Flavor-Enhancing Drink Mix Powders

The Synergy Paired to Perfection Portfolio Has a New Option

The Synergy Paired to Perfection portfolio has been expanded by Synergy Flavors as a series of flavor-paired concepts that are targeted towards enhancing the flavor profile of greens drink powders. The flavor concepts harness the expertise of the brand's taste modulation capabilities, which enable them to mask undesirable off-notes, while also amplifying the appealing taste of certain compounds. The result is ready-to-mix (RTM) powders with enhanced flavor experiences including Peach Tea, Lime & Mint, Tropical, Watermelon and Original.

European Development Manager Chris Whiting spoke on the new additions to the Synergy Paired to Perfection portfolio saying, "As consumers continue to seek new and convenient ways to maximise their nutrition intake, we’re seeing this rising demand take hold. The Synergy Paired to Perfection approach provides a range of options to help manufacturers stake their claim in this competitive and fast-growing market.”

SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 14%
Activity 20%
Freshness 65%

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