These retail coupon innovations range from sun-activated coupons to customer-rewarding apps that are linked with some of today's most popular social media platforms.
Coupons and rewards are always beneficial for big brands that are aiming to leave a lasting impression on their target consumer. Great coupon innovations from this list include Instagram-connected apps like SnapMyAd. The mobile app connects big brands with Instagram users who are rewarded after snapping a picture of a specific company's product. SnapMyAd is a favorite among millennial consumers who are able to benefit from their time spent on social media.
Other great examples from this list include an interactive Easter Egg Hunt that was set up for guests of the Thompson Hotel in Chicago. The hunt was a hit among guests with smaller children and featured prizes, rewards and coupons that were hidden in golden eggs, scattered throughout the hotel.
39 Retail Coupon Innovations
38
Mother's Day Giveaways (SPONSORED)
Bliss Living is Offering a Chance to Win Personalized Jewelry
37
Secret Beer Code Beverages
The Guinness QR Cup Reveals Hidden Message When Filled With Dark Liquid
36
Marketing Forecast Graphics
This Offerpop Graphic Makes Some 2014 Marketing Predictions
35
Customer Loyalty Coffee Cards
The Starbucks $450 Gift Card is for True Java Lovers
34
Illuminated Retail Apps
Philips Introduces New Connected Retail Lighting System
33
Timeline Reward Apps
Costa Coffee Club Members Can Now Redeem Points with an App
32
Photo Messaging Brand Graphics
Marketo's Infographic Focuses on Snapchat for Business
31
Incredibly Speedy Fast Foods
McDonald’s Japan Increases Productivity in Speed-Boosting Campa
30
Sun-Activated Coupons
Zealios Skin Care's Unique Coupon Only Appears in the Sun
29
Coupon Sharing Apps
The Photopon App Acts as Social Media for Coupon Sharing
28
Augmented Reality Shopping Helpers
IBM Mobile App Personalizes Buying Experience
27
Waste-Reducing Mobile Discounts
EcoBasket Hopes to Offer Perishable Food Coupons via Smartphones
26
Digitized Gift Card Apps
The Amazon Wallet App Lets You Digitally Store Loyalty and Gift Cards
25
Traveling Hair Removal Promos
The 'EWC Jitney Bum Bus' Offers Beach Goers Complimentary Waxing
24
Pretzel Point Apps
Auntie Ann's Pretzel Perks Mobile Loyalty App Puts Points Towards Tasty Rewards
23
Ice Cream Connecting Coupons
The Ben N' Jerry's 'Wanna Spoon' Campaign is a Double Entendre
22
Literary Fast Food Toys
The McDonald's Happy Meal E-Book Voucher Replaces Traditional Toys
21
Repurposed Eco Billboards (UPDATE)
A Clever Burt's Bees Billboard Finds New Life as a Rain Catcher
20
Business Location Service Apps
The Apple iBeacon Service Lets Businesses Send Targeted Promotions
19
Photo Rewarding Apps
SnapMyAd is an App That Connects Instagram Users to Big Brands
18
Geo-Tagged Snack Campaigns
Clif Bar 'MojoGo' Initiative Rewards Twitter Users Who are Outdoors
17
Unrestricted Retail Discount Sites
AllOurPower Provides Fair Prices on Goods and Services
16
Virtual Store-Promoting Balloons
E-Mart's 'Flying Store' Brings its Shop to Consumers
15
Social Media Suds
Buy a Round of Beer for Your Twitter Friends with Tweet-A-Beer
14
Digital Money-Saving Techniques
'The New Online Couponing Strategy' Outlines How to Find Deals
13
Smoothie Sampling Games
Naked Juice 'Grab Some Good Stuff' Campaign Offers Arcade-Like Fun
12
Tech-Infused Treat Dispensers
NFC Gumball Machine by Razorfish Produces Apps in a Fun Way
11
Bad Breath Books
The Listerine Smelly Flipbook Lets Consumers Know About a Healthy Mouth
10
Branded Bus Rides
The Topshop Tour Bus Promotes Opening of Melbourne Store
9
Personalized Supermarket Prices
Kroger Rewards Gives Customers Discounts Based on Shopping History
8
Affection-Encouraging Apps
The Valentine Kiss App Rewarded Smoochers on February 14th
7
Cab Credit Beacon Beams
This Taxi App Lets You Broadcast Your Referral Code to Those Around You
6
Hotel Easter Egg Hunts
The Thompson Chicago Hotel is Offering an In-Room Easter Egg Hunt
5
3D Pizza Apps
This Domino's Pizza iPad App Lets you Create a Realistic 3D Pizza
4
Park-Promoting Ice Teas
