The MyCCEP app is being rolled out for Coca-Cola Europacific Partners' (CCEP) online customer portal to help retailers enjoy a one-stop shop experience that comes with the ease of mobile usage. The app will enable retailers to manage their soft drinks range from virtually anywhere directly from the app, while also offering them exclusive offers, business insights, digital downloads and more. The app will also work to save retailers time with their order management and is slated to receive additional expansions in the near-future to provide even greater value to customers.
Vice President, VP Field Sales GB Karen Yates-Hills spoke on the MyCCEP app saying, "This is part of our ongoing investment in commercial technology – and a key step in our journey to become the world’s most digitised bottler. It’s designed to deliver great service and help our customers grow. I’d encourage all eligible customers to download the app today and see the real difference it can make to their business.”
What's Driving This Trend
- Retailer-exclusive Mobile Apps
- A surge of brand-specific mobile portals creates new direct channels for suppliers to own retailer relationships and tailor offers at scale.
- B2B Ordering Automation
- Automating order management through mobile interfaces reduces manual processes and enables real-time inventory-driven replenishment models.
- Embedded Business Insights
- Integrating analytics and digital downloads into retailer apps allows suppliers to provide actionable performance data and targeted promotions alongside transactions.
Who This Affects Most
- Convenience Store Retail
- Independent and chain convenience stores could experience margin and stocking shifts as supplier apps deliver hyper-targeted promotions and simplified restocking workflows.
- Beverage Distribution
- Distributors may see route optimization and service-model transformation when digital ordering and retailer-specific offers reduce traditional sales friction.
- Retail Technology Providers
- Vendors of POS, inventory, and analytics systems are positioned to integrate with supplier apps and enable modular ecosystems that change how retailers source products.
