The idea of customized food and drink has reached a new level as companies, brands and restaurants explore ways to entice new and existing consumers. In a brilliant move, many are going straight to the consumer for their unique perspective instead of relying on their own creativity and cleverness. This is being done through the option of customization.
Appealing to the desire to express individuality, these examples of customized food and drink let consumers create their own unique recipes. From donuts to granola mixes and even beer, there are a variety of ingenious ways in which this is made possible. In regards to the latter, one company has designed a tea bag for beer that adds quality flavor.
22 Examples of Customized Food and Drink
22
Customizable Ice Cream
This Magnum Ice Cream Pop-Up Shop Puts Customers In Charge
21
Customized Fast Food
McDonald's Create Your Taste Lets Customers Craft Their Own Meals
20
Custom Dessert Campaigns
Talenti Uses Social Media to Match People to Favorite Ice Cream Flavors
19
Buffet-Style Sushi Restaurants
Mainland Poke is a New Dining Concept Offering Custom Sushi Bowls
18
Artisan Yogurt Boutiques
The Yogurt Culture Company is a Specialty Shop Located in NYC
17
Personalized Chocolate Packaging
Whimsy Wraps Offers Customized Candy Packages for Any Occasion
16
Artisanal Celeb Sweets
The Miranda Kerr Magnum Endorsement Features Custom Dessert Flavors
15
Custom Donut Creations
California Donuts' Latest Service Lets Consumers Design Their Dessert
14
Personalized Chocolate Bars
Chocomize Lets Individuals Create Their Ultimate Candy Bar
13
Robot-Drawn Latte Portraits
The Barista Bot Paints a Portrait of Your Face in Your Drink
12
Indulgent Customized Coffees
Coffee Bean Now Allows You to Customize Its Ice Blended Drink
11
Customized Candy Confections
The My M&Ms; Service Offers Personalized Treats for Any Occasion
10
Custom Cocktail Services
Mixed MetaPours Allows You to Celebrate in Your Own Personal Style
9
Custom Granola Mixes
Mix My Own is a Brand Letting You Design Your Own Granola Mix
8
Custom Chip Bags
Lay's Wants Consumers to Share Favorite Summer Moments on Its Bags
7
Beer-Enhancing Tea Bags
Hop Theory Creates an Affordable Way to Enjoy a Premium Brew
6
Customizable Pudding Toppings
These Delightful Cadbury Desserts Come with Toppings to Mix-In
5
Customized Can Campaigns
The Heinz Get Well Soup Campaign Sends Custom Cans to Loved Ones
4
Custom Ice Cream
eCreamery Lets People Create Their Own Unique Flavors
3
Cookie Customization Kits
Three Brothers Bakery's Design-A-Cookie Set Helps with Personalization
2
Washable Customizable Beer Labels
The Naked Homebrew Labels Will Save Home-Brewers Time and Money
1
Custom Whole Food Bars
Element Bars Lets Customers Build Their Own Healthy Snacks
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Festively Fashionable Cafe Kitchenwares
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RTD Plant-Based Bubble Teas
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Candy-Flavored Beverages
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Multifunctional Beverage Carriers
The Conceptual 'ThermoBag' Drink Carrier is All-in-One
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Molecular Beer Printers
Bar.on Created Beer in Seconds with Molecular-Level Flavor Compounds
Alcoholic Boba Pearls
Boba POPS are Caviar-Sized Bubbles Filled with Flavored Liqueurs
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Low-Calorie Non-Alcoholic Brews
Partake Brewing's Alternative Brews Challenge Industry Norkms
Soda-Infused Ketchups
Pepsi Colachup is Coming to Select Baseball Stadiums on July 4th
Caffeine-Free Energy Drinks
