One fast food franchise is adamant about staying on the up and up when it comes to technology as the McDonald's Happy Meal e-book voucher proves. More than that, it also hopes to stimulate children in a more educational manner. For a short time, in place of the traditional toys that are found in children's meals, there will be coupons that provide free downloads of Enid Blyton’s ‘Secret Seven’ series courtesy of Kobo.
Temporarily making the franchise the largest book distributor in the UK, the McDonald's Happy Meal e-book voucher is a natural next step for the business. Alistair Macrow, SVP, the chief marketing officer at McDonald’s UK, says, "Kids today have come to know and expect content in digital form and introducing free e-books to the Happy Meal is another way in which we’re creating choice and keeping in step with our customers."