These retail coupon innovations range from sun-activated coupons to customer-rewarding apps that are linked with some of today's most popular social media platforms.
Coupons and rewards are always beneficial for big brands that are aiming to leave a lasting impression on their target consumer. Great coupon innovations from this list include Instagram-connected apps like SnapMyAd. The mobile app connects big brands with Instagram users who are rewarded after snapping a picture of a specific company's product. SnapMyAd is a favorite among millennial consumers who are able to benefit from their time spent on social media.
Other great examples from this list include an interactive Easter Egg Hunt that was set up for guests of the Thompson Hotel in Chicago. The hunt was a hit among guests with smaller children and featured prizes, rewards and coupons that were hidden in golden eggs, scattered throughout the hotel.
39 Retail Coupon Innovations
38
Mother's Day Giveaways (SPONSORED)
Bliss Living is Offering a Chance to Win Personalized Jewelry
37
Secret Beer Code Beverages
The Guinness QR Cup Reveals Hidden Message When Filled With Dark Liquid
36
Marketing Forecast Graphics
This Offerpop Graphic Makes Some 2014 Marketing Predictions
35
Customer Loyalty Coffee Cards
The Starbucks $450 Gift Card is for True Java Lovers
34
Illuminated Retail Apps
Philips Introduces New Connected Retail Lighting System
33
Timeline Reward Apps
Costa Coffee Club Members Can Now Redeem Points with an App
32
Photo Messaging Brand Graphics
Marketo's Infographic Focuses on Snapchat for Business
31
Incredibly Speedy Fast Foods
McDonald’s Japan Increases Productivity in Speed-Boosting Campa
30
Sun-Activated Coupons
Zealios Skin Care's Unique Coupon Only Appears in the Sun
29
Coupon Sharing Apps
The Photopon App Acts as Social Media for Coupon Sharing
28
Augmented Reality Shopping Helpers
IBM Mobile App Personalizes Buying Experience
27
Waste-Reducing Mobile Discounts
EcoBasket Hopes to Offer Perishable Food Coupons via Smartphones
26
Digitized Gift Card Apps
The Amazon Wallet App Lets You Digitally Store Loyalty and Gift Cards
25
Traveling Hair Removal Promos
The 'EWC Jitney Bum Bus' Offers Beach Goers Complimentary Waxing
24
Pretzel Point Apps
Auntie Ann's Pretzel Perks Mobile Loyalty App Puts Points Towards Tasty Rewards
23
Ice Cream Connecting Coupons
The Ben N' Jerry's 'Wanna Spoon' Campaign is a Double Entendre
22
Literary Fast Food Toys
The McDonald's Happy Meal E-Book Voucher Replaces Traditional Toys
21
Repurposed Eco Billboards (UPDATE)
A Clever Burt's Bees Billboard Finds New Life as a Rain Catcher
20
Business Location Service Apps
The Apple iBeacon Service Lets Businesses Send Targeted Promotions
19
Photo Rewarding Apps
SnapMyAd is an App That Connects Instagram Users to Big Brands
18
Geo-Tagged Snack Campaigns
Clif Bar 'MojoGo' Initiative Rewards Twitter Users Who are Outdoors
17
Unrestricted Retail Discount Sites
AllOurPower Provides Fair Prices on Goods and Services
16
Virtual Store-Promoting Balloons
E-Mart's 'Flying Store' Brings its Shop to Consumers
15
Social Media Suds
Buy a Round of Beer for Your Twitter Friends with Tweet-A-Beer
14
Digital Money-Saving Techniques
'The New Online Couponing Strategy' Outlines How to Find Deals
13
Smoothie Sampling Games
Naked Juice 'Grab Some Good Stuff' Campaign Offers Arcade-Like Fun
12
Tech-Infused Treat Dispensers
NFC Gumball Machine by Razorfish Produces Apps in a Fun Way
11
Bad Breath Books
The Listerine Smelly Flipbook Lets Consumers Know About a Healthy Mouth
10
Branded Bus Rides
The Topshop Tour Bus Promotes Opening of Melbourne Store
9
Personalized Supermarket Prices
Kroger Rewards Gives Customers Discounts Based on Shopping History
8
Affection-Encouraging Apps
The Valentine Kiss App Rewarded Smoochers on February 14th
7
Cab Credit Beacon Beams
This Taxi App Lets You Broadcast Your Referral Code to Those Around You
6
Hotel Easter Egg Hunts
The Thompson Chicago Hotel is Offering an In-Room Easter Egg Hunt
5
3D Pizza Apps
