43 Coca-Cola Features
From Coked-Up Phones to Harrassvertising:
Meghan Young — Jan 31, 2010 — Unique
Whenever I see soda, I always think of the age-old (okay, at least ‘age-old’ compared to my age) questions, "Coke or Pepsi?" Finding new ways to beat the competition has never been so creative and boundary-pushing. These Coca-Cola features demonstrate just how far this beverage juggernaut is willing to go to keep and convert consumers.
40
Extreme Advertising
Coke Zero's Tongue-Piercing in Brazil
39
Break Up Shagging
Edgy Coke Zero Ad
38
DIY Facebook Apps
CokeTags Promote Anything You Want
37
Soft Drink Social Marketing
Coke Zero Facial Profiler Application Finds Your Facebook Twin
36
HD Vending Machines
Sapient Interactive 'uVend' Interactive Coke Machine Hits North America
35
Diet Coke Plus
Coca Cola to Launch Vitamins Enhanced Soda
34
Free Pop
Coke Zero 400 'Taste of Victory' Celebration
33
Diet Coke and Mentos Experiment 137
Expect Your Kids Follow
32
Coked-Up Phones
Nokia Concept Phone Won't Induce Nosebleeds
31
High-Speed Soda Cans
David Neff Gets Hot Shots of Cool Cokes for This Shoot
30
Google Challenges Coke as World's Most Valuable Brand
29
Life As It Should Be
Coke Zero Slogan
28
Diet Coke Design Cans
Inspired By Irish Designers
27
Coke Bottle Creations
Damian Ortega Makes Art Out of Recycled Coca Cola Bottles and Caps
26
Coke to give away 2 Billion Free iTunes Tracks
25
Designer Diet Coke
Roberto Cavalli Bottles
24
Diet Coke and Mentos Experiments II
The Dominoe Effect
23
Couture Coke Bottles
Manolo Blahnik Dresses Yet Another Coca-Cola Light Bottle
22
Harrassvertising
Coke Bots Attack When You Buy Other Brands
21
Cola Cornucopias
The Coke Freestyle Machine Gives You More and Better Options
20
Soft Drink Spy Cams
The Coke Spy Camera Proves Big Brother is Everywhere
19
Coke Powered iPods
18
Coca-Cola Containers for Developing Nations
Coke Distribution for Meds
17
Branded Recycling
"Drink 2 Wear" Fashion Made of Old Coke Bottles
16
Virtual Scavenger Hunts
Coke Ireland Launches Online Virtual City With Bebo.com
15
Recycled Can Origami
Handmade Jurassic Dinosaur T-Rex Made From Old Coke Can
14
Seasonal Adticipation
2008 Santa and Coke Commercial
13
Cola Fashion
Coke Zero and 'Neighborhood' Team to Make Stylish Swag
12
Tongues, Fingers & Eyeballs to Sell Pop
Coke Zero Ads in English (Update)
11
Bizarre Science Awards
The Ig Nobel Prize Goes to Diet Coke Spermicide
10
Kosher Soft Drinks
Passover Coke Goes With Everything
9
Epic Pop Canvases
Crushed Coke Can Aerial Art Marks the Beginning of Recycle Week
8
Pentagonal Pop Cans
Dzmitry Samal Unveils Geometric Coke Design
7
Soda Landlines
Coca-Cola Company Creates Single Line Phone in Disguise
6
High Gloss Mini Cans
Coke Slims
5
Coke and GLAM*IT to Create Europe's First Magazine on a Bottle
4
Grand Theft Coke
Grand Theft Gets Coked Up
3
Brand Adoration
Coke Facebook Page is Number One After Obama
2
DJ-Designed Packaging
Club Coke Teams Up With Justice and So_Me
1
Advergaming
Coke Zero UEFA 2008 Game
Related Ideas
Limited-Time Pickle Menus
The KFC Pickled Menu Features Items Like Pickle Pepsi
Premium Nighttime Sodas
Coca-Cola Zero Caffeine Zero Sugar Was Made for Evening Moments
Spiced Creamy Soda Flavors
Dr Pepper Cream Swirl Offers a Creamy, Silky Take on a Classic
Soda-Themed Beverage Tumblers
The Owala x Diet Coke Collection is a Target Exclusive
Spicy-Sweet Fruit Sodas
Schweppes Cherry Pepper Soda Enters the Sweet Heat Category
Tea-Flavored Sodas
A TikTok-Viral Drink Recipe Inspired the New Sprite + Tea Soda Flavor
Prepackaged Dirty Soda Refreshments
Dirty Mountain Dew Comes in Regular and Zero Sugar Options
Gamer-Themed Soda Branding
Fanta and Xbox Partnered for Limited-Edition Pack Designs
Creamy Coconutty Sodas
Dr Pepper Creamy Coconut is Returning for a Limited Time
Layered Drink Lineups
The New DRIPS by Pepsi Lineup Delivers a Customizable Experience
Limited-Time Holiday Sodas
Coca-Cola Launches the 'Coca-Cola Holiday Creamy Vanilla'
Unconventionally Categorized Drinks
Smirnoff ICE Drops a Global Campaign to Celebrate 25 Years
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Citrusy Summer-Themed Sodas
7Up Endless Summer Has Watermelon and Strawberry Flavors
Limited-Edition Sci-Fi Soda Cans
Coca-Cola Launches 'Coca-Cola x Star Wars: Refresh Your Galaxy'
Candy-Inspired Sodas
Candy Lips Recreates Childhood Flavors Without Artificial Sweeteners
Soda-Flavored Miniature Mints
Tic Tac® Dr Pepper® Mints Bring 23 Flavors the Pocket-Friendly Candy
Basketball Soft Drink Partnerships
Sprite Returned as the NBA's Official Global Soft Drink Partner
Gen Z-Targeted Flavored Colas
These New Pepsi Zero Sugar Flavors are Arriving for Springtime
Crayon-Themed Soda Branding
Jones Soda Co. Partners with Crayola on a Nostalgic Co-Branded Pack
Retro Soda Collab Bottles
Owala x Diet Coke Reinvents Sustainable Drinkware for Fizzy Fans
Summer-Ready Healthy Fizzy Drinks
New Flavors from Poppi Arrive in Canadian Markets
Greeting-Card-Inspired Soda Cans
The HARD MTN DEW Holiday Can Cards make Greetings Drinkable
Nationwide Soda Campaigns
America250's Coca-Cola Mini Cans Campaign Spotlight All 50 States
Cheeky Non-Alcoholic Beer Ads
Coors Light Spotlights Coors 0.0% with the Coooors Call
AI-Integrated Soda Campaigns
Pepsi 'The Sweetest’ Campaign Puts Pepsi Zero Sugar in the Spotlight
Fruit-Forward Ginger Ale Sodas
Canada Dry Fruit Splash Strawberry is Arriving This Month
Creamy Soda QSR Drinks
The White Castle Dirty Drinks Come in Two Flavors
Bold Soda Brand Campaigns
This RC Cola Campaign is the Brand's First in 40 Years
Vanilla Creme-Spiked Sodas
Pepsi Dirty Soda Has Just Arrived at Taco Bell
Limited Fashion Soda Cans
HUMAN MADE x Coca-Cola Cans Release at Familymart Japan
Iconic Soda Challenge Kits
Pepsi Introduces the 'Pepsi Challenge Kit'
Casual Socialization Hard Sodas
Social Pop Hard Soda Has 100-Calories and a 4% ABV
Collaborative Cola Timepieces
Seiko and Pepsi Partnered for Blue and Red-Hued Watches
Gen Z-Influenced Drink Menus
These New McDonald’s CosMc Drinks are Headed to Over 500 Locations
Health-Focused Vitamin-Enhanced Sodas
Stiller's Soda Was Created by Actor Ben Stiller
Cinematic Soda Campaigns
Diet Coke and The Devil Wears Prada 2 Partnered for a New Campaign
Tropically Flavored Summertime Sodas
Schweppes Tropical Soda Has a Vibrant Taste Profile
Canned Cocktail Variety Packs
The Jack Daniel’s & Coca-Cola Flavors Pack Offers Convenience
Ice Cream-Inspired Sodas
The Mug Root Beer Floats Vanilla Howler Soda is Caffeine-Free
Reinvented Cherry-Flavored Sodas
Pepsi Wild Cherry & Cream Features a New Packaging Design
Ready-to-Serve Rum Refreshments
Bacardí & Coca-Cola Offers a Classic Recipe in a Convenient Way
Bubble Tea-Style Juice Beverages
Cappy Bubble Shares a Sensorial, Ready-to-Drink Experience
Soda-Flavored Ice Cream Products
Dr Pepper Flavored Dippin’ Dots Feature Sweet, Spiced Flavors
Ancient Egypt Soda Designs
The Pepsi Egypt Limited-Edition Can Celebrates Pharaonic Artistry
Nostalgic Soda-Inspired Suites
Olipop Introduced 'The Time Travel Travel Agency' in Texas
Bottle-Inspired Watch Designs
G-SHOCK Coca-Cola Anniversary Watch Echoes Contour Bottle Form
