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Embellished Botanical Branding

Paulig Coffee Packaging Expresses an Elaborate Aroma

— January 5, 2012 — Lifestyle
The senses of scent and taste are nearly impossible to communicate through conventional means of product presentation, but in considering Paulig Coffee packaging the expression of fragrance is in full bloom.

An image of coffee beans might incite a more relevant reference to the contents of this elegant canister, but the aesthetic decision to use flowers instead speaks more eloquently of this idea of aroma and embellishes it with visual beauty.

Lily-pads and water lilies are visited by dragonflies, birds and frogs to paint an exquisite picture of a lush pond environment. The observer's imagination is encouraged to experience the sensory stimuli evoked by such a lively scene, instilling feelings of freshness and freedom that come with being out of doors. Paulig Coffee packaging by Pietari Posti markets a beverage as well as a lighthearted perspective on life.
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