You can always expect cute, fun and color with this designer brand, and the Juicy Couture Fall/Winter 2010 campaign is staying true to its roots. The ads were shot by photographer Steven Meisel and feature models Hanne Gaby Odiele, Eliza Cummings, Yuri Pleskun and Daria Strokous.
The most notable image is the amazing fragrance shot of Strokous, which looks like it was taken straight from the '60s. The hippie appeal really adds a youthful feel while still being fashionably couture. Be sure to check out the gallery for more shots from the Juicy Couture Fall/Winter 2010 campaign.