The idea of customized food and drink has reached a new level as companies, brands and restaurants explore ways to entice new and existing consumers. In a brilliant move, many are going straight to the consumer for their unique perspective instead of relying on their own creativity and cleverness. This is being done through the option of customization.
Appealing to the desire to express individuality, these examples of customized food and drink let consumers create their own unique recipes. From donuts to granola mixes and even beer, there are a variety of ingenious ways in which this is made possible. In regards to the latter, one company has designed a tea bag for beer that adds quality flavor.
22 Examples of Customized Food and Drink
22
Customizable Ice Cream
This Magnum Ice Cream Pop-Up Shop Puts Customers In Charge
21
Customized Fast Food
McDonald's Create Your Taste Lets Customers Craft Their Own Meals
20
Custom Dessert Campaigns
Talenti Uses Social Media to Match People to Favorite Ice Cream Flavors
19
Buffet-Style Sushi Restaurants
Mainland Poke is a New Dining Concept Offering Custom Sushi Bowls
18
Artisan Yogurt Boutiques
The Yogurt Culture Company is a Specialty Shop Located in NYC
17
Personalized Chocolate Packaging
Whimsy Wraps Offers Customized Candy Packages for Any Occasion
16
Artisanal Celeb Sweets
The Miranda Kerr Magnum Endorsement Features Custom Dessert Flavors
15
Custom Donut Creations
California Donuts' Latest Service Lets Consumers Design Their Dessert
14
Personalized Chocolate Bars
Chocomize Lets Individuals Create Their Ultimate Candy Bar
13
Robot-Drawn Latte Portraits
The Barista Bot Paints a Portrait of Your Face in Your Drink
12
Indulgent Customized Coffees
Coffee Bean Now Allows You to Customize Its Ice Blended Drink
11
Customized Candy Confections
The My M&Ms; Service Offers Personalized Treats for Any Occasion
10
Custom Cocktail Services
Mixed MetaPours Allows You to Celebrate in Your Own Personal Style
9
Custom Granola Mixes
Mix My Own is a Brand Letting You Design Your Own Granola Mix
8
Custom Chip Bags
Lay's Wants Consumers to Share Favorite Summer Moments on Its Bags
7
Beer-Enhancing Tea Bags
Hop Theory Creates an Affordable Way to Enjoy a Premium Brew
6
Customizable Pudding Toppings
These Delightful Cadbury Desserts Come with Toppings to Mix-In
5
Customized Can Campaigns
The Heinz Get Well Soup Campaign Sends Custom Cans to Loved Ones
4
Custom Ice Cream
eCreamery Lets People Create Their Own Unique Flavors
3
Cookie Customization Kits
Three Brothers Bakery's Design-A-Cookie Set Helps with Personalization
2
Washable Customizable Beer Labels
The Naked Homebrew Labels Will Save Home-Brewers Time and Money
1
Custom Whole Food Bars
Element Bars Lets Customers Build Their Own Healthy Snacks
Related Ideas
Cigarette-Style Tea Boxes
UnD's Portable Teas are Packaged with a Health Benefit Reminder
Customizable Away-From-Home Beverage Platforms
Pepsi Debuts House of Treats Activation in the UK
Layered Drink Lineups
The New DRIPS by Pepsi Lineup Delivers a Customizable Experience
Bodycare-Inspired Drinks
Lush Middle East and Home Bakery Reimagined Favorite Products as Drinks
Co-Branded 6-Packs
Heinz and Heineken Created a Craveable Matchup for Sports Fans
Bizarre Influencer-Supported Beer Campaigns
Miller Lite Debuts Miller Tea Time with Livvy Dunne
Custom QSR Fashion
The KFC Tailor Made Couture Turns Fried Chicken Texture into Wearable Design
Boozy Boba Pearls
Alcoholic Popping Boba is Pre-Portioned and Specially Crafted for Cocktails
Customizable Summer Refreshers
Starbucks' Tropical Butterfly Refresher Can Be Tailored to Taste
Fan-Created Menu Items
Creative Customer Orders Inspired the Taco Bell Fan Style Menu
Layered Coffee Beverages
Peet’s Coffee Introduces Layered Coffee Beverages
Snackable Frozen Appetizers
TAST!EZ's New Products Bring Restaurant-Quality Snacks Home
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Specialty Beverage Menus
