If you’re a fan of puns, literary classics and soothing beverages, you’ll no doubt vie for the Novel Tea Café to become an actual thing. Conceived by Woody Harrington for a school project, the quirky branding initiative yielded hilarious tea flavors like The Great Gatstea, Sense and Sensibilitea and Tea Kill a Mockingbird. The brilliant idea has already been awarded the First Place Logo Award and Honorable Mention Overall at the 2011 Tyler School of Art Restaurant Exhibition, and, if it were to become a Kickstarter project, I can personally see it receiving a substantial amount of backers.
Woody Harrington has crafted a logo, menus, packages, and tea packets for Novel Tea Café. Every design element within the branding assignment has a regal and comforting quality to it that perfectly exemplifies tea culture and Victorian era literature.
Key Themes Behind This Trend
- Pun-based Branding
- Disruptive innovation opportunity: Develop creative and humorous branding strategies that incorporate puns to create a unique brand identity.
- Literary-inspired Beverages
- Disruptive innovation opportunity: Create beverage products that draw inspiration from classic literature, appealing to book lovers and creating a niche market.
- Crowdfunding for Food and Beverage Projects
- Disruptive innovation opportunity: Utilize crowdfunding platforms like Kickstarter to raise funds and generate hype for food and beverage concepts, attracting a dedicated customer base.
Where This Applies
- Food and Beverage
- Disruptive innovation opportunity: Introduce unconventional and theme-based beverage concepts to the food and beverage industry, tapping into unique customer experiences.
- Brand and Marketing
- Disruptive innovation opportunity: Explore unconventional branding strategies and creative design elements to revolutionize the way products are marketed and promoted.
- Crowdfunding
- Disruptive innovation opportunity: Harness the power of crowdfunding platforms to support and fund innovative food and beverage projects, giving rise to unique and niche offerings.
