These country branding projects bring patriotism, modernity and in some cases, humor to a country’s most recognized symbols in campaigns, packaging and products. A lot of a country’s quintessential elements become amplified around the time of the Olympics, since they are such strong representations of a particular nation. One great example of this is the American medal ceremony uniforms for this year’s Winter Games at Sochi. Although the details may not be evident from the podium, there are phrases from the national anthem hidden in the pockets and soles that makes the designs really special.
Two more great examples of updated American identities include the updated USPS packaging and the ‘United We Stand’ project, which both update classic American motifs to appeal to a younger generation.
Some other notable country branding projects include ’Know Canada’ by Bruce Mau Design and the ‘Come and Complain’ campaign for Poland.
49 Country Branding Projects
From Patriotic Mail Makeovers to Northern Nation Rebranding:
Laura McQuarrie — Feb 22, 2014 — Marketing
48
Obama Fashion
Barack Obama Shoes
47
Painted National Food Portraits
Jonathan Icher's Flag Body Art Represents Iconic Cuisines
46
Northern Nation Rebranding
Bruce MAU Designs Decides Canada Needs a Makeover
45
Marauding Traveler Pug Photos
Planet Pug is an Adorable Collection of One Pug's Global Adventure
44
Patriotic Acrobat Cans
The Turner Duckworth Team USA Coke Olympic Collector Series is Sensational
43
Dreamworks Joins Dubailand
World's First Dreamworks Theme Park
42
British-Themed Shoe Boutiques
The London Christian Louboutin Boutique is Inspired by Local Culture
41
American Pride Packaging
The 21st Amendment Beer Cases Pay Homage to Forefathers
40
Mariachi Styled Ski Outfits
This Ski Suit Brings Some Flair to the Slopes
39
Quirky Australia-Focused Infographics
The 50 Weird Australia Facts Infographic Highlights Nuances
38
Loudly Patterned Olympic Gear
Team Norway is Loud and Proud with These Olympic Curling Pants
37
Country-Commemorative Vessels
Star Brasil Embodies the Essence of the South American Nation
36
Patriotic Retail Installations
The Nike Store Gets Outfitted with American Flag Olympic Art
35
Sporty Metallic Olympic Suits
NIKE's USA Olympic Uniforms Are Cozy & Packed with Patriotic Details
34
Urban Americana Photos
Rocksmith Fall 2009 Lookbook has a Patriotic Flair
33
Nationalistic Snowboarding Gear
Canada's 2014 Winter Olympic Uniform for Snowboarders is Hi-Tech
32
Patriotic Hipster Shoots
The DURKL Spring/Summer 2010 Collection
31
Patchwork Americana Sportswear
Burton Designs Snowboarding Outfits for the American Olympic Team
30
Olympic Mascot Infographics
This Graphic Looks Back at Olympic Mascots as Far as 1968
29
Intricate Ethnic-Inspired Cola
The Brandbox Branding & Creative Agency Creates Breathtaking Coke
28
Funky Lotion Containers
STEAMCREAM Products are Pleasantly Packaged
27
Patriotic Olympics Prints
Carl Christopher Fisk Creates a Fictional Project for London Olympics
26
Patriotic Clothing Ads
The Eleven Paris Spring/Summer 2011 Campaign is Intriguing and Fun
25
Territory-Loving Kicks
The Nike Air Force 1 WBF Country Collection Celebrates Competition
24
Flag Bearing Brews
The Miller High Life 2012 Summer Edition is a Suave Patriotic Nod
23
Nostalgic Patriotic Jerseys
The US Men’s Hockey Team Jerseys are Olympic-Ready
22
Patriotic Dairy Branding
Anders Drage Creates Milk Packaging that Celebrates the Beauty of Norway
21
Patriotic Premium Whiskeys
The Crown Royal XO Pays Tribute to Canadian Heritage
20
Melting Holiday Promotions
This Switzerland Tourism Campaign Promotes the Holiday Hotspot
19
Patriotic Liquor Bottles
The Catherine Malandrino Cointreau Bottle is All-American
18
Downplayed Destination Campaigns
The 'Come and Complain' Travel Campaign Downplays Poland
17
Bear-Patterned Olympic Taxis
The Chengdu 'Panda Cabs' Are a Hit with London Locals
16
Seed-Like Beer Mats
These Molson Canadian 'Plantable Coasters' are Eco-Friendly
15
Educative K-Pop Encyclopedias
PSY's 'Wiki Korea' Teaches Korean Phrases to Tourists
14
Space-Infused Olympic Medals
The Gold 2014 Olympic Medals Will Be Merged with Meteorite Fragments
13
Passport-Scanning Refrigerators
The Molson Canadian Beer Fridge Gives Out Free Beers to Canadians
12
Simplified State Flag Makeovers
The Bresslergroup Gives the US State Flags Patriotic New Looks
11
Invitation-Carrying Bananas
The 'Banana Ambassador' Campaign Invites Tourists to Visit Ecuador
10
Corporate Flash Mobs
Media Markt Turns Delivery Into Publicity
9
Friendly Flag-Sharing Ads
Coca-Cola's 'Happy Flags' Celebrate the World's Happiest Country
8
Job Contest Campaigns