This Domino's Pizza iPad App Lets you Create a Realistic 3D Pizza
4
Park-Promoting Ice Teas
The Colteryahn Lemonade Ice Tea Promotes Allegheny County Parks
3
Fueling Food Campaigns
KFC Promotes Its $5 Fill Ups by Fueling People with Food and Cars with Gas
2
Model Airplane Shopping Cards
The Target Bullseye Flyer Gift Card is Perfect for Kids
1
Redeemable Theatre Rewards
The Magical Movie Rewards Loyalty Service Saves You Money at the Movies
Related Ideas
Newsstand-Style Pop-Up Series
Uber Eats x ALDI Celebrated Their Partnership with 'The Daily Feed'
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Creative Retail Competitions
Bricks & Minifigs Launches LEGO Clock Design Contest
Fake Food Delivery Apps
Korea's Viral Dopamine Shopping Sites Mimic the Online Ordering Experience
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Gamified Holiday Promotions
Starbucks for Life Merrython Blends Gameplay with Prize Giveaways
Gamified Loyalty Campaigns
Collect Points with IKEA Family Presents Updated Membership Benefits
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Shareable Wishlist Templates
Urban Outfitters and Canva Partnered to Simplify Holiday Gifting
Interactive AR Avocado Scans
Chipotle Launches its 'AvoLotto Lens' on Snapchat
Rewards-Based Beauty Devices
Sephora Expanded its Rewards Catalog With High Tech Skincare Tools
Clinical K-Beauty Pop-Ups
Rejuran Debuts Science-Led Skincare Through a Sephora LA Activation
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Creator-Driven Product Discovery Tools
Hummingbirds Debuts Its Latest Service Feature — Offers
Festival Beauty Activations
Medicube Brings Skincare Tech and Experiences to Coachella
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Scan-to-Sniff Fragrance Billboards
Rare Beauty's Activation with Shopify Shop Promote a New Scent
Curated Newspaper Storefronts
Shreeji Unveiled 'The Village News' as an Offline Summer Ritual
Cosmetics-Focused Mobile Retail Apps
Clarins and Merkle Collaborate on a Mobile Application
Integrated Travel Wallets
Samsung Wallet Organizes Bookings, Tickets and Itineraries in One Place
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Dynamic QR Management
QR Code Developer Creates, Customizes, and Tracks Dynamic QR Codes
CPG-Focused Innovation Launchpads
Albertsons Companies is Running Its Innovation Launchpad
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Omnichannel Grocer Experiences
Instacart and Allegiance Retail Services Expand Their Partnership
Reward-Tracking Mobile Apps
AwardWallet Helps Keep Track of Loyalty Reward Tiers
Screen-Free Dining Challenges
Chick-fil-A Rewarded Customers Who Ditched Their Phones at the Table
Smart Retail Technology Expansions
A2Z Cust2Mate Secures Advertising Agreements with Major Brands
Closed-Loop Retail Media Networks
Sam’s Club connects ads directly to measurable sales outcomes
Customer-Led Loyalty Programs
The Iconic Unveils a Loyalty Program Built on Community Insight
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Throwback Grocery Campaigns
Economic Nostalgia Inspired Instacart's Summer Like It’s ‘99
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
AI-Powered Grocery Apps
Tre'dish's Transparent Pricing Offers Real-Time, Geo-Targeted Comparisons
Co-Branded Shopper App Partnerships
Grubhub and Instacart Partnered to Offer a Wider Selection
Social-First Retail Commerce
Shoezone expands TikTok Shop through creator-led shopping
Reimagined Pizza Loyalty Programs
Pizza Hut Reels in Customers with Hut Rewards
Community-Centric E-Commerce Initiatives
MyCommunity.Today Delivers Accessible Digital Tools
Loyalty-Focused Collaborative Initiatives
United Airlines and Instacart Join Forces
Runner Loyalty Perks
Brooks Launches Member Benefits with Extended Wear Trial
Restaurant Platform Loyalty Programs
OpenTable Announced Updates to its 'OpenTable Regulars'
Experience-Enhancing POS Retail Apps
MomentScience Reveals MomentApps
Lightweight Restaurant Apps
Curate Boosts Restaurant Loyalty with No-Download Apple App Clips
