Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Clinica Dempere Campaign is Inspired by Fairy Tales

 - Aug 17, 2012
References: adsoftheworld & m.neatorama
The Clinica Dempere campaign is a clever play on classic fairy tales. It follows The Little Mermaid as she replaces her tail for a pair of new legs, the Frog Prince as he is transformed into a handsome young man again and the wicked witch who becomes a true stunner. Instead of relying on magic potions, kisses from princesses and other fantastical occurrences to change their appearance, this troop of fairy tale characters have undergone plastic surgery.

Conceived by ZEA BBDO, an ad agency based in Venezuela, the Clinica Dempere campaign may taint the storyline of these iconic fairy tales, but they will be appreciated for their humor. The Clinica Dempere campaign was art directed by Roberto Mondello with illustrations by Antonio Aponte.