These August 2020 life stages trends range from baby-centric tea brands to adaptive kitchen utensils.
Standouts include the organic baby and cold brew tea range by imPRESS Foods, a Canadian brand specializing in organic and vegan offerings for babies and follows "a high-pressure process to ensure its organic baby food maintains the highest concentration of nutrients" while also focusing on both goodness and convenience with its business model that includes a 24-hour delivery service.
WaterWipes' Early Days Club is another notable example and is a branded virtual hub for parents. Sharing content and enforcing connections via conferencing platform Zoom, the hub connects parents with other parents, health professionals and more. In particular, this hub is a great pandemic-specific marketing move, fostering a sense of brand loyalty while easing families' time during social isolation efforts.
The Parsons Weighted Comfort Grip Spoon rounds off this list and is an adaptive utensil that is specially designed for seniors and other consumers with mobility issues or illnesses like Parkinson's. The utensil ensures more controlled movements and makes the experience of eating more comfortable for those with mobility-related health issues.
Top 70 Life Stages Trends in August
70
Ultra-Thin Hot Water Bottles
Undu is a Revolutionary Hot Water Bottle Design for Menstrual Cramps
69
Infant-Tracking Smart Socks
Owlet Baby Care's Smart Sock 3 Tracks Heart Rate & Oxygen Levels
68
TV Packaging Rocking Chairs
The 'Watch and Roll' Child's Rocking Chair is Sturdy and Stylish
67
Senior Citizen Smart Objects
The 'Familia' Solutions Bridge the Gap Between Generations
66
Customizable Cardboard Play Sets
The 'Wonder DIY' Play Set Encourages Kids to Personalize
65
Gen Z Back-to-School Campaigns
The American Eagle Back to School Campaign Was Created on Zoom
64
Wraparound Reading Glasses
EyeWris' Flexible Eyewear Design Comfortable Wraps Around the Wrist
63
Screen-Free Story Time Speakers
The 'StoryPod' Smart Speaker Plays Stories, Music and More
62
Tween-Created Clothing Lines
Old Navy is Introducing Its First Tween Clothing Line with POPSUGAR
61
Home Camping Boxes
Shake Shack's Shack Camp Box Shares Six Weeks of Activities
60
Connected Senior Communication Lights
The 'CareAlert' Keeps the Elderly in Touch with Family
59
Lightweight Baby Carriers
The LÍLLÉLight Carrier Has a Single Buckle and Waist Tie
58
Preschool-Friendly 3D Printing Pens
The 3Doodler Build & Play is Easy for Little Ones to Use
57
Comfortable Kid-Friendly Face Masks
These Children's Face Masks are Tailored for Small Faces
56
Eco Tactile Sand Toys
Rainbow Eco Products' Slinky Sand is Like Slime But Without the Goo
55
Playful Robot Smartwatches
Little Tikes' Tobi Robot Smartwatch Has a Camera, Games & More
54
Tech Camp Activity Books
Apple's Camp at Home Teaches Video, Art, Design & Code Creation
53
Customizable Fantasy Ice Creams
Baskin-Robbins' Creature Creations Resemble Mythical Creatures
52
Senior-Focused QSR Meals
McDonald's Sweden Launches Happy Meal Senior During COVID-19 Lockdown
51
Portable Pop-Up Playpens
The California Beach Co.'s Pop N' Go is Lightweight & Compact
50
Old-Fashioned Tabletop Game Furniture
This Vintage Industrial Foosball Table is Finely Crafted
49
In-Game Recruitment Campaigns
Waste is Offering a Paid Internship Opportunity via Animal Crossing
48
Teen-Targeted Distancing Programs
The Social Distance Squad Shares the Expertise of Kids with CF
47
Potted Plant Playsets
Interplay UK's Peppa Pig Grow & Play Toys Encourage Kids to Nurture Plants
46
On-Demand Virtual Camps
Arm & Hammer's Virtual Summer Camp Experience Uses Household Items
45
Cellular Nutrient Powders
Mitopure Counters Age-Related Cellular Decline
44
Organic Nutrition-Focused Foods
Canadian Brand imPRESS Foods Offers Organic Baby and Cold Brew Tea
43
Meditative Friendship Apps
Headspace Minis Share Meditations to Do with a Friend Within Snapchat
42
Crossover Ghost Hunter Toys
The My Little Pony Plasmane Toy is Part of the Crossover Collection
41
Collectible Fashion Dolls
L.O.L. Surprise!'s New Fashion Doll Packaging Doubles as a Playset
40
Detachable Universal Cutlery Handles
The Maddak Ableware Kit is Helpful for Those with Arthritis
39
Oversized Tea Party Toys
Itty Bitty Prettys Tea Party Surprise Modernizes Tea Party Play
38
Vitamin-Powered Hyperpigmentation Remedies
Hyper Clear Boasts a Formula with Vitamin E & Vitamin C
37
Hair Loss Subscription Boxes
Helper Hair Boxes Support Women & Kids Going Through Hair Loss
36
Mutlifunctional Safety Grab Bars
The Stander Curve White Grab Bar Can Be Customized for Comfort
35
Robotic Wooden Tabletop Games
The 'ARMPAL' Game is for One to Four Players to Enjoy
34
Value-Packed Baby Monitor Apps
Bibino's Portable Baby Monitor Makes Use of Existing Mobile Devices
33
Celeb-Studded Virtual Camps
Camp by Walmart Shares an Interactive & Virtual Experience for Kids
32
Activewear Potty Training Diapers
Pull-Ups Explorers Offer Protection in a Comfy Manner
31
Streaming-Based Marketing Campaigns
Doritos Ketchup + Makes its Debut with a New Streaming Service
30
Rapper-Branded Financial Literacy Courses
21 Savage Boasts a Free Online Financial Literacy Course
29
Cancelled Baby Shower Sweepstakes
Allswell is Making Up for Baby Showers Disrupted by Quarantine
28
Outdoor Board Game Campaigns
#PlayItOutdoors Encourages Players to Take Their Games Outside
27
High-Quality Coloring Utensils
The BIC Kids Coloring Products Include Three New Options
26
Spontaneous Response Card Games
The 'Did You Really Just…' Adult Party Card Game is Fast-Paced
25
Adaptive Spoon Utensils
Parsons' Weighted Comfort Grip Spoon Ensures a Supportive Grip
24
Social Challenge Card Games
The 'Chickensh*t' Social Drinking Card Game is Easy to Start Playing
23
Dairy-Free Sundae Campaigns
#EveryDayIsSundae Shares a Week of Sundae Recipes
22
Mini Fashion Dolls
L.O.L. Surprise! J.K. Dolls Have Tall Shoes, Real Fabric Fashions & Hair
21
Makeup Surprise Dolls
The Collectible InstaGlam Dolls Inspire Creativity & Style
20
Virtual Toy Parties
Sweet Suite @ Home Shares Product Reveals, Games, Activities & More
19
Minimalist Gen Z Makeup
Morphe 2 is Launching with Two TikTok Stars as Brand Ambassadors
18
Medieval Buildable Toy Sets
The PLAYMOBIL Grand Castle of Novelmore Playset is Detailed
17
Infant-Friendly Elderberry Drops
Sambucol's Elderberry Drops Support Kids Under Age Two
16
DIY Geology Discovery Kits
The National Geographic Break Open Geodes Kit Comes with 10 Stones
15
Virtual Parenthood Hubs
WaterWipes' Early Days Club Supports New & Expecting Parents
14
Flexible Family Benefits
Stork Club Offers Flexible Maternity Care and Family Planning Options
13
Hero-Inspired Candy Holsters
Wonder Woman Inspired the Limited-Edition Golden Ropes Holder
12
Kid-Friendly Fruit Waters
Pure Life Fruity Water is Zero-Sugar & Enriched with Electrolytes
11
At-Home Escape Games
Trapped: Escape Room Game Packs Can Be Set Up in Any Room at Home
10
Shark-Themed Cheese Pasta
Baby Shark Mac and Cheese is Now Exclusively Available at Walmart
9
Group-Uniting Party Games
Herd Mentality Challenges Players to Think Like the Others
8
Convenient Baby Rental Services
BabyQuip Offers Rental Gear & Cleaning Services to Ease Parenting
7
Sleep-Supporting Preemie Diapers
Pampers' Ultra-Absorbent Preemie Swaddlers Minimize Disruptions
6
On-Demand Parenting Advice Networks
Tinyhood Boasts Helpful Online Course for Millennial Parents
5
Fast-Paced Historical Card Games
'Great Events' Helps Players Learn on an Array of Subjects
4
Monosyllabic Word Games
Poetry for Neanderthals Challenges Players to Speak in Single Syllables
3
In-Game School Tours
Students Can Virtually Visit Co-op Academy Manchester in Minecraft
2
On-Demand Cultured Breast Milk
Biomilq Offers Cultured Baby Food in a Delivery Format
1
Player-Celebrating Game Campaigns
UNO's #unowhoyouare Celebrates Four Unique Types of Players
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Collaborative Kid-Focused Sensory Balls
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Bizarre Influencer-Supported Beer Campaigns
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Modern Transformative Child Walkers
The Jumbo walker concept grows with your child stages.