The 'Best Jobs In The World' Stunt Invites Individuals to Explore Australia
7
Ocean-Crossing Beer Fridges
Molson's Beer Fridge Project Preps Canadians for the Olympics
6
Passport-Activated Beer Fridges
Molson Brings Back Its 'I Am Canadian' Tagline for a New Campaign
5
Patriotic Mail Makeovers
The United States Postal Service's New USPS Packages Are Modern
4
Patriotic Winter Games Gear
Athletes Are Excited About HBC’s Olympic Games Gear
3
Winter-Embracing Olympic Campaigns
Get Patriotic with the We Are Winter Olympic Campaign
2
Perfect Patriotic Packaging
DANZKA Vodka Releases a Limited Edition Aluminum Bottle
1
Presidential Jeans
President Obama Inspires a Denim Line in Rwanda
Related Ideas
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Beer-Branded Ambient Collections
The One of These Days x Pabst Blue Ribbon Capusle Just Launched
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Virtually Outfitted Landmarks
JD Sports Dressed Big Ben in a Nuptse 1996 Jacket by The North Face
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Performance-Driven Olympic Athlete Kits
lululemon Unveils the Team Canada Kits for Paris 2024
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Uplifting Energetic Soda Rebrandings
PepsiCo Unveils a New Branding Language for the Soda 7UP
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Updated Modern Technology Logos
The Nokia Logo Gets a New Refreshing Typeface Update
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
80s Football-Inspired Collections
Admiral Sports Introduces the Team Dressers Collection
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Art Museum-Inspired Campaigns
Kachorovska's Latest Campaign is Located in a Ukranian Museum
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Canine-Friendly Branding Projects
Layer Overhauls the Branding of Canadian Dog Brand Earth Rated
Vibrant Caribbean-Inspired Collections
Adidas MAS NATION Draws Cues from the Caribbean Lifestyle
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Pride Month Perfume Packaging
These Jean Paul Gaultier Perfume Bottles Showcase Keith Haring Art
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Food-Inspired Brand Imagery
Copyshow's work on a Brand Identity for Paella in Barcelona
Food-Inspired Branded Streetwear
The New Spam Clothing Line Highlights the Iconic Umami Flavor
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Ukranian Fashion Collections
Freedom Fashion Ukraine Showcases Designers at the Coterie Trade Show
Adventure-Inspired Outerwear Campaigns
Canada Goose & KidSuper Drop an NBA All-Star Collection
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Football-Inspired Fall Fashion
Umbro and Slam Jam Join Forces on the Penalty Culture Capsule
Collectible Condiment Packets
Heinz's Saucemerica Collection Features 50 US-Inspired Designs
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Slick Architect-Inspired Fashion Campaigns
The New Norse Projects Campaign Celebrates Delivery 2
Lively Soda Rebrands
Fanta Confirms a New "Bold and Bright" Rebrand Backed by Coca-Cola Design
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Redesigned Bold Beer Brands
Peroni Received a New Packaging Design from Smith Lumen
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Rewarding Peanut Butter Cups
Reese’s Medals are Making Their Debut Ahead of the Paris Olympics
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Sporty Upcycled Vintage Collections
Nike Relaunches the Re-Creation Program in London and Paris
Building Facade-Inspired Clothing
101% Unveils the New Seagram Collection of Apparel
Redesigned Organic Brand Packaging
Albertsons Unveiled a New Packaging Profile for O Organics
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Heritage Sporty Luxe Streetwear
Canada Goose and UNION LA Drop the NBA All-Star Capsule Collection
Tennis Club-Inspired Fashion Uniforms
Percival and Slazenger Drops the Racquet Country Club
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Japanese Landscape Soda Packaging
Coca-Cola Unveils the Slim Bottle Japanese Pattern Design
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
QSR Burger Chain Campaigns
Burger King Brazil Unveils the Whopper Island Rebranding
Festively Branded Sweater Collections
Unilever and notjust Collaborated on Christmas Jumpers
Japanese-Inspired Outdoor Apparel
LL Bean Presents its Dynamic Outdoor Japan Collection
China-Inspired Technical Apparel
Purple Mountain Observatory Launches its New Capsule
Affordable Back-to-School Campaigns
Staples Canada Embraces the Theme of '90s Throwback Pricing
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Prideful Vodka Bottles
Vodka Brand Crystal Head Debuts a New Bottle Design for Pride Month
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Bright Celebratory Olympic Posters
Ugo Gattani Illustrates Paris 2024 Posters Honoring Landmarks
Artist-Styled Nostalgic Lookbooks
AURALEE and New Balance Reimagine Archival Fashion Designs
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Vintage-Style Candy Branding
Cadbury Yours for 200 Years Packaging Marks the Brand's Anniversary
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Uplifting Latin Business Campaigns
UPS is Championing Latin and Hispanic-Owned Small Businesses
Basketball-Inspired Fashion Lines
The PUMA x Rhuigi Capsule Draws Inspiration from NYC Basketball
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Soccer Structure-Inspired Brands
EA Sports FC is a New Brand Inspired by the Shape of Soccer
Orange Branding Updates
Minute Maid Launches a New Global Brand Identity for its Orange Products
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Patriotic British Cereal Packaging
This Shredded Wheat Packaging Features the Union Jack
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Spring-Ready Militaristic Streetwear
Alpha Industries Strengthens its Roster with the SS24 Capsule
Ability-Focused CSR Campaigns
Decathlon's Ability Signs Reshape the Narrative around Disabilities
Hockey Culture-Inspired Collections
Better™ Gift Shop Pays Homage to Hockey Culture and Toronto
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Colorful Functional Luggage Designs
Monos is a New Brand of Playful Luggage Designs
Anniversary-Honoring Graphic T-Shirts
Places+Faces Launch Collaboration Tees for 10 Years
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Revived Archival Logos
Burberry's New Campaign Features an Archive-Inspired Logo
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Football-Themed Collaborative Fashion
Umbro and Percival Join on a New Sporty Collection
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
University Art Museum Brandng
Principal Delivers the New Brand Identity of The Gund
USA-Inspired Tonal Lifestyle Sneakers
New Balance Launches a 2002R American Colorway Palette
Functional Militaristic Fall Apparel
maharishi Presents its New Campaign for the FW23 Season
Health Network Brand Campaigns
The University Health Network Announced its 'UHNITED' Campaign
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Pop Art Stamp Collections
The U.S. Postal Service Roy Lichtenstein Stamps Come in Five Styles
Branded Acceptance Artist Collabs
Amex Canada Partners with Artist to Promote Acceptance
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Park-Inspired Outdoor Fashion Capsules
Parks Project Sets out to Preserve National Parks
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Platform Tonal Branding Updates
Disney+ Launches a Look at its New Visual Rebranding
Maple Syrup Awareness Campaigns
The Bill the Maple Campaign Promotes the Use of Real Maple Syrup
Americana-Inspired Spring Fashion
Woolrich Presents Origin Stories: Americana for SS24
Music Culture-Honoring Graphic Tees
Patta's Dance T-Shirt Celebrates the UK's Music Culture
Americana Autumn Apparel
Coors Banquet and Brixton Debut a Merchandise Collection
Photographer-Honoring Stamp Collections
The United States Postal Service Honors Ansel Adams
Purposeful Brand Transformations
Decathlon Unveils a New Brand Identity, Logo and Brand Purpose
Geographic Guessing Games
CountryGuessr Tasks Players with Identifying a Country with a Photo
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Baseball Beer Branding
Philadelphia's Yards Brewing is Teaming Up With MLB Star Kyle Schwarber
80s-Inspired Football Capsule
adidas Originals and Manchester United Join on a Retro Capsule
Affordable Off-Brand Products
Unitas Launches a New Own Brand Label Called Local Living
Slogan-Detailed Graphic Tee Capsules
Soho Yacht Club Suggests to Do Something Nice Today
Reimagined Automotive Brands
The New 'Jaguar Land Rover' Logo Symbolizes Refinement & Elegance
Football-Inspired Retro Apparel
Umbro Launches the Centenary Collection and Visual Campaign
Anniversary-Commemorating Jersey Designs
Umbro and Over the Pitch Unite to Debut a New Collection
Quirkily Branded Beers
Eastern Brewing's 'Brand New Lager' is a Self-Explanatory Beverage
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands
Mediterranean Food Rebrands
Cypressa Undergoes a Vibrant Rebrand to Reflect its Heritage
History-Honoring Vibrant Coins
The Royal Canadian Mint Engages with the History of Making Change
Natural Landscape-Themed Passports
The Government of Canada Refreshes Its Passport Designs