family
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Filmic Haircare Campaigns
The From Sister to Sister Campaign Celebrates The Color Purple
Inspiring Heritage Campaigns
Comcast's 'Be the Next Story Told' Spot Celebrates Hispanic History
Wasp Perspective Beauty Campaigns
Boots Launches its Perfectly Imperfect Campaign Video
Festive Hotel Decor Campaigns
IHG Hotels & Resorts Launches the Seasonal Winter Chalet Campaign
Festive Value-Minded Retail Campaigns
The Spar BIG Deal of Christmas Campaign Launches This Month
Secure Firearm Campagins
The Ad Council, Brady, and Densu Unveil the Safe Stories Campaign
Magical Mischief Games
Fairy Prank is a Family-Friendly Guessing Game
Seasonal Entertaining Campaigns
La Brea Bakery and Bread & Butter Wines Partnered for a Campaign
Boomer-Focused Voter Advertisements
Perth Creatives Launch the New Groom-a-Boomer Voting Campaign
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes