Based out of Las Vegas, Mix My Own is a unique brand offering consumers the opportunity to create custom granola mixes. With over 100 premium ingredients, anyone is able to create a mix that speaks to their tastes as well as any dietary restrictions.
The first step in ordering a custom granola mix from Mix My Own is selecting a base, with options including multigrain flakes, whole grain granola and an organic oats muesli blend that is also available in a gluten-free variety.
Following the selection of a base, potential toppings to choose from include nuts like macadamia and pecans, seeds like chia and hemp and a variety of freeze-dried fruits and fruit chips, as well as organic cherries, blackberries and golden berries.
Key Themes Behind This Trend
- Custom Food Experiences
- Mix My Own's custom granola mixes highlight the growing trend of consumers wanting personalized food options.
- Health-conscious Choices
- The availability of gluten-free options and organic ingredients in Mix My Own's granola mixes taps into the trend of health-conscious eating.
- Premium Ingredients
- Mix My Own's selection of over 100 premium ingredients reflects the trend of consumers seeking high-quality and unique food products.
Where This Applies
- Food and Beverage
- Mix My Own's custom granola mixes are an opportunity for food companies to explore the trend of personalized and customizable food products.
- Health and Wellness
- The inclusion of gluten-free and organic options in Mix My Own's granola mixes aligns with the growing trend of health and wellness-focused industries.
- Snack and Convenience
- Mix My Own's customizable granola mixes provide a disruptive innovation opportunity for the snack and convenience industries to offer personalized grab-and-go options.
