The Spain-based design firm Calcco created a fun and lighthearted label for the premium wine company Tentenublo. Tentenublo is a term used in Spain for centuries to describe the peal of bells that were supposed to ward off hail storms. To add a little endearing comedic fun to the brand, Calcco created an illustrated literal interpretation of the meaning of the wine's name.
The label features a cartoon bell chasing a worried-looking cloud away. Road Runner-eque swirls and dashes are added to give the characters a sense of movement and urgency. The composition is capped off with a single music note hovering over the chase scene. The wine's name is announced in simple, clean typography, so as not to distract from the cartoon drama above.
Fun-loving, humorous and simple, the Tentenublo wine label is reminiscent of Saturday morning cartoons.
Why This Trend Is Growing
- Fun-loving Branding
- Opportunity for brands to incorporate playful and lighthearted design elements into their products and marketing strategies.
- Illustrated Interpretation
- The use of illustrations to visually represent the meaning behind a brand's name can create a memorable and engaging consumer experience.
- Clean Typography
- Implementing clean and simplistic typographic designs can help draw attention to key brand elements without overshadowing the overall design.
Industries Being Reshaped
- Wine and Spirits
- Wine companies can leverage fun and kooky branding to stand out in a competitive market.
- Design and Advertising
- Graphic design firms can offer innovative and creative label designs that tell a story and captivate consumers.
- Consumer Products
- Brands across various industries can adopt playful and animated branding techniques to enhance their product packaging and connect with consumers on an emotional level.
