These epic Nike campaigns are designed to make the hairs on your neck stand up, your palms sweat and your heart race, with the end goal of getting you to associate feats of human excellence with the Nike brand. The American sportswear apparel behemoth has made a habit out of coming up with epic campaigns that inspire viewers to push their limits, and is unmatched in this regard.
These epic Nike campaigns cut across platforms, although understandably some of the best examples come from the television commercial segment. Nike's campaigns are unique in that they don't simply show off brand ambassadors' exploits in stadiums packed with tens of thousands of people. They also celebrate the feats of regular amateur athletes and people who play a sport just for enjoyment.
Whether you're talking social media campaigns to celebrate a departing baseball legend or TV commercials commemorating a showpiece sporting event, these Nike campaigns are consistently epic and inspiring in keeping with the brand's identity.
39 Epic Nike Campaigns
From Intense Cricket Showdowns to Motivational World Cup Ads:
Rahul Kalvapalle — Mar 23, 2015 — Marketing
38
Gorgeous Athlete Campaigns
The Nike Women 'Make Yourself' Ads Feature Strong and Sensual Shots
37
Sneaker Heritage Festival Venues
The Nike Air Max Con Hong Kong Event Shows the Shoe's History
36
Motivational Athletic Resolutions
The Nike Running 2013 Campaign Hits the World with a Hashtag
35
Momentous Soccer Moment Ads
The Nike 'Write The Future' Commercial is of Epic Proportions
34
Inspirational Sports Campaigns
Nike's #BleedBlue Campaign Spurs Indians to Share Their Stories
33
Beijing Olympic Hero Ads
China Boxer Zou Shiming for Nike
32
Athletic Comedian Run Campaigns
Kevin Hart's Run with Hart Program is Part of the Nike Run Club
31
Outdoor Urban Gym Pop-Ups
Fitness Supplements Brand Maxinutrition Will Host an Outdoor Gym
30
Dramatic Sports Commercials
Nike ‘Fate'
29
Baseball Legend Farewell Campaigns
Jordan's #RE2PECT Campaign Honors Baseball Legend Derek Jeters
28
Motivational Football Ads
The Nike Soccer American Woman Film is Part of the #NoMaybes Campaign
27
Seriously Dedicated Sports Ads
Nike 'Basketball Never Stops: LeBron 24/7' Shows True Commitment
26
Inspirational Travel Videos
Casey Neistat Knows How to 'Make It Count'
25
Female Fitness Street Art
Nike's Active Campaign Champions Inspiring Women on Social Media
24
Nighttime Running Campaigns
Nike 'Lunar Runs' Encourages Chinese to Jog at Night
23
Boundary-Pushing Sports Ads
Nike’s Winter Wonderland Boosts Perseverance & Self-Improvement
22
Gender Equality-Advocating Collections
These Nike Collections Celebrate Gender Equality
21
Motivational World Cup Ads
Nike Football Unveils its Risk Everything Ad for the 2014 World Cup
20
Crowdsourced Cricket Videos
This Nike Video Captures Indians’ Passion for the Sport of Cricket
19
Sport Idol Campaigns
The Nike Golf Commercial Captures a Young Rory McIlroy's Inspiration
18
Virtual Reality Sports Ads
This Interactive Ad Promotes Nike's Hypervenom Phantom II Kicks
17
Risk-Celebrating Commercials
The Nike Risk Everything Ad is a Subtle Nod to the World Cup
16
Inspiring Skater Videos
The Nike SB Zoom Paul Rodriguez 4 Commercial Lifts You Up
15
Snow-Filled Sportswear Ads
The Nike Snow Day Campaign Encourages People to "Get Out Here"
14
Endless Jogging Ads
Nike 'Never Stop Running' Campaign Promotes Its Dedication to the Activity
13
Natural Movement Sport Ads
The Nike Revolution in Motion Campaign Stars Serena Williams and More
12
Speedy Sneaker Commercials
The Nike Air Zoom Elite Commercial Gets on the Fast Track
11
Uplifting Running Commercials
Nike Celebrates the Last Place Runner in its 'Loser' Ad Spot
10
Spoof Football Campaigns
This Ad Spoofs NFL Star Richard Sherman's Relationship With the Media
9
Inspiring Sports Campaigns
Nike's South Korean 'Just Do It' Campaign Promotes Sport Among Youth
8
Epic Soccer Wear Ads
The Nike Soccer Ad Celebrates a New French Team
7
Intense Cricket Showdowns
The Nike Cricket Yards Ad Celebrates the Sport in an Epic Fashion
6
Uplifting Athlete Ads
Nike Provides Motivation After Brazil and the World Cup Loss
5
Sports Culture Documentaries
The Nike 'American Made' Video is a High-Octane Campaign
4
Surprise Footwear Giveaways
The 'Nike Speed Drops' Promotion Surprised Fans with Golden Cleats
3
Feel-Good Sports Shorts
The Spike Lee Nike Short Film Insists That ‘Everything is Practice'
2
Redemptive Athlete Ads
Tiger Woods Nike Commercial Offers Forgiveness in the Sign of the Swoosh
1
Passionate Hoop Ads
'KD Paint the Town' Displays an Athlete's True Love for the Game
Related Ideas
Superhero-Inspired Soccer Shoes
These Conceptual Marvel x Nike Football Sneakers are Comic-Like
Superhero-Themed Sportswear Shoes
Paul Parsons Creates Cool Marvel x Nike Concept Sneakers
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Vibrant Footwear Retro Campaigns
Jack Grealish Stars in the Latest PUMA Palermo Campaign
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Bounce-Based Performance Sneakers
Nike Unveils its Brand New Invincible 3 Sneaker Model.
