Some of the most significant August 2017 personal care trends reveal highly targeted wearables designed for specific purposes, as well as cosmetic products that are marketed towards men.
Wearables have become more and more specific in their designs and purposes, as evidenced by the EmeTerm. The device functions as a pulsating tech alternative to taking drugs to relieve morning sickness in pregnant women. Another example is the KeenBrace, which seeks to prevent injury in those who wear it while playing sports, as well as giving them pre-programmed fitness plans that they can use to enhance their health.
As the mainstream beauty industry begins to understand the desire that many men have to take care of their appearance, brands are slowly but surely creating cosmetic products that are specifically targeted at this demographic. These include the Men Pen, which is a concealer product, as well as the Menaji 911 Eye Gel, which tightens the skin and boosts elasticity.
Top 80 Personal Care Trends in August
79
Blissful Newborn Spa Treatments
Australia's First Spa for Babies is an Adorable Bonding Experience
78
Holistic Wellness Cafes
Dr Smood's Menu Emphasizes Smart, Dairy-Free Food and Beverages
77
Injury-Preventing Sports Wearables
The 'KeenBrace' Enhances Training and Workouts
76
Ergonomic Vehicle Seat Pillows
These Carseat Support Pillows Reduce Stress During Lengthy Drives
75
Mental Health Self-Assessment Kits
Mindnosis Helps Users Decide on the Care They Need
74
Selfie-Friendly Sheet Masks
These Sheet Mask Products Take Inspiration From Social Media Filters
73
Respiratory Performance Masks
The 'TrainingMask 3.0' Breathing Trainer Improves Lung Performance
72
Discreet Baby Monitors
This Device Warns Parents If Their Baby Experiences an Irregular Heart Beat
71
Supportive Exoskeleton Chairs
Sapetti's 'Chairless Chair' Provides Relief to Standing Workers
70
Restorative Nail Masks
Le Mini Macaron Makes "Masks" to Pamper One's Nails
69
Truffle-Infused Mud Masks
Estee Lauder's Re-Nutriv Ultimate Diamond Mask is Clarifying & Luxurious
68
Skin-Scanning Wearables
SOL Offers Wearable Skin Protection That Reminds Users to Take Care
67
Eye-Protecting Workstation Lamps
The iProtect Silicon Base Light Can be Used at Your Desk and More
66
Pill-Dispensing Healthcare Bots
Pillo Health is a Doctor Pharmacist and Nutritionist
65
Balanced Active-Sitting Chairs
SitTight Improves Health for People Who Sit for Long Hours
64
Genitalia Care Collections
The Perfect V Offers Cosmetic Products for the Vulva
63
Concentrated Skin-Illuminating Cosmetics
Tatcha's Night Concentrate Enhances the Skin Overnight
62
Gel-Based Facial Mists
Elf Cosmetics' Gel Mist is Packed With
61
Skin-Brightening SPF Moisturizers
Juicy Beauty Offers a Gentle Facial Lotion with SPF
60
Wearable ECG Health Devices
The 'ECG-Guard' Wearable Health Monitor Tracks Performance and More
59
Clustered Vegetable Snacks
Hippie Snacks' Veggie Snacks are a Savory Alternative to Sweet Clusters
58
Golden Body Rollers
'The Tiger Tail 24K' is an Ultra-Luxury $5,000 Self-Care Product
57
Overnight Facelift Patches
The SiO Beauty Facelift Set Prevents and Reduces Wrinkles at Night
56
Numbered Organic Juice Detoxes
Dietox Offers Consumers The Chance to Cleanse Their Bodies
55
Superfood-Integrated Skincare Kits
First Aid Beauty's Cleanse and Prime Kits Illuminate the Skin
54
Collagen-Rich Beauty Supplements
Vital Proteins' 'Collagen Beauty Water' Boosts Skin Hydration
53
Aloe Vera-Infused Coconut Waters
The Simplee Aloe Aloe Vera Coconut Water is Packed with Nutrients
52
Cooling SPF Skincare
Make P:rem's Blue Ray Line Cools the Skin and Counteracts Infrared Waves
51
Male Skincare Collections
STOER's Men's Skincare Includes Serums, Face Washes, Scrubs and More