The New B&B Energy Drinks are Made to Order and Free from Caffeine
Giftable Cookie Boxes
Sugarwish's Customizable Cookie Boxes are Indulgent and Mouth-Watering
Eco-Friendly Bubble Tea Kits
Tea Drops' Bubble Tea Kit Features Bagless, Dissolvable Matcha Tea
Iced Easy-To-Make Beverages
Keurig Unveiled 'Iced Refreshers' as New K-Cup Innovations
Party-Ready Bubble Tea Kits
This Instant Marbling Boba Party Kit is for Hosting Boba Tea Parties
Beer-Paired Noodle Cups
Nissin Created a Guide to Pairing Cup Noodles and Beer for Oktoberfest
Ninja-Inspired Curated Snack Boxes
Tokyotreat Embraces the Taste of Japan with a Ninja Theme
Cold Brew Coffee Rebrands
'Robot Foods' Redesigned Cold Brew Packaging for FITCH with 'Here&Now'
Stunning Celebratory Custom Cakes
SusieCakes Offers Various Seasonal and Custom Cake Designs
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Seasonal Autumn Treats
Target Launches a Fall-Themed Private Label Sweets Collection
Bespoke Blended Fruit Drinks
Starbucks Japan Just Unveiled Its New My Fruit Frappuccino Line
Full-Flavor Canned Cold Brews
Three Coffee's Canned Beverages are Enhanced with Unique Flavors
Edible Snack Skins
Foodberry Creates Edible, Plant-Based Coatings Inspired by Fruit Skins & Peels
Festive Boba Bottles
Gong Cha's Holiday Bubble Tea is Served in Gingerbread-Shaped Packaging
Emotional Utility Beverages
These Canned Drinks Deliver Refreshment and a Euphoric Boost
Bottled Bubble Teas
Bobba Infuses Real Tea with Fruit Juice Beads
CPG-Inspired Ice Creams
The Ice Cream Project by Anya Hindmarch Features Flavors Like Frozen Peas
Bespoke QSR Beverages
Starbucks Canada Debuted New Ways to Enjoy Summer Drinks
Customizable Sauce Dispensers
Kraft Heinz Debuts a Customizable Sauce Dispenser for QSRs
Craft Cocktail Popcorn Snacks
Eatable Offers Chocolate Espresso Martini Milk Chocolate Kettle Corn
Customizable Beverage Systems
The Ninja Thirsti Drink System Makes Flavorful Beverages at Home
Canned Candy-Flavored Milk Drinks
These Mars and Galaxy Canned Milk Drinks Come in 250ml Servings
Upcycled Tortilla Beers
Chica Mexicana is Made with Imperfect Tortillas to Fight Food Waste
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Botanically Inspired Food Flavors
The Flavorchem Bloom Collection is Optimized for Food and Drinks
Food-Focused GenAI Tools
FoodGPT is a Generative AI Tool for Food and Beverage Development
Sparkling Wellness Sodas
Fresh Pop is a Plant-Powered Soda Fueled by Functional Ingredients
Boba-Inspired Protein Powders
Boba Tea Protein Shares Protein with Asian-Inspired Flavors
Sparkling Prebiotic Teas
Cha Makes Gut-Healthy, Adaptogenic & Naturally Antioxidant Drinks
Bottled Popcorn Kits
Popcorn Kitchen's Kits are Giftable, Flavorful and Decadent
Customizable Boba Kits
Bubbleology's DIY Bubble Tea Kits Can Be Tailored to Taste
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Beverage Dispensing Robots
Ottobot Brew is Ultra-Capable Beer Dispensing Robot
Climate-Friendly Powdered Beers
Dryest Beer Minimizes the Costs & Impact of Shipping Beer Globally
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Canned RTD Tea Cocktails
Owl's Brew Launches the New Flavors and Packs Ahead of the Summer
Boba-Infused Cafe Drinks
Dutch Bros Poppin’ Boba Drinks Come in Four Varieties
Milk Tea-Flavored Protein Bars
UNiTE Food's Protein Bar is Infused with Chewy Bubble Bits
Bubble Tea Costumes
Spirit Halloween & Kung Fu Brew Created Boba-Inspired Halloween Outfits
Playful Gen Z Bubble Tea Campaigns
Krak Boba Launches Innovative PersonaliTEA Campaign
Sake-Spiked Lemonades
Kiko's Bottled Sake Cocktail Puts a Twist on Traditional Lemonade
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Freezable Snack Boxes
