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Witty Descriptions & Slogan Makes Evo a Worthy Haircare Competitor

 - Jul 18, 2009
References: evoresearch.au & coolhunting
Grabbing people's attention is always a good place to start when trying to sell a product. The creative minds at Evo have hit the nail on the head with their new collection of haircare products.

The names of the products make you curious about their composition and focus (Easy Tiger, Box O’Bollox, Gangsta Grip, Root Canal). The descriptions on the containers of the products are hilarious as well (Ritual Salvation, Bride of Gluttony, Normal Persons). The best part of the Evo brand is the slogan (well, the video is humorous too): "Saving ordinary humans from themselves."

Maybe I’m not a complete lost cause, all I need is Evo.