50
Pulsing Anti-Nausea Wearables
The 'EmeTerm' Device Prevents Morning Sickness in Pregnant Women
49
Complete Vegan Meal Supplements
The Aussielent Vegan Powder is Packed with Vitamins and Nutrients
48
Peel-Off Makeup Primers
The 'NOT4U Real Skin Patch' is a Peel-Off Guard Against the Elements
47
Remedy-Based Bottled Teas
Wise Mouth's Teas from Health Draw Inspiration from Chinese Medicine
46
Immune-Boosting Water Beverages
Pervida Makes Immune Health Water Powered by Pomegranate Seed Oil
45
Magnetic Face Masks
Elf Cosmetics' Magnetic Mask Kit Lifts Away Impurities on the Face
44
Connected Asthma Treatment Devices
The 'Zero Asthma' Inhalers Track Treatment and Condition
43
Muscle Recovery Protein Shakes
The EAS Sports Nutrition Myoplex Shred Comes in Two Flavor Options
42
Ache-Alleviating Devices
The Volosano micSTICK Mobile Microcurrent Therapy Devices Offer Relief
41
Connected Medical Condition Bracelets
The 'WRIXO' Medical ID Wristband Holds Pertinent Health Info
40
Post-Meal Sheet Masks
Montreal's Chez Maxim Oriental Gives Out Face Masks Following Meals
39
Anti-Fatigue Driving Wearables
The 'STEER' Wearable Device Ensures You Don't Fall Asleep
38
Itch-Relieving Skin Gadgets
The Bite Helper Boosts Blood Flow to Bothersome Insect Bite Sites
37
Cancer Care Packages
Cornucopia Packages Thoughtful, Organic Gifts for Cancer Patients
36
Tea-Based Men's Skincare
The Face Shop's THE FRESH FOR MEN Hydrating Fluid Soothes Irritated Skin
35
Radiance-Boosting Vitamin C Masks
Tatcha's Violet-C Masks Give Users a Soft and Youthful Look
34
Men's Body-Sculpting Creams
The FIT Pec & Ab Sculpt Creme Makes Users' Skin Appear More Toned
33
Antibacterial Radiation-Blocking Boxers
RadiaShield Anti-Radiation Boxer Brief Underwear is Comfy
32
Male-Targeted Concealer Sticks
The 'Men Pen' is a Pocket-Sized Product for Covering Blemishes
31
Hydrating Sunscreen Gels
Make P:rem's Capsule Sun Gel is Branded as a "Moisturizing Sun Block"
30
Emotion-Sensing Research Tools
The 'Moxo Sensor' Detects Hidden Emotions to Help Market Research
29
Sonic Handheld Skin Cleansers
The Viala is a Face Cleansing Tool With Smart Capabilities
28
Skin-Lifting Overnight Masks
The Plantscription Mask Enhances Skin's Firmness Overnight
27
Vegetable-Infused Waters
The J.F. Rabbit Veg Water Drinks Have Six Calories Per Bottle or Less
26
Anti-Inflammatory Ice Creams
This Turmeric + Black Pepper Flavor is a Healthy Frozen Dessert
25
Potent Vitamin C Capsules
The Exuviance Brand Offers Vitamin C Capsules for the Skin
24
Lightweight Honey Moisturizers
Farmacy's Honey Drop Moisturizer is Rich in Antioxidants
23
Blemish-Clearing Oils
Sunday Riley's U.F.O Face Oil Clears Congested Pores with Salicylic Acid
22
Male-Targeting Eye Gels
Menaji's 911 Eye Gel Works to Tighten and Rejuvenate Tired Skin
21
Kid-Friendly Protein Brownies
The SimplyProtein Kids Chocolate Brownie Bars are Low in Sugar
20
Purifying Charcoal Cleansers
Brickell's Purifying Charcoal Face Wash Boasts Deep Cleansing Power
19
Cannabis Documentation Notebooks
The Goldleaf Cannabis Journals are Eco-Friendly Stationery
18
High-Performance Shave Creams
The Mavericks SHAVE Shaving Cream is Ideal for Sensitive Skin
17
SPF Scalp Treatments
The Nioxin System Four Treatment Protects the Hair and Scalp
16
Carbonated Facial Creams
Botanic Farm Has a Uniquely Formulated Cream for the Face
15
Soothing After-Sun Creams
Burt's Bees After Sun Soother is Able to Calm Irritated Skin
14
Nutrient-Rich Dual-Purpose Hair Oils
QUAI's Hair & Body Oil is a Convenient Way to Add Hydration
13
Tropical Protein Powders
Aloha's Formula Delivers 18g of Seed and Pea Protein from Plants
12
Energy-Boosting Ice Cream