The Mcdonald's Beverage Menu is an Expanded Handcrafted Drink Lineup
Connected Beverage Platforms
Coca-Cola Uses Freestyle Data to Create New Drinks Faster
Gen Z-Influenced Drink Menus
These New McDonald’s CosMc Drinks are Headed to Over 500 Locations
Color-In Hydrating Drinks
Oodles of Doodles' Flavored Water Encourages Creativity
Soda-Inspired Hair Accessories
Diet Coke by Framar Shares Limited Tools and Style Statements
Summery Adventure-Inspired Drinkware
Starbucks Launched its 'Road Trip Collection'
Bubble Tea-Style Juice Beverages
Cappy Bubble Shares a Sensorial, Ready-to-Drink Experience
Beaded Beverage Carriers
Six Specialty Drinks are Coming to McDonald's This Spring
Mobile Cafe Pop-Ups
Coach Introduced a Vibrant Coffee Truck in Gotemba, Japan
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Supermarket Tourism Campaigns
K-Supermarket's Tripadvisor Listings Share a Taste of Food Culture
Designer Food Collaborations
Biscuiteers and Olivia Rubin Launch Collectible Biscuit Gifts
Licensed Flavor Collaborations
Conagra Blends Celebrity and Brand Partnerships Into Snacks
Tea Experience Bars
HeyTea's Teabar Expands Tea into Desserts, Tastings, and Social Experiences
Beaded Drink Carriers
McDonald’s Susan Alexandra Carriers Turn Refreshers into Accessories
One-Night-Only Dining Events
The Saratoga Supper Club Turned a Convenience Store into a Speakeasy
Customizable Coffee Concentrates
The Starbucks Coffee Craft Range Brings Cafe-Quality Drinks Home
Festive Snack Packaging Designs
Kellanova Debuts Its Seasonal Assortment of Snacks
Bubble Tea Home Kits
TeaJoy Debuts Tasty and Easy DIY Bubble Tea Kits to Consumers
Convenience-Focused Meal Expansions
Ben’s Original™ Debuts Single-Serve Rice Cups and Street Food
Oversized Cafe Drink Sizes
The Dunkin' Drink Buckets Offer 48-Ounces of Beverage
Gourmet Lunch Pop-Ups
Uber Eats' Sandwich Studio Elevated the Classic Combo Meal
Aperitivo-Inspired Schmears
PopUp Bagels and Spritz Society Created Aperitivo Orange Shmear
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Consumer-Focused Packaging Strategies
Hershey's Unveils Elevated Packaging at Sweets & Snacks Expo
Nail Polish-Inspired Cupcakes
The Gourmet Grocery Collection Inspired Baked by Melissa and essie
Cheeky Food-Focused Soda Campaigns
The 'Share a Pepsi' Campaign Encourages Pairing with Food
Customizable Cafe Drink Menus
The Official Starbucks Secret Menu is Available on the Brand's App
Nostalgic Cartoon Beverages
Kung Fu Tea is Serving Four New Care Bears-Inspired Drinks
Nostalgic Biy Milkshakes
f’real Partners with Good Humor to Launch a Customizable Beverage
Functional Lemonade Beverages
Juni Launches Adaptogenic Lemonade Trio With Zero Sugar
THC-Infused RTD Launch Events
TeaPot Hosted a New Beverages Launch Event in Toronto on 4/20
Microwaveable Indulgence Cups
Sara Lee Mini Cups are Portioned for Life on the Go
Flavor-Enhanced Syrup Ranges
The Groovy Food Company Syrups Come in Three Flavors
Functional Bottled Tea Beverages
Evolution Fresh Organic Teas Come Four Varieties
Women-Targeting Low-Alcohol Beers
Beer Girl Brewing Company is Rapidly Expanding Its Operations
Experimental Beverage Pop-Ups
Nespresso's The Recipe Remix Shares Unusual Flavor Combos
Girl Dinner Experiences
Waverly Kitchen + Bar Curates Shareable Comfort Food Plates
Functional Cafe Menus
Beyond Juicery + Eatery and Everyday Dose Partnered on a New Menu
Functional Cafe Beverage Ranges
The Luckin Coffee Health Series Drinks Come in Three Varieties
Health-Focused Mug Cakes
NutriFusion is Collaborating with BeLoved Foods
Refreshing Bakery Beverage Ranges
The Panera Specialty Drinks Menu is Being Tested This Fall
Festive Convenient Store Offerings
7-Eleven Gears Up for the Holidays with Food, Beverages & More
Eating Ritual Campaigns
Müller You Know How You Like It Celebrates Unique Snacking Methods
Movie Night Beverages
DRIPS by PEPSI® Arrives at Regal Theatres Across the U.S.
