These April 2015 cosmetics trends range from beauty e-consultations to food-based makeup lines that feature no harmful chemicals or added preservatives. The cosmetic industry's recent focus on artistry means that minimalism has been replaced with looks that are more theatrical in their appearance.
While designers are experimenting with textures, masks and artistic motifs on the runway, top fashion publications are also highlighting whimsical makeup applications rather than wearable ones.
On the retail front, affordable makeup brands are also recognizing this artistic market shift and are collaborating on film-inspired beauty lines and electric-hued collections that cater to a niche market.
Growing through convergence, a business pattern discussed in the New York Times Bestseller 'Better & Faster: The Proven Path to Unstoppable Ideas', these April 2015 cosmetics trends prove that reinvention, co-branding and adaptability are all ways that one can succeed in today's fast paced world.
Top 50 Cosmetics Trends in April
49
Beauty Transformation GIFs
Elle Muliarchyk Playfully Captures Dramatic Makeovers
48
Vibrant Geometric Tattoos
David Cote's Bold Body Ink Turns People into Walking Art Galleries
47
Artistic Makeup Photography
Sunday Times Style‘s Painted Lady Editorial Features Vibrant Cosmetics
46
Plastic Mask Runways
The AW15 Undercover Plastic Surgery Runway Screams Youthful Beauty
45
Beauty Tutorial Apps
Through Sephora, Map My Beauty Shows How and Where to Apply Cosmetics
44
Pouting Beauty Portraits
Design Scene's Donna Exclusive Features Newcomer Donna V
43
Homemade Underarm Bars
This DIY Deodorant Project Contains Healthy and All-Natural Ingredients
42
Eerie Two-Faced Makeup
The Jacquemus AW15 Collection Reflects on Society's Double Standard
41
Digital Temporary Tattoos
'Magic Tattoos' Come to Life with the Scan of Your Smart Phone
40
Digital Makeup Artists
MODA by Foreo 3D Prints Complete Cosmetic Looks in 30 Seconds
39
Neon Eyeshadow Editorials
Volt Magazine's Primavera Beauty Story Boasts Colorful Cosmetics
38
Abstract Art Manicures
Fall For DIY's Brush Stroke Nail Art is Easy and Fashion-Forward
37
Food-Based Beauty Lines
Skin Food is a Korean Beauty Collection is Derived from Fresh Foods
36
Makeover-Assisting Apps
The YouCam Makeup App is a Virtual Cosmetic Kit
35
Color-Customizing Salons
eSalon Offers Offers Customization as an Alternative to Boxed Hair Color
34
Milliner-Inspired Makeup Lines
The MAC x Philip Treacy Collaboration is Inspired by Fascinators
33
Natural Shaving Lathers
This Homemade Shaving Cream Gives a Smooth Shave and Moisturizes Skin
32
Custom Manicure Kiosks
Purikura's Photo Booths Let You Create Your Own Nail Art Stickers
31
Disney Princess Cosmetics
The MAC x Cinderella Collection is Fresh-Faced and Feminine
30
Fur-Clad Beauty Editorials
The Elle Greece Fur…Y Tale Story Features Bold Winter Makeup
29
Metallic Star Makeup
The Star Freckles at A Détacher are Spring's Favorite Accessory
28
Lipstick-Shaped Shops
Chanel's Rouge Coco Japan Pop-Up Features Multi-Levels of Interaction
27
Artisanal Bath Soaps
These Bath Fizzies by Inspired Soap Works Boast Organic Ingredients
26
Superfood Face Serums
Goji Beaute's Cosmetic Product is Made with a Gem of Nutrition
25
Vintage Eyewear Editorials
