The August 2016 VR trends reveal that while brands are expertly using new technology to promote their products, charitable organizations are using similar tactics to promote their own causes.
One of the benefits of VR technology to brands is that it helps them create a more immersive experience around their products. For example, Jack in the Box recently promoted its new Brewhouse Burger by immersing customers in the atmosphere of a brewery. Similarly, Mercedes-Benz was able to transport Tokyo residents to a virtual showroom that would not normally be found in large urban centers.
While brands have expertly used VR technology to sell their products, charities and other organizations are using similar tactics to spread messages of their own. Indeed, the August 2016 VR trends reveal that the technology can be just as effective in spreading messages about social good as it is for selling new products. One excellent example of this is the WWF's tiger conservation campaign, which used VR to help convey the dangers of poaching.
Top 30 VR Ideas in August
30
Virtual Battle Simulators
The 'Totally Accurate Battle Simulator' Uses Computers to Imitate Combat
29
Adult VR Festivals
A Virtual Reality Festival in Japan Simulated a Series of Sensual Experiences
28
Tiny VR Cameras
The Miniscule 'Nico360' Records High-Quality 360-Degree Footage
27
Expressive VR Headsets
This New VR Headset Translates Your Facial Expressions
26
VR Burger Releases
Jack in the Box's Brewhouse Burger Augmented Reality Puts Patrons Inside a Bar
25
Chronic Pain Simulations
'Seeing Is Believing' Uses Immersive Experiences to Simulate CRPS
24
VR Dining Experiments
'Project Nourished' Pairs 3D-Printed Food with Virtual Reality
23
Virtual Meditation Experiences
These Guided Meditations are Enhanced with Virtual Reality Tech
22
South Korean VR Films
'Time Paradox VR' Gives Korean Viewers a New Way to Experience VR Technology
21
Olympian VR Experiences
Samsung Users Will Be Able to See the Olympics in Virtual Reality
20
VR-Ready Graphics Cards
This New Nvidia GPU Can Handle Heavy Virtual Reality Applications
19
Virtual Vineyard Tours
Brancott Estate Shares Virtual Reality Vineyard Tours at Festivals
18
VR Drone-Racing Games
First-Person Drone Racing is a Reality with This New Game
17
Immersive Painter Apps
'The Night Cafe' Lets Users Step Into the Mind of Vincent Van Gogh With VR
16
VR-Ready Smartphones
Alcatel's Virtual Reality Phone Offers a Futuristic Smartphone Experience
15
Automotive Bookstore Showrooms
This Virtual Mercedes-Benz Showroom is Set Up in a Tokyo Bookstore
14
VR Swimming Lessons
Children Can Overcome Their Fear of Water with This New Program
13
VR Modeling Programs
Oculus Medium Enables the Creation of Sculptures with Virtual Clay
12
Charitable Virtual Gardens
Cancer Research UK Celebrates Its Supporters with a VR Flower Garden
11
Expansive VR Worlds
MetaWorld is a VR Experience That Will Stretch Nearly 10,000 Square Miles
10
Wildlife Protection Simulators
WWF's Newest Tiger Conservation Campaign Leverages Virtual Reality
9
Cardboard VR Headsets
The Nunulo Virtual Reality Comes With Fully Adjustable Lenses
8
Virtual Tennis Experiences
Jaguar Introduced a #FeelWimbledon Virtual Reality Experience
7
Virtual Carnival Games
Nvidia’s VR Funhouse Simulates Whack-a-Mole, Shooting Galleries and More
6
Kaleidescopic VR Flooring
Funky Magic Carpets Bring Mesmerizing Patterns to Milton Keynes
5
Virtual Home Viewers
PropertyGuru Gives Prospective Buyers House Tours in VR
4
VR-Centric Graphics Cards
This ZOTAC Graphics Card Features Heat-Dissipation Technologies
3
360-Degree VR Performances
Bjork Livestreamed a 360-Degree Concert in Virtual Reality
2
Leisurely Sports Games
The VR 'Rec Room' Game is Part Chatroom and Part Online Multiplayer Game
1
VR Music Studios
The SoundStage Lets You Engage In Virtual Music Creation
Related Ideas
Developer-Targeted AR Eyewear
The XREAL Light AR Glasses Connect to the User's Smartphone
AR Beverage Launches
Monster Energy Revealed Fantasy Ruby Red in Augmented Reality
Practically Styled AR Glasses
The Conceptual 'One-Week' AR Glasses are Smartly Designed
AR Runway Experiences
Vogue & Snap Created Custom Augmented Reality Experiences for Vogue World
Gamified Metaverse Stores
Lacoste is Virtually Inviting Shoppers into the Jaws of a Croc
Multi-Sensory VR Headsets
The 'ORDOVIC' VR Headset by John Han Lee Immerses Using Smells and More
Hybrid Experience VR Glasses
The 'Blend' XR Glasses Concept by Mingwan Bae is Interactive
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Kid-Friendly AR Helmets
The 'AR Helmet' Concept by Designer Dot Supports Creativity
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
VR Tequila Experiences
The Don Julio Apple Vision Pro App Immerses Tequila Enthusiasts
Interactive AI Jewelry
Perfect Corp. & REZA Offer an Immersive Digital Try-On Experience
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
3D-Printed VR Headset Concepts
The '0²' VR Headset by RITE Maintains a Comfortable Construction