The Colteryahn Lemonade Ice Tea Promotes Allegheny County Parks
3
Fueling Food Campaigns
KFC Promotes Its $5 Fill Ups by Fueling People with Food and Cars with Gas
2
Model Airplane Shopping Cards
The Target Bullseye Flyer Gift Card is Perfect for Kids
1
Redeemable Theatre Rewards
The Magical Movie Rewards Loyalty Service Saves You Money at the Movies
Related Ideas
Newsstand-Style Pop-Up Series
Uber Eats x ALDI Celebrated Their Partnership with 'The Daily Feed'
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
Comedic E-Commerce Brand Spots
Instacart Unveiled a Teaser for its Super Bowl Commercial
AI-Powered Advertiser Campaigns
Instacart Utilizes its Automation Tools for Universal Campaigns
Experiential Convenience Stores
FamilyMart Announced IP-Centered Store Experiences in Japan
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Affordability-Focused Game-Day Campaigns
Kroger Offers Discounts on Snacks, Beverages & Foods
Gamified Holiday Promotions
Starbucks for Life Merrython Blends Gameplay with Prize Giveaways
Shareable Wishlist Templates
Urban Outfitters and Canva Partnered to Simplify Holiday Gifting
Interactive AR Avocado Scans
Chipotle Launches its 'AvoLotto Lens' on Snapchat
Rewards-Based Beauty Devices
Sephora Expanded its Rewards Catalog With High Tech Skincare Tools
Healthcare Management Retailer Apps
The CVS Health App Puts More Control in the Customer's Hands
Reward-Based QSR Promotions
SONIC Launches the 'Snacky Hour' Promotion for Summer Dining
Gamified Loyalty Campaigns
Collect Points with IKEA Family Presents Updated Membership Benefits
Experiential Student Activations
Just Eat's Hey U Up Campaign Coincides with Freshers’ Week
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Scan-to-Sniff Fragrance Billboards
Rare Beauty's Activation with Shopify Shop Promote a New Scent
Challenge-Based Fitness Rewards Platforms
Receipts Debuts the Collective Movement Series
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
Springtime QSR App Discounts
This White Castle Discount is Only for Mobile Users
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Cosmetics-Focused Mobile Retail Apps
Clarins and Merkle Collaborate on a Mobile Application
Dynamic QR Management
QR Code Developer Creates, Customizes, and Tracks Dynamic QR Codes
CPG-Focused Innovation Launchpads
Albertsons Companies is Running Its Innovation Launchpad
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Omnichannel Grocer Experiences
Instacart and Allegiance Retail Services Expand Their Partnership
Reward-Tracking Mobile Apps
AwardWallet Helps Keep Track of Loyalty Reward Tiers
Customizable Retail Mobile Apps
Lightspeed Promotes On-the-Go Sales with its 'Lightspeed Scanner'
Streamlined Wedding-Focused Retail Experiences
The Knot Worldwide Boasts New WeddingPro Features
AI-Powered Loyalty Programs
The Ubacart Loyalty Program is Targeted Towards Convenience Stores
Bagel Shop Loyalty Apps
Jeff's Bagel Run Debuted its Proprietary App for Loyal Customers
LDA Gen Z-Focused Delivery Apps
Instacart Launches a Dedicated App for Party Hosts
Customer-Led Loyalty Programs
The Iconic Unveils a Loyalty Program Built on Community Insight
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Pizza-Branded Reading-Encouraging Apps
Pizza Hut Has Introduced Its First-Ever BOOK IT App
Throwback Grocery Campaigns
Economic Nostalgia Inspired Instacart's Summer Like It’s ‘99
AI-Powered Grocery Apps
Tre'dish's Transparent Pricing Offers Real-Time, Geo-Targeted Comparisons
Co-Branded Shopper App Partnerships
Grubhub and Instacart Partnered to Offer a Wider Selection
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Community-Centric E-Commerce Initiatives
MyCommunity.Today Delivers Accessible Digital Tools
Custom Event Invitation Apps
Apple Invites Enables Users to Create Engaging Invitations
Loyalty-Focused Collaborative Initiatives
United Airlines and Instacart Join Forces
Runner Loyalty Perks
Brooks Launches Member Benefits with Extended Wear Trial
Restaurant Platform Loyalty Programs
OpenTable Announced Updates to its 'OpenTable Regulars'
Experience-Enhancing POS Retail Apps