PackIt Offers Its Freezable Snack Boxes in a Variety of Patterns
Customizable Boba Bottles
Frazy Boba Tea is Ready to Enjoy After Adding Water
Snack Cake Popcorn Snacks
Hostess Created Popcorn for Its Twinkies and Ding Dongs Brands
Tree Bark Beverages
Bayjoo Uses Mauby Bark to Craft Flavorful Fermented Drinks
Cookie Candy Bar Coffees
The Original Donut Shop Twix K-Cup Pods Boast a Familiar Flavor
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Botanically Brewed Canned Cocktails
Wild Folk's Zero-Proof Cocktails Take Cues from Foraging
Health-Conscious Iced Teas
HRBVOR Unveils its New Line of Functional Iced Teas in 12oz Bottles
Cookie Dough Baking Kits
Baking Coach's Edible Cookie Dough Baking Kits Need No Mixing Bowls
Conveniently Canned Bubble Teas
The Vinut Popping Boba Bubble Tea is Available at Map Trading
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Customization-Focused Drink Machines
The JuLi Connect Beverage Dispenser is Commercial-Ready
3D-Printed Cheesecakes
Researchers Created a Seven-Ingredient Cheesecake Slice with a 3D Printer
Boba Tea Sachets
Pinky Up Butterfly Boba Has Tapioca Pearls in the Bag
Bourbon-Specific Snacks
The Sweetery's Bourbon Buddies Enhance the Drinking Experience
Expanded QSR Treat Menus
Jack In The Box Debuts the Boba Milk Tea, Iced Coffee, and Mini Cinnis
Garment-Inspired Drink Holders
Puffin Drinkware 'The Aloha' Comes in Two Hawaiian-Themed Styles
Customizable Halloween-Themed Treat Boxes
Halloween Sugarwish Boasts Customizable Gifting
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Customizable Holiday Treats
Sugarwish Offers Special Holiday Treats as Part of Its Gifting Service
Lollipop-Branded Boba Drinks
Chupa Chups and Chatime Launch the Lollipop-Inspired Boba Drinks
DIY Strawberry Coffees
Consumers Are Adding Blended Berries to Coffee for Unique Flavors
Fermented Adaptogen Beverages
Gutsy's ADAPT2 Collection Features Holy Basil, Maca & Ashwagandha
Personality-Packed Boba Beverages
Krak Boba's Menu Welcomes Newcomers to the World of Bubble Tea
AI-Concocted Alcoholic Libations
Sapporo Taps IBM To Help Develop a New Generative chūhai Model
Over-the-Top Easter Desserts
Serendipity3 & PEEPS Teamed Up to Create an Easter Beverage
Beverage-Boosting Wellness Powders
Nutr Blends Add a Nutritional Boost to Homemade Nut Milks
Craft Cocktail Tea Bags
SAYSO's Fills a Gap in the Market Between RTD Mixers & Cocktail Kits
Concentrated Customizable Drink Mixes
These New Water Enhancers are Arriving Ahead of the Summer
Energizing Adaptogenic Drinks
Taika's Adaptogen-Infused Coffee Inspires Focus & Creativity
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Cereal-Inspired Coffee Pods
Keurig Introduces the Sweet Cinnamon Toast Crunch-Flavored Coffee Pods
Seasonal Popcorn Bottle Kits
These New Popcorn Kitchen Popcorn Kits are Ready for the Holidays
Custom Dog Food Blends
'JustFoodForDogs' Creates Custom Pte Foods after a Consultation
Asian-Inspired Canned Teas
Twrl Milk Tea Creates Shelf-Stable Plant-Based Drinks
Daily Hydration Drink Mixes
SOS Hydration Mixes Come in Fun Flavors Like Rainbow Sherbet
Iced Tea Water Enhancers
These New waterdrop Microdrinks Come in Three Flavors
Canned Water Kefirs
Agua de Madre Shares Sparkling Water Kefir by the Can
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Sake-Inspired Drip Coffee Packs
Yamatoya Sake Coffee Comes in Two Varieties
Global Tea Collections
The Coffee Bean Has Rolled Out Its World of Tea Collection
Simplified Cocktail Mixers
Fever-Tree Helps Consumers Recreate Bar Experiences at Home
Occasion-Specific Honey Gifts
Savannah Bee Company's Honey Gift Set Spotlights Different Purposes
Blueberry-Filled DIY Coffees
TikTok Creators are Infusing Coffee with Blueberries and Berry Syrups
Consumer-Driven Energy Drinks
These New Yerbaé Energy Drinks Tap into Shopper Flavor Preferences
Canned Ceremonial-Grade Matchas
MatchaKo is a Low-Calorie Alternative to Sugary Drinks
Custom-Printed Water Packaging
Tetra Pak Launches a Custom Printing Collaboration with Flow Water
Flavor-Infused Breakfast Pastries
These New Eggo Flavors Focus on Classic Recipes and Tastes
Customizable Drink Drops
The Sugar Lab's Custom Holiday Drink Drops Add Minty Flavor to Beverages
Zero-Proof Catering Companies
Split Offers Alcohol-Free Catering, Education and Menu Consulting
Specialty Coffee Concentrates
Frazy Bottles are Concentrated Versions of Ready-to-Drink Coffees
Convenience Retailer Private Labels
These New 7-Eleven Private Label Products are Value-Minded
Beverage-Boosting Tea Sachets
Tea Forté's Cold Brew Line Enhances Still & Sparkling Water
Ready-to-Make Cocktail Kits
Camp Craft Cocktails Released the Fruit Cake Cocktail for the Holidays
Goji-Flavored Vodka Beverages
Tart Berry and Green Tea Flavors Meet in Goji Soju
Culinary Convenience Store Coffees
The 7-Eleven OG To Go Coffee Menu Has Hot, Cold and Iced Drinks
Sandwich Shop Cookie Packs
The Potbelly 6-Pack Cookie Box Comes in a Variety of Options
Personalized Spirit Services
The Oak & Eden Whiskey Customizer Allows for Fine-Tuned Spirits
Dessert-Flavored Coffee Ranges
These Entenmann's Coffees from White Coffee are Flavorful
Spiced Beer-Infused Cupcakes
Spiceology Debuts the Coffee Stout Guinness Chocolate Cupcake
Globally-Inspired Ready-to-Eat Foods
The Asda Food-to-Go Range Has 47 New Options
Seasonal Convenience Store Coffees
These 7-Eleven Seasonal Menu Items Embrace Cold Weather Flavors
Cereal-Inspired Protein Shakes
Koia Created a Trio of Sweet, Nostalgic Vegan Protein Shakes
Enhanced Donut Shop Beverages
Randy's Donuts Debuts a New Beverage Menu to Pair with its Donuts
Plant-Based Boba Toppings
Twrl Milk Tea's Brown Sugar & Jelly Boba are "the New Sprinkles"
Customizable Party-Size Snack Boxes
Sugarwish Intoduces a Party Size Option of Its Service
Functionally Refreshing Iced Teas
Eat the Change Just Ice Tea Now Includes Three New Varieties
Convenient Christmastime Foods
The Co-op 2023 Christmas Food and Drink Ranges Have Been Debuted
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Better-for-You Bubble Teas
Betta Boba's Canned Drinks Target Students with 50% Less Sugar
Alcohol-Inspired Food Flavorings
These Alcohol-Inspired Flavors Have a Delicious Profile
Cold Brewed Canned Teas
Beachball Packages Premium Organic Cold Brewed Tea in Slim Cans
Dessert-Flavored Tea Boxes
almost's Non-Caffeinated Tea Variety Pack is Excellent for First-Timers
Artisan-Inspired Diner Menus
Denny's Permanent Menu Now Has Nine New Options
Ready-to-Blend Smoothie Kits
'SmoothieBox' Offers Premade or Customizable Smoothie Kits
Non-Carbonated Canned Teas
Kaytea's Non-Fizzy Drinks are Refreshing and Full of Real Fruit Flavor
Elevated In-Flight Menus
Delta Airlines Enhances its Onboard Experiences with Upgraded Menus
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula
Donut Shop Boba Menus
Randy's Donuts Just Added a New Beverage Menu That Includes Boba
Upscale Grocer Catering Menus
Gelson's Catering Menu Has Been Expanded with Almost Two Dozen Items
Mango-Matcha Beverages
The Coffee Bean & Tea Leaf's Mango Matcha Latte is Layered with Syrup
Sporty Cookie Catering Bundles
Crumbl is Launching New Game Day Catering Bundles for Sports Fans
Customizable Donut Menus
Desert Donuts' Build-Your-Own-Donut Menu Shares Fresh, Fun Treats
Artisan-Inspired Coffee Station Products
Café Delight Helps Retailers Elevate Coffee Stations