L’Officiel Turkey's Lotte Koolen Photoshoot is an Homage to the 70s
24
Chromatic Beauty Packaging
The Boots No7 Limited Edition Line Boasts Beautiful Packaging
23
Sketched Skincare Packaging
Agronauti Cosmetics Branding Expresses the Art Behind Its Recipe
22
Charging Cosmetic Cases
The Blush Compact Power Case Gives Cheeks Color & Phones Battery Life
21
Heat-Sensitive Lipsticks
Moodmatcher Changes Color to the Heat of Your Lips
20
Bizarre Mammal Lotions
Hippo Milk Body Lotion Uses Actual Hippo Milk as Its Main Ingredient
19
Refined Apothecary Branding
The Odin Men's Grooming Kit Boasts a Sleek Nordic Aesthetic
18
Dramatic Eyeshadow Editorials
Beauty Scene's 'The Stunning Shade' Story is Nostalgic
17
Patterned Cosmetics Sachets
Beautiful Skin Care Samplers Facilitate Facial Treatments On the Go
16
Royal Home Videos
The Body Shop Commercial Reveals How the Queen Spends Mother's Day
15
Complexion-Focused Tools
Clarisonic's Sonic Radiance Brightening Solution Improves Skin Instantly
14
Car Dealership Spas
The Mercedes-Benz Burlington Location Boasts a Spa and Cafe
13
Metallic Freckle Makeovers
The Beauty at the Serkan Cura AW15 Haute Couture Show was Radiant
12
Metallic Foiled Makeup
The Rick Owens Gold Faces Glistened Down the Mayan-Inspired Runway
11
Artisanal Shaving Soaps
The XX Artisan Shaving Soap is Made By Italian Artisans
10
Custom Eyelash Tools
Voir is the World's First Lash Curler Customized to Fit All Eye Shapes
9
Charcoal-Based Toners
The Activated Charcoal Cleanser Absorbs Oil and Eliminates Acne
8
Beauty E-Consultations
Tesco Buddies Up with Bloggers to Host Beauty Consultations on Google+
7
Extensive Skin Equalizers
MAKE UP FOR EVER's Step 1 Series Creates Flawless Skin in a Flash
6
Augmented Makeup Mirrors
Modiface's Mirror Simulates the Process of Trying on Makeup
5
Charcoal Facial Scrubs
Michael Todd's Latest Exfoliation Product Gently Removes Dead Skin
4
Energizing Skincare Creams
Sportmetics' Face Cream Products Help to Revitalize Skin Post-Workout
3
Neutralizing Natural Deodorants
PiperWai's Deodorant is Made with Magnesium, Charcoal and Starch
2
Korean Beauty Evolutions
Cut.com Captures 100 Years of Beauty in Korea in One Minute
1
Soothing Skincare Sprays
Samcos' Herbal Skin Spray Products Have All-Season Applications
Related Ideas
Beauty Transformation GIFs
Elle Muliarchyk Playfully Captures Dramatic Makeovers
Avant-Garde Sci-Fi Cosmetics
10 Magazine's Junya Watanabe Story Highlights Conceptual Looks
Endless Summer Editorials
Jean Pierrot Stretches Out Everyone's Favorite Season for C-Heads
Artistic Makeup Photography
Sunday Times Style‘s Painted Lady Editorial Features Vibrant Cosmetics
Avant Garde Beauty Editorials
Hunger Magazine's Synaesthesia Story Boasts Conceptual Cosmetics
Beauty Tutorial Apps
Through Sephora, Map My Beauty Shows How and Where to Apply Cosmetics
Hand-Choreographed Commercials
The Coca-Cola Glass Bottle Ad Celebrates Its 100th Anniversary
Pouting Beauty Portraits
Design Scene's Donna Exclusive Features Newcomer Donna V
Delicately Branded Soaps
Vice and Velvet is a Collection of Pretty Handmade Vegan Bath Products
Colorful Skincare Packaging
HerBEAU Boasts Phytotherapeutic Products in Compact Designs
Shipping Container Pop-Ups
Taco Bell Opens Up an Eco-Friendly Store at SXSW
Minimalist Businesswoman Editorials