Coffee-Flavored Khladokombinat No3 Delivers a Boost of Energy On The Go
11
Diced Mattress Designs
The SleepOvation Mattress is 700 Tiny Mattresses in One
10
Anti-Pollution Tinted Sunscreens
Clarins' UV PLUS Protects Against Environmental Pollutants
9
Geisha-Inspired Sunscreens
The Tatcha Silken Pore Perfecting Sunscreen is a Great Base for Makeup
8
Eye-Hydrating Jellies
Estee Lauder's Radiant Eye Jelly Brightens Skin's Appearance
7
Essential Oil Remedy Roll-Ons
Chronically Healthy Makes Blends for Sleep, Sniffles and More
6
Sparkling Energy Drink Tablets
The Healtheries Boost Energy Effervescents are Quick to Consume
5
Apricot Extract-Infused Face Masks
The Collagen Face Masks from Qui Glo are Available from Amazon
4
Recovery Cream Massaging Tools
Elf Cosmetics' Beauty Shield Overnight Cream Protects the Skin
3
Oil-Reducing Overnight Facial Gels
The Body Shop's Seaweed Oil-Control Product Mattifies the Skin
2
Pomegranate Firming Serums
The Body Shop's Firming Serum Targets Aging Skin
1
Fast-Absorbing Brightening Serums
Sunday Riley's C.E.O. Rapid Flash Brightening Serum Works Fast
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Wearable Calendar Countdown Timepieces
The 'Piece of Time' Timepiece Concept is Minimal in Design
Geeky Fantasy Knapsacks
The Mother of Dragons Backpack is Full of 'Game of Thrones' References
Selfie-Friendly Sheet Masks
These Sheet Mask Products Take Inspiration From Social Media Filters
Convenient Coffee Brewing Devices
The 'Brewdo' Cold Brew Maker Works with Your Choice of Vessel
Respiratory Performance Masks
The 'TrainingMask 3.0' Breathing Trainer Improves Lung Performance
Unconventional Lamp Shade Covers
The Neptune Lamp is Compatible with Ikea's 'Stråla' Cord Set
UV Handrail Sterilizers
The LG Handrail Sterilizer Uses Ultraviolet Light to Kill Germs
Low-Cost Household Products
'Public Goods' Offers All of Its Minimally Branded Products at Cost
Minimalist Travel Raincoats
The Maharishi Travel Cagoule Jacket Have a Reflective Skeleton Pattern
Miniature Ice Cream Trucks
Wall's "Snack-Sized" Ice Cream Van Celebrates Its 'Snackable' Range
Bespoke Wimbledon Beer Pop-Ups
The Stella Artois Vantage Point Was Present at Wimbledon 2017
Restorative Nail Masks
Le Mini Macaron Makes "Masks" to Pamper One's Nails
Deconstructed Sneaker Masks
Zhijun Wang Adapted Nike's VaporMax Sneakers to Be a Face Mask
Spray-On Spices
Simply Beyond Offers a Creative Alternative to Spices That are Dried
Unsweetened Energy Drinks
Runa's Clean Lime and Blood Orange Drinks Boast Authentic Citrus Flavors
Truffle-Infused Mud Masks
Estee Lauder's Re-Nutriv Ultimate Diamond Mask is Clarifying & Luxurious
Skin-Scanning Wearables
SOL Offers Wearable Skin Protection That Reminds Users to Take Care
Superhero Cosmetics Collections
The Face Shop X Marvel Avengers Cosmetics Collection is Extensive
Metallic Insulation Canteens
The MIZU V10 Water Bottle is Specially Designed with a Copper Finish
Mix-and-Match Makeup Palettes
Make Up For Ever's Artist Face Color Range is Fully Customizable
Pill-Dispensing Healthcare Bots
Pillo Health is a Doctor Pharmacist and Nutritionist
Rescued Food Restaurants
The Newly Opened Rice Bar Turns Food Waste into Delicious Creations
Lightweight Quick-Dry Eco Towels
The K-25 Bathing Towels Absorb Water Yet Dry Exceedingly Quick
Teen Film Makeup Brushes
The Mean Girls-Inspired Brush Collection Features a 'Burn Book' Case
Magical Bath Bombs
Lush Cosmetics UK Launched a Color-Changing 'Dark Arts Jelly Bomb'
Wearable ECG Health Devices
The 'ECG-Guard' Wearable Health Monitor Tracks Performance and More
Adult Candy Recipe Books
'Candy is Magic' is Filled with Original DIY Confection Recipes
Car Brand Smartwatches
The Porsche Design Huawei Watch 2 Has a Demure Black Aesthetic