Stark Tonal Typography Sneakers
The New Air Max Plus Mercurial XXV Boasts a Vibrant Look
Premium Air-Tech Cushioned Runners
Nike's Pegasus Premium Elevates the Classic Running Shoe
Data-Driven Textile Running Shoes
Nike Presents its New Motiva Silhouette for Running
Optimal Traction Football Sneakers
Nike Launches the Phantom GX Sneaker in a Blaze Colorway
Collaborative Sportswear Collections
Nike and Off-White Drop yet Another Collection Together
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Virtually Outfitted Landmarks
JD Sports Dressed Big Ben in a Nuptse 1996 Jacket by The North Face
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
College Sports-Inspired Sneakers
Nike's Air Huarache “Oregon Ducks” Colorway is a Limited Release
Marathoner-Inspired Sporty Capsules
Nike Presents its New EK Umoja Collection of Sportswear
Bright Video Game-Inspired Footwear
Onitsuka Tiger Launches a Street Fighter-inspired Sneaker
Deep Blue Lifestyle Sneakers
Nike's Air Max Force 1 Low Evo Gets a Team Royal Colorway
Celebratory 3D Illusion Billboards
adidas Dubai Celebrates Argentina's World Cup Victory
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Cooling Women's Football Jerseys
adidas Football Just Debuted New FIFA Women’s World Cup Jerseys
Bulbous Dynamic Knitted Sneakers
Nike Shines a Spotlight on the Air Max Flyknit Venture
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Elevated Collaborative Football Shoes
adidas and Notitle Join Forces on the Samba Sneakers
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Cross Sports Athletic Wear
The Reigning Champ x Racquet Magazine Line Arrives in Time for Summer
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Sporty Ivy League-Inspired Lines
The North Face Purple Label Channels the Ivy League Aesthetic
Activewear-Branded Smartphones
The Conceptual Adidas FOG Phone Highlights the Three Stripes Logo
Art Museum-Inspired Campaigns
Kachorovska's Latest Campaign is Located in a Ukranian Museum
Goddess-Inspired Jewelry Campaigns
Awe Inspired Launched the Enter Your Goddess Era Campaign
Inclusive Sporty Collaborative Fashion
Feng Chen Wang Joins Nike on a New Collection
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Adaptable Road-to-Trail Sneakers
The Nike Pegasus Trail 5 Supports Athletic Agility
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Collaborative Outdoorsy Footwear
The adidas x National Geographic Shoe is Performance-Driven
Sporty-Infused Technical Workwear
Nike Life's New Capsule Breaches into the Real of Workwear
Reinterpreted Sleek Track Sneakers
Nike Updates the Lunar Sneakers with the Lunar Roam Shoe
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Nostalgic Soccer Jersey Designs
Liverpool Football Club and Nike Unveil the 2023/24 Jerseys
Chunky Olympic-Ready Sneakers
Nike Presents a New Olympic Colorway to the Uptempo
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Vibrant Performance Football Shoes
Nike Presents the United Pack for Women's World Cup
Sporting Culture-Inspired Streetwear
La Martina Drew Inspiration from Sports for the Field 85
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Expression-Focused Sportswear Capsules
Reebok Launches the ‘Create What Makes You’ Collection
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Whimsical Inflatable Sneaker Concepts
UV-Zhu Uses Daily Objects for His Nike Concept Sneaker
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Tennis Icon-Inspired Collections
Wilson Sportswear's Modern Icons Collection is Performance-Driven
Tearaway Nylon Dynamic Sneakers
The Nike Mac Attack by Nike has Layered Textural Detailing
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Slick Architect-Inspired Fashion Campaigns
The New Norse Projects Campaign Celebrates Delivery 2
Haircare Influencer Ads
Wella Professionals' 'Wella Extra' Campaign Recognizes Real Hair Stylists
Content House-Backed Collections
FaZe Clan and Nike Debut a New Apparel and Footwear Collaboration
City-Inspired Basketball Jerseys
Nike's City Edition Uniforms are Inspired by NBA Courts
Fashionable Performance Swimwear
Nike Swim is Launching Multiple New Styles Ahead of the Summer
Denim-Colored Logo Sneakers
Nike Unveils Air Force 1 with "Just Do It" Slogan and Denim Logo
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Retro-Tinged Revived Football Shoes
Nike Brings Life Back to its Field General Sneaker Model
Italian International Football Jerseys
Adudas Unveils Its Brand-new Football Kits
Sneaker-Resembling Electric SUVs
New Balance and Nissan Join Forces on the Special 327 Edition
Motocross-Inspired Eyewear Campaigns
Oakley's New Campaign Celebrates the Iconic MX Goggles
Sporty Upcycled Vintage Collections
Nike Relaunches the Re-Creation Program in London and Paris
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Contrasting Embroidered Sneaker Packs
Nike Launches its New Ugly Duckling Pack of Premium Footwear
Supermodel-Backed Automotive Campaigns
The BMW 'Dare to be You' Campaign Stars Naomi Campbell
Sportswear Imprint Art Exhibitions
adidas Originals Presents the Originals Newcastle Exhibition
Nature-Emphasizing Outdoor Campaigns
Craghoppers Introduces Its Spring/SSummer 2024 Collection
Large Logo Fleece Jackets
Nike Presents its New Range of Big Swoosh Fleece Designs
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Futuristic Vision Design Books
Nike Introduces the New No Finish Line Book Highlighting the Future
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Ultra-Chic Yoga Collections
The Nike x Matthew M. Williams Yoga Capsule is Chic
Neutral-Toned Patterned Sneakers
Nike's Air Rift Silhouette Joins the 'United in Victory' Lineup
Athlete-Backed Menstruation Campaigns
#SportYourPeriod Addresses Menstruation Stigma in Sports
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Bold Sports Apparel Campaigns
New Balance Unveils 'We Got Now' Campaign Featuring Shohei Ohtani
Sporting Moment-Inspired Fall Fashion
Admiral Sporting Goods Presents its New Capsule for FW23
Celebrity Sportswear Capsules
Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Sneaker-Resembling Leather Wallets
These Nike Cardholders are Reminiscent of Its Sneakers
Reversed-Themed Classic Sneakers
Nike Introduces the New Icon Flip Collection of Sneakers
Basketball-Inspired Fashion Lines
The PUMA x Rhuigi Capsule Draws Inspiration from NYC Basketball
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Winterized Sporty Bomber Jackets
Nike Launches a New Set of Lightweight Bomber Jackets
Repeating Patterned Lifestyle Sneakers
Nike Launches a United in Victory Version of the AF 1s
Thoughtful Outdoor Brand Campaigns
Craghoppers Launches the Cool, Still Campaign for AW 2023
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Champion Tax Ads
H&R Block's Ads Claim All Users are Tax Champions
Exclusive Streetwear-Collaborative Shoes
Nike Presents a Range of New Corteiz Air Max 95 Sneakers
Minimal Branded Tongue Sneakers
Nike Unveils a New Future is Equal Dunk Low Sneaker
Futuristic Bold Tonal Sneakers
Beyoncé and adidas Present the IVY PARK Top Ten 2000 Sneaker
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Football-Themed Collaborative Fashion
Umbro and Percival Join on a New Sporty Collection
Nature-Inspired Outdoor Shoe Designs
Notre & Salomon Present an Overview of the Salomon XT-4 Model
Performance Athleisure Collections
DICK'S Debuts the New 'Inspire' Performance Apparel Collection
Functional Militaristic Fall Apparel
maharishi Presents its New Campaign for the FW23 Season
Health Network Brand Campaigns
The University Health Network Announced its 'UHNITED' Campaign
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Age-Inclusive Father's Day Campaigns
Brooks Brothers' Latest Campaign Celebrates Dads
Show-Sponsoring Branding Partnerships
Coca-Cola, Henkel and Scott’s Sponsor Three Roku Originals
Platform Lifestyle Customizable Shoes
Nike By You Adds the Cortez Silhouette to its Roster
Performance-Focused Athleisure Wear
Dick's Sporting Goods Showcases the New 'Inspire' Fabric
Quote-Adorned Motivational Sneakers
Nike's Zoom Freak 4 Gets an Etched in Stone Colorway
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
National Bird-Honoring Sneakers
Nike Celebrates SNKRS Day in Korea with a Special Cortez
Unpredictable Festive Ad Campaigns
The American Red Cross Launches the New Snowfall Campaign
Love-Inspired Tennis Brands
Love All Boasts a Collection of Stylish and Functional Activewear
Nostalgic NFC-Enabled Sneakers
Puma’s Limited-Edition RS-XL Sneakers Link to Exclusive Content
Tailored Sophisticated Fleece Designs
Nike Japan Engineered the Tech Fleece Reimagined Series
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Slogan-Detailed Graphic Tee Capsules
Soho Yacht Club Suggests to Do Something Nice Today
Football-Inspired Retro Apparel
Umbro Launches the Centenary Collection and Visual Campaign
Football-Focused Candy Campaigns
Cadbury 'Win a Day in their Boots' Promotion Celebrates Soccer
Sports Teams-Inspired Sneakers
adidas Unveils New Sneakers Honoring New York Sports Teams
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic