From retro juice cartons to floral fashion campaigns, these botanical marketing examples look to nature for inspiration. Drawing from the fashion world's recent obsession with botanical prints, this list of marketing strategies aims to influence consumers with the help of vivid visuals and transparent packaging designs.
Whether turning to vibrant floral imagery or focusing on a product's natural ingredients, reputable companies are choosing to affect their consumers with this bold and eye-catching branding concept.
These botanical marketing examples include food and beverage packaging designs that are adorned with plant graphics along with fierce fashion campaigns that are lensed against floral backdrop vignettes.
Always visually vivid, these marketing examples inspire a diverse demographic of consumers and find beauty in the world of nature.
49 Botanical Marketing Examples
50
Technicolor Concert Catalogs
The LF Stores Summer 2012 Festival Lookbook is an 80s Revival
49
Religious Wreath Advertorials
The Maria Francesca Pepe Autumn/Winter 2012 Lookbook is Feminine
48
Luxe Floral Lookbooks
The Mango Spring 2014 Style Book is Full of Pale Pastels
47
Exploding Botanical Fashion Ads
The Lane Crawford SS14 Campaign Stars Xiao Wen Ju
46
Collaged Watercolor Catalogs
The Sixlee x Ernesto Artillo Lookbook is Artfully Executed
45
Rosy Childrenswear Lookbooks
The Baby Dior Spring Summer 2014 Loobook is Lovely and Rosy
44
Summery Countryside Catalogs
The Charles Henry Spring 2012 Lookbook is a Breath of Fresh Air
43
Vibrant Botanical Lookbooks
The LRG Spring 2014 Lookbook is Eclectic and Bursting with Color
42
Flowery Pastel-Hued Ads
A Spring-Infused Harrods Magazine March 2012 Shoot
41
Floral Hippie Advertorials
The Juicy Couture Fall/Winter 2010 Campaign is Fearlessly Fun
40
Romantic Swimwear Lookbooks
The Lolli Swim SS14 Catalog Showcases an All-White Collection
39
Bold Botanical Dresses
The Jason Wu Resort 2013 Collection is Tailored to Perfection
38
Hippie Wallpaper Advertorials
The Frankie Morello Fall/Winter 2012/2013 Pre-Collection is Vibrant
37
Tropically-Themed Shoe Branding
The Farewell Footwear Fall/Winter 2014 Catalog is Boldly Botanical
36
Floral Fashion Ads
The Stella McCartney Spring 2012 Campaign Blossoms
35
Charming Botanical Campaigns
The Loft37 Spring/Summer 2013 Advertorial is Vibrantly Floral
34
Personal Botanical Packaging
The 'ilovedust' Team Creates the Ultimate Design for Allotinabox
33
Hipster Chip Branding
This Line of Branded Potato Chips Looks Modern and Quirky
32
Polished Playful Dresses
The Carolina Herrera Resort 2013 Collection is Charming
31
Tropically Accented Sportswear
The Adidas SLVR Spring/Summer 2013 Catalog is Fashionably Athletic
30
Flower-Licking Fashion Ads
The Cynthia Rowley Spring 2012 Campaign Stars Kristina Kulyk
29
Brazilian Soap Branding
The Granado PHEBO Luxury Soaps are Perfect Personal Gifts
28
Floral Vino Branding
Harcus Design Outfits Christobel's Wine with a Fine Flowery Label
27
Fiery Floral Ads
The Atalar Spring 2012 Campaign Stars a Vibrant Naty Chabanenko
26
Fashionable Fragrance Branding
Print Collection Packaging is Inspired by Apparel
25
Embellished Botanical Branding
Paulig Coffee Packaging Expresses an Elaborate Aroma
24
Posh Pop Packaging
The Diet Coke Get Glam Campaign is in Collaboration With Benefit Cosmetics
23
Botanical Collage Catalogs
The Christopher Shannon Kidda Spring/Summer 2013 Lookbook is Eccentric
22
Flowery Champagne Campaigns
The Perrier-Jouet Paper Print Ad is Creatively Catered
21
Fashionable Water Packaging
Ardor Branding is Inspired by Recent Floral Fashions
20
Divine Detergent Branding
Vara Shampoo Packaging Communicates Smooth Contents
19
Elegant Eco-Friendly Branding
Valia Skincare Packaging is Gorgeous and Good to the Planet
18
Neon Floral Fashion Campaigns
The Mia Wasikowska Miu Miu Ads are Full of Bright Colors
17
Youthful Cabana Catalogs
The Vanishing Elephant High Summer 2012 Lookbook is Carefree and Chic
16
