The Chicago-based company Upton's Naturals enlisted the creative assistance of the firm Delicious Design League to craft the perfect packaging for the company's product. Featuring the work of the talented Chicago-based artist Johnny Sampson, the Upton's Naturals label exudes the kind of stylistic flare usually reserved for turn-of-the-century medicine bottles.
Upton's Naturals manufactures premium vegan/vegetarian meat alternatives that are GMO and cholesterol-free, high in protein and low in fat and carbs. In keeping with the company's gentle approach to the environment and human health, Delicious Design League chose to create a label made of 18-point chipboard printed with soy-based inks. Each of Upton's Naturals products are differentiated by the state of the mascot's facial hair, going from clean shaven to a mutton chop moustache combo.
Old-fashioned, playful and hairy, the Upton's Naturals branding is eco-friendly and quirky to boot.
Fascinating Facial Hair Branding
More Stats +/-
Pantone Chip Branding
Bonehead Biscuit Branding
Revealing Coffee Cups
Interactive Blackboard Branding
Sleek Salve Branding
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.