Model Plus face Hanna stars in Loft37 Spring/Summer 2013 ad campaign. The brunette beauty is captured by the lens of photographer Krzysztof Wyzynski who creates a botanical image series for the Polish shoe label.
Hair and makeup artist Wilson gives Hanna a fresh faced look with a bold red lip while stylist Andrzej Sobolewski dresses her in a slew of flirty and feminine fashions that range from little red dresses and geometric tunics to fitted short and tank combinations.
The Loft37 Spring/Summer 2013 ad campaign fuses photographic imagery along with the botanical infused graphics of digital artist Olka Osadzinska. The Polish illustrator creates oasis themed elements that add a tropical touch to this summer-ready advertorial spread.
Key Themes Behind This Trend
- Botanical Fashion Campaigns
- Fashion brands can leverage botanical themes and imagery in their advertising campaigns, using them to communicate freshness and natural beauty.
- Collaborations with Digital Artists
- Companies can work with digital artists to create unique and visually stunning elements that enhance their fashion campaigns and brand identity.
- Floral Makeup and Styling Trends
- Makeup artists and stylists can take inspiration from floral and botanical elements to create fresh and vibrant looks for their clients.
Where This Applies
- Fashion Retail
- Fashion labels and retailers can incorporate botanical and floral designs into their collections, creating a fresh and innovative approach to fashion aesthetics.
- Digital Art
- Digital artists can collaborate with fashion brands and designers to create engaging and interactive online campaigns that showcase their work and elevate brand visibility.
- Beauty and Makeup
- Beauty brands and makeup companies can take inspiration from botanical and floral trends to create innovative and fresh beauty products.
