The Clinica Dempere campaign is a clever play on classic fairy tales. It follows The Little Mermaid as she replaces her tail for a pair of new legs, the Frog Prince as he is transformed into a handsome young man again and the wicked witch who becomes a true stunner. Instead of relying on magic potions, kisses from princesses and other fantastical occurrences to change their appearance, this troop of fairy tale characters have undergone plastic surgery.
Conceived by ZEA BBDO, an ad agency based in Venezuela, the Clinica Dempere campaign may taint the storyline of these iconic fairy tales, but they will be appreciated for their humor. The Clinica Dempere campaign was art directed by Roberto Mondello with illustrations by Antonio Aponte.
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