Gummy-Flavored Soda Lines
NO CAP! Soda Pop and Albanese Confectionery Join Forces
Horror Franchise Soda Ranges
These Fanta Sodas Showcase Horror Film Characters
Performance-Boosting Creatine Sodas
Joyburst Creatine Soda Has No Sugar or Calories
Beaded Beverage Carriers
Six Specialty Drinks are Coming to McDonald's This Spring
Reprised Soda Flavors
OLIPOP Reintroduced its 'Orange Cream' Soda and Launches a Soda Drive-Thru
Prebiotic Soda Debuts
PepsiCo Launches the 'Pepsi® Prebiotic Cola'
Nostalgic Soda-Brand Streetwear
Market Studios x Mountain Dew Drop an Exclusive Streetwear Launch
Nostalgic Soda Flavors
Diet Coke Brings Back Its Retro Lime Flavor Nationwide
Gen Z-Themed Soda Campaigns
Pepsi Relation-Sips Showcase Small Gestures This Valentine's Day
Branded Complete Hydration Initiatives
The Gatorade Advanced Hydration System Educates Consumers
Self-Chilling Cans
With a Push Button, the Cool Can Drops Drinks to a Refreshing, Icy Temperature
Functional Candy-Flavored Sparkling Waters
The Sparkling Ice x LIFE SAVERS Sodas Have Zero Sugar
Globalized Tournament Campaigns
Coca-Cola Debuts 'Uncanned Emotions' for the 2026 World Cup
Nostalgic Cherry-Flavored Sodas
Coca-Cola Launches the 'Coca-Cola Cherry Float'
Beverage-Focused Meal Collabs
Jack in the Box Launched the Coca-Cola Starlight Munchie Meal
Black Friday Cola Launches
Pepsi Unveils its Prebiotic Cola Through an Online-Exclusive Launch
Minimalist Co-Branded Mobile Devices
Heineken and Bodega Introduced the Boring Phone
Self-Discovery Soda Ads
Pepsi The Choice Features a Polar Bear Finding His Taste Preference
Better-For-You Seasonal Sodas
Olipop Holiday Flavors are Limited-Edition
Remixed Flavor Snack Products
These PepsiCo Flavor Swap Snacks Intermix Familiar Products
Cheeky Food-Focused Soda Campaigns
The 'Share a Pepsi' Campaign Encourages Pairing with Food
Summery Prebiotic Sodas
poppi Punch Pop Has Notes of Apple, Orange, Lemon and Cherry
Refreshing Protein Sodas
Feisty Offers a Light, Fizzy Way to Sip Plant-Powered Protein
Mini Functional Sodas
Poppi Launched Convenient Mini Cans for On-the-Go Canadian Consumers
Branded Soccer Sponsorships
Coca-Cola is the Official Carbonated Soft Drink for Manchester United
Sparkling Juice Campaigns
Welch's Break Out The Fancy Juice Celebrates Daily Moments Made Special
Streetwear-Inspired Soda Merch
This New Dr Pepper Merch Includes a Variety of Styles
All-Natural Honey-Sweetened Sodas
Fresh Fizz Soda Boasts Fresh Herbs and Spices
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
Influencer-Led Soda Campaigns
The Pepsi MAX Bring Out The Flavour Campaign is Launching in the UK
Soccer Star-Fronted Soda Campaigns
The Pepsi MAX® Thirsty For More Campaign Stars David Beckham
Effervescent Pink Lemonade Sodas
7UP Pink Lemonade Has a Crisp, Zero-Sugar Format
Functional Hydration Sodas
Strive Enters the Functional Beverage Market with a New Product Line
Pink-Hued Amusement Park Sodas
Dollywood's 40th Pop Fizz is Sweet and Celebratory
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
Better-For-You Hydration Campaigns
Gatorade Spotlights Its Gatorade Lower Sugar in a New Campaign
Refreshing Basketball-Themed Beverage Campaigns
Coca-Cola Zero Sugar Debuts a Fan-Focused Campaign
Collaborative Heritage Sneakers
The Coca-Cola × Converse Capsule Nods to Americana Nostalgia
Revamped Beverage Marketing Platforms
Sprite Launches the It’s That Fresh Marketing Platform
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Movie Night Beverages
DRIPS by PEPSI® Arrives at Regal Theatres Across the U.S.