Omnidirectional VR Treadmills
Virtuix's 'Omni' Enables Seamless Locomotion in Virtual Reality Apps
Full-Body VR Workouts
Total Body by Liteboxer Prioritizes One-on-One Interactions
Convenience Store Metaverses
7-Eleven is Unveiling an Immersive Virtual World at CES 2023
Interactive VR Styling Apps
'J.Crew' Launched a Closet Management and Shopping App for Vision Pro
Fluidless Scent-Releasing Facemasks
Hong Kong Researchers Developed a Smart Mask Using Wax Pads
Gamified Wine Labels
Chronic Cellars' AR Wine Packaging Delivers a Gamified Experience
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Dynamic Metaverse Billboards
Roblox is Allowing Brands to Put 3D Promos in Virtual Worlds & Games
Immersive AR Automotive HUDs
The HARMAN Ready Vision Augmented Reality HUD was Debuted at CES 2023
Experimental Virtual Sneaker Activations
Fendi Celebrates Its 'Faster' Sneaker in the Metaverse
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Classroom-Ready AR Eyewear
The Adventure Whale AR Glasses by SHS Shih are Child-Focused
Virtual Poolside Shops
The Lacoste Virtual Shop Has an Exclusive Space for Members and NFT Owners
Virtual Sportswear Ambassadors
Nikeland on Roblox Lets Players Create Nike-Branded Digital Avatars
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Metaverse Watch Shops
Casio is Opening a Virtual G-SHOCK STORE in the Metaverse
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Salon Hairstyle Try-ons
Perfect Corp. Created Virtual Try-On Technology for Hairstyles
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Touch-Reactive VR Experiences
Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
Gamer-Centric Beauty Campaigns
Dove Launched Real Virtual Beauty to Dismantle Gaming Stereotypes
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Multi-Sensory Education Devices
The Conceptual 'Squashy' VR Education Device Has a Tactile Form
Weather-Triggered 3D Ads
Volta Media Launches Interactive 3D OOH Ad Options for Marketers
Augmented Reality Stores
Zero10 is Debuting Its AR Store Prototype at Viva Technology in Paris
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Mixed-Reality Blood Donations
Abbott Unveiled a Mixed-Reality Experience at CES 2023
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Metaverse Development Brands
Best Web3 Development Creates Comprehensive Metaverse Solutions
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
AR-Enhanced Design Processes
Puma Improves Its Manufacturing Practices with ARsenal by CGTrader
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Interactive Luxury Metaverses
BVLGARI World is an Exclusive Virtual Destination Within ZEPETO
Healing VR Experiences
St Giles Hospice Immerses Hospice Patients in Soothing Environments
Virtual Reality Education Products
Meta is Launching a New Quest Product to Enhance Classrooms
Fashionable Phygital Coats
Private Policy AW23 Took to the Metaverse
Interactive AI Sommeliers
Chronic Cellars' Mascot Answers Wine Questions in Augmented Reality
Interactive Metaverse Branding Experiences
Slim Jim Launched a New Web3 Destination
Virtual Fantasy-Themed Oceans
Disney Unveils the New Avatar: The Way of Water Eco Project
Accessible Virtual Try-On Services
Perfect Corp. Launches 'Makeup Virtual Try-On Online Service'
VR Cat Experiences
Catting Offers an Interactive Feline Friend in Virtual Reality
VR Physiotherapy Tools
A Team of UniSA Researchers Created Superhero Therapy for Pain Management
Adventure-Ready AR Wines
Bandit Wines' Packs Invite Adults to Virtually Explore National Parks
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Metaverse Treatment Centers
XRHealth Partnered with HTC for Virtual Healthcare Offices
AR Piano Previews
Roland AR Helps Shoppers Find the Right Piano with Augmented Reality
Virtual Tanner Try-Ons
Bondi Sands' Virtual Try-On Experience Finds Perfect Self-Tan Shades
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Inclusive Social VR Programs
Meta Invested in a Social VR Research Team Alongside Universities
Trendy Metaverse Sportswear
adidas Enters the Virtual World Through a Roblox Collaboration
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Virtual Try-On Mirrors
Hugo Boss Launches New VR Try-On Tool, the 'PictoFit Mirror'
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Metaverse-Enabled Cruise Ships
Celebrity Cruises Launches the First Digital Cruise Ship Experience
Immersive VR Musical Experiences
BLACKPINK is Hosting a VR Concert in Meta's Horizon Worlds App
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Back-to-School Metaverse Campaigns
Kickers UK Created a Kids' Footwear Campaign Through Roblox
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Model-Created Fashion Metaverses
Karlie Kloss' Fashion Klossette is a Virtual Fashion Destination
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Immersive Holographic Zoos
Hologram Zoo Lets Visitors Interact with Animals Like Never Before
AI-Powered Employee Training Services