Supplement-Infusing Water Bottles
The 'Combo' Reusable Water Bottles Infuse Nutrition into H2O
Glamorous Handcrafted Lamps
'Float' by Articolo is Reminiscent of Old Hollywood Style
Targeted Miniature Sheet Masks
Kocostar Offers Sheet Masks to Specifically Target Problem Areas
Collagen Snack Bars
Kalumi Makes a Trio of 'Beautyfood' Collagen Protein Bars
Overnight Facelift Patches
The SiO Beauty Facelift Set Prevents and Reduces Wrinkles at Night
Energizing Cocktail Mixers
Kicktail Energy Mixers Remix Cocktail Mixers with Energizing Additions
Sleek Dual-Purpose Makeup Palettes
lilah b.'s Divine Duo Can Add a Pop of Color to Lips and Cheeks
Wheat Straw Takeout Containers
La Tour's New Containers Can Be Used for Dining In or Takeout
Professional Guidance Cameras
The 'Sensei' Guides Users Along by Connecting Them to Professionals
Literal Bamboo Beverage Branding
The Conceptual Bamboo Juice Looks Like a Stick of the Plant
Collagen-Rich Beauty Supplements
Vital Proteins' 'Collagen Beauty Water' Boosts Skin Hydration
Cervical Spine-Supporting Pillows
The ComfortAdjust Pillow Aims to Relieve "Tech Neck"
Tea Brand Sports Drinks
The Organic Berry Honest Sport Drink is Packed with Electrolytes and More
Cooling SPF Skincare
Make P:rem's Blue Ray Line Cools the Skin and Counteracts Infrared Waves
Metabolism-Boosting Energy Drinks
The CELSIUS HEAT Energy Drinks are Carbonated and Flavorful
Speedy Pizza Surfaces
Nerd Chef's Baking Surfaces Transfer Heat Evenly and Quickly
Automotive Ice Creams
The Ford Mustang Ice Cream Sandwich Celebrates the New Muscle Car
Male Skincare Collections
STOER's Men's Skincare Includes Serums, Face Washes, Scrubs and More
Fashionable Inhaler Products
These Medical Products Bring a Stylish Aesthetic to Healthcare
Charging Smartwatch Straps
This Samsung Gear S3 Strap Doubles as a Charger for the Wearable
Cold Brew Juices
'Upruit' Makes Hybrid Cold Brew Beverages Combined with 14 - 37% Fruit Juice
Energy-Recycling Stairs
These Stairs Store Energy to Make the Ascension Easier on Joints
Millennial-Focused Pizza Apps
Pizza Hut's Loyalty App Was Designed to Appeal to a Younger Market
Bubbly Brass Lamps
Rosie Li's 'Bubbly' Lamp Collection is Inspired by Soap Bubbles
Male-Specific Color Correctors
FORMEN's Under Eye Concealer + PRO Palette Evens and Brightens Skin
eCommerce In-Store Payments
Amazon Pay Lets People Purchase From Stores with Their Amazon Accounts
Soviet-Style Ice Cream Branding
To Camoe Ice Cream Features Classic Yet Contemporary Packaging
Anti-Waiting Dining Apps
The 'Tayble' App Lets You Visit Restaurants without Having to Wait
Connected Medical Condition Bracelets
The 'WRIXO' Medical ID Wristband Holds Pertinent Health Info
Post-Meal Sheet Masks
Montreal's Chez Maxim Oriental Gives Out Face Masks Following Meals
Itch-Relieving Skin Gadgets
The Bite Helper Boosts Blood Flow to Bothersome Insect Bite Sites
Smooth Icy Cognac Packaging
Appartement 103's Hennessy X.O Design Highlights New Tasting Notes
Cancer Care Packages
Cornucopia Packages Thoughtful, Organic Gifts for Cancer Patients
Stackable Takeaway Packaging
The Sta-Pack Features Separate Units Connected by a Handle
Tea-Based Men's Skincare
The Face Shop's THE FRESH FOR MEN Hydrating Fluid Soothes Irritated Skin
Cream Highlighting Wands
Charlotte Tilbury's Beauty Light Wand Features a Sponge Tip Applicator
Motherhood Advice Apps
This App for New Mothers Connects Breastfeeding Moms with Specialists
Indulgently Tart Dessert Yogurts
The Greek Gods Seriously Indulgent Yogurts are Premium
Take-Home Taco Meal Kits
Tijuana Flats' 'Hardly Homemade' Meal Kits Bring Home the Restaurant
Nitro Cold-Brew Coffee Expansions
Costa Coffee Will Now Be Offering Nitro Cold Brews In-Store
