Mercy Academy, a small all girls Catholic college preparatory school in Kentucky, has released a fairy tale ad campaign that mocks tropes of the genre in an attempt to boost admissions.
These fairy tale ads have either an image of a princess, a prince charming or a glass slipper with lines like: 'don't wait for a prince,' 'life's not a fairytale' and 'you're not a princess' followed by the tagline, 'prepare for real life.'
It's certainly an interesting and timely marketing campaign considering Disney's slew of new fairy tale films coming out, like Maleficent. There is the possibility for controversy as the ads seem to suggest that young girls are unable to distinguish the difference between fantasy and reality, though it could just as easily be argued that they are in fact making fun of these tales. Indeed, it seems most are praising the message and it seems like this campaign is poised to have a happily ever after.