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Collectible Fandom Packaging
Spider-Man-Themed Takis Bags Turn Snacks into Fan Collectibles
Craft Iced Tea Sachets
Summer Camp's Just-Add-Water Packets Deliver Simple Refreshment on Demand
Authentically Flavored Drink Ranges
Milo's New Refrigerated Beverages Come in Three Varieties
Nostalgic Summer Snacks
Entenmann's Launches Childhood-Inspired Seasonal Treats
Workplace Meal Culture
ezCater Shows Employee Food Programs Driving Office Engagement
Branded Dining Utensils
The Coca-Cola CokeSticks Transforms the Contour Bottle into Chopsticks
Complimentary Customizable Drink Promotions
The SONIC Coca-Cola Your Way Promotion is Refreshing
Functional Health-Focused Packaging Aesthetics
Cleveland Kitchen Upgrades Its Packaging & Identity
Café Energy Hybrids
Starbucks Blends Refreshers with Energy Drink Benefits in New Menu Launch
Winter-Ready Seasonal Beverage Menus
The Coffee Bean & Tea Leaf Debuts New Seasonal Beverages
Yogurt-Infused Coffee Beverages
This Viral Coffee Yogurt Drink Calls for Five Ingredients
Chocolate Bar-Inspired Muffins
The Branded Muffins from Nestlé Professional Come in Three Flavors
Soda-Inspired Drink Mixes
Jarritos x Taste Salud Teamed Up on Functional Powdered Drink Mixes
Football-Themed Pastry Treats
Paris Baguette Offers Decadent Game-Day Desserts for Hosting
Gourmand Beauty Products
Cake Beauty Brings Dessert-Inspired Haircare to Mass Retail
Cane Sugar Craft Sodas
Joe's Soda Shares a Clean-Label Take on Classic Flavors
Consumer-Driven Breakfast Snacks
This New Kellogg’s Snack Range Features Six Options
Customizable Coffee Concentrates
Javvy Coffee Concentrates Create Premium Hot and Cold Drinks
Fruity Refreshing Protein Drinks
Chatime Collaborated with Muscle Nation on Pro-tea-n Drinks
Urban Food Hubs
M&S Expands City Stores with Bakery, Coffee, Sushi, and Fresh Food
Branded Packaging Solutions
Custom Packaging Enhances Product Presentation And Brand Identity
Personalized Non-Alcoholic Beverages
Le Fizz by Ghia is Available in Limited-Edition Packaging
Nostalgic Candy Beverages
Candy Can and Bubblicious Launch a Bubble Gum-Flavored Soda
Wintery Dessert Coffee Ranges
The Starbucks Holiday Menu Features Drinks and Treats
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Edgy Holiday Beverage Campaigns
Dutch Bros Coffee Debuts Its New Beverages for the Holiday Period
Delicious Premium Convenience Meals
Kroger Co. Debuts New Dishes with Globally Inspired Flavors
Crafted Fast Food Beverages
McDonald’s Expands into Refreshers, Dirty Sodas and Energy Drinks
State-Specific Food Kits
Goldbelly's Taste of America Food Boxes Explore Culinary History
Photocopied Fast Food Campaigns
McDonald's Office Delivery Ads Scanned Popular Menu Items
Sharable DIY Food Kits
The Spice & Tea Exchange Expands Its Create & Share Kits
Restaurant-Style Pasta Meal Kits
The New Helper Deluxe Meals Deliver a Takeout-at-Home Experience
Toaster Pastry Coffee Pods
The Original Donut Shop Pop-Tart Flavor Tastes Like a Pastry in a Cup
Herbal Tea Instant Drinks
Twinings Refreshers Offer a Fresh Take for Gen Z & Millennials
Boba Cocktail Kits
The Blue Lagoon Cocktail Popping Boba Kit Features Gin Popping Pearls
Custom Holiday Gifting Sets
Re:bloom Infusions Focuses on Personalization This Season
Protein-Forward School Products
Prepared Foods Focuses on USDA Protein-Focused Nutrition Updates
Soda-Flavored Cake Bites
These Freshness Guaranteed Cake Bites are a Walmart Exclusive
Protein-Packed Coffeehouse Drinks
Beans & Brews Protein Coffee Comes in Four Flavor Options