Trend-Aligned Menu Launches
Jamba's New Summer Bundles are Inspired by Gen Z and Millenial Trends
Springtime Cafe-Inspired Coffee Products
Starbucks Spring Grocery Range Embraces Lighter Flavors
Color-In Hydrating Drinks
Oodles of Doodles' Flavored Water Encourages Creativity
Kid-Focused Water Brands
Wave Kids Has Introduced an Innovative Approach to Children's Hydration
Meat-Infused Child Snack Pouches
These New Once Upon a Farm Products are at Expo West 2026
Limited-Edition Barista Fashion Ranges
Oatly and Kids of Immigrants Partnered for Cafe Workwear
Paw-Print Soap Tools
Dinoosh Turns Hand-Washing into Playful Hygiene Practice for Kids
Effortless Tea Brewing Cups
Cuptone Teacup Delivers Loose Leaf Convenience with Tilt Control
Novel Toddler-Focused Food Brands
Beyond the Bib Has Officially Launched Across the United States
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Gen-Z-Forward Coffee Apparel
An Urban Outfitters x Dunkin’ Capsule Unveiled for Fall
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
Supplement Subscription Products
Unilever has Aquierd Grüns Direct-To-Consumer Supplement Packs
Back-To-School Wardrobe Pieces
The UNIQLO Kids Selection Offers Everyday Styling Essentials
Kid-Friendly Cooking Boxes
The Pampered Chef Kids Club Involves & Empowers Kids in the Kitchen
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Upgraded AI-Powered Grocer Platforms
Retail Insight Significantly Enhances Its WasteInsight Tool
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Family-Focused Cleaning Campaigns
ECOS Celebrates Life's Beautiful Chaos with Little Messes Ad
Early Development Sippy Cups
NUK Ms. Rachel Learner Cups Supports a Transition from Bottles
Cross-Generational Hard Tea Campaigns
Lipton Hard Iced Tea Launches its 'Don’t Retire the Party'
Kids-First Personal Care Brands
Rayro Plans to Debut Creams and Balms in Toy-Like Formats
THC-Infused RTD Launch Events
TeaPot Hosted a New Beverages Launch Event in Toronto on 4/20
Longevity-Focused Nutritional Solutions
Nestlé and NTU Study How Nutrition Supports Healthy Aging
School-Aged Kids Snack Ranges
Earth’s Best Big Kids Snacks are for Kids Aged Four to Eight
Inclusive Age-Appropriate Skincare
Pour Tous is a First-of-Its-Kind Brand for Gen Alpha & Gen Z
Grocery-Inspired Beauty Pop-Ups
The Markup Marché by The Ordinary Challenges Industry Buzzwords
Youth-Safe Skincare Hubs
Cult Beauty's Gen A–Z Hub Educates and Empowers Gen Alpha and Gen Z
Junior Kitchen Products
KitchenAid Kids Helps Children Participate in Age-Safe Cooking Experiences
Senior Living Innovation Hubs
The AGE-WELL Innovation Studio Highlights Age-in-Place Solutions
Functional Bottled Tea Beverages
Evolution Fresh Organic Teas Come Four Varieties
Pink-Forward Practical Kitchen Tools
Kitchen Mama Has Expanded Its Product Line
Wholesale Healthy Juices
Pressed Juicery’s Iconic Smoothies Arrive at Over 500 Costco Locations
Baby-Friendly Yogurt Ranges
Stonyfield Organic YoBaby Yogurts Come in Several Formats
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Berry-Inspired Kids Makeup Kits
Jovy Represents a Significant Advancement in Children's Cosmetics
Extra-Vibrant Soda Packs
Poppi's VIBES Party Pack Gives Favorite Flavors a Limited-Edition Look
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Social Media-Inspired Waters
6 7 Water is Exclusively Available on Gopuff
Eco-Friendly Oak-Made Kitchen Utensils
Zyliss Oak Wood Utensils are Made with FSC-Certified Wood
Anniversary-Celebrating Brand Evolutions
Smoothie King Debuts 'The Best Kind of Delicious'
Travel-Ready Infant Formulas
The ByHeart Anywhere Pack is a First-of-Its-Kind for Modern Parents
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Quirky Spoon Holders
OTOTO and EveryPlate Partner for a Summer-Forward Collaboration
Premium Signature Coffee Pods
The Keurig Coffee Collective Uncomplicates Morning Routines
Beverage-Focused Dual-Chamber Widget Systems
BevBoost Developed an Innovative Beverage Technology
Child-Resistant Beauty Droppers
Virospack Created the Beauty Industry's First Childproof Dropper
Convenient Childhood Nutrition Products
These New Once Upon a Farm Pouches are Nutrient-Dense
Humorous Wet Wipes Campaigns
goodwipes Partnered with Hallie Batchelder on Wet January
Free-From Instant Soup Products
The Soul Kitchen Plus+ Range Focuses on Workplace Consumption
Soft-Textured Instant Soups
Wholesome Lab Co. Debuts SOUPORT™Designed for Easy Swallowing
Accessible Smart Cups
The Smart Cup for Visually Impaired Users Replaces Kettle and Teapot
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Outdoor Lifestyle-Focused Gear Capsules
REI Co-Op Unveils Its Spring 2026 Line of Gear and Apparel
Barrier-Boosting Soap Ranges
Lifebuoy is Evolving from Germ Protection to Science-Led Skin Health
Next-Gen Consumer Goods Technologies
Unilever and Google Cloud Partner to Produce Strong Products
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Artisanal Wooden Kitchen Tools
WoodenHouse Presents an Alternative to Plastic Cooking Utensils
Spring-Themed Pastel Drinkware
Starbucks Launches Vibrant Drinkware for Spring
Automated Countertop Soup Makers
The Cookology Soup & Smoothie Maker Prioritizes Versatility
Mom-Focused Mobile Game Events
Avia Debuts a First-Of-Its-Kind Mom's Week in Solitaire Clash
Latin-Inspired Youth-Focused Foods
Little Spoon and Siete Foods Debut Two Limited-Edition Meals
Cheeky Food-Made Beauty Ranges
Warburtons Spoof Beauty Range Creates Picture-Perfect Lunches
Convenient Meal Campaigns
Ben's Original Debuts Its New Campaign — Keep It Original
Touchscreen Tip Chopsticks
bibigo's ScrollSticks are Made for Mess-Free Scrolling and Snacking
Age-And-Stage Appropriate Snack Lines
Little Bellies Broadens Its Reach in the Canadian Market
Nutritious Grab-and-Go Beverages
Elevate's Grab-and-Go Wellness Drinks Fuel "Business Athletes"
Functional Baby Food Blends
Little Spoon Babyblends+ Deliver Brain, Immune & Probiotic Support
Infant Wellness Play Collections
Fisher-Price Introduces its Mini Me Moments Capsule for Babies
Spoonless Soup Mugs
SOOP Eliminates the Mess of Eating Grab-and-Go Soup
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Developmental Sippy Cup Models
NUK® Partners with Ms. Rachel™ to Launch New Line of Sippy Cups
Halloween-Themed Drink Carriers
The Target x Stanley Halloween Range is Darkly Stylish
Interactive Mealtime Plates
Tej Belkhode Designs the Platoo Interactive Sensory Meal Plate
Baby Essentials Cleaning Systems
Papablic Debuts a New Cleaning System for Baby Feeding Essentials
Honest Mealtime Campaigns
Little Dish's 'Guaranteed to be eaten by kids' Was Crowdsourced
Plant-Based Infant Formula Campaigns
Else Nutrition Launches the 'Formula for Change' Campaign
Pouched Hawaiian Toddler Foods
Piko Provisions Stage 3 Purees Come in Three Flavors
Youth-Friendly Everyday Cleaning Essentials
Brite by Scotch-Brite Targets Gen Z and Millennials
Vibrant Organic Product Branding
Fruit Bliss Introduces Its First Packaging Redesign in Ten Years
Kid-Friendly Cold-Pressed Juices
Raw Generation's Little Sippers are Colorful, Fun & Nutritious
Natural Plant Beverages
WALOVI Unveiled International Cans with Eastern Aesthetics
Japanese Ceramic Camping Mugs
Yankodesign Presents the 'Ceramic Cup' from Japan
Convenience-Focused Summer Salads
Gardencup Boasts New Offerings for the Summer
Modernized Coffee Rebrands
Bulletproof Recently Showcased Its Strategic Rebrand
Gentle Baby Wipes
Parasol Co Reimagines Diapering with Clean, Mom-Created Products
Coordinated Children-Focused Tableware
Recette Offers a Coordinated Tableware Bundle for Children
Mom-Focused Mindfulness Initiatives
Little Bellies and Headspace Support the Wellbeing of Moms
Consumer-Driven Juice Bar Menus
The Latest Clean Juice Menu Focuses on Nutrition and Flavor