Retailer-Branded Rewards Merch Ranges
My Sheetz Rewards Program Debuted New Merch
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Gamified Grocery Activations
The Asda Check-Out Challenge Leveraged a Nostalgic Game Show Format
Pet Care-Focused Mobile Apps
Wag N' Wash Consolidates Its Grooming Services in an App
Student-Centric AI-Powered Loyalty Programs
TALAB Debuts a Loyalty Program in Its AI Concierge App
Sports-Centric Loyalty Programs
The Updated ‘myAcademy Rewards’ Program Offers Credit Card Linkage
Viral Bakery Reinventions
Sainsbury's Launches Dipped Croissants Inspired by Social Pastry Trends
Shoppable Microdramas
Crocs and SuperOrdinary Turn TikTok Storytelling Into Shopping Experiences
Cross-Platform Loyalty Programs
WestJet and Petro-Canada Link Travel and Fuel Rewards
Incentive-Based Athletic Challenges
Gains App Blends Sport, Social & Monetary Incentives
All-In-One Retailer Community Apps
Pacsun Debuts the PS Community Hub App
Food-as-Medicine Platform Expansions
Fresh Connect Now Offers Four Benefit Cards and an App
Localized Retail Media Platforms
Snappy Shopper Launches Connect, a Retail Media Network
Social Travel Booking Platforms
TikTok GO Turns Creator Travel Videos Into Bookable Trips
Retail-Style Hotel Commerce
Aven Hospitality Embeds E-Commerce Features into Hotel Journeys
Ecosystem-Based Loyalty Programs
BMO Connects Travel, Dining and Banking Rewards
Verified Engagement Advertising
EarnOS Rewards Verified Human Actions Instead of Ad Clicks
Shopping Campaign Optimizers
Productsup Introduced AI-powered Google Shopping Enhancement Tools
Expanded Tech Marketplaces
Best Buy Unveils a Digital Marketplace with New Possibilities
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Seasonal Value Campaigns
Huey Magoo's Combines Value Meals with Collectible Cups
Romantic Convenience Store Promotions
7-Eleven Offers Discounts and Themed Confections for V-Day
Restaurant-Supporting Loyalty Platforms
inKind Boasts Its Successes on Its 10-Year Anniversary
Gamified Destination Tourism
Connecticut Launches Rewards Platform for Local Exploration
Rewarding Retailer Subscription Services
Ocado Retail Smart Pass Rewards Has Exclusive Offers
Experiential Loyalty Programs
Lowe's and Live Nation Reward Members with Concert Perks
Weekly Diner Restaurant Rewards
Old Chicago Pizza + Taproom Make It or Break It is Rewarding
Interactive Savings Hoodies
Mcdonald’s Cut-Up Hoodie Reveals Hidden Discounts Through Embeddings
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
Cross-Industry Loyalty Ecosystems
oneworld and Taj Connect Airline and Hotel Rewards
Local Deal Finders
Deal Hunt Map Helps Users Discover And Compare Local Store Discounts
Grocery Surplus Discount Programs
Kroger Launches the Cost-Effective Flashfood App Pilot
Sports Lifestyle Retail
Nordstrom Blends World Cup Fashion with Immersive Pop-Ups
Interactive Game Advertisements
Samsung Ads GameBreaks Encourage Deeper Engagement
Gamified Discount Events
Build-A-Bear Uses Mystery Offers to Drive Engagement
Donation-Based Menu Deals
Domino’s Turns Pizza Purchases into Donations for Kids with Illnesses
Rewarding Dining Gift Promotions
The CRISP & GREEN Wrap Up Wellness Campaign is Festive
Grocery Digital Rewards
Giant Eagle Made Ibotta Its Exclusive Digital Promotions Partner
Luxury Learning Rewards
Education Couture Rewards Summer Reading with Premium Apparel
Verified Creator Commerce
Hummingbirds Connects Creator Campaigns to In-Store Purchases
Loyalty Card Wallet Apps
FidMe Stores Loyalty Cards in One Easy-to-Access Place
Shopping-Friendly Ad Formats
Equativ Shoppable Ads Allow Consumers to Seamlessly Make Purchases
Co-Branded Wellness Challenges
incentifi and Healf Give Employees Incentives to Be Healthy
Personalized AI Red Envelopes
YouCam Perfect App Users Can Now Create Custom Red Envelope Designs
Social Food Delivery Apps
The 'Zesty' App from DoorDash Helps Users Find New Restaurants
Entertainment-Driven Direct Mail
Valpak and Hallmark Turn Mailers into Movie Experiences
