23 Examples of Interactive Packaging

These examples of interactive packaging show how businesses have taken their branding to the next level. It is one thing to make a visual impact and quite another to make a physical one. Although both may make an emotional connection in some shape or form, by physically interacting with a product, people are bound to remember it more readily.

Many alcohol companies have focused on such creative ways to spice up their bottles. These examples of interactive packaging including labels that can be written on with chalk, that glow in the dark for a party atmosphere and that even fold like works of origami. Yet other industries have experimented with interactive packaging by way of technology, fragrances and even a concentration on education.