MomentScience Reveals MomentApps
Lightweight Restaurant Apps
Curate Boosts Restaurant Loyalty with No-Download Apple App Clips
Tariff-Themed Pizzeria Promotions
The Pizza Pizza Reverse Tariff Campaign Offers a 25% Discount
Commerce-Enhanced Payment Cards
Venmo Debit Mastercard Offers 15% Cash Back at Popular Retailers
Adventure Destination Platforms
Marriott Bonvoy Outdoors Connects Travelers to Activities
Retail Innovation-Focused Events
Spar International Hosts the Spar Transform Event to Boost Retail
Retailer-Branded Rewards Merch Ranges
My Sheetz Rewards Program Debuted New Merch
Gamified Grocery Activations
The Asda Check-Out Challenge Leveraged a Nostalgic Game Show Format
Supermarket Loyalty Initiatives
ALDI Has Launched a New Initiative Named the Quarter Club
Social Shopping Integrations
The MONAT Tiktok Shop Strengthens the Direct Sales Business Model
Student-Centric AI-Powered Loyalty Programs
TALAB Debuts a Loyalty Program in Its AI Concierge App
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
Game Day-Focused Grocer Campaigns
Natural Grocers is Running Big Game Deals for the Super Bowl
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
Interactive Savings Hoodies
Mcdonald’s Cut-Up Hoodie Reveals Hidden Discounts Through Embeddings
Perks-Filled Activations
The Really Good Mood Machine by Uber Shares Feel-Good Surprises
Tasty Easter Activation Campaigns
The Mars Wrigley The Big Easter Bunny Off is Ready for Spring
Incentive-Based Athletic Challenges
Gains App Blends Sport, Social & Monetary Incentives
Tax-Themed Retailer Promotions
This 7-Eleven Tax Day Promotion Offers Instant Winnings
All-In-One Retailer Community Apps
Pacsun Debuts the PS Community Hub App
Gamified Cashback Platforms
ShopBack is Bringing Mobile-First Cashback Experiences to US Shoppers
On-Demand Content Creation Apps
Social Agent Connects Users to Certified Content Creators
Expanded Tech Marketplaces
Best Buy Unveils a Digital Marketplace with New Possibilities
Shopping Campaign Optimizers
Productsup Introduced AI-powered Google Shopping Enhancement Tools
Comprehensive QSR Reward Programs
A&W Canada is Debuting a New Customer Initiative — A&W Rewards
Romantic Convenience Store Promotions
7-Eleven Offers Discounts and Themed Confections for V-Day
AI-Powered Cooking Oil Apps
Sunny and Appetite Creative Partnered on Connected Packaging
Restaurant-Supporting Loyalty Platforms
inKind Boasts Its Successes on Its 10-Year Anniversary
AI-Driven Personalization Platforms
Snappy Acquired Covver to Merge Personalization and Swag
Weekly Diner Restaurant Rewards
Old Chicago Pizza + Taproom Make It or Break It is Rewarding
Embedded Safety Networks
‘Ask for Angela’ Builds Retail-Based Support Systems Across Toronto
Interactive Game Advertisements
Samsung Ads GameBreaks Encourage Deeper Engagement
Rewarding Dining Gift Promotions
The CRISP & GREEN Wrap Up Wellness Campaign is Festive
New Year Retail Promotions
Target Circle Members Can Score a Complimentary Item This January
Focused Fashion Feeds
Clone Helps You Stay Updated with Fashion Trends Sustainably
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Post-Holiday Retail Promotions
The One Stop Big Brands Low Prices Campaign is Packed with Savings
Loyalty Card Wallet Apps
FidMe Stores Loyalty Cards in One Easy-to-Access Place
Shopping-Friendly Ad Formats
Equativ Shoppable Ads Allow Consumers to Seamlessly Make Purchases
Personalized AI Red Envelopes
YouCam Perfect App Users Can Now Create Custom Red Envelope Designs
In-App Payment Partnerships
Appcharge is Working with AppsFlyer to Enhance Web Store Solutions
Social Food Delivery Apps
The 'Zesty' App from DoorDash Helps Users Find New Restaurants
Gamified Travel Companions
Make Travel an Adventure With the CountryQuest Gamified Travel App
Social Media Creator Initiatives
Snapchat Launches its Gen Z-Focused Creator Connect Service
Stackable Tech Savings
LG Builds a Multi-Tier Rewards Ecosystem for Tech Shoppers
Pet Cashback Marketplaces
PetBux Strives to Bring the Cost Down for Pet Owners
App Promotion Marketplaces
Boost Downloads And User Engagement With Indie App Santa’s App Features
Omnichannel Seasonal Support Campaigns
Bestway Wholesale Launches 'Buzz About the Sweetest Deals'
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Brand Discovery Platforms
SmartCustomer by Sitejabber Helps Customers Find New Favorite Brands
Christmasy Customer-Rewarding Retailer Campaigns
The One Stop 2025 Christmas Campaign Gives Back
Sleep Product Discounts
Sleep Deals Finds Weekly Discounts on Top Sleep Products
Interactive Packaging Content
SmartLinks Debuts a Self-Serve Platform for Product Packaging
Football-Centric Home Improvement Partnerships
Lowe's and the NFL Debut 'Earn Your Sunday'
Multi-Brand Digital Gift Cards
On Me Uplevels Tired, Outdated Gift Card Experiences
Outdoor Engagement Apps
Nature Unlock Encourages Breaks From Screens Through Outdoor Activity
Strategic Reward-Focused Retail Campaigns
WeShop Launches 'Shopping Starts Here' Campaign
Week-Long Retail Easter Events
Natural Grocers' Week-Long Easter Event is Exciting and Alluring
Incentivized Budgeting Apps
'Tale' Builds Better Financial Habits and Earn Rewards for Budgeting
Real-Time Nightlife Finders
HotSpot Discovers Trending Nightlife Spots With Real-Time Insights
Real-Time Sharing Apps
MomentsHub Lets You Discover And Share Nearby Experiences Instantly
Expressive App Icons
The Instagram Teen Icons Deliver Vibrant Customization for Younger Users
Cannabis-Centric Cash-Back Rewards Programs
Jane Technologies Introduces Jane Gold
Sports Fan-Focused Loyalty Currencies
Pointsville and Fanatics Debut FanCash
First-Of-Its-Kind Digital Coupons Programs
Inmar Intelligence Partners with bp and Axonet
Grocer-Backed Vacation Savings
Albertsons Launches a New Travel Incentive for Loyalty Members
Fresh Fast-Casual Rewards Programs
sweetgreen SG Rewards Offers 10 Points Per Dollar Spent
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Loyalty Rewards Managers
Magnify Helps You Track And Optimize Rewards Across Multiple Programs
Couples Engagement Apps
LovOn Strengthens Relationships With Daily Questions, Games, & Activities
Appreciative Brand Anniversary Activations
T-Mobile Launched a Thankiversary Celebration
Adventurous Summertime Retailer Promotions
The Maverik Summer Deals Prioritize Cost Savings
Immersive Bakery Rewards Programs
Vicious Biscuit Rewards Offers In-Store and Digital Perks
Promotional Baking Papers
Kitchen Warehouse Created Heat-Activated "Bake Friday Deals"
Startup Deal Platforms
Discover Hidden Startup Gems With Micro Deals This Black Friday
Retail Marketing Advancements
Westfield Rise Debuts a Programmatic Targeting Solution For Malls
Unified Travel Reward Cards
Royal Caribbean Launches Cross-Brand Rewards Cards
Consumer Insights Partnerships
Paytronix is Working with Ovation to Improve Feedback Acquisition
Recycling-Focused Travel Campaigns
Coca-Cola and Merlin Entertainments Partnered for a Promotion
Complementary Food QSR Promotions
SONIC Live Free Fridays Offers a New Reward Every Week
Daily Retailer Rewards Promotions
MyWeigel's Streaks Encourage Continuous Loyalty
Seasonal Spin & Win Campaigns
Spar Scotland Launches 'Spin into Spring' Game
Streamlined Holiday Shopping
Yes, More & Co Simplifies Holiday Shopping With Daily SMS Deals
AR Merchandising Tools
Instore Activation Enhances Trade Marketing With Real-Time AR Solutions
Energy Savings App
Discover Energy Savings and Access Rebates with SUNNY by UNCHARTED
Digital Gift Creators
Gifts QR Lets You Share Personalized Love Pages via QR Codes
Promotional Partnership Promotions
Savvy Sliders Teams With Girl Scouts For Cookie Discount
Automated Savings Tools
Cashback Easy Finds Coupons And Cashback Automatically While Shopping
Produce-Focused Verified Savings Programs
Kroger Co. is Rolling Out Its Verified Savings Program
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
Birthday Management Apps
BN Provides Reminders, Gift Suggestions, And Birthday Planning Tools
Dynamic Discounting Tools
Promi Personalizes Discounts To Optimize Revenue For Ecommerce Merchants
Digital Expense Trackers
ReceiptSnap Organizes and Tracks Receipts for Easy Expense Reporting