Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Ice Cream Connecting Coupons

The Ben N' Jerry's 'Wanna Spoon' Campaign is a Double Entendre

— August 15, 2012 — Lifestyle
The Ben N' Jerry's 'Wanna Spoon' campaign is a punny marketing effort that encourages old Facebook friends to reconnect and share a froyo with each other.

The app-enabled campaign runs your Facebook profile through an algorithm that matches you up with a friend who has similar personal information as you. 'Likes,' marital status, the number of friends you have, your zodiac sign and more are compared so that you can find your perfect 'spoon' partner. A coupon for froyo is generated that will post with title 'Wanna Spoon?' to your perfect match's Timeline, giving you both an opportunity to catch up over its new Greek Frozen Yogurt line.

So if you're up for the challenge and don't mind potentially (and publicly) asking that-friend-you-met-that-one-time to spoon, you may just meet your new BFF.
Trend Themes
1. Algorithm-based Matchmaking - The Ben N' Jerry's 'Wanna Spoon' campaign demonstrates the potential for using algorithms to match individuals based on personal information.
2. Social Media Marketing - The 'Wanna Spoon' campaign highlights the effectiveness of using social media platforms like Facebook to engage with customers and create promotional campaigns.
3. Personalized Coupon Campaigns - The froyo coupon generated by the 'Wanna Spoon' campaign showcases the opportunity to use personalized coupons to incentivize customer engagement.
Industry Implications
1. Food and Beverage - The Ben N' Jerry's 'Wanna Spoon' campaign targets the food and beverage industry, specifically the frozen yogurt sector, with its coupon promotion.
2. Technology and Software - The 'Wanna Spoon' campaign relies on app-enabled technology and algorithmic matching, highlighting the potential for disruptive innovation in the technology and software industry.
3. Advertising and Marketing - The success of the 'Wanna Spoon' campaign demonstrates the potential for disruptive innovation in the advertising and marketing industry, particularly in the realm of social media marketing.
2.6
Score
Popularity
Activity
Freshness