Extra-Vibrant Soda Packs
Poppi's VIBES Party Pack Gives Favorite Flavors a Limited-Edition Look
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Retro Cherry Colas
Diet Cherry Coke is Returning for a Limited Time in 80s-Style Packaging
Complimentary Customizable Drink Promotions
The SONIC Coca-Cola Your Way Promotion is Refreshing
Movie-Goer-Inspired Soda Campaigns
Evolution Fresh Introduced its 'Fresh Twist on Soda' Campaign
Juicy Coffee Sodas
Comeback Coffee Soda Blends Flash-Chilled Brews with Fruit Flavors
Free-From Parlor-Inspired Sodas
The Latest Nixie Sodas Embrace Nostalgic Flavors
Crafted Fast Food Beverages
McDonald’s Expands into Refreshers, Dirty Sodas and Energy Drinks
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Sugar-Free Artisan Colas
Jones Zero Cola Has Rich Caramel Notes with No Sugar in the Mix
Mini-Sized Retailer Sodas
The Coca-Cola Co. Mini Cans are Arriving for Convenience Stores
Refreshing Espresso Sodas
Esspo Sips Like a Fizzy Drink and Caffeinates Like Cold Brew
Bodacious Soda Ranges
The Tango Zero’d Range Targets Gen Z Consumers
Worldwide Racing Partnerships
PepsiCo Forges a Global Partnership with Formula 1
Global Citrus Soda Platforms
The 7UP Super Duper Refresher Platform Introduces New Products
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Drink-Carbonating Beverage Appliances
The SodaStream MIX Carbonates Your Choice of Drink
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Nostalgic Candy Beverages
Candy Can and Bubblicious Launch a Bubble Gum-Flavored Soda
Limited Holiday Sweet Sodas
Coca-Cola Debuts Holiday Creamy Vanilla as Its New Seasonal Flavor
Carbonated Hydration Drinks
Cadence's Core 500 Cola Enhances Mental & Physical Performance
Retro Sports Drink Revivals
Gatorade partners with Stranger Things to relaunch its 1987 campaign
Adventure-Inspired Soda Cans
7 Up’s Destinos Venezuela Campaign Brings Nature to Vibrant Designs
Pickle QSR Chicken Menus
KFC Introduces Pickled Menu with Sandwich, Fries, Chips, and Drink
Nostalgic Caffeinated Sparkling Waters
Sparkling Ice Caffeine Cherry Cola Energizes Gen Z
Beverage Brand-Supported Racing Teams
PepsiCo Partners with Mercedes-AMG Petronas Formula One Team
Rodeo-Inspired Cherry Fashion
Pepsi x Samii Ryan Infuses Rodeo-Core with Wild Cherry Flavor
Chic Free-From Soda Refreshments
CANS Soda Has No Sugar or Sweeteners and is Flavored with Fruit
Spicy Cherry Sodas
Mr. Pibb and Mr. Pibb Zero Sugar Revives a Storied Soda for a New Generation
Ethical Soda Brands
Salaam Cola Combines Commercial Success with Social Activism
Customizable Carbonated Beverages
Crumbl Has Expanded Its Dessert-Focused Offerings in Canada
Grape-Flavored Better-For-You Sodas
Culture Pop Soda Emphasizes Whimsical Branding and Good Flavor
Juicy Tangerine Beverages
Tizz's 237ml Cans Contain 33% Juice and No Added Chemicals
Extra-Flavorful Spiced Fruit Sodas
These Mr. Pibb Sodas Come in Two New Flavor Profiles
Cricket League-Focused Beverage Partnerships
Sprite Partners with Lucknow Super Giants
Archival Packaging Revivals
Chick-Fil-A Newstalgia Marks an 80th Anniversary Rollout
Retailer-Exclusive Soft Drink Apps
The MyCCEP App Has Exclusive Offers for Retailers
Branded Smart Retail Hubs
Coca-Cola India Has Developed and Widely Implemented Coke Buddy
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
Frozen Beverage-Focused Promotions
Circle K Has Relaunched Its Popular Froster for a Year Contest
Refreshing Wellness Sodas
Joyburst Super Soda Contains Prebiotics and Immunity Ingredients
Creamy Ginger Sodas
Vernors Boston Cooler Soda is a Limited Time Offering
Football Challenge Campaigns
Coca-Cola Beat the Icon Fantasy Premier League Lets Fans Face Stars
Low-Sugar Cherry Sodas
Perfy Cherry Cola Delivers a Boost with Nootropics & Adaptogens
Nostalgic Celebrity-Supported Beverage Campaigns
Clearly Canadian Recently Revived Its Brand
Local Shop Portrait Campaigns
Coca-Cola Highlights Bosses Campaign Celebrating 125 Years in UK
Anniversary-Celebrating Sweepstakes Campaigns
Swig Marks Its 16th Anniversary with a Sweepstakes
Peachy Vodka Sodas
Sheetz Dropped a Pair of Peach-Flavored Vodka Sodas with a Twist
Recycling-Focused Travel Campaigns
Coca-Cola and Merlin Entertainments Partnered for a Promotion
Swimming-Themed Soda Campaigns
The Diet Coke This Is My Taste Campaign Stars Jamie Dornan