Functional Toddler Food Toppers
Good4U Meal Toppers are Crafted for Kids Aged Three and Up
One-Handed Baby Wipe Dispensers
The Biom One-Handed Wipe Kit Features a QuickLock Base
Affordable Luxury Appliances
Thyme&Table's Kitchen Electronics Enhance Style & Functionality
Tailored Food Flavor Solutions
The Kerry Smart Taste Platform Helps Manufacturers with Challenges
Skill-Building Play Kits
The Helper Play Kit Supports Independent Play Based on Life Skills
Swicy Snack Kits
Boba+ Duo Kits Pair Ready-to-Eat Boba with Noodles
Balancing New Year Campaigns
Recess' You Don’t Need A New You Challenges Tired January Marketing
Functional Ambient Juice Drinks
James White Drinks Launched Two New Products into Waitrose
Seasonal Grocery Aisle Launches
Sainsbury's 'Taste the Difference' Range Appeals to Summer Foodies
Postpartum Wellness Brand Expansions
Anya Expands Into Target, Making Products More Accessible
Customized Lactation Support Hubs
Bobbie is Venturing into Services with The Feeding Room
Mid-Strength Marketing Pushes
6Percent, Small Beer And Quarter Proof Launch Mid-Strength March
Modernized Soup Packaging Designs
Zoup! Specialty Products Undergoes a Rebranding Initiative
Hawaii-Grown Baby Food Pouches
Piko Provisions' Purées Introduce Taste Buds to Unique Flavors
Child Meal Planners
Picky Eaters Helps Parents Create Custom Meal Plans for Kids
Mindful Cold Brew Rebrands
Here&Now Repositioned Its Cold Brew as an Antidote to Burnout
Foodie-Themed Singles Events
Knorr and Eventbrite are Connecting Singles in and Out of the Kitchen
Parent Feedback-Driven Product Enhancements
GROWNSY Paid Attention to Parent Feedback in 2025
Coffee-Focused Education Programs
Klatch Coffee Unveils Its Summer 2025 Educational Programming
Precision-Engineered Baby Bottle Capsules
Pigeon Debuts the Nurture & Nest Baby Bottle Collection
AR-Enabled Oat Drink Packaging
Alpro and Appetite Creative Partnered for Interactive Packaging
Sustainable Kitchen Gear
The Legni Collection Brings Playful Utility to Prepping with Wood Tools
Nourishing Personality-Packed Combos
The New Summer Jamba Bundles Tap into Popular Personas
Kid-Friendly Rice Meal Ranges
The Tilda Taste Travellers Range Comes in Four Recipes
Versatile Baby Swaddle Designs
SwaddleDesigns Calls Attention to Its Omni Swaddle Sack
Sustainable Tableware Ranges
Talking Tables Table Kind is Arriving in the UK
Health-Focused Meal Planners
Kitchen Savvy App Helps Plan Meals And Track Nutrition
Self-Sterilizing Bottle Warmers
Papablic's Portable Bottle Warmer Supports Hospital-Grade Hygiene
Consumer Brand Launches
Labor Smart Announced Culturally-Driven Product Collaborations
Premium Foodservice Hot Beverages
These New Citavo Hot Beverages Were Created with Cafédirect
Educational Sensory-Support Tools
Ted Kangaroo Increases Availability of Its Sensory Product Range
Kid-Friendly Recipe Campaigns
Aldi Created a Series of Dishes with a 4-Year-Old TikTok Chef
Early Childhood Product Lines
NUK is Extending Its Perfect Match Series
Elevated Brunch Menu Refreshes
Sixty Vines Introduced Its New Brunch Menu
Color-Centric Kitchen Appliances
Thyme&Table's Refined Colors Accent the Heart of the Home
Balanced Ritual Design Projects
Bindu Project Reimagines Daily Water Habits as Mindful Ceremonies
Nursery Brand Parenting Apps
The Mamas & Papas App Offers Support and Inspiration for Parents
Commercial Plant-Based Milk Appliances
iSqueeze and Numilk Partnered on a New Countertop Machine
Accessible Summertime Retailer Refreshments
The Latest Tesco Summer Food Range Has Over 230 Items
Meal Delivery Brand Advantages
Clean Eatz Kitchen Signals to Its Advantages in the Market
Expanded Breakfast SKUs
Feel Good Foods Launches Breakfast Line At Target Nationwide
Elevated At-Home Dining Subscriptions
The Gousto Premium Range Features Three Tiers
Educational Mother-Supporting Events
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