Brooks' Unquestionable British Tradition Ad is Fashionably Foresty

 - May 25, 2011
References: blog.brooksengland &
Beautiful magazine ads aren't hard to come by, but it's rare for the company to completely spill the creative beans on how the ad was created.

Brooks' Unquestionable British Tradition ad is a stunning storytelling spread. The image portrays a couple, beside their Brooks-seated bikes, cradling a fox in a forest. In the background, savage hound dogs are running on the trail of the fox's scent. The image tells viewers that Brooks bike seats can have heroic qualities, since this couple will rescue the fox on their bikes.

The making-of video is amazing to watch and shows how thorough of a process photography is. All of the animals and models had to cooperate to produce Brooks' Unquestionable British Tradition ad, which ended up looking very fairytalesque and whimsical.