Male-Targeted Concealer Sticks
The 'Men Pen' is a Pocket-Sized Product for Covering Blemishes
Satisfying Low-Calorie Ice Creams
The New Breyers Delights Low-Fat Ice Creams are High in Protein
Vibrant Sparkling Juices
This Sparkling Blackberry Drink is a Delicous Non-Alcoholic Alternative
Hydrating Sunscreen Gels
Make P:rem's Capsule Sun Gel is Branded as a "Moisturizing Sun Block"
Emotion-Sensing Research Tools
The 'Moxo Sensor' Detects Hidden Emotions to Help Market Research
Complex Single-Origin Teas
Dachi Tea Co. is Offering a Collection of Its Single-Origin Teas
Potent Vitamin C Capsules
The Exuviance Brand Offers Vitamin C Capsules for the Skin
Customizable Eye Shadow Palettes
You Can Build Your Own Eye Shadow Palettes with Bleach London
Artificial Ingredient-Free Supplements
Ascent Native Fuel Micellar Casein Protein Powder is Tasty
Spice-Infused Coconut Oils
Coconut Oil Creations Upgrade Recipes with Healthy Flavor
Curly Hair Care Collections
FORM is a New Hair Care Brand That Was Designed to Enhance Curls
Blemish-Clearing Oils
Sunday Riley's U.F.O Face Oil Clears Congested Pores with Salicylic Acid
Male-Targeting Eye Gels
Menaji's 911 Eye Gel Works to Tighten and Rejuvenate Tired Skin
Reusable Makeup-Removing Cloths
Sephora's Black Magic Eye Makeup Cloths Can Be Used on Their Own
Style-Extending Hair Sprays
The Oaui 'Memory Mist' Extends Hairstyles with Memory Polymers
Strong Sparring Sensors
Hysko is a Wearable Punch Tracker for Training Pugilists
Iced Espresso Milks
Lofberg's ICE Espresso is Made from Natural and Organic Ingredients
Ultra-Pigmented Charitable Lipsticks
All Profits from 'Kiss My Pink' Go Towards Planned Parenthood
Cooling Scented Aloe Lotions
Bath & Body Works' Aqua Cool Aloe Lotion Blends in with Ease
High-Performance Shave Creams
The Mavericks SHAVE Shaving Cream is Ideal for Sensitive Skin
Mint-Flavored Iced Matcha Teas
Mint Matcha from MatchaBar is a Refreshing Twist on a Healthy Drink
Keratin-Based Brow-Enhancing Serums
neuBROW Seeks to Thicken and Define Eyebrows
Piña Colada-Inspired Tea Drinks
Starbucks Now Offers an Teavana Iced Piña Colada Infusion
Ice Cream-Inspired Makeup Brushes
This New e.l.f. Brush Helps to Blend Makeup More Evenly
Semi-Functional Furniture
Symbiotic Objects by Xiang Guan Can Only Function With Human Interaction
Custard-Infused Frozen Treats
The Sonic Chocolate Chip Cookie Dough Custard Concrete is Indulgent
Low-Caffeine Cold Brews
Caffè Pascucci's Jutabio Cold Brew is Boasts a Low Caffeine Content
Antiquated Natural Shaving Kits
The ACRIMAX Premium Badger Hair Shaving Brush Set is Luxurious
Juvenile-Focused Probiotics
The OLLY Kids Quick Melt Probiotic Sticks Boost Gut Health
Moisture-Balancing Powder Foundations
Antonym Cosmetics is Offering an Organic Powder Foundation
Sushi-Themed Gin Tastings
Hayman's and B Bakery are Teaming Up to Offer Sushi and Gin Bus Tours
Workout Supplement Waffles
The Gu Energy Stroopwafel Hot Chocolate is Packed with Amino Acids
Non-Toxic Liquid Eyeliners
This Clean Liquid Eyeliner from W3ll People is Water-Resistant
Herbaceous Cherry Spirits
Poetic License Launched a Pink-Tinted Cherry and Basil Gin
Bourbon-Infused Body Wash
Olivina Men's All-In-One Body Wash Can Be Used on the Face and Body
Male-Specific CC Creams
Formen's Brightening CC Cream Combines Six Different Products into One
Steakhouse-Inspired Salad Dressings
The Keg's Salad Dressings are Inspired by In-House Menu Items
Anti-Cellular Damage Supplements
The Core Med Science Optimized Liposomal Glutathione is Soy-Free
Donut Ice Creams
Ben & Jerry's is Honoring Phish With a New Flavor Called 'Freezer Reprise'
Athletic Endurance-Improving Drinks
The Tweaker Energy Drink Increases Performance and Vitality