The idea of customized food and drink has reached a new level as companies, brands and restaurants explore ways to entice new and existing consumers. In a brilliant move, many are going straight to the consumer for their unique perspective instead of relying on their own creativity and cleverness. This is being done through the option of customization.
Appealing to the desire to express individuality, these examples of customized food and drink let consumers create their own unique recipes. From donuts to granola mixes and even beer, there are a variety of ingenious ways in which this is made possible. In regards to the latter, one company has designed a tea bag for beer that adds quality flavor.
22 Examples of Customized Food and Drink
22
Customizable Ice Cream
This Magnum Ice Cream Pop-Up Shop Puts Customers In Charge
21
Customized Fast Food
McDonald's Create Your Taste Lets Customers Craft Their Own Meals
20
Custom Dessert Campaigns
Talenti Uses Social Media to Match People to Favorite Ice Cream Flavors
19
Buffet-Style Sushi Restaurants
Mainland Poke is a New Dining Concept Offering Custom Sushi Bowls
18
Artisan Yogurt Boutiques
The Yogurt Culture Company is a Specialty Shop Located in NYC
17
Personalized Chocolate Packaging
Whimsy Wraps Offers Customized Candy Packages for Any Occasion
16
Artisanal Celeb Sweets
The Miranda Kerr Magnum Endorsement Features Custom Dessert Flavors
15
Custom Donut Creations
California Donuts' Latest Service Lets Consumers Design Their Dessert
14
Personalized Chocolate Bars
Chocomize Lets Individuals Create Their Ultimate Candy Bar
13
Robot-Drawn Latte Portraits
The Barista Bot Paints a Portrait of Your Face in Your Drink
12
Indulgent Customized Coffees
Coffee Bean Now Allows You to Customize Its Ice Blended Drink
11
Customized Candy Confections
The My M&Ms; Service Offers Personalized Treats for Any Occasion
10
Custom Cocktail Services
Mixed MetaPours Allows You to Celebrate in Your Own Personal Style
9
Custom Granola Mixes
Mix My Own is a Brand Letting You Design Your Own Granola Mix
8
Custom Chip Bags
Lay's Wants Consumers to Share Favorite Summer Moments on Its Bags
7
Beer-Enhancing Tea Bags
Hop Theory Creates an Affordable Way to Enjoy a Premium Brew
6
Customizable Pudding Toppings
These Delightful Cadbury Desserts Come with Toppings to Mix-In
5
Customized Can Campaigns
The Heinz Get Well Soup Campaign Sends Custom Cans to Loved Ones
4
Custom Ice Cream
eCreamery Lets People Create Their Own Unique Flavors
3
Cookie Customization Kits
Three Brothers Bakery's Design-A-Cookie Set Helps with Personalization
2
Washable Customizable Beer Labels
The Naked Homebrew Labels Will Save Home-Brewers Time and Money
1
Custom Whole Food Bars
Element Bars Lets Customers Build Their Own Healthy Snacks
Related Ideas
Cigarette-Style Tea Boxes
UnD's Portable Teas are Packaged with a Health Benefit Reminder
Tea-Flavored Sodas
A TikTok-Viral Drink Recipe Inspired the New Sprite + Tea Soda Flavor
Layered Drink Lineups
The New DRIPS by Pepsi Lineup Delivers a Customizable Experience
Bodycare-Inspired Drinks
Lush Middle East and Home Bakery Reimagined Favorite Products as Drinks
Bizarre Influencer-Supported Beer Campaigns
Miller Lite Debuts Miller Tea Time with Livvy Dunne
Custom QSR Fashion
The KFC Tailor Made Couture Turns Fried Chicken Texture into Wearable Design
Bursting Boba Cookies
Bobadoodles are Soft-Baked Bites Enhanced with Mini Flavored Boba
Bird-Shaped Food Packagings
Yu Guang and Fu Yu Han Design the Big-Billed Bird Food Concept
Boozy Boba Pearls
Alcoholic Popping Boba is Pre-Portioned and Specially Crafted for Cocktails
Fan-Created Menu Items
Creative Customer Orders Inspired the Taco Bell Fan Style Menu
Customizable Summer Refreshers
Starbucks' Tropical Butterfly Refresher Can Be Tailored to Taste
Layered Coffee Beverages
Peet’s Coffee Introduces Layered Coffee Beverages
Snackable Frozen Appetizers