VirtualSpeech Blends Generative AI with VR for Training
QSR Burger Chain Campaigns
Burger King Brazil Unveils the Whopper Island Rebranding
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
AR-Powered Furniture Lenses
Google Search Now Supports AR-Based Ikea Furniture Try Outs
Wooden Retro-Style VR Headsets
The Stereoscopic Display System is Powered by a Raspberry Pi
Employee VR Training Practices
Talespin Works to Incorporate VR into Workplace Training
3D On-Screen Cinema Ads
PVR Launches New Experiential Theatre Activation for Maruti Suzuki
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
2D-to-3D Jewelry Try-Ons
Perfect Corp.'s Newest Virtual Try-On Technology Empowers Jewelry Brands
Try-On E-Commerce Solutions
Zero10 Launches the New AI-Enabled Try-On Tools for E-Commerce
Enterprise-Ready VR Headsets
The Lenovo ThinkReality VRX Supports Business Applications
AR Infrastructure Lenses
This Augmented Reality Lens Reveals Innovation Everywhere in NYC
Virtual Reality Treatment Experiences
xydrobe and Dr. Barbara Strum Unveils the Pause Experience
Virtual Appliance Showrooms
Samsung's Shoppable Instagram Profiles Replace Department Stores
AR Coronation Crowns
Sky News' Augmented Reality Experience Replicates the British Crown Jewels
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
AR Garment Try-Ons
H&M Launches a Virtual Try-On Lens Wearable Through Augmented Reality
Advertising E-Commerce Tools
Tokens Launches the Valor E-Commerce Platform for QR Code Advertising
Printed Plant-Based Burgers
SavorEat Creates 3D-Printed Plant-Based Pork & Turkey Burgers
Virtual Eyewear Retailer Experiences
Walmart Optical Virtual Try-On is Available Online
Meat Brand Metaverse Games
Hillshire Farm Enters the Metaverse with the Launch of 'Red Barn'
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
European Metaverse Initiatives
The European Commission Launched a Dedicated VR/AR Department
3D VR Video Calls
Canon's Kokomo Platform Allows Uses to Chat Face-to-Face in the Metaverse
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
VR Track Racing Games
Micro Machines: Mini Challenge Mayhem Pushes Virtual Cars to the Limits
Gamified Hotel Campaigns
Moxy Universe, Play Beyond is an Augmented Reality Experience
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Digital Luxury Apparel
Meta and Valentino Have Partnered to Launch a Line of Digital Clothing
Free-Roam VR Games
Games Workshop's Warhammer 40K is Getting a VR Experience from Zero Latency
AR Apartment Platforms
3D Apartment Lets Home Hunters Virtually View Their Furniture in a New Home
On-Site Avatar Workers
DeepBrain AI Offers Lifelike Avatars for Remote Workers to Operate On-Site
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Earth-Honoring AR Games
Balenciaga Launches the Regenerative Agriculture Experience
VR Buildable Biome Games
LEGO Bricktales is an Immersive Adventure Puzzle Game
VR-Based Chronic Pain Treatments
Veterans Affairs Facilities Write Prescriptions of RelieVRx
Sports Event Virtual-Reality Apps
Meta Quest Launches Xtaduym with the Help of VBVR Tech
Immersive Movie Experiences
Canon Shared a Unique Experience of Knock at the Cabin CES 2023
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Enhanced VR Ecosystems
Valve Launches a New Update to its SteamVR 2.0 Platform
Charitable Snack NFTs
Vegan Rob Launched the 'VRT' NFT to Support Those in Need
AR-Powered Brand Experiences
Marcolin Debuts an AR Experience for Employees and Customers
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Virtual Mixed-Reality Headsets
Canon Unveils the New MREAL X1 Headset During CES 2023
Interactive Digital VR Games
Horizon Worlds Launches the New Super Rumble Social VR Game
Phobia-Fighting VR Apps
oVRcome is a Virtual Reality Applicaton That Helps People Overcome Fears
Immersive Language Games
Noun Town Puts a Gamified Spin on Learning a New Language
AR-Powered Shopping Apps
Walmart Releases a New Augmented Reality Feature for its iOS Application
Lifelike AI Avatars
Wondershare Virbo Creates Lifelike Avatars in Minutes
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Rapper-Themed VR Concerts
Meta Announces The Notorious B.I.G. VR Concert Experience in December
AR-Based Video Games
Graffity, Qualcomm, and Nreal Launch Two New Augmented Reality Games
Interactive Sandwich Billboards
Subway's 3D Billboard Lets Onlookers Build Their Own Sub On-Screen
Virtual Reality Insurance Consults
ERGO Debuts a VR App for Travel Insurance Consultations
Holographic Video Game Characters
Proto Uses ProtoHologram to Create a Digital Mario
Heart-Rate Monitoring VR Headsets
Meta Quest is Now Able to Sync their Workouts on Phones
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
App-Facilitated VR Integrations
WhatsApp's New Update Includes VR Integration with Meta Headsets
Virtual Esports Tournaments
Virtex Will Host an Entirely Virtual Esports Competition for Echo VR
Avatar-Centric Gaming Activities
Interactive New Meta Quests are Added to the Horizon Worlds