The recent Banquete Chilero campaign communicates the hot and sweet sauce's brand in a perfectly racy way. The illustrated ads feature fairytale princesses in hot poses, adding a touch of spice to everything nice.
Banquete Chilero is a hot sauce that boasts the right amount of zing, using sensually spicy princesses as the most simple and effective way to show this taste through visual aids. Check out the Banquete Chilero campaign in the gallery.
Implications - The use of cartoon imagery continues to be favored by many artists and companies that recognize the use of vibrant colors and imaginative designs remain popular with many consumers. Companies should continue to use this particular style when attempting to draw in consumers with vivid packaging, products and campaigns.
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