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
Gamified Travel Companions
Make Travel an Adventure With the CountryQuest Gamified Travel App
Stackable Tech Savings
LG Builds a Multi-Tier Rewards Ecosystem for Tech Shoppers
Pet Cashback Marketplaces
PetBux Strives to Bring the Cost Down for Pet Owners
App Promotion Marketplaces
Boost Downloads And User Engagement With Indie App Santa’s App Features
Ad-Friendly Vertical Video Feeds
Instacart Debuts the Immersive Feed Feature on Its Platform
Integrated POS Ecosystems
Rogers Launches a Platform Combining Payments, Rewards, and More
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Mobile Creator Experiences
Nikon Connects Creators Through Interactive Multi-City Events
Seasonal Spin & Win Campaigns
Spar Scotland Launches 'Spin into Spring' Game
Seasonal Reservation Street Installations
Uber UK Launches 'Reserve' by Mother
Multi-Brand Digital Gift Cards
On Me Uplevels Tired, Outdated Gift Card Experiences
Retail Beverage Experiences
The Paper Store Uses Custom Drink Stations to Boost Engagement
Cannabis-Centric Cash-Back Rewards Programs
Jane Technologies Introduces Jane Gold
Omnichannel Seasonal Support Campaigns
Bestway Wholesale Launches 'Buzz About the Sweetest Deals'
Phygital Loyalty Experiences
Lush Links App Rewards to In-Store Events and Services
Social Finance Ecosystems
Venmo blends payments, rewards, and social discovery features
Sports Fan-Focused Loyalty Currencies
Pointsville and Fanatics Debut FanCash
First-Of-Its-Kind Digital Coupons Programs
Inmar Intelligence Partners with bp and Axonet
Grocer-Backed Vacation Savings
Albertsons Launches a New Travel Incentive for Loyalty Members
Community-Driven Loyalty Programs
Salad House Turned Guest Spending Into Local Donations
Conversational AI Advertising
Snapchat Introduces AI-Powered Chat-Based Brand Interactions
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
In-Store Ad Networks
ISM Powers Programmatic Advertising Across Retail Locations
Loyalty Rewards Managers
Magnify Helps You Track And Optimize Rewards Across Multiple Programs
Elevated Casual Fashion
RetailMeNot Spotlights Capri Pants as a Versatile Summer Staple
Omnichannel Retail Media Networks
Target's Roundel Expands Advertising Across Streaming and Stores
Retail Recycling Reward Programs
Boots Offers Advantage Card Points for Recycling Drop-Offs
Personalization-Focused Gift Services
Edible Arrangements Boasts a New App and Edible Rewards
AI-Powered Superapps
Grab Introduces AI Features That Simplify Decisions and Automate Daily Tasks
Outdoor Engagement Apps
Nature Unlock Encourages Breaks From Screens Through Outdoor Activity
Experience-Focused Retail Carts
Target Redesigned Shopping Carts for Comfort and Convenience
Immersive Bakery Rewards Programs
Vicious Biscuit Rewards Offers In-Store and Digital Perks
Promotional Baking Papers
Kitchen Warehouse Created Heat-Activated "Bake Friday Deals"
Strategic Reward-Focused Retail Campaigns
WeShop Launches 'Shopping Starts Here' Campaign
Family Restaurant App Redesigns
TGI Fridays Overhauls Its Digital Guest Interface
DIY Inspiration Apps
Daily DIY Reminder App Delivers Creative Upcycling Ideas And Reminders
Data-Led Brand Creation
AS Watson Builds Brands Using Shopper Insights and Loyalty Data
Retail Marketing Advancements
Westfield Rise Debuts a Programmatic Targeting Solution For Malls
Complementary Food QSR Promotions
SONIC Live Free Fridays Offers a New Reward Every Week
Daily Retailer Rewards Promotions
MyWeigel's Streaks Encourage Continuous Loyalty
Unified Travel Reward Cards
Royal Caribbean Launches Cross-Brand Rewards Cards
Mapped Loyalty Badges
Snap Map Place Loyalty Celebrates Frequent Visitors
Promotional Partnership Promotions
Savvy Sliders Teams With Girl Scouts For Cookie Discount
Puzzle Game Apps
Ahhhh Weekly Crosswords Delivers Social Puzzle Games With Leaderboards
Automated Savings Tools
Cashback Easy Finds Coupons And Cashback Automatically While Shopping
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform