When it comes to catching the attention of viewers, showcasing an ad that is either humorous or heartfelt is key, and these creative baby marketing techniques have utilized infants in unique ways to make an impression on consumers.
While utilizing baby images or references were traditionally used for products geared toward that infant demographic, nowadays marketers are incorporating babies as a way to sell a variety of other products, simply because infants are widely regarded as cute and adorable. By showcasing babies in ads performing humorous activities or saying preposterous things, marketers are able to create an impressionable ad that people will remember for a while to come.
From mirroring infant image ads to inner child t-shirts, these creative baby marketing techniques will surely have viewers amused by the innocent yet comical references.
47 Creative Baby Marketing Techniques
46
Tattooed Baby Ads
The Playtex Binky Campaign Targets 'Difficult Little People'
45
Fruit-Shaped Juices
Jooze Juice Boxes Are Designed for the Young at Heart
44
Baby Booze Bottles
Utopia Rebrands Popular Liquor Bottles into Infant Products
43
Denim Diapers
Huggies Little Movers Jeans Diapers Make Your Baby a Trendsetter From Birth
42
Speeding Babies
HP 'Happy Baby' Commercial Promotes ePrint Convenience
41
Rollerblading Baby Ads
Evian Takes Living Young to a Whole New Extreme
40
Infantile Water Ads
'We're All Babies Inside,' Evian Advertising Campaign Proclaims
39
Inner Child T-Shirts
These Evian Baby Inside Tees Show Off the Wearer's Eternal Youth
38
Toy Brick Yogurt Branding
Yo'Play Blox Packaging Can be Cleaned and Reused for Amusement
37
Bearded Baby Advertising
The Okuma 'Born to Fish' Campaign Fuses Old & Young Fishermen
36
Badass Baby Campaigns
The Harley-Davidson Ads Illustrate the Spirit of the Motorcycle Company
35
Cute Cutout Branding
Eroski Diaper Packaging Can Contribute to the Decoration of Your Nursery
34
Adorable Animal Advertising
The 'Chofitol' Natural Digestive Ads are Two-Sided
33
Messy Baby Advertisements
The Olvarit Babyfoods Commercial Brings Tots to a Fancy Restaurant
32
Adorable Model Mom Ads
The Tiffany & Co Fall 2011 Campaign Features Doutzen Kroes and her Baby
31
Endearing Animal Branding
Pediatric Babe Packaging is Clean, Crisp and Utterly Adorable
30
Drooling Drunken Baby Ads
Keep the Infants Away From L'universe de Chocolat
29
Yesteryear Infant Portraits
These Achim Lippoth Baby Photos Give Baby Ads a Vintage Look
28
Branded Baby Suits
The iPood Makes Your Baby an Apple User Before He/She Can Walk
27
Cartoony Baby Food Branding
Squooshi Packaging Appeals to the Eyes, the Tummy and the Planet
26
Moody Baby Marketing
These DBI Federal Childsurance Ads Urge You to Care While They're Cute
25
Baby Rockstar Ads
The Lucas Savelli Campaign Envisions Celebrities Before They Can Talk
24
Breakdancing Baby Videos
The Tony Kelly American Apparel Ad is Hilarious and Enthralling
23
Devious Babysitting Campaigns
The Cape Town Fish Market Ads Warn Against Leaving Your Kids at Home
22
Mirroring Infant Image Ads
This Evian Babies Commercial 'Baby & Me' Brings Back Dancing Tots
21
Branded Baby Bottles
The Dolce & Gabbana Feeding Set
20
Vibrant Kid-Centric Packaging
Little Duck Organics Use Dinky Toys as Inspiration for Branding
19
Baby-Proofed Company Credentials
Hip Baby Business Cards Have Corner Guards
18
Wholesome Newborn Branding
BornFree Packaging Embraces Ideals of Health and Eco-Friendliness
17
Anti-Aging Sleepvertising
This Comforta Mattresses Campaign Markets Sleeping Like a Baby
16
Sailboat Soap Branding
Petit Bateau Packaging Embodies a Floating Bath-Time Form
15
Childlike Character Packaging
This Krc&Ko Branded Merchandise is Aesthetically Appeasing
14
Photoshopped Celebrity Baby Ads
This Ad for the Sun UK Spoofs Grown-Up Celebrity Babies
13
Clever Childish Branding
The Grown Up Chocolate Company Packaging Celebrates Your Inner Child
12
Baby Boxing Rings
The Guy Mezger Combat Sports Club Ads Attract Inherent Fighters
11
Eco-Friendly First Aid
The Duck Duck Green Apothecary Kit Keeps Kids Covered On the Go
10
Adorable Ovum Aromas
Infanti Eau de Parfum Encapsulates the Sweet Smell of Baby
9
Friendly Bear First Aid
The PolarAid Kit Aims to Help its Human Users and a Population of Animals
8
All-Day Diaper Commercials
Huggies 'Best Seat in the House' Campaign Highlights Brand Quality
7
Adult-Armed Baby Ads
The Oral-B Stages Campaign Promotes Teeth-Brushing for Infants
6
Cheeky Diaper Ointment
Bad Ass Booty Balm
5
Adorable Baby Facts Promos
Father Explains Facts of Life Imaginatively in the KIA Super Bowl Ad
4
Adorable Baby Ads
The Gerber 'United Babies' Commercial Features Stop-Motion Infants
3
Clapperboard Nap Campaigns
The Heinz Golden Sleep Ads Show Sleeping in Action
2
Babies as Stockholders
E-Trade Channels the Power of Cute
1
Branded Toddler Puzzles
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Chic Saying T-Shirts
These Moda Operandi Shirts Bluntly Say What You're Thinking
Hidden Message Travel Ads
Expedia Vacations Hides Greetings in Luggage Tags for Newest Print Ads
DIY Rocker Graphic Tanks
Pull Out Your Old T-Shirts to Make This Edgy DIY Graphic Tank Top
Accordion Sandwich Containers
Eat & Go Packaging Can Be Conveniently Compressed with Every Bite
Friendly Gibe Ads
The Renault Red Is Dead Campaign Revels in Beating Ferrari at Formula One
Watercolor Makeup Ads
The L’Officiel III Beauty Salon Campaign Showcases Streaking Mascara
Minimally Bundled Edibles
Egg Box Packaging Provides Support for Fragile Food Using Less Material
Tattooed Baby Ads
The Playtex Binky Campaign Targets 'Difficult Little People'
Double Vision Ads
The Morgan Stanley What if Campaign Addresses Shared Wants
Imaginative Baby Ads
The Cam Il Mondo Del Bambino Campaign Looks the Through Eyes of Chidren
Vibrant Slice Branding
Strange Fruit Packaging Serves a Taste of Exotic with a Stimulating Look
Stop Motion Coffee Cup Ads
The Starbucks Mondays Can Be Great Campaign is Optimistic
Fabric Food Ads
The Issey Miyake Pleats Please Campaign Depicts Delicious Fashion
Delightfully Patterned Detergents
Method Orla Kiely Packaging Charms One's Sense of Sight
Graphic Dessert Merchandizing
Bardot Ice Cream Branding Delivers Deliciously Designed Decadence
Molten Metal Menswear
Yulia Paskal Goes with Shiny Glam for Her Fall/Winter 2013 Collection
Premature Attendance Ads
The Durex Coming Early? Campaign is Hilariously Clever
Hi-Tech Emergency Kits
First Aid 2.0 Guides the Lifesaver Through a Rescue with its Digital Screen
Patterned Petal Branding
Burt's Bees Gud Packaging Gushes with a New Natural Graphic Strategy
Plaything Food Protectors
The Fun Safari Friends Containers Hold Fragile Jars of Baby Food
Retro Baby Booties
The LaLa Shoe Collection is Made from Colorful Felt
Inflight Complainer Ads
The Ryanair Campaign Tells Cheap Whiners to 'Shut the F*ck Up'
Vintage Shaver Branding
Spiff Packaging is 1950s-Designed to Appeal to Timelessly Dapper Gentlemen
Logo Tattoo Ads
The Saatchi & Saatchi Lovemarks Campaign Relies on Emotion Not Reason
Ironic Comedian T-Shirts
The Will Ferrell 'Swag' T-Shirt from Fancy is Perfect for Class Clowns
Personified Chocolate Commercials
In this M&M's Commercial the Brown M&M Sets Up the Red M&M
Artistic Veggie Ads
The MSA Culinary Arts Academy of Istanbul Campaign has Intricately Carved Food
Candy Personality Packaging
No Two Coca Luxury Chocolates Taste the Same
Comic-Inspired Zit Ads
The Clearasil Tough on Pimples Campaign is Youthful and Nostalgic
Snowslide Safety Knapsacks
The Skadi ABS Avalanche Backpack Increases the Likelihood of Survival
Enlightening First Aid
The Nursing Kit is a Compact Portable Clinic and Functional Flashlight
Resurrected Clothing Ads
The Coloria Fabric Dye Born Again Campaign Promotes Renewed Vibrancy
Budding Skincare Branding
Bebe de Foret Packaging Embodies the Leafy Accents of Sprouts in Soil
Perforated Musical Poster Ads
The New York City Opera 2013 Campaign is Vibrantly Modern
Transforming Vehicle Ads
The Febreze Car Campaign Morphs Smelly Transporters into Pleasant Ones
Wrinkled Time-Passing Ads
The Mapfre Insurance Pension Plans Campaign Urges Smart Future Planning
Controversial Princess Portraits
Kate Middleton's Official Portrait Released for the World to See
Drawn Damsel Branding
Delicate Detergent Packaging Celebrates Feminine Mystique for Merchandizing
Broken Glass Fashion Ads
Jil Sander Spring 2012 Campaign Stars Natasha Poly and Daria Strokous
Tribal Soft Drink Ads
The Blue 'Taste of Angola' Campaign is Colorful and Exotic
Special Moment Ads
The Master Lock Campaign Urges “Use a Number You’ll Never Forget
Cartoonish Device-Holding Tees
These T-Shirts Have a Cleverly Integrated Pocket for Gadgets
Flower Bed Brew Branding
T Packaging by Maria Nestles Every Infusion into a Delicate Floret
Broken-Down Machinery Ads
The Association for Smoker Awareness Campaign Likens Humans to Machines
Lumber Hive Branding
Bzzz Armenian Honey Packaging References its Contents' Natural Quality
Earthy Produce Merchandizing
Cyclades Packaging Emphasizes the Food's Raw and Natural Qualities
Strapping Sailor Branding
Popeye Energy Drink Packaging Revives Vintage Images and Your Vitality
Foosball Diorama Ads
The Goodyear Control Your Car Campaign Depicts Driving as a Game
DIY Sheer Sleeve Shirts
This Activity Turns an Ordinary Tee into a Chic Summer Ensemble
Royal Fetus Twitter Accounts
Kate Middleton is Pregnant and There is a Twitter Account to Prove It
Inked Baby Costumes
This Tattoo Onesie Offers Adult Style to Infants
Blood-Sucking Baby Accessories
Lil'Vampire Pacifier is a Great Festive Baby Piece for Halloween
Split-Face Ads
The Fundacao Abrinq Save the Children Campaign Features the Work of Ulric Collette
Heart-Starting Vests
The A.C.R. First Aid System Lets Members of the Public Be Paramedics
Splattered Bovine Branding
Spotted Cow Packaging Features Spilled Liquid for a Sweet Logo
Coupled Can Branding
The Twin Wave Snack Kit Pairs Crackers and Seafood in Eco Packaging
Sashimi Infant Outfits
This Sushi Baby Costume Emulates a Tasty Takeout Delicacy
Regal Maternity Fashion
Iconic Designers Create Concept Dresses for Pregnant Kate Middleton
Lovable Legume Branding
Hip Peas Packaging Incorporates Cute and Cartoony Versions of Vegetables
Winsome Windowed Cartons
Leafy Tea Packaging Opens Up to a Colorful World of Delicate Flavors
Sitcom-Inspired News Ads
The CNBC-E Turkey Series Campaign Makes World Events Entertaining
Prismic Cosmetic Containers
Body Shop Packaging Assumes Rigid Geometries in Respecting Nature
Royalty News-Reporting Apps
Future PLC Created an App That Exclusively Delivers Royal Baby News
Bear-Faced Candy Branding
Panda Liquorice Packaging Has a Combined Cute and Minimalist Appeal
Teen Pregnancy Prevention Ads
The 'Baby Can Wait' Campaign Warns Against Unprotected Sex
Motor-Mimicking Dog Commercials
The Volkswagen Dog Ad Features a Revved-Up Puppy
Bottle-Like Beverage Branding
Frai Packaging Copies the Shape of Jars by Cardboard Construction
City-Dwelling Astronaut Photography
The Axe Astronaut Space Competition Sends 22 Fans into Orbit
Blocked Faucet Ads
The Estado de Minas Newspaper Promotes 'World Water Day'
Personified Noodle Branding
Pasta La Vista Packaging Serves the Sense of Personally Prepared Food
Spray Paint Salon Packaging
The Cullen's Drip Branding Celebrates a City Decked in Street Art
Princess Hosiery Infographics
The 'Royal Leg-acy' Chart Tracks Kate Middleton's Effect on Tights
Day-Designated Desserts
Week Chocolate Packaging Colorfully Suggests Quotidian Flavors
Lighthearted Highway Branding
Flaminio Olive Oil Packaging Sets Delightful Scenes to Entice Buyers
Monkey Business Branding
Ooh Ooh Ah Ah! Packaging Expresses an Instinctive Enthusiasm for Jam
Immaculate Rectangular Containers
C Bathroom Embodies the Pristine Beauty of the Interior's Style
Appreciation Letter Ads
The Victorinox Companion For Life Campaign Focuses on Positive Feedback
Floor-Scrubbing Infant Jumpers
The Baby Mop Will Lend a Helping Hand With Cleaning the House
Curative Coif Branding
Blonde-Aid Masque Packaging Channels a First Aid Appearance For Hair
Playfully Artistic Hairstyle Ads
The Coiff Your Success 2 Campaign is Creatively Sculptural
Pastoral Paradise Branding
Volim Honey Packaging Paints a Picture of its Wholesome Rural Source
Champagne-Popping Award Campaigns
The CLIO Awards Ads Feature Hard Work and Intense Celebration
Breast-Feeding Dolls
Breast Milk Baby Gives Kids a Taste of Motherhood
Protruding Stomach Ads
The Sport Life Belly Island Campaign Features Weight Gain Obstruction
Bold Symbolic Branding
Apotek Hjartat Packaging Has Been Designed to Pop Off of the Shelf
Cootie Catcher Cartons
Tea Smile Packaging is Playfully Assembled Origami-Style
Medication Side Effect Ads
The Kentera Oxybutynin Transdermal Patch Campaign Cures All Problems
Spill-Proof Towel Campaigns
These SPA Cponge Cloth Ads Conquer All Kitchen Messes
Holiday Bird Onesies
The Turkey Pilgrim Thanksgiving Day Outfit is a Fun Way to Celebrate
Sucker-Shaped People Ads
The BaBoom Lollipop Campaign Appeals to Children's Imaginations
Economy-Influencing Sports Charts
This Infographic Details the Super Bowl's Economic Impact
Wholesome Newborn Branding
BornFree Packaging Embraces Ideals of Health and Eco-Friendliness
Duchess-Christened Ships
The Royal Princess Ship is a Luxury Liner Truly Fit for Royalty
Mismatched Couple Ads
The Orion Medical Campaign Shows Significant Rise of Libido for Older Men
Inflated Brand Identities
Pump Energy Drink Packaging is Given a Bold and Powerful Boost
Coin-Topped Canisters
Penny's Sweets Packaging Refrences the Past Price of Candy
Intimate Coffee Commercials
McDonald's Full Bean Coffee Suits Any Occassion
Layered Speech Bubble Ads
The Albert Dali Naming Consultants Campaign Starts with Conversations
Emergency Equipped Knapsacks
The Mountain Rescue Splint Pack is Made for Remote Victim Recoveries
Dizzying Breakfast Food Ads
This McDonalds Breakfast Print Ad Stops the Confusion of Breakfast
Girl-Enabling T-Shirts
The Sevenly 'Stop Gendercide in China' Shirts are Promoting Lives
Celebrity Proposal Comparison Charts
Find Out the Goods on Celeb Weddings with This Infographic
Kid-Friendly Footwear
The Shupeas Expandable Baby Shoe Fits Tots Between 3 and 20 Months
Dapper Baby Accessories
The Mustache Pacifier Will Turn Your Tiny Tot Into a Gentleman
Collage-Like Audio Ads
The Hi-Fi Klubben Campaign Captures Music in Visual Art
Bite-Ready Branding
Tusso Packaging Presents its Products Like They're Set to be Eaten Immediately
Screaming Cellular Campaigns
The Jinshan Battery Doctor Ads Capture the Necessity of a Phone
Fast Food Forgiveness Commercials
McDonald's Saver Menu is Hard to Argue With
Regal Meat Merchandizing
DeMaria Meat Packaging Elevates the Image of the Processed Goods
Contoured Beverage Branding
The Tasting Bench Packaging Outlines What Matters About the Product
Udderly Adorable Dairy Branding
Mook Powdered Milk Packaging is Simple, Symbolic and Scrumtious
Punchy Shampoo Branding
Hairshop J-Line Packaging Has a Visual Volume to Complement its Contents
Latino-Targeted T-Shirts
Color Latino is an Apparel Company By and for Latinos
Boosted Confidence Car Ads
The Audi Super Bowl Commercial Instills Confidence in a High School Kid
Bite-Back Insect Ads
The Baygon Bug Spray Campaign Urges People to "Treat Them as They Treat You"
Misbehaving Offspring Ads
The Motorola Video Baby Monitor Campaign Depicts Bad Behaviours
Regal Baby Diapers
The 'gRoyalty' Diaper Celebrates William and Kate's Royal Baby
Sweet Honeycomb Branding
BeeHaven Mead is as Easy on the Eyes as its Contents are on the Tongue
Photo-Printed Pocket Tees
Graphic Images Get Stylishly Suave as Pocket T-Shirt Designs
Talking Blister Commercials
This Anton Sport Commercial Gets Gross with a Pair of Heel Blisters
Comfort Zone-Questioning Commercials
Mitsubishi Cooling and Heating Gets You in Your Comfort Zone
Pregnant Baby Dolls
Artist Darren Cullen Comments on Toy-Encouraging Social Norms
Football-Shaped Candy Containers
These Party Favors are Perfect for Super Bowl-Themed Snacks
Fantasy-Granting Auto Ads
This Toyota Super Bowl Commercial Features a Wish-Granting Genie
Adult-Armed Baby Ads
The Oral-B Stages Campaign Promotes Teeth-Brushing for Infants
Ductus Lie-Detector Ads
The Graphology Expert Handwriting Speaks Campaign Tells the Truth
Talking Toddler Tax Ads
This Talking Baby Super Bowl Commercial Comes from E-Trade
Building Block Tots
Citizen Brick's Minifig Babies Prove That LEGO Characters Mate
Ghost Hunting Basketball Commercials
Foot Locker Wonders If Dwight Howard Hunts Ghosts After Games
Consistency Comparison Commercials
This Kobe Bryant Commercial Focuses On His Dependability
Humorous Copyright Ads
The Samsung Super Bowl Commercial Stars Funny Men Paul Rudd & Seth Rogen
Football Fan Loyalty Charts
This Infographic Details Who Roots for Who in the United States