When it comes to packaging a product to sell, creating a design that will instantly capture a consumer's eye is key, which is why these comical branding techniques are some great examples of how marketers are utilizing humor to stand out.
While some retail brands choose to market their products with sleek designs and clear-cut logos, these comical branding techniques are more about making people laugh with their uses of adorable imagery and out-of-the-ordinary themes. What better way to stand out from the competition than by showcasing designs that feature references to pop culture phrases or shapes that aren't ordinarily associated with food or drinks?
From fascinating facial hair branding to satirical hair product labels, these comical branding techniques are certainly providing consumers with something both visually and intellectually stimulating to remember.
36 Comical Branding Techniques
36
Unfastened Box Branding
TK Food Wheat Cookie Packaging is Too Tiny for its Contents
35
Playful Promotional Branding
The Adidas N30 Neo Robot is Both Toy and Tech Accessory
34
Animated Bovine Branding
Dynamic Chilly Moo Packaging Promotes the Delectable Qualities of Dairy
33
Urban Essence Branding
Canned Air from Prague Offers a Whiff that Keeps on Giving
32
Takeout Container T-Shirt Packaging
Escudos de Lima Branding is Unusually Inspired
31
Flighty Fashion Branding
Air Asia T-Shirt Packaging Takes Off From Traditional Merchandising
30
Intriguing Icing Attire Branding
These Frosting T-Shirts Sport Sweet Deceptive Packaging
29
Accordion Confection Presentation
Auberge du Soleil Packaging Incorporates a Paper Spring
28
Jam Jar Booze Branding
Super Beer Packaging Serves Up a Quirky and Casual Impression
27
Strapping Sailor Branding
Popeye Energy Drink Packaging Revives Vintage Images and Your Vitality
26
Quirky Soft Drink Branding
Hugh Heffernan Creates Kitschy Soda Packaging for Elixir
25
Fruit-Inspired Phone Packaging
The Juice Box Phone Charger Package Uses Clever Marketing Tactics
24
Quirky Quacking Branding
Cute Lucky Duck Wine Labels Are Made for Casual Drinkers
23
Beaky Beverage Branding
Bizarre Wine Packaging Exudes an Enchanting Eccentricity
22
Candidly Branded Cartons
Discipline Packaging Has Simple and Direct Descriptions of its Contents
21
Personified Biscuit Boxes
BISC8ITO Cookie Packaging Features Adorable Cartoon Characters
20
Convenient Mobile Fry Carriers
McDonald's Japan Offers Free Fry Holder For Its Customers
19
Book Pun Beverage Branding
Novel Tea Cafe is a Concept for Drinks with Literary Allusions
18
Unfolding Confectionary Packaging
Chez Valois Creates Architectural Wrappers for Point G
17
Hair-Raising Treat Branding
The Spooky Chocolates Packaging Will Make Your Knees Quake
16
Weather Forecast Food Packaging
Kiyu Taro Labels Their Flavors Based on Atmospheric Conditions
15
Kooky Cartoon Branding
The Tentenublo Label Features Lighthearted Animated Shenanigans
14
Cartoon Booze Branding
The Spanish White Guerrilla Labels Feature Quirky Characters
13
Mirthfully Menacing Felines
Snookums Cat Food Labels Accurately Capture Human Kitty Relations
12
Punny Holiday Brews
Vessel Creates Custom Seasonal Beer Bottles for Their Clients
11
Humorous Snack Packages
Crave Canyon Features a Vibrantly Tongue-in-Cheek Design
10
Carnivorous Office Accessories
The T-Bone Steak Noteblock Lets One Share Important Reminders
9
Stereotyped Shampoo Duos
Holly Prince Celebrates Locks of Every Shade with the Betty Line
8
Quirky Simplistic Milk Cartons
Pau Puig Vázquez Designs Onlymilk's New Packaging
7
Fascinating Facial Hair Branding
Delicious Design League Crafts a Hairy Label for Upton's Naturals
6
Colorful Cleanser Rebranding
P & G Ivory Soap Makeover is Fun, Fresh and Vibrant
5
Bandit Burger Joints
Illegal Burger Gets Some Design Help From The Metric System
4
Spiced Chocolate Packages
The Sweet & Hot Packaging by Ivanna Shashkina Features Quirky Faces
3
Useless Necessity Campaigns
The Peugeot After Care Ad Targets Confused Consumers
2
Satirical Hair Solutions
Witty Descriptions & Slogan Makes Evo a Worthy Haircare Competitor
1
Perplexing Polygonal Typeface Packaging
Cuboid Takes Consumers Back in Time with Retro Fonts
Related Ideas
Sour Candy Challenges
1UP Candy's Kit Challenges Sour Candy Fans to Keep a Straight Face
Bean-Shaped Coffee Makers
The Conceptual Bean Coffee Machine by Juliana Juleva is Charming
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Pint-Imprinting Snow Boots
Guinness Foot Pints Will Leave an Impression in the Snow
Beach Nostalgia Capsules
Duvin Design & Pabst Blue Ribbon Present 'Relax with Pabst' Capsule
80s-Inspired Pet-Friendly Cereals
BARK Presents the Snack Pack of Colorful Cereal Boxes
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Soda-Branded Sweatsuit Merch Lines
poppi Launched a Stunningly Playful & Stylish Sweatsuit Line
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Festive Beauty Packaging
Shiseido Releases Its Inaugural Holiday Collection and Its Playful
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Low-Calorie Non-Alcoholic Brews
Partake Brewing's Alternative Brews Challenge Industry Norkms
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Playful Modular Mops
Staff and Clorox Created a Colorful Wet Mop with Rubber Hat Topper
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Online Merchandise Storefronts
The Panera Shop Gives Access to Bread-themed Apparel & Carb-Couture
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Cereal-Scented Nail Polishes
The Nails.INC x Froot Loops Collection Smells Sweet & Fruity
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Fashion-Branded Coffee Carriers
The Barbour Tartan Reusable Travel Mugs Come in Two Options
Drinker-Specific Sunscreens
Beavertown Brewery Made a Sun Care Product for Beer Drinkers
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Mood-Boosting Haircare
Happy Hair People Combines Expert Haircare with Uplifting Fragrances
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
New York-Inspired Picnic Series
Nik Bentel's New York Picnic Series is Whimsical & Eye-Catching
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Canine-Friendly Branding Projects
Layer Overhauls the Branding of Canadian Dog Brand Earth Rated
Celebratory Cartoon Beverage Branding
ShineWater Limited Edition Trolls Cans are Arriving Now
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Edible Snack Skins
Foodberry Creates Edible, Plant-Based Coatings Inspired by Fruit Skins & Peels
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Brewed Beer-Scented Deodorants
BrewDog's Iconic Punk IPA is the Scent of its New Deodorant
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Temporary Tooth Tattoos
Hismile's SmileStika Enhances Teeth with a Touch of Whimsy
Co-Branded Beer Apparel
thisisneverthat and Budweiser Partner on a New Apparel Collection
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Actor-Approved Coffee Companies
happy coffee Comes in Three Roasts in Several Formats
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Paper-Packaged Haircare Products
Babo Botanicals Has Launched Haircare Products in Cartons
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Beer-Powered Puffer Jackets
The Tiger Summer Puffer Jacket is Powered by Cold Tiger Beer
Festive Bridal Accessory Lines
Funky Junque Embraces the Most Exciting Parts of Wedding Planning
Rebellious Coffee Brands
Rare Breed Coffee Experiments with Bold Flavor Combinations
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Branded Beer-Opening Nutcrackers
Miller Lite Creates Nutcracker That Cracks Open Your Beer
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Vegan Food Branding Updates
Impossible Foods Gets a New Image by the Team at JKR
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Character Graphic Collaborative Apparel
UNIQLO Presents an Adorable Hello Kitty Capsule
Rebranded Spicy Chip Brands
Frito-Lay Announced it is Reviving Flamin' Hot as its Own Brand
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Festively Branded Sweater Collections
Unilever and notjust Collaborated on Christmas Jumpers
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Cheeky Luggage Tags
Shantell Martin & Various Keytags Boast a Series of Playful Luggage Tags
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Street Art-Style Gummy Packaging
These Jolly Rancher Gummies Packs Were Created with Local Artists
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
AI-Inspired Beer Ads
Sharp is Promoting Its First Hazy IPA, Solar Wave, with "ChatIPA"
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Artist-Designed Blenders
magic bullet's Artist-Designed Wraps Champion Creativity & Expression
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Winter-Ready Bright Tonal Streetwear
Huffer Works Together with Steinlager on a Limited Collection
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Champion Tax Ads
H&R Block's Ads Claim All Users are Tax Champions
Magnetic Hand-Holding Socks
These Children's Socks Add a Touch of Whimsy to the Everyday Item
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Insurance Brand Beers
Pet Insurance Company Fetch Created Fetch Pale Ale to Support a Non-Profit
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Humorous Slogan Graphic T-Shirts
Navinder Nangla Joins Converse on the City Tees Initative
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Playful Artist-Designed Skincare
The Isle Adventure by Innisfree Tells the Story of Ingredients
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
High-Quality Chocolatey Marshmallow Treats
Mallow & Marsh Products Boast a Permissible Profile
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Brewery-Backed Dog Merchandise
BrewDog Launches a Dog Collection for International Dog Day
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Creature-Themed Graphic T-Shirts
Mr Jones Watches Debuts its First Line of Unisex T-Shirts
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Colorful Cannabis Brand Expansions
Jetty Extracts Makes the Move East as Cannabis Market Opens Up
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Novelty Gelato Pops
Gelatys Serves Uniquely Shaped Gelato on a Stick
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Alcohol-Free Gift Packs
Gimber's Alcohol-Free Gift is Packed in Honeycomb-Style Material
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Slogan-Detailed Graphic Tee Capsules
Soho Yacht Club Suggests to Do Something Nice Today
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Celebratory Odd Designs
Ridiculous Design Celebrates Weird and Wonderful Ideas Within Design
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula
Quirkily Branded Beers
Eastern Brewing's 'Brand New Lager' is a Self-Explanatory Beverage
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands
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