If you’re a fan of puns, literary classics and soothing beverages, you’ll no doubt vie for the Novel Tea Café to become an actual thing. Conceived by Woody Harrington for a school project, the quirky branding initiative yielded hilarious tea flavors like The Great Gatstea, Sense and Sensibilitea and Tea Kill a Mockingbird. The brilliant idea has already been awarded the First Place Logo Award and Honorable Mention Overall at the 2011 Tyler School of Art Restaurant Exhibition, and, if it were to become a Kickstarter project, I can personally see it receiving a substantial amount of backers.
Woody Harrington has crafted a logo, menus, packages, and tea packets for Novel Tea Café. Every design element within the branding assignment has a regal and comforting quality to it that perfectly exemplifies tea culture and Victorian era literature.