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Viral Bakery Reinventions
Sainsbury's Launches Dipped Croissants Inspired by Social Pastry Trends
Customizable Carbonated Beverages
Crumbl Has Expanded Its Dessert-Focused Offerings in Canada
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Layered Cold Brew Teas
The Coffee Bean & Tea Leaf Singapore Mixers Tap into Social Café Culture
Edible Corporate Gift Ranges
These Chocolate Shipped Cookies Corporate Gifts are Here for Summer
Consumer-Driven Bread Products
Flowers Foods Expanded on Two Well-Known Bread Ranges
Western-Themed Cafe Drink Menus
These New The Human Bean Drinks Come in Three Varieties
Tailored Food Flavor Solutions
The Kerry Smart Taste Platform Helps Manufacturers with Challenges
Cozy Cafe Refreshment Menus
The PJ's Coffee Seasonal Sips Unwrapped Menu Has Three Drinks
Customizable Foodservice Cookies
The Chunky Cookie Mixes from Dawn's Come in Two Varieties
Flexible Catering Formats
Build Your Own Sweetgreen Bar Brings Customization to Group Occasions
Expansion Artisan-Style Donut Menus
The Krispy Kreme Menu Now Features Nine New Flavor Options
Cream-Topped Craft Sodas
The New PJ’s Coffee Summer Craft Sodas are Personality-Packed
Gastronomic Coffee Experiences
illy Blends Coffee and Fine Dining in a Chef-Led Series
Discovery-Driven Beverage Programs
Dog Haus Expands Drinks Into a Menu Exploration Platform
Expansive UK-Based QSR Menus
McDonald’s UK Unveils a Summer Menu with New Customizations
Customizable Packaging Solutions
Wax Paper Global Has Introduced an Innovative Packaging Solution
Pet-Inclusive Dining
BarkHaven Expands Food and Entertainment for Dogs and Owners
Custom Meal Planning
Tastemade’s Personalized Meal Planner Simplifies Recipes and Grocery Lists
Custom Beverage Operational Expansions
Solina Announces Acquisition of Twang Foodservice
Retail Beverage Experiences
The Paper Store Uses Custom Drink Stations to Boost Engagement
Nostalgic Dessert Mashups
Wendy’s Combines Cookie Dough and Brownie Batter in Frosty Treats
Dual-Format Dining
The Granola Bar Opens Dine-In and Takeaway Concepts in New Yotk
Delivered Wedding Experiences
Tiff’s Treats Launches a 'Wedding in a Box’ Package
Customization-Forward Valentine's Day Gifts
Sugarwish Highlights Customizable Gift Preferences
Cookie Dough Activity Kits
Baking Coach's Cookie Dough Mixes are Made for Eating or Baking
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Co-Creation Food Labs
Vibrant Ingredients Expands Rapid Prototyping for Food and Beverage Brands
Premium Foodservice Hot Beverages
These New Citavo Hot Beverages Were Created with Cafédirect
Quintessential American Beverages
Milo’s Tea Company Highlights the Popularity of Iced Tea
Dad-Coded High Teas
Boston Pizza's High Tea for Dads Features Wings and Ice-Cold Beer
Customized Confectionery Coatings
The Parker Food Group Announced New Food Coatings
Roasted Corn Drinks
Godiva's Sweet Corn Chocolixir is Built Around a Seasonal Harvest
Experimental Soup Varieties
Crosse & Blackwell Surveyed Consumers for Product Feedback
Small-Scale Restaurant Catering Options
Chipotle Build-Your-Own Offers an Easy Option for Groups
Chinese Restaurant-Inspired Tablewares
The FreshService FRESH DRINK SERVICE Range is Hand-Finished
Flavor-Enhancing Drink Mix Powders
The Synergy Paired to Perfection Portfolio Has a New Option
Meal Delivery Brand Advantages
Clean Eatz Kitchen Signals to Its Advantages in the Market
Celebrity Chef Meal Kits
Celebrity Experiences' Meal Boxes are Curated by Industry-Leading Chefs
Snacking-Friendly Bagel Catering Menus
The B Bagel Catering Menu Has Mini-Bagel Platters and More