Malene Knudsen Dresses in Chic Suits for Costume Denmark
Floral Beauty Portraits
Elle Denmark's Gertrud Hegelund Editorial is Fiercely Feminine
Ferocious Temporary Tattoos
The Shark Finger Tattoo Features JAWS Around Your Cuticles
Neon Eyeshadow Editorials
Volt Magazine's Primavera Beauty Story Boasts Colorful Cosmetics
Insect-Clad Supermodel Covers
The Natasha Poly Vogue Russia Story is Eclectic and Bold
Seductive Accessory Editorials
Wylde Magazine's La Fleur Noir Story Boasts Extravagant Jewelry
Mobile Barber Shops
Salon Le Barber Brings Men's Grooming Services on the Road
Virtual Vino Pop-Ups
This Virtual Wine Vending Machine Pop-Up is Inside a Subway Station
Rhinestone Couture Makeup
The Rodarte Glitter Eyeliner Has Completely Changed the Makeup Game
Eco-Friendly Organic Deodorants
This Non-Toxic Deodorant Comes in Biodegradable Paper Packaging
Ancient All-Purpose Creams
'Egyptian Magic' Creams Use Old World Technology to Get Youthful Skin
Biodegradable Cosmetics Packaging
This Organic Lip Balm Set Comes in Eco-Friendly Paper Tubes
Urban Development Pop-Ups
The Okomeya Rice Shop is Aiming to Revitalize This Shopping Street
Chromatic MOD Fashion
Singles Korea's Green Gate Editorial is Inspired by the 60s
Tattoo-Inspired Soccer Shoes
The Adizero f50 Tatoo Pack Features Dramatically Intricate Designs
Bioactive Beauty Drinks
Beauty & Go's Drinks Promote a Healthy Glow from the Inside Out
Emoji Tattoo Parlors
Tattly Brings a Temporary Tatt Stall to SXSW for Pop Culture Junkies
Greek Yogurt Taste-Offs
Yoplait Yogurt Competes with Chobani for Customers' Approval and Affection
Electric Eyeshadow Runways
The Beauty at Jeremy Scott AW15 was Elaborate, Playful and Colorful
Oatmeal-Oriented Pop-Ups
The Porridge Cafe is a Breakfast-Oriented Restaurant in London
Fur-Clad Beauty Editorials
The Elle Greece Fur…Y Tale Story Features Bold Winter Makeup
Metallic Star Makeup
The Star Freckles at A Détacher are Spring's Favorite Accessory
Vintage Solid Shampoo Branding
J.R. Liggett's Shampoo Bars
Age-Defying Lasers
Tria Beauty Offers a Game-Changing Skincare Product for Fast Results
Refined Cheese Pop-Ups
The Castello Pop-Up Stores Will Visit Europe, UK and the US
Intricate Upcycled Accessories
This Scrap Metal Jewelry Collection is Opulent and Hand-Crafted
Artisanal Bath Soaps
These Bath Fizzies by Inspired Soap Works Boast Organic Ingredients
Sketched Skincare Packaging
Agronauti Cosmetics Branding Expresses the Art Behind Its Recipe
Charging Cosmetic Cases
The Blush Compact Power Case Gives Cheeks Color & Phones Battery Life
Vegetable-Based Cosmetics
The Osmia Organics Purely Simple Face Cream Features Natural Additions
Dramatic Eyeshadow Editorials
Beauty Scene's 'The Stunning Shade' Story is Nostalgic
Anti-Aging Cannabis Cosmetics
Cannabis Beauty Defined's Anti-Aging Beauty Products Are All-Natural
Streetwear Archive Pop-Ups
The POOL aoyama Pop-Up Features a Curated Selection of Urban Clothing
Homemade Exfoliation Cubes
The DIY Coconut Coffee Exfoliating Bar is Great for Dull Winter Skin
Elegant British Sportscars
The Bentley EXP 10 Speed 6 is Built to Rip Up the Track
Cocktail-Inspired Cosmetics
The Lip Bar Makes Beauty Products That Take After Happy Hour
Portable Makeup Packaging
Stowaway Cosmetics' Compact Containers Appeal to Women on the Go
Sisterly Couture Editorials
Daria Strokous and Sasha Luss Pose for V Magazine's Latest Issue
Male Pampering Pop-Ups
The Pop-Up Bottega Veneta Barber Shop Debuts the Brand's Shave Line
5 Second Commercials
Geico Creates an Unskippable Ad Campaign for YouTube
Eccentrically Scented Soaps
This 'Monkey Farts Soap' Smells Like Fresh Bananas, Mangos and Kiwi
Flower-Infused Cosmetics
The Alima Pure Natural Definition Eye Pencil Includes Flora Additions
Pop-Up Animal Cafes
Annie the Owl Bar is a Pop-Up Bar Featuring Some Nocturnal Winged Friends
Custom Eyelash Tools
Voir is the World's First Lash Curler Customized to Fit All Eye Shapes
Bamboo Skincare Packaging
The Tay Skincare Line's Bamboo Packaging is Clean, Sustainable & Elegant
Beauty E-Consultations
Tesco Buddies Up with Bloggers to Host Beauty Consultations on Google+
Bubbled Aqua Face Serums
CHANEL's HYDRA BEAUTY Micro Serum Takes Moisture to the Next Level
Homemade Soothing Soaps
This DIY Oatmeal Soap is Great for Addressing Irritated, Red, Dry Skin
Augmented Makeup Mirrors
Modiface's Mirror Simulates the Process of Trying on Makeup
Energizing Skincare Creams
Sportmetics' Face Cream Products Help to Revitalize Skin Post-Workout
Delicate Horoscope Soaps
The Fresh Zodiac Soap Collection Features a Scent for Each Element
Neutralizing Natural Deodorants
PiperWai's Deodorant is Made with Magnesium, Charcoal and Starch
Mountain-Sourced Skincare
The La Prairie Cellular Swiss Ice Crystal Eye Cream Sources Rare Flowers
Women-Oriented Car Showrooms
James Frizelle's Pop-Up Showroom Entices Women Into Buying Cars
Bronzed Beauty Editorials
Glamour UK's 'Look, No Make-Up' Story Boasts Bronzed Beauty Looks
Satirical Gender Equality Apps
This Awareness-Raising Tip App Calculates Lower Tips for Women
Charcoal Detox Cleansers
The Michael Todd Product Neutralizes Acidity and Absorbs Impurities
Temporary Pizza Tattoos
The Infinity Pizza Temporary Tattoo Reflects One's Love for Pizza
Natural Australian Cleansers
The Osmia Organics Rose Clay Facial Soap Includes Pure Ingredients
Artistic Eco Packaging
Woolworths Contemporary Soaps are Wrapped in Printed Paper
Earthy Organic Candles
The Prospector Co. Candles Line Infuses the Brand's Signature Scents
Pop-Up Charging Stations
The Pop-Up Tesla Supercharger is Located In Bristol
Vitamin-Inspired Facial Masks
VOV's Daily Fresh Sheet Masks
Fruit-Shaped Hand Cream Dispensers
This Fruit Hand Cream Packaging Embodies its Ingredients
Theatrical Banking Commercials
TD's Insurance Ad Features an Anti-Climactic Ending
Seatbelt Alert Systems
The 'Buckle Me Up' System Ensures That Kids Buckle Up For the Ride
Caring Father Commercials
MetLife's Dream for My Child Ad Presents Two Sides of a Story
Emotional Smartphone Commercials
HTC One Ad Campaign is Written and Narrated by Robert Downey Jr.
Soda-Sharing Ads
Coca-Cola's a Generous World Commercial Follows One Kind Act with Another
Awkward Samaritan Ads
This Envo Water Commercial Comically Promotes Doing Good for Others
Travel-Ready Beauty Masks
The Binchotan Eye Mask is Displayed in Transparent Packaging
Coffee-Ordering Cars
The Rinspeed Budii Concept Automates All Aspects of Driving
Disabled Athlete Beer Ads
This Guinness Commercial Illustrates the True Meaning of Friendship
Dramatized Bus Ads
Following the Epic Bus Commercial, Midttrafik Profiles the Epic Passenger