These new Citavo hot beverages have been announced by UK-based foodservice wholesaler Brakes as a lineup of premium refreshments that will help to satisfy demand for cafe-quality beverages.
The drinks were created in partnership with Cafédirect, which enabled access to premium roast and ground coffee beans to elevate each of the recipes. The coffee varieties are thus made with Fairtrade Arabica and Robusta beans for smooth, smoky tasting notes, while the golden tea in the range has varieties from a variety of locations. The hot beverage range is rounded out with several hot chocolate options that prioritize quality and convenience.
CEO of Sysco GB Paul Nieduszynski spoke on the Citavo hot beverages saying, "We understand how important hot drinks are and how outlets have to compete with the multitude of coffee shops that are on every high street. Our new range gives caterers a great tasting, reliable and competitively priced option that will allow them to offer a fantastic hot beverage solution that will drive incremental income.”
Why This Trend Is Growing
- Fairtrade-endorsed Beverages
- The Citavo hot beverages' use of Fairtrade-certified beans reflects a growing consumer preference for ethical sourcing.
- Premium Cafe-quality at Home
- This trend highlights consumers' desire for the quality of coffee shop beverages without needing to leave home or work settings.
- Convenient High-end Hot Chocolate
- The offering of high-quality, easy-to-make hot chocolate taps into the demand for luxury comfort drinks that are accessible.
Industries Being Reshaped
- Ethical Sourcing in Foodservice
- There is an increasing industry focus on incorporating fair trade practices to meet consumer expectations for ethical production.
- Home-based Beverage Solutions
- Foodservice businesses are innovating to deliver the same quality of beverages that are typically available in cafes directly to customers at home.
- Gourmet Hot Drinks Market
- The hot beverages segment is expanding with premium offerings, appealing to those who appreciate a higher-end drinking experience.