TAST!EZ's New Products Bring Restaurant-Quality Snacks Home
Customizable Coffee Concentrates
The Starbucks Coffee Craft Range Brings Cafe-Quality Drinks Home
Gen Z-Influenced Drink Menus
These New McDonald’s CosMc Drinks are Headed to Over 500 Locations
Color-In Hydrating Drinks
Oodles of Doodles' Flavored Water Encourages Creativity
Beaded Drink Carriers
McDonald’s Susan Alexandra Carriers Turn Refreshers into Accessories
Beaded Beverage Carriers
Six Specialty Drinks are Coming to McDonald's This Spring
Bubble Tea-Style Juice Beverages
Cappy Bubble Shares a Sensorial, Ready-to-Drink Experience
Iced Tea Lemonade Kombuchas
Brew Dr. Kombucha Offers a Classic Flavor in a Probiotic-Rich Format
Tea-Infused Soups
Bubble Tea Brand Gong cha Now Serves Tom Yum Soup and Mushroom Truffle Soup
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Self-Chilling Cans
With a Push Button, the Cool Can Drops Drinks to a Refreshing, Icy Temperature
One-Night-Only Dining Events
The Saratoga Supper Club Turned a Convenience Store into a Speakeasy
Festive Snack Packaging Designs
Kellanova Debuts Its Seasonal Assortment of Snacks
Bubble Tea Home Kits
TeaJoy Debuts Tasty and Easy DIY Bubble Tea Kits to Consumers
Convenience-Focused Meal Expansions
Ben’s Original™ Debuts Single-Serve Rice Cups and Street Food
Cartoon Cat Boba Beverages
A-Sha Hello Kitty & Friends Boba Matches Sanrio Characters to Flavors
Pop-Culture-Inspired Soda Drinks
Cool Sips Embraces Pop Culture Moments with Themed Drinks
Gourmet Lunch Pop-Ups
Uber Eats' Sandwich Studio Elevated the Classic Combo Meal
Oversized Cafe Drink Sizes
The Dunkin' Drink Buckets Offer 48-Ounces of Beverage
Mixtape-Inspired Cafe Drinks
The New Dutch Bros Spring Menu Features Three Drink Options
Consumer-Focused Packaging Strategies
Hershey's Unveils Elevated Packaging at Sweets & Snacks Expo
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Nail Polish-Inspired Cupcakes
The Gourmet Grocery Collection Inspired Baked by Melissa and essie
Cheeky Food-Focused Soda Campaigns
The 'Share a Pepsi' Campaign Encourages Pairing with Food
Customizable Cafe Drink Menus
The Official Starbucks Secret Menu is Available on the Brand's App
Functional Bottled Tea Beverages
Evolution Fresh Organic Teas Come Four Varieties
Nostalgic Cartoon Beverages
Kung Fu Tea is Serving Four New Care Bears-Inspired Drinks
Nostalgic Biy Milkshakes
f’real Partners with Good Humor to Launch a Customizable Beverage
Supermarket Tourism Campaigns
K-Supermarket's Tripadvisor Listings Share a Taste of Food Culture
THC-Infused RTD Launch Events
TeaPot Hosted a New Beverages Launch Event in Toronto on 4/20
Microwaveable Indulgence Cups
Sara Lee Mini Cups are Portioned for Life on the Go
Flavor-Enhanced Syrup Ranges
The Groovy Food Company Syrups Come in Three Flavors
Functional Postbiotic Beverages
Refrezz Supports Relaxation, Sleep Support and Immune Health
Women-Targeting Low-Alcohol Beers
Beer Girl Brewing Company is Rapidly Expanding Its Operations
Experimental Beverage Pop-Ups
Nespresso's The Recipe Remix Shares Unusual Flavor Combos
Functional Cafe Menus
Beyond Juicery + Eatery and Everyday Dose Partnered on a New Menu
Refreshing Bakery Beverage Ranges
The Panera Specialty Drinks Menu is Being Tested This Fall
Health-Focused Mug Cakes
NutriFusion is Collaborating with BeLoved Foods
Festive Convenient Store Offerings
7-Eleven Gears Up for the Holidays with Food, Beverages & More
Eating Ritual Campaigns
Müller You Know How You Like It Celebrates Unique Snacking Methods
Ready-to-Sip Tea Cups
Cup-ji's Brew-in-Cup Packaging is Activated by Adding Hot Water & Swirling
Matcha-Themed Donut Shop Menus
Randy’s Donuts Matcha Line Features Four Options
Refined Poke Refreshment Menus
The Pokeworks Signature Drink Menu Has an Array of Options
Mini Probiotic Beverages
Ferm Kombucha Shares Gut-Friendly Refreshment in Tiny Cans
Movie Night Beverages
DRIPS by PEPSI® Arrives at Regal Theatres Across the U.S.
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Craft Iced Tea Sachets
Summer Camp's Just-Add-Water Packets Deliver Simple Refreshment on Demand
Authentically Flavored Drink Ranges
Milo's New Refrigerated Beverages Come in Three Varieties
Complimentary Customizable Drink Promotions
The SONIC Coca-Cola Your Way Promotion is Refreshing
Functional Health-Focused Packaging Aesthetics
Cleveland Kitchen Upgrades Its Packaging & Identity
Café Energy Hybrids
Starbucks Blends Refreshers with Energy Drink Benefits in New Menu Launch
Winter-Ready Seasonal Beverage Menus
The Coffee Bean & Tea Leaf Debuts New Seasonal Beverages
Yogurt-Infused Coffee Beverages
This Viral Coffee Yogurt Drink Calls for Five Ingredients
Beverage-Focused Dual-Chamber Widget Systems
BevBoost Developed an Innovative Beverage Technology
Cookie-Enhanced Airline Menus
The Cookie Department Partners with United Airlines
Soda-Inspired Drink Mixes
Jarritos x Taste Salud Teamed Up on Functional Powdered Drink Mixes
Football-Themed Pastry Treats
Paris Baguette Offers Decadent Game-Day Desserts for Hosting
Gourmand Beauty Products
Cake Beauty Brings Dessert-Inspired Haircare to Mass Retail
Jellybean-Infused Popcorn Snacks
The Popcorn kitchen Jelly Beans Popcorn Kit is Nostalgic
Consumer-Driven Breakfast Snacks
This New Kellogg’s Snack Range Features Six Options
Customizable Coffee Concentrates
Javvy Coffee Concentrates Create Premium Hot and Cold Drinks
Fruity Refreshing Protein Drinks
Chatime Collaborated with Muscle Nation on Pro-tea-n Drinks
Branded Packaging Solutions
Custom Packaging Enhances Product Presentation And Brand Identity
Personalized Non-Alcoholic Beverages
Le Fizz by Ghia is Available in Limited-Edition Packaging
Nostalgic Candy Beverages
Candy Can and Bubblicious Launch a Bubble Gum-Flavored Soda
Wintery Dessert Coffee Ranges
The Starbucks Holiday Menu Features Drinks and Treats
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
World Cup Hospitality Experiences
Stella Artois Turns Bars into Immersive FIFA Viewing Locations
Edgy Holiday Beverage Campaigns
Dutch Bros Coffee Debuts Its New Beverages for the Holiday Period
Delicious Premium Convenience Meals
Kroger Co. Debuts New Dishes with Globally Inspired Flavors
Modular Beverage Systems
Bevi's Journey Juice and Joss Shots are Available as a Combo
Girl Dinner Experiences
Waverly Kitchen + Bar Curates Shareable Comfort Food Plates
Crafted Fast Food Beverages
McDonald’s Expands into Refreshers, Dirty Sodas and Energy Drinks
Workplace Meal Culture
ezCater Shows Employee Food Programs Driving Office Engagement
Sharable DIY Food Kits
The Spice & Tea Exchange Expands Its Create & Share Kits
Edible Popping Pearls
Kültee Kaviar Takes Traditional Popping Boba Beyond Beverages
Boba-Inspired Chocolate Cups
Aldi's Dairyfine Bubble Tea Mashes Up Easter with a Beverage Craze
Restaurant-Style Pasta Meal Kits
The New Helper Deluxe Meals Deliver a Takeout-at-Home Experience
Toaster Pastry Coffee Pods
The Original Donut Shop Pop-Tart Flavor Tastes Like a Pastry in a Cup
Boba Cocktail Kits
The Blue Lagoon Cocktail Popping Boba Kit Features Gin Popping Pearls
Herbal Tea Instant Drinks
Twinings Refreshers Offer a Fresh Take for Gen Z & Millennials
Custom Holiday Gifting Sets
Re:bloom Infusions Focuses on Personalization This Season
Expanded Ready-To-Drink Cold Brews
Royal Cup Coffee and Tea Introduces New Flavors to Its Range
Protein-Forward School Products
Prepared Foods Focuses on USDA Protein-Focused Nutrition Updates
Protein-Packed Coffeehouse Drinks
Beans & Brews Protein Coffee Comes in Four Flavor Options
Soda-Flavored Cake Bites
These Freshness Guaranteed Cake Bites are a Walmart Exclusive
Unique City-Based Culinary Tours
Tasty Tours Expands Its Lavish Culinary Tour Offerings in Toronto
Summery Adventure-Inspired Drinkware
Starbucks Launched its 'Road Trip Collection'
Warm Weather Cafe Refreshments
The Dunkin’ Summer Menu Puts Two New Drinks in the Spotlight
Culinary Tradition Food Campaigns
The Merchant Gourmet 'Yes Chef!' Campaign is Running Now
Interactive Beverage-Focused Campaigns
Dutch Bros Coffee's Epic Drink Duel Engages Consumers
Customizable Carbonated Beverages
Crumbl Has Expanded Its Dessert-Focused Offerings in Canada
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Trendy Private Label Launches
Kroger Unveils a Variety of Elevated Options for its Private Label
Mobile Cafe Pop-Ups
Coach Introduced a Vibrant Coffee Truck in Gotemba, Japan
Prepackaged Cafe-Inspired Snack Cakes
The Latest Hostess Products Come in Two Options
Tea-Infused Fruity Cookies
TeaFusions Waffle Cookies Capture the Complete Essence of Teatime
Consumer-Driven Bread Products
Flowers Foods Expanded on Two Well-Known Bread Ranges
Portable Cocktail Packets
Mixxers' Premium Packets Share the Taste of Organic Ingredients
Western-Themed Cafe Drink Menus
These New The Human Bean Drinks Come in Three Varieties
Bulk Artisan Cocktail Products
The Drinks Bureau Cocktails are Debuting New Formats
Tailored Food Flavor Solutions
The Kerry Smart Taste Platform Helps Manufacturers with Challenges
Cozy Cafe Refreshment Menus
The PJ's Coffee Seasonal Sips Unwrapped Menu Has Three Drinks
Curated Organic Beverage Menus
Fresh Blends' Menu Caters to People in University, College & More
Flexible Catering Formats
Build Your Own Sweetgreen Bar Brings Customization to Group Occasions
Expansion Artisan-Style Donut Menus
The Krispy Kreme Menu Now Features Nine New Flavor Options
Gastronomic Coffee Experiences
illy Blends Coffee and Fine Dining in a Chef-Led Series
Expansive UK-Based QSR Menus
McDonald’s UK Unveils a Summer Menu with New Customizations
At-Home Smoothie Kits
Better Blend Expands into Direct-To-Consumer with Blendbox
Customizable Packaging Solutions
Wax Paper Global Has Introduced an Innovative Packaging Solution
Custom Meal Planning
Tastemade’s Personalized Meal Planner Simplifies Recipes and Grocery Lists
Private Label Fermented Beverages
Natural Grocers Organic Drink Mixes Come in Kombucha and Tepache
Nostalgic Dessert Mashups
Wendy’s Combines Cookie Dough and Brownie Batter in Frosty Treats
Delivered Wedding Experiences
Tiff’s Treats Launches a 'Wedding in a Box’ Package
Customization-Forward Valentine's Day Gifts
Sugarwish Highlights Customizable Gift Preferences
Cookie Dough Activity Kits
Baking Coach's Cookie Dough Mixes are Made for Eating or Baking
Premium Foodservice Hot Beverages
These New Citavo Hot Beverages Were Created with Cafédirect
Quintessential American Beverages
Milo’s Tea Company Highlights the Popularity of Iced Tea
Customized Confectionery Coatings
The Parker Food Group Announced New Food Coatings
Regionally Inspired Plant-Based Foods
These New The Tofoo Co. Products Come in Tw Options
Experimental Soup Varieties
Crosse & Blackwell Surveyed Consumers for Product Feedback
Small-Scale Restaurant Catering Options
Chipotle Build-Your-Own Offers an Easy Option for Groups
Chinese Restaurant-Inspired Tablewares
The FreshService FRESH DRINK SERVICE Range is Hand-Finished
Flavor-Enhancing Drink Mix Powders
The Synergy Paired to Perfection Portfolio Has a New Option
Accessible Summertime Retailer Refreshments
The Latest Tesco Summer Food Range Has Over 230 Items
Meal Delivery Brand Advantages
Clean Eatz Kitchen Signals to Its Advantages in the Market
Celebrity Chef Meal Kits
Celebrity Experiences' Meal Boxes are Curated by Industry-Leading Chefs
Snacking-Friendly Bagel Catering Menus
The B Bagel Catering Menu Has Mini-Bagel Platters and More