Retro Orange Juice Packaging
This Concept Orange Juice Packaging Has a Charming Homestyle Feel
15
Botantical Craft Beers
The Daisy Cutter Pale Ale has Notes of Floral and Grapefruit
14
Floral Watercolor Branding
The 'A Dozen Roses' Perfume is Packaged in Beautiful Vintage Bottles
13
Glamorously Rosy Campaigns
Marin Kempski Captures Hexeline Spring Summer 2012 Collection
12
Softened Logo Branding
Fruli Strawberry Beer Received an Update by Gary Eley
11
Naturalistic Paint Collections
Paint by Conran's Home Paint Colors Have Feminine Branding
10
Bold Floral Branding
Orla Kiely Toiletries Packaging Bears Her Beautiful Geranium Motif
9
Floral Champagne Bottles
Mount Franklin Now Serves Water in an Elegant Champagne Bottle Packaging
8
Botanical Skin Care Packaging
Myrtle and Moss Products are Swathed in Earthy Elegance
7
Bright Floral Branding
Tarrida Wine Packaging Has an Enlightened Look to Suggest Blossoming Flavor
6
Fresh Floral Branding
Dr. Jacobs Castile Soap Undergoes an All-Natural Pacakging Transformation
5
Blooming Spirit Branding
Dan Hinde Creates Earthy Packaging for a Fictional Scotch Company
4
Blossoming Springtime Scents
Crabtree & Evelyn's Floral Fragrance Collection is Luscious
3
Graffiti Fragrance Branding
Calvin Klein One Shock Street Edition Bottles are Youthfully Artistic
2
Botanical Breakdancer Gear
The LeRoy Jenkins Summer 2013 Catalog is Pattern-Enriched
1
Floral Fantasy Packaging
The Bath and Body Works Signature Line is Flowertastic & Tropical
Related Ideas
Cooling Mushroom Packaging
Mushroom Packaging Creates Customizable and Compostable Solutions
Stunning Engraved Lipstick Collections
Florasis Became a TikTok Sensation Because of Its Designs
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
Seaweed-Based Shoe Packaging
Ales Grey & Sway Partnered on Sustainable Footwear Packaging
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Recycling Plant Fashion Shoots
Stella Mccartney's Spring 2024 Ad Campaign Spotlight Cara Delevingn
Incredibly Elegant Fashion Collections
palmer//harding Embrace a Floral Theme but Not as Expected
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
60s-Inspired Floral Apparel
Liberty of London and PUMA Unveil Their New Collaborative Capsule
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Luxury Floral Burger Boxes
Louis Vuitton Designs the New LV Flower Burger Box with Leather
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Rococo-Inspired Cosmetic Lines
Flower Knows Calls Attention to Its Violet Strawberry Rococo Line
Personalized Embroidery Pop-Ups
Battersea Power Station's Botanical Atelier Enhances Spring Style
Playful Graphic Streetwear Collections
DIVINITIES and BoTT Return with a New Stylish Drop
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Floral Bath Sets
The Terra Floral Deluxe Bath Set is Aesthetically Pleasing and Effective
Mesmerizing Avant Garden Collections
Sprayground Unveils New Range with a New Handbag Silhouette
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Fresh Vegetal Fragrances
O Boticário Dropped Four Vegetable-Based Scents Like Pea & Carrot
Inclusive Skincare Branding
Featforskin's Packaging by GL*TCH Celebrates Our Differences
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Compostable Fragrance Caps
EAUSO VERT Created Industry-First Sustainable Fragrance Packaging
Edible Snack Skins
Foodberry Creates Edible, Plant-Based Coatings Inspired by Fruit Skins & Peels
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Biodegradable Beauty Packaging
MOB Beauty's Earth-First Packaging Turns into Dirt
Artist-Created Luxury Beauty Packaging
clé de peau Beauté Taps Artist Florence Blanchard
Celebrity-Fronted Gardening Campaigns
Miracle-gro Introduces the Gro Like Martha Campaign
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
Plastic-Free Spread Packaging
This Flora Packaging is Made with Compressed Wet Paper Fibers
Emotional Utility Beverages
These Canned Drinks Deliver Refreshment and a Euphoric Boost
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Co-Branded Juice Bottles
Natalie's Orchid Island Juice and Lilly Pulitzer Design New Juice Bottles
Cardboard Cosmetics Refill Pouches
Freshly Refills Reduce Cosmetics Industry Waste
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Botanical Cocktail Boxes
The Cocktail Botanical Box Comes with a Book, Planter, and Sangria Kit
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Floral Actor-Backed Fragrances
LOEWE Taps Multiple Actors to Promote its 'Aire Anthesis' Fragrance
Paper-Packaged Haircare Products
Babo Botanicals Has Launched Haircare Products in Cartons
Spring-Ready Floral Footwear
Dr. Martens Reintroduces Floral Patterns for the Start of 2023
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Rejuvenated Retail Buildings
This Vietnamese Building Will Feature Lush Native Greenery
Elegant Bottle Re-Designs
Glendalough Distillery Boasts a New Look for Its Irish Gin
Bio-Based Paper Packaging
Covestro's Partially Plant-Based Coating Boosts Recyclability
Sustainable Natural Wine Boxes
Big Naturals Offers a Premium Tasting Experience in Eco Packaging
Indigenous Ingredient-Celebrating Products
Jungle Kitchen Just Launched a New Vegan Food Range
Summer Sunflower-Shaped Bags
Thom Browne Launches a New Sunflower Bag Ahead of the Warmer Months
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Vegan Food Branding Updates
Impossible Foods Gets a New Image by the Team at JKR
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Extinct Flora Fragrances
Future Society Makes Unique Fragrances from Extinct Flowers
Sustainable Produce Packaging
These Cascades Eco-Friendly Produce Baskets are Recycled
Organic Apple-Infused Skincare Collections
Yves Rocher Introduces the Famille Bio Collection
Redesigned Organic Brand Packaging
Albertsons Unveiled a New Packaging Profile for O Organics
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Free-From Plant-Based Food Spreads
Flora Spreads are Now All Vegan and Palm Oil-Free
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Japanese Landscape Soda Packaging
Coca-Cola Unveils the Slim Bottle Japanese Pattern Design
Spring-Inspired Lifestyle Lines
BAGGU Collaborates with Laura Ashley on a Floral Spring Collection
Vibrant Spirit Collections
Hoxton Spirits Launches the New Packaging and New Spirits
Refreshing Cannabis Brand Identities
RISE Dispensaries Taps Turner Duckworth and Brand Bureau
Chinese-Inspired Lightweight Liquid Lipsticks
Florasis' Rouge Lipstick Boast Sculptural Packaging
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
Sustainable Packaging Brands
Flourish® Utilizes Recycled Content and Safe Forestry Practices
Transparent Farm-to-Can Cocktails
Anytime Spritz Boasts 100% Transparent & Sustainable Ingredients
Vibrant Botanical Canned Cocktails
Kove Launches a New Brand Identity and New Flavors for Summer
Functional Lotus Beverages
Lotus Plant Power Drinks are Made with Seven of Earth’s "Power Plants"
Calming Botanical Waters
moment Specializes in Adaptogenic and Nootropic Drinks
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Botanically Brewed Canned Cocktails
Wild Folk's Zero-Proof Cocktails Take Cues from Foraging
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative So Save the Forests
Performance Organic Skincare
May Botanicals is a New Organic Skincare Brand by Georgia May Jagger
Bright Whimsical Home Accessories
Blue Balcony Design Studio Delivers a Range of Vibrant Decor
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Unique Pre-Pollution Fragrances
O Boticário Address Its Eco Concerns with the Extinct Fragrance
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Non-Alcoholic Botanical Brewers
COLDRAW Creates Exceptional Non-Alcoholic Drinking Experiences
Unconventional Jackfruit Fragrances
Dodo Jackfruit Edition Was Inspired by an Extinct Bird
Botanical Coffee Flavors
Marquis Introduces Its First Botanical-Inspired Flavor, Lemon Lavender
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Collaborative Graphic Streetwear
Hillside Joins Dover Street Market on a Joint Collection
Botanical Chocolate Bars
Raaka Infuses Unroasted Dark Chocolate with Fruits, Flowers & Herbs
Interior Plant Design Services
Plantd Life Capitalizes on the Springtime to Boost Its Offerings
Botanical Vodka Seltzers
Plant Botanical Infuses Drinks with Dandelion Root, Ginseng & More
Hydrating Floral Brightening Serums
Botanic Pretti5 Fuses TCM with Western Tech
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Senior-Focused Meal Kit Campaigns
Parsley Box is Emphasizing its Value to the Stay-at-Home Family
Floral-Inspired Lush Fashion
Homme Plissé Issey Miyake Unveils Flowers and Vases for SS23
Stunning Floral Artistry Displays
Fleurs de Villes VOYAGE is Now Open at Bloor-Yorkville
Connected Fragrance Bottles
Two Bastille Fragrances are Now Bottled with Links to Digital Twins
Timeless Fashion Collections
ORGANICJOHNPATRICK Presents a New Range of Pieces for the Season
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Royal Garden-Inspired Apparel
Burberry Unveils a Capsule Inspired by King Charles' Highgrove House
Plant-Based Beauty Shots
The Antioxidant-Packed Pressed Beauty Shot Hydrates Skin from Within
Biophilia-Inspired Patterned Room Dividers
3form Presents the New ivory Flora Collection
Revived Archival Logos
Burberry's New Campaign Features an Archive-Inspired Logo
Garden Bloom-Inspired Menswear
Percival Presents its New Foragers Collection of Menswear
Floral-Infused Cocktail Cubes
Flouwer Co.'s Cocktail Cubes Elevate Any Libation
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Playful Artist-Designed Skincare
The Isle Adventure by Innisfree Tells the Story of Ingredients
Woven Upholstery Textile Capsules
The Elemental Wright Collection Highlights Organic Architecture
CBD Packaging Boxes
These Custom CBD Boxes Enhance the Customer Experience
Ceramic Olive Oil Jars
Marco Arroyo-Vázquez's Conceptual Packaging for Cugu is Durable
Boxy Botanical Outerwear
The Garden Jacket from Tyler McGillivary is Fun and Functional
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Sustainable Beauty Brand Initiatives
Yves Rocher's Eco Initiatives Help to Conserve BioDiversity
Elegantly Packaged Perfume Fragrances
Commodity Boasts the Velvet Expressive Perfume on Scentbird
Vibrant Plant-Based Skincare Lines
RALLY Caters to Individuals with Active and Busy Lifestyles
Vintage Floral Bedding
Pottery Barn Kids and Teen Debut a Floral Collection with LoveShackFancy
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Garden-Sourced Botanical Gins
Revivalist Garden Gin Boasts Sustainability and Innovation
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Rapper-Backed Sensory Care
G-Eazy's Floristry* Debuts a Comprehensive Capsule of Sensory Products
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Women-Led Toronto Florists
May Flowers Flourishes with a Captivating Approach to Floral Design
Nautical-Themed Streetwear Campaigns
KENZO Presents its New SS23 Collection in a Bright Campaign
Plant-Based Yogurt Travel Promotions
This Bio&Me On-Pack Promotion Offers a Free Holiday
Botanically Blended Pre-Rolls
Drew Martin Brings Its Herbal Cannabis Pre-Rolls to New York
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula
Culture-Inspired Packaging Updates
SOBA Hibiscus Launches an Exciting Brand Refresh
Modernized Confectionery Branding
MARICH Pancrafted Chocolates is Showing Off a Brand Refresh
Collaborative Nonprofit Group Campaigns
The 'Little Labels, Big Impact' Campaign Raises Awareness
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Floral Multi-Purpose Syrups
MartinBauer Launches a Collection of Premium Tea and Botanical Syrups
Re-Designed Family-Owned Olive Oils
Itxart Olive Oil Tells a Story Through Its Packaging
Naturally Derived Plant Food Kits
Flourish Plant Food is Organic and